---
title: "Oral care brands in New Zealand: Which brands are most popular in search?"
description: "Compare the toothpaste and electric toothbrush brands New Zealanders buy. Share of Search among Oral-B, Colgate, Philips Sonicare, Sensodyne and Macleans, the oral care brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-oral-care-brands"
publisher: "Brandwave"
---

# Oral care brands in New Zealand: Which brands are most popular in search?

Compare the toothpaste and electric toothbrush brands New Zealanders buy. Share of Search among Oral-B, Colgate, Philips Sonicare, Sensodyne and Macleans, the oral care brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Oral care brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Oral-B, 44.1%

## Which brand is most popular in search among oral care brands in New Zealand?

- In August 2026, Oral-B was the most searched among oral care brands in New Zealand, with an estimated 16.1K branded searches and 44.1% estimated Share of Search within this set.
- Colgate is in 2nd place, 20.3 percentage points behind at 23.8% Share of Search.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among oral care brands in New Zealand decreased from 48.7% to 44.1%.
- Across the 11 months ending August 2026, Colgate’s estimated Share of Search among oral care brands in New Zealand decreased from 24.8% to 23.8%.
- Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among oral care brands in New Zealand increased from 13.4% to 17.8%.
- Across the 11 months ending August 2026, Sensodyne’s estimated Share of Search among oral care brands in New Zealand increased from 11.9% to 13.5%.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among oral care brands in New Zealand peaked at 54.1% in November 2025 and was lowest at 44.1% in August 2026.
- Across the 11 months ending August 2026, Colgate’s estimated Share of Search among oral care brands in New Zealand peaked at 24.8% in October 2025 and was lowest at 19.6% in July 2026.
- Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among oral care brands in New Zealand peaked at 18.1% in July 2026 and was lowest at 12.7% in January 2026.
- Across the 11 months ending August 2026, Sensodyne’s estimated Share of Search among oral care brands in New Zealand peaked at 14.8% in July 2026 and was lowest at 9.2% in December 2025.
- Across the 11 months ending August 2026, Macleans held steady: its estimated Share of Search among oral care brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Oral-B vs Colgate: compare search popularity](/demand/nz/compare/colgate-vs-oral-b): 44.1% against 23.8% Share of Search.
- [Oral-B vs Philips Sonicare: compare search popularity](/demand/nz/compare/oral-b-vs-philips-sonicare): 44.1% against 17.8% Share of Search.
- [Oral-B vs Sensodyne: compare search popularity](/demand/nz/compare/oral-b-vs-sensodyne): 44.1% against 13.5% Share of Search.
- [Colgate vs Philips Sonicare: compare search popularity](/demand/nz/compare/colgate-vs-philips-sonicare): 23.8% against 17.8% Share of Search.
- [Colgate vs Sensodyne: compare search popularity](/demand/nz/compare/colgate-vs-sensodyne): 23.8% against 13.5% Share of Search.
- [Philips Sonicare vs Sensodyne: compare search popularity](/demand/nz/compare/philips-sonicare-vs-sensodyne): 17.8% against 13.5% Share of Search.

## How did search popularity change for New Zealand oral care brands in August 2026?

- In August 2026, Colgate gained estimated Share of Search among oral care brands in New Zealand, from 19.6% to 23.8%.
- In August 2026, Oral-B lost estimated Share of Search among oral care brands in New Zealand, from 46.7% to 44.1%.
- In August 2026, Sensodyne lost estimated Share of Search among oral care brands in New Zealand, from 14.8% to 13.5%.
- Estimated monthly branded searches for Philips Sonicare in New Zealand rose 130.1% over 11 measured months, from 2.8K to 6.5K in August 2026.
- Estimated monthly branded searches for Macleans in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Oral-B | 44.1% | 16.1K | -2.5% | Procter & Gamble |
| 2 | Colgate | 23.8% | 8.7K | +25.8% | Colgate |
| 3 | Philips Sonicare | 17.8% | 6.5K | +1.4% | Philips |
| 4 | Sensodyne | 13.5% | 4.9K | -5.2% | Sensodyne |
| 5 | Macleans | 0.77% | 280 | -3.4% | Macleans |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oral-B | 10.2K | 48.7% | 1 |
| Oct 2025 | Colgate | 5.2K | 24.8% | 2 |
| Oct 2025 | Philips Sonicare | 2.8K | 13.4% | 3 |
| Oct 2025 | Sensodyne | 2.5K | 11.9% | 4 |
| Oct 2025 | Macleans | 240 | 1.1% | 5 |
| Nov 2025 | Oral-B | 12.2K | 54.1% | 1 |
| Nov 2025 | Colgate | 4.5K | 20% | 2 |
| Nov 2025 | Philips Sonicare | 3.5K | 15.6% | 3 |
| Nov 2025 | Sensodyne | 2.1K | 9.3% | 4 |
| Nov 2025 | Macleans | 250 | 1.1% | 5 |
| Dec 2025 | Oral-B | 13.1K | 53.8% | 1 |
| Dec 2025 | Colgate | 5.5K | 22.7% | 2 |
| Dec 2025 | Philips Sonicare | 3.3K | 13.6% | 3 |
| Dec 2025 | Sensodyne | 2.3K | 9.2% | 4 |
| Dec 2025 | Macleans | 170 | 0.7% | 5 |
| Jan 2026 | Oral-B | 12.7K | 52.2% | 1 |
| Jan 2026 | Colgate | 5.6K | 23.1% | 2 |
| Jan 2026 | Philips Sonicare | 3.1K | 12.7% | 3 |
| Jan 2026 | Sensodyne | 2.6K | 10.9% | 4 |
| Jan 2026 | Macleans | 250 | 1% | 5 |
| Feb 2026 | Oral-B | 10.7K | 51% | 1 |
| Feb 2026 | Colgate | 4.7K | 22.3% | 2 |
| Feb 2026 | Sensodyne | 2.7K | 12.9% | 3 |
| Feb 2026 | Philips Sonicare | 2.7K | 12.9% | 4 |
| Feb 2026 | Macleans | 190 | 0.9% | 5 |
| Mar 2026 | Oral-B | 11.8K | 47.9% | 1 |
| Mar 2026 | Colgate | 6K | 24.4% | 2 |
| Mar 2026 | Philips Sonicare | 3.4K | 13.9% | 3 |
| Mar 2026 | Sensodyne | 3.1K | 12.7% | 4 |
| Mar 2026 | Macleans | 270 | 1.1% | 5 |
| Apr 2026 | Oral-B | 12.3K | 47.4% | 1 |
| Apr 2026 | Colgate | 6K | 23.1% | 2 |
| Apr 2026 | Philips Sonicare | 3.9K | 15% | 3 |
| Apr 2026 | Sensodyne | 3.5K | 13.7% | 4 |
| Apr 2026 | Macleans | 190 | 0.73% | 5 |
| May 2026 | Oral-B | 13.9K | 48.1% | 1 |
| May 2026 | Colgate | 6.6K | 22.7% | 2 |
| May 2026 | Philips Sonicare | 4.3K | 14.8% | 3 |
| May 2026 | Sensodyne | 3.9K | 13.6% | 4 |
| May 2026 | Macleans | 240 | 0.83% | 5 |
| Jun 2026 | Oral-B | 13.9K | 47.9% | 1 |
| Jun 2026 | Colgate | 6.2K | 21.2% | 2 |
| Jun 2026 | Philips Sonicare | 4.8K | 16.6% | 3 |
| Jun 2026 | Sensodyne | 3.9K | 13.5% | 4 |
| Jun 2026 | Macleans | 230 | 0.79% | 5 |
| Jul 2026 | Oral-B | 16.5K | 46.7% | 1 |
| Jul 2026 | Colgate | 6.9K | 19.6% | 2 |
| Jul 2026 | Philips Sonicare | 6.4K | 18.1% | 3 |
| Jul 2026 | Sensodyne | 5.2K | 14.8% | 4 |
| Jul 2026 | Macleans | 290 | 0.82% | 5 |
| Aug 2026 | Oral-B | 16.1K | 44.1% | 1 |
| Aug 2026 | Colgate | 8.7K | 23.8% | 2 |
| Aug 2026 | Philips Sonicare | 6.5K | 17.8% | 3 |
| Aug 2026 | Sensodyne | 4.9K | 13.5% | 4 |
| Aug 2026 | Macleans | 280 | 0.77% | 5 |
| Sep 2026 | Colgate | — | — | — |
| Sep 2026 | Macleans | — | — | — |
| Sep 2026 | Oral-B | — | — | — |
| Sep 2026 | Philips Sonicare | — | — | — |
| Sep 2026 | Sensodyne | — | — | — |

## What is being compared

- **Colgate**: Measured on the search terms “colgate”, “colgate brush”, “colgate com”, “colgate electric brush”, “colgate mouthwash”, “colgate near me”, “colgate nz”, “colgate online”, “colgate optic white”, “colgate sensitive pro relief”, “colgate total”, “colgate total toothpaste”, “colgate water flosser”, “colgate wisp”, “paste colgate” and “white colgate toothpaste”, summed into one figure.
- **Macleans**: Measured on the search terms “macleans toothbrush” and “macleans toothpaste”, summed into one figure.
- **Oral-B**: Measured on the search terms “brush oral b”, “oral b”, “oral b 1000 electric toothbrush”, “oral b 2000”, “oral b ii”, “oral b io 2”, “oral b io3”, “oral b near me”, “oral b nz”, “oral b online”, “oral b power toothbrush”, “oral b pro 800”, “oral b toothbrush heads”, “oral b toothpaste”, “oral b white strips”, “oralb”, “oralb nz” and “oralb toothpaste”, summed into one figure.
- **Philips Sonicare**: Measured on the search terms “4300 sonicare”, “philip sonicare 4100”, “philip sonicare 5100”, “philips co nz”, “philips sonicare”, “philips sonicare 1100 electric toothbrush”, “philips sonicare 2100”, “philips sonicare 4100 electric toothbrush”, “philips sonicare brush heads”, “philips sonicare diamondclean 9000”, “philips sonicare heads”, “philips sonicare near me”, “philips sonicare nz”, “philips sonicare power toothbrush”, “philips sonicare toothbrush”, “philips sonicare toothbrush heads”, “philips sonicare toothpaste”, “philipssonicare”, “sonicare”, “sonicare 4100”, “sonicare tooth” and “sonicare toothbrush heads”, summed into one figure.
- **Sensodyne**: Measured on the search terms “protect repair sensodyne”, “sensitive sensodyne toothpaste”, “sensodyne”, “sensodyne electric toothbrush”, “sensodyne enamel”, “sensodyne near me”, “sensodyne nz”, “sensodyne rapid relief”, “sensodyne toothbrush” and “sensodyne toothpaste”, summed into one figure.

- [Colgate](/demand/nz/brands/colgate)
- [Macleans](/demand/nz/brands/macleans)
- [Oral-B](/demand/nz/brands/oral-b)
- [Philips Sonicare](/demand/nz/brands/philips-sonicare)
- [Sensodyne](/demand/nz/brands/sensodyne)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among oral care brands in New Zealand?

In August 2026, Oral-B was the most searched among oral care brands in New Zealand, with an estimated 16.1K branded searches and 44.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Oral care brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-oral-care-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-oral-care-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.