---
title: "Online whiteboard tools in New Zealand: Which brands are most popular in search?"
description: "Compare the online whiteboard and diagramming tools New Zealand teams collaborate in. Share of Search among Miro, draw.io, Lucidchart, FigJam and Mural, the online whiteboard tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-online-whiteboard-tools"
publisher: "Brandwave"
---

# Online whiteboard tools in New Zealand: Which brands are most popular in search?

Compare the online whiteboard and diagramming tools New Zealand teams collaborate in. Share of Search among Miro, draw.io, Lucidchart, FigJam and Mural, the online whiteboard tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online whiteboard tools
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Miro, 64.4%

## Which brand is most popular in search among online whiteboard tools in New Zealand?

- In August 2026, Miro was the most searched among online whiteboard tools in New Zealand, with an estimated 15.3K branded searches and 64.4% estimated Share of Search within this set.
- draw.io is in 2nd place, 47.1 percentage points behind at 17.3% Share of Search.
- Across the 11 months ending August 2026, Miro’s estimated Share of Search among online whiteboard tools in New Zealand decreased from 68.7% to 64.4%.
- Across the 11 months ending August 2026, draw.io’s estimated Share of Search among online whiteboard tools in New Zealand decreased from 17.9% to 17.3%.
- Across the 11 months ending August 2026, Lucidchart’s estimated Share of Search among online whiteboard tools in New Zealand increased from 9.1% to 14.5%.
- Across the 11 months ending August 2026, Miro’s estimated Share of Search among online whiteboard tools in New Zealand peaked at 75.3% in December 2025 and was lowest at 57.7% in May 2026.
- Across the 11 months ending August 2026, draw.io’s estimated Share of Search among online whiteboard tools in New Zealand peaked at 22.5% in May 2026 and was lowest at 11.1% in December 2025.
- Across the 11 months ending August 2026, Lucidchart’s estimated Share of Search among online whiteboard tools in New Zealand peaked at 15.6% in May 2026 and was lowest at 6.9% in December 2025.
- Across the 11 months ending August 2026, FigJam’s estimated Share of Search among online whiteboard tools in New Zealand peaked at 6.8% in March 2026 and was lowest at 3.7% in August 2026.
- Across the 11 months ending August 2026, FigJam and Mural held steady: their estimated Share of Search among online whiteboard tools in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Miro vs draw.io: compare search popularity](/demand/nz/compare/draw-io-vs-miro): 64.4% against 17.3% Share of Search.
- [Miro vs Lucidchart: compare search popularity](/demand/nz/compare/lucidchart-vs-miro): 64.4% against 14.5% Share of Search.
- [Miro vs FigJam: compare search popularity](/demand/nz/compare/figjam-vs-miro): 64.4% against 3.7% Share of Search.
- [draw.io vs Lucidchart: compare search popularity](/demand/nz/compare/draw-io-vs-lucidchart): 17.3% against 14.5% Share of Search.
- [draw.io vs FigJam: compare search popularity](/demand/nz/compare/draw-io-vs-figjam): 17.3% against 3.7% Share of Search.
- [Lucidchart vs FigJam: compare search popularity](/demand/nz/compare/figjam-vs-lucidchart): 14.5% against 3.7% Share of Search.

## How did search popularity change for New Zealand online whiteboard tools in August 2026?

- In August 2026, Lucidchart gained estimated Share of Search among online whiteboard tools in New Zealand, from 11.8% to 14.5%.
- In August 2026, Miro lost estimated Share of Search among online whiteboard tools in New Zealand, from 65.8% to 64.4%.
- In August 2026, FigJam lost estimated Share of Search among online whiteboard tools in New Zealand, from 4.7% to 3.7%.
- draw.io’s estimated Share of Search among online whiteboard tools in New Zealand has lost ground for 3 months in a row, from 22.5% to 17.3% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Miro | 64.4% | 15.3K | +21.6% | Miro |
| 2 | draw.io | 17.3% | 4.1K | +23.0% | draw.io |
| 3 | Lucidchart | 14.5% | 3.5K | +52.0% | Lucid Software |
| 4 | FigJam | 3.7% | 890 | -1.1% | Figma |
| 5 | Mural | 0.13% | 30 | 0.0% | Mural |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Miro | 15.2K | 68.7% | 1 |
| Oct 2025 | draw.io | 4K | 17.9% | 2 |
| Oct 2025 | Lucidchart | 2K | 9.1% | 3 |
| Oct 2025 | FigJam | 910 | 4.1% | 4 |
| Oct 2025 | Mural | 30 | 0.14% | 5 |
| Nov 2025 | Miro | 12.5K | 70.2% | 1 |
| Nov 2025 | draw.io | 2.6K | 14.8% | 2 |
| Nov 2025 | Lucidchart | 1.7K | 9.7% | 3 |
| Nov 2025 | FigJam | 920 | 5.2% | 4 |
| Nov 2025 | Mural | 20 | 0.11% | 5 |
| Dec 2025 | Miro | 10.2K | 75.3% | 1 |
| Dec 2025 | draw.io | 1.5K | 11.1% | 2 |
| Dec 2025 | Lucidchart | 930 | 6.9% | 3 |
| Dec 2025 | FigJam | 890 | 6.6% | 4 |
| Dec 2025 | Mural | 20 | 0.15% | 5 |
| Jan 2026 | Miro | 10.2K | 74.4% | 1 |
| Jan 2026 | draw.io | 1.5K | 11.1% | 2 |
| Jan 2026 | Lucidchart | 1.1K | 7.7% | 3 |
| Jan 2026 | FigJam | 900 | 6.6% | 4 |
| Jan 2026 | Mural | 20 | 0.15% | 5 |
| Feb 2026 | Miro | 12.5K | 69.5% | 1 |
| Feb 2026 | draw.io | 2.7K | 15% | 2 |
| Feb 2026 | Lucidchart | 1.7K | 9.7% | 3 |
| Feb 2026 | FigJam | 1K | 5.6% | 4 |
| Feb 2026 | Mural | 30 | 0.17% | 5 |
| Mar 2026 | Miro | 18.6K | 66.3% | 1 |
| Mar 2026 | draw.io | 4.1K | 14.6% | 2 |
| Mar 2026 | Lucidchart | 3.4K | 12.1% | 3 |
| Mar 2026 | FigJam | 1.9K | 6.8% | 4 |
| Mar 2026 | Mural | 50 | 0.18% | 5 |
| Apr 2026 | Miro | 12.5K | 64.4% | 1 |
| Apr 2026 | draw.io | 3.2K | 16.6% | 2 |
| Apr 2026 | Lucidchart | 2.3K | 12% | 3 |
| Apr 2026 | FigJam | 1.3K | 6.8% | 4 |
| Apr 2026 | Mural | 30 | 0.15% | 5 |
| May 2026 | Miro | 12.7K | 57.7% | 1 |
| May 2026 | draw.io | 4.9K | 22.5% | 2 |
| May 2026 | Lucidchart | 3.4K | 15.6% | 3 |
| May 2026 | FigJam | 890 | 4.1% | 4 |
| May 2026 | Mural | 40 | 0.18% | 5 |
| Jun 2026 | Miro | 12.8K | 66.3% | 1 |
| Jun 2026 | draw.io | 3.4K | 17.7% | 2 |
| Jun 2026 | Lucidchart | 2.3K | 12% | 3 |
| Jun 2026 | FigJam | 740 | 3.8% | 4 |
| Jun 2026 | Mural | 40 | 0.21% | 5 |
| Jul 2026 | Miro | 12.6K | 65.8% | 1 |
| Jul 2026 | draw.io | 3.4K | 17.5% | 2 |
| Jul 2026 | Lucidchart | 2.3K | 11.8% | 3 |
| Jul 2026 | FigJam | 900 | 4.7% | 4 |
| Jul 2026 | Mural | 30 | 0.16% | 5 |
| Aug 2026 | Miro | 15.3K | 64.4% | 1 |
| Aug 2026 | draw.io | 4.1K | 17.3% | 2 |
| Aug 2026 | Lucidchart | 3.5K | 14.5% | 3 |
| Aug 2026 | FigJam | 890 | 3.7% | 4 |
| Aug 2026 | Mural | 30 | 0.13% | 5 |
| Sep 2026 | draw.io | — | — | — |
| Sep 2026 | FigJam | — | — | — |
| Sep 2026 | Lucidchart | — | — | — |
| Sep 2026 | Miro | — | — | — |
| Sep 2026 | Mural | — | — | — |

## What is being compared

- **draw.io**: Measured on the search terms “diagrams net”, “diagrams net draw io”, “draw io”, “draw io diagram”, “draw io diagrams net”, “draw io download”, “draw io flowchart”, “draw io flowchart maker”, “draw io online”, “draw io org chart”, “draw io process map”, “draw io whiteboard”, “drawio”, “drawio com”, “drawio diagram”, “drawio flowchart”, “drawio org chart” and “drawio whiteboard”, summed into one figure.
- **FigJam**: Measured on the search terms “figjam”, “figjam diagram”, “figjam flowchart”, “figjam near me”, “figjam online” and “figjam whiteboard”, summed into one figure.
- **Lucidchart**: Measured on the search terms “flowchart lucidchart”, “lucidchart”, “lucidchart com”, “lucidchart diagram”, “lucidchart flowchart maker”, “lucidchart online”, “lucidchart org chart”, “lucidchart process map”, “lucidchart venn diagram” and “lucidchart whiteboard”, summed into one figure.
- **Miro**: Measured on the search terms “miro”, “miro com”, “miro flowchart”, “miro mindmap”, “miro near me”, “miro nz”, “miro online”, “miro pricing” and “miro whiteboard”, summed into one figure.
- **Mural**: Measured on the search terms “mural app”, “mural diagram”, “mural flowchart” and “mural whiteboard”, summed into one figure.

- [draw.io](/demand/nz/brands/draw-io)
- [FigJam](/demand/nz/brands/figjam)
- [Lucidchart](/demand/nz/brands/lucidchart)
- [Miro](/demand/nz/brands/miro)
- [Mural](/demand/nz/brands/mural)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online whiteboard tools in New Zealand?

In August 2026, Miro was the most searched among online whiteboard tools in New Zealand, with an estimated 15.3K branded searches and 64.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Online whiteboard tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-online-whiteboard-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-online-whiteboard-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.