---
title: "Optometrists in New Zealand: Which brands are most popular in search?"
description: "Compare the optometry chains New Zealanders visit for eye tests, glasses and contact lenses. Share of Search among Specsavers, OPSM and Bailey Nelson, the optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-optometry-chains"
publisher: "Brandwave"
---

# Optometrists in New Zealand: Which brands are most popular in search?

Compare the optometry chains New Zealanders visit for eye tests, glasses and contact lenses. Share of Search among Specsavers, OPSM and Bailey Nelson, the optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Optometrists
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: Specsavers, 69.7%

## Which brand is most popular in search among optometrists in New Zealand?

- In August 2026, Specsavers was the most searched among optometrists in New Zealand, with an estimated 97K branded searches and 69.7% estimated Share of Search within this set.
- OPSM is in 2nd place, 47.7 percentage points behind at 22% Share of Search.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among optometrists in New Zealand decreased from 71.4% to 69.7%.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among optometrists in New Zealand increased from 20.6% to 22%.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among optometrists in New Zealand peaked at 73.3% in April 2026 and was lowest at 68.4% in December 2025.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among optometrists in New Zealand peaked at 23% in December 2025 and was lowest at 19.2% in April 2026.
- Across the 11 months ending August 2026, Bailey Nelson’s estimated Share of Search among optometrists in New Zealand peaked at 9.6% in June 2026 and was lowest at 7.5% in April 2026.
- Across the 11 months ending August 2026, Bailey Nelson held steady: its estimated Share of Search among optometrists in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Specsavers vs OPSM: compare search popularity](/demand/nz/compare/opsm-vs-specsavers): 69.7% against 22% Share of Search.
- [Specsavers vs Bailey Nelson: compare search popularity](/demand/nz/compare/bailey-nelson-vs-specsavers): 69.7% against 8.3% Share of Search.
- [OPSM vs Bailey Nelson: compare search popularity](/demand/nz/compare/bailey-nelson-vs-opsm): 22% against 8.3% Share of Search.

## How did search popularity change for New Zealand optometrists in August 2026?

Nothing among optometrists moved beyond provider rounding in Aug 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Specsavers | 69.7% | 97K | +1.3% | Specsavers |
| 2 | OPSM | 22% | 30.6K | -1.5% | OPSM |
| 3 | Bailey Nelson | 8.3% | 11.6K | +1.8% | Bailey Nelson |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Specsavers | 98.4K | 71.4% | 1 |
| Oct 2025 | OPSM | 28.4K | 20.6% | 2 |
| Oct 2025 | Bailey Nelson | 11K | 8% | 3 |
| Nov 2025 | Specsavers | 107K | 69.5% | 1 |
| Nov 2025 | OPSM | 33.6K | 21.7% | 2 |
| Nov 2025 | Bailey Nelson | 13.7K | 8.8% | 3 |
| Dec 2025 | Specsavers | 90.3K | 68.4% | 1 |
| Dec 2025 | OPSM | 30.4K | 23% | 2 |
| Dec 2025 | Bailey Nelson | 11.3K | 8.6% | 3 |
| Jan 2026 | Specsavers | 107K | 71.4% | 1 |
| Jan 2026 | OPSM | 31.2K | 20.8% | 2 |
| Jan 2026 | Bailey Nelson | 11.8K | 7.8% | 3 |
| Feb 2026 | Specsavers | 94.6K | 71.5% | 1 |
| Feb 2026 | OPSM | 26.1K | 19.8% | 2 |
| Feb 2026 | Bailey Nelson | 11.5K | 8.7% | 3 |
| Mar 2026 | Specsavers | 114K | 71.9% | 1 |
| Mar 2026 | OPSM | 30.8K | 19.5% | 2 |
| Mar 2026 | Bailey Nelson | 13.6K | 8.6% | 3 |
| Apr 2026 | Specsavers | 111K | 73.3% | 1 |
| Apr 2026 | OPSM | 29.2K | 19.2% | 2 |
| Apr 2026 | Bailey Nelson | 11.3K | 7.5% | 3 |
| May 2026 | Specsavers | 112K | 71.5% | 1 |
| May 2026 | OPSM | 31.3K | 19.9% | 2 |
| May 2026 | Bailey Nelson | 13.4K | 8.5% | 3 |
| Jun 2026 | Specsavers | 97.3K | 68.7% | 1 |
| Jun 2026 | OPSM | 30.7K | 21.7% | 2 |
| Jun 2026 | Bailey Nelson | 13.6K | 9.6% | 3 |
| Jul 2026 | Specsavers | 95.7K | 69.3% | 1 |
| Jul 2026 | OPSM | 31.1K | 22.5% | 2 |
| Jul 2026 | Bailey Nelson | 11.4K | 8.3% | 3 |
| Aug 2026 | Specsavers | 97K | 69.7% | 1 |
| Aug 2026 | OPSM | 30.6K | 22% | 2 |
| Aug 2026 | Bailey Nelson | 11.6K | 8.3% | 3 |
| Sep 2026 | Bailey Nelson | — | — | — |
| Sep 2026 | OPSM | — | — | — |
| Sep 2026 | Specsavers | — | — | — |

## What is being compared

- **Bailey Nelson**: Measured on the search terms “bailey nelson”, “bailey nelson accessories”, “bailey nelson blue light”, “bailey nelson blue light glasses”, “bailey nelson contact”, “bailey nelson contact lenses”, “bailey nelson deals”, “bailey nelson dunedin”, “bailey nelson eye test”, “bailey nelson eye test cost”, “bailey nelson eyewear”, “bailey nelson glasses”, “bailey nelson hours”, “bailey nelson lenses”, “bailey nelson markova”, “bailey nelson near me”, “bailey nelson new zealand”, “bailey nelson online”, “bailey nelson opticians”, “bailey nelson optometrist”, “bailey nelson prices”, “bailey nelson progressive lenses”, “bailey nelson sale”, “bailey nelson shop”, “bailey nelson stores”, “bailey nelson sun glasses”, “bailey nelson sunnies” and “baileynelson”, summed into one figure.
- **OPSM**: Measured on the search terms “opsm”, “opsm co nz”, “opsm contact lenses”, “opsm cuba street”, “opsm dunedin”, “opsm eye exam”, “opsm eye exam cost”, “opsm glasses”, “opsm lynnmall”, “opsm napier”, “opsm near me”, “opsm nelson”, “opsm new plymouth”, “opsm new zealand”, “opsm northwest”, “opsm nz”, “opsm online”, “opsm optometrist”, “opsm palmerston north”, “opsm plaza”, “opsm queen st”, “opsm queensgate”, “opsm southern cross”, “opsm st lukes”, “opsm sunglasses”, “opsm sylvia park”, “opsm the base”, “opsm the palms”, “opsm westcity” and “opsm.co.nz”, summed into one figure.
- **Specsavers**: Measured on the search terms “spec savers botany”, “spec savers richmond”, “specsavers”, “specsavers bayfair”, “specsavers botany”, “specsavers co nz”, “specsavers contact”, “specsavers costs”, “specsavers cuba street”, “specsavers deals”, “specsavers dunedin”, “specsavers eye test”, “specsavers frames”, “specsavers glasses”, “specsavers lambton”, “specsavers lunn ave”, “specsavers napier”, “specsavers near me”, “specsavers nelson”, “specsavers new plymouth”, “specsavers new zealand”, “specsavers northland”, “specsavers nz”, “specsavers offers”, “specsavers online”, “specsavers opticians”, “specsavers optometrist”, “specsavers palmerston north”, “specsavers prices”, “specsavers queen street”, “specsavers richmond”, “specsavers shirley”, “specsavers st lukes”, “specsavers sylvia park”, “specsavers the palms”, “specsavers website”, “specsavers westgate” and “specsavers.co.nz”, summed into one figure.

- [Bailey Nelson](/demand/nz/brands/bailey-nelson)
- [OPSM](/demand/nz/brands/opsm)
- [Specsavers](/demand/nz/brands/specsavers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among optometrists in New Zealand?

In August 2026, Specsavers was the most searched among optometrists in New Zealand, with an estimated 97K branded searches and 69.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Optometrists in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-optometry-chains

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-optometry-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.