---
title: "Op shops in New Zealand: Which brands are most popular in search?"
description: "Compare the charity op shops New Zealanders donate to and shop secondhand at. Share of Search among Salvation Army Family Store, St Vincent de Paul, Hospice Shop, SPCA Op Shop and Red Cross Shop, the op shops Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-op-shops"
publisher: "Brandwave"
---

# Op shops in New Zealand: Which brands are most popular in search?

Compare the charity op shops New Zealanders donate to and shop secondhand at. Share of Search among Salvation Army Family Store, St Vincent de Paul, Hospice Shop, SPCA Op Shop and Red Cross Shop, the op shops Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Op shops
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Salvation Army Family Store, 54.7%

## Which brand is most popular in search among op shops in New Zealand?

- In August 2026, Salvation Army Family Store was the most searched among op shops in New Zealand, with an estimated 34.3K branded searches and 54.7% estimated Share of Search within this set.
- St Vincent de Paul is in 2nd place, 36.1 percentage points behind at 18.5% Share of Search.
- Across the 11 months ending August 2026, Hospice Shop’s estimated Share of Search among op shops in New Zealand decreased from 15.3% to 14.6%.
- Across the 11 months ending August 2026, Salvation Army Family Store’s estimated Share of Search among op shops in New Zealand peaked at 58% in May 2026 and was lowest at 53.7% in November 2025.
- Across the 11 months ending August 2026, St Vincent de Paul’s estimated Share of Search among op shops in New Zealand peaked at 19.6% in November 2025 and was lowest at 16% in May 2026.
- Across the 11 months ending August 2026, Hospice Shop’s estimated Share of Search among op shops in New Zealand peaked at 15.3% in May 2026 and was lowest at 13.8% in June 2026.
- Across the 11 months ending August 2026, SPCA Op Shop’s estimated Share of Search among op shops in New Zealand peaked at 10.9% in December 2025 and was lowest at 7.7% in May 2026.
- Across the 11 months ending August 2026, Salvation Army Family Store, St Vincent de Paul, SPCA Op Shop and Red Cross Shop held steady: their estimated Share of Search among op shops in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Salvation Army Family Store vs St Vincent de Paul: compare search popularity](/demand/nz/compare/salvation-army-family-store-vs-st-vincent-de-paul): 54.7% against 18.5% Share of Search.
- [Salvation Army Family Store vs Hospice Shop: compare search popularity](/demand/nz/compare/hospice-shop-vs-salvation-army-family-store): 54.7% against 14.6% Share of Search.
- [Salvation Army Family Store vs SPCA Op Shop: compare search popularity](/demand/nz/compare/salvation-army-family-store-vs-spca-op-shop): 54.7% against 8.9% Share of Search.
- [Salvation Army Family Store vs Red Cross Shop: compare search popularity](/demand/nz/compare/red-cross-shop-vs-salvation-army-family-store): 54.7% against 3.2% Share of Search.
- [St Vincent de Paul vs Hospice Shop: compare search popularity](/demand/nz/compare/hospice-shop-vs-st-vincent-de-paul): 18.5% against 14.6% Share of Search.
- [St Vincent de Paul vs SPCA Op Shop: compare search popularity](/demand/nz/compare/spca-op-shop-vs-st-vincent-de-paul): 18.5% against 8.9% Share of Search.
- [St Vincent de Paul vs Red Cross Shop: compare search popularity](/demand/nz/compare/red-cross-shop-vs-st-vincent-de-paul): 18.5% against 3.2% Share of Search.
- [Hospice Shop vs SPCA Op Shop: compare search popularity](/demand/nz/compare/hospice-shop-vs-spca-op-shop): 14.6% against 8.9% Share of Search.
- [Hospice Shop vs Red Cross Shop: compare search popularity](/demand/nz/compare/hospice-shop-vs-red-cross-shop): 14.6% against 3.2% Share of Search.
- [SPCA Op Shop vs Red Cross Shop: compare search popularity](/demand/nz/compare/red-cross-shop-vs-spca-op-shop): 8.9% against 3.2% Share of Search.

## How did search popularity change for New Zealand op shops in August 2026?

- In August 2026, Hospice Shop lost estimated Share of Search among op shops in New Zealand, from 15.2% to 14.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Salvation Army Family Store | 54.7% | 34.3K | -0.2% | Salvation Army Family Store |
| 2 | St Vincent de Paul | 18.5% | 11.6K | +0.3% | St Vincent de Paul |
| 3 | Hospice Shop | 14.6% | 9.2K | -5.0% | Hospice Shop |
| 4 | SPCA Op Shop | 8.9% | 5.6K | 0.0% | SPCA Op Shop |
| 5 | Red Cross Shop | 3.2% | 2K | -2.4% | Red Cross Shop |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Salvation Army Family Store | 34.5K | 54.4% | 1 |
| Oct 2025 | St Vincent de Paul | 11.5K | 18.1% | 2 |
| Oct 2025 | Hospice Shop | 9.7K | 15.3% | 3 |
| Oct 2025 | SPCA Op Shop | 5.8K | 9.1% | 4 |
| Oct 2025 | Red Cross Shop | 2.1K | 3.2% | 5 |
| Nov 2025 | Salvation Army Family Store | 34.6K | 53.7% | 1 |
| Nov 2025 | St Vincent de Paul | 12.6K | 19.6% | 2 |
| Nov 2025 | Hospice Shop | 9K | 14% | 3 |
| Nov 2025 | SPCA Op Shop | 6.1K | 9.4% | 4 |
| Nov 2025 | Red Cross Shop | 2.1K | 3.3% | 5 |
| Dec 2025 | Salvation Army Family Store | 42.4K | 53.8% | 1 |
| Dec 2025 | St Vincent de Paul | 14.1K | 17.9% | 2 |
| Dec 2025 | Hospice Shop | 11.2K | 14.2% | 3 |
| Dec 2025 | SPCA Op Shop | 8.6K | 10.9% | 4 |
| Dec 2025 | Red Cross Shop | 2.4K | 3.1% | 5 |
| Jan 2026 | Salvation Army Family Store | 51.7K | 57.6% | 1 |
| Jan 2026 | St Vincent de Paul | 14.6K | 16.3% | 2 |
| Jan 2026 | Hospice Shop | 13.5K | 15% | 3 |
| Jan 2026 | SPCA Op Shop | 7.4K | 8.2% | 4 |
| Jan 2026 | Red Cross Shop | 2.6K | 2.9% | 5 |
| Feb 2026 | Salvation Army Family Store | 42K | 56.8% | 1 |
| Feb 2026 | St Vincent de Paul | 12.4K | 16.8% | 2 |
| Feb 2026 | Hospice Shop | 10.3K | 14% | 3 |
| Feb 2026 | SPCA Op Shop | 7.1K | 9.6% | 4 |
| Feb 2026 | Red Cross Shop | 2.1K | 2.9% | 5 |
| Mar 2026 | Salvation Army Family Store | 42K | 55.5% | 1 |
| Mar 2026 | St Vincent de Paul | 14.3K | 18.9% | 2 |
| Mar 2026 | Hospice Shop | 10.9K | 14.4% | 3 |
| Mar 2026 | SPCA Op Shop | 6.4K | 8.4% | 4 |
| Mar 2026 | Red Cross Shop | 2.1K | 2.8% | 5 |
| Apr 2026 | Salvation Army Family Store | 42.1K | 56.9% | 1 |
| Apr 2026 | St Vincent de Paul | 12.1K | 16.3% | 2 |
| Apr 2026 | Hospice Shop | 11.2K | 15.1% | 3 |
| Apr 2026 | SPCA Op Shop | 6.4K | 8.6% | 4 |
| Apr 2026 | Red Cross Shop | 2.2K | 3% | 5 |
| May 2026 | Salvation Army Family Store | 42K | 58% | 1 |
| May 2026 | St Vincent de Paul | 11.6K | 16% | 2 |
| May 2026 | Hospice Shop | 11.1K | 15.3% | 3 |
| May 2026 | SPCA Op Shop | 5.6K | 7.7% | 4 |
| May 2026 | Red Cross Shop | 2.2K | 3% | 5 |
| Jun 2026 | Salvation Army Family Store | 34.4K | 55.3% | 1 |
| Jun 2026 | St Vincent de Paul | 11.6K | 18.7% | 2 |
| Jun 2026 | Hospice Shop | 8.5K | 13.8% | 3 |
| Jun 2026 | SPCA Op Shop | 5.6K | 9% | 4 |
| Jun 2026 | Red Cross Shop | 2K | 3.3% | 5 |
| Jul 2026 | Salvation Army Family Store | 34.4K | 54.3% | 1 |
| Jul 2026 | St Vincent de Paul | 11.6K | 18.3% | 2 |
| Jul 2026 | Hospice Shop | 9.7K | 15.2% | 3 |
| Jul 2026 | SPCA Op Shop | 5.6K | 8.8% | 4 |
| Jul 2026 | Red Cross Shop | 2.1K | 3.3% | 5 |
| Aug 2026 | Salvation Army Family Store | 34.3K | 54.7% | 1 |
| Aug 2026 | St Vincent de Paul | 11.6K | 18.5% | 2 |
| Aug 2026 | Hospice Shop | 9.2K | 14.6% | 3 |
| Aug 2026 | SPCA Op Shop | 5.6K | 8.9% | 4 |
| Aug 2026 | Red Cross Shop | 2K | 3.2% | 5 |
| Sep 2026 | Hospice Shop | — | — | — |
| Sep 2026 | Red Cross Shop | — | — | — |
| Sep 2026 | Salvation Army Family Store | — | — | — |
| Sep 2026 | SPCA Op Shop | — | — | — |
| Sep 2026 | St Vincent de Paul | — | — | — |

## What is being compared

- **Hospice Shop**: Measured on the search terms “cambridge hospice shop”, “hospice op shop”, “hospice shop”, “hospice shop donations”, “hospice shop ellice road”, “hospice shop henderson”, “hospice shop miramar”, “hospice shop near me”, “hospice shop newlands”, “mercy hospice shop”, “the hospice shop”, “totara hospice shop” and “waipuna hospice shop”, summed into one figure.
- **Red Cross Shop**: Measured on the search terms “red cross op shop”, “red cross op shop near me”, “red cross shop”, “red cross shop donations”, “red cross shop near me”, “red cross shop online” and “redcrossshop”, summed into one figure.
- **Salvation Army Family Store**: Measured on the search terms “salvation army family store”, “salvation army family store donations”, “salvation army family store near me”, “salvation army family store new lynn”, “salvation army family store online”, “salvation army family store op shop”, “salvation army family store pick up”, “salvation army op shop”, “salvation army store” and “salvationarmyfamilystore”, summed into one figure.
- **SPCA Op Shop**: Measured on the search terms “spca op shop”, “spca op shop donations”, “spca op shop near me” and “spca op shop online”, summed into one figure.
- **St Vincent de Paul**: Measured on the search terms “op shop vinnies”, “st vincent de paul”, “st vincent de paul catholic church”, “st vincent de paul donations”, “st vincent de paul food bank”, “st vincent de paul hamilton”, “st vincent de paul hastings”, “st vincent de paul near me”, “st vincent de paul nelson”, “st vincent de paul nz”, “st vincent de paul online”, “st vincent de paul op shop”, “st vincent de paul shop”, “st vincent de paul society”, “st vincent de paul society near me”, “st vincent de paul store”, “st vincent de paul thrift store”, “st vinnies food bank”, “st vinnies near me”, “st vinnies op shop”, “stvincentdepaul”, “svdp org nz”, “vinnies”, “vinnies food bank” and “vinnies op shop near me”, summed into one figure.

- [Hospice Shop](/demand/nz/brands/hospice-shop)
- [Red Cross Shop](/demand/nz/brands/red-cross-shop)
- [Salvation Army Family Store](/demand/nz/brands/salvation-army-family-store)
- [SPCA Op Shop](/demand/nz/brands/spca-op-shop)
- [St Vincent de Paul](/demand/nz/brands/st-vincent-de-paul)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among op shops in New Zealand?

In August 2026, Salvation Army Family Store was the most searched among op shops in New Zealand, with an estimated 34.3K branded searches and 54.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Op shops in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-op-shops

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-op-shops. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.