---
title: "Online travel booking sites in New Zealand: Which brands are most popular in search?"
description: "Compare online travel agencies and travel search sites used by New Zealand travellers to book flights and stays, using branded searches made in New Zealand. Share of Search among Skyscanner, Booking.com, Webjet, Expedia, Agoda, Wotif, Trip.com and Hotels.com, the online travel booking sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-online-travel-booking"
publisher: "Brandwave"
---

# Online travel booking sites in New Zealand: Which brands are most popular in search?

Compare online travel agencies and travel search sites used by New Zealand travellers to book flights and stays, using branded searches made in New Zealand. Share of Search among Skyscanner, Booking.com, Webjet, Expedia, Agoda, Wotif, Trip.com and Hotels.com, the online travel booking sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online travel booking sites
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Skyscanner, 41.1%

## Which brand is most popular in search among online travel booking sites in New Zealand?

- In August 2026, Skyscanner was the most searched among online travel booking sites in New Zealand, with an estimated 166K branded searches and 41.1% estimated Share of Search within this set.
- Booking.com is in 2nd place, 18.7 percentage points behind at 22.4% Share of Search.
- Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among online travel booking sites in New Zealand decreased from 42.8% to 41.1%.
- Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among online travel booking sites in New Zealand increased from 15.2% to 22.4%.
- Across the 11 months ending August 2026, Webjet’s estimated Share of Search among online travel booking sites in New Zealand decreased from 22.1% to 17.4%.
- Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among online travel booking sites in New Zealand peaked at 44.8% in April 2026 and was lowest at 40.7% in December 2025.
- Across the 11 months ending August 2026, Webjet’s estimated Share of Search among online travel booking sites in New Zealand peaked at 22.1% in October 2025 and was lowest at 17.1% in February 2026.
- Across the 11 months ending August 2026, Expedia’s estimated Share of Search among online travel booking sites in New Zealand peaked at 14% in February 2026 and was lowest at 11.2% in December 2025.
- Across the 11 months ending August 2026, Agoda’s estimated Share of Search among online travel booking sites in New Zealand peaked at 5.3% in December 2025 and was lowest at 3.8% in May 2026.
- Across the 11 months ending August 2026, Booking.com rose from 3rd to 2nd among online travel booking sites in New Zealand.
- Across the 11 months ending August 2026, Webjet fell from 2nd to 3rd among online travel booking sites in New Zealand.
- Across the 11 months ending August 2026, Expedia, Agoda, Wotif, Trip.com and Hotels.com held steady: their estimated Share of Search among online travel booking sites in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Skyscanner vs Booking.com: compare search popularity](/demand/nz/compare/booking-com-vs-skyscanner): 41.1% against 22.4% Share of Search.
- [Skyscanner vs Webjet: compare search popularity](/demand/nz/compare/skyscanner-vs-webjet): 41.1% against 17.4% Share of Search.
- [Skyscanner vs Expedia: compare search popularity](/demand/nz/compare/expedia-vs-skyscanner): 41.1% against 11.6% Share of Search.
- [Skyscanner vs Agoda: compare search popularity](/demand/nz/compare/agoda-vs-skyscanner): 41.1% against 4.5% Share of Search.
- [Booking.com vs Webjet: compare search popularity](/demand/nz/compare/booking-com-vs-webjet): 22.4% against 17.4% Share of Search.
- [Booking.com vs Expedia: compare search popularity](/demand/nz/compare/booking-com-vs-expedia): 22.4% against 11.6% Share of Search.
- [Booking.com vs Agoda: compare search popularity](/demand/nz/compare/agoda-vs-booking-com): 22.4% against 4.5% Share of Search.
- [Webjet vs Expedia: compare search popularity](/demand/nz/compare/expedia-vs-webjet): 17.4% against 11.6% Share of Search.
- [Webjet vs Agoda: compare search popularity](/demand/nz/compare/agoda-vs-webjet): 17.4% against 4.5% Share of Search.
- [Expedia vs Agoda: compare search popularity](/demand/nz/compare/agoda-vs-expedia): 11.6% against 4.5% Share of Search.

## How did search popularity change for New Zealand online travel booking sites in August 2026?

- In August 2026, Booking.com gained estimated Share of Search among online travel booking sites in New Zealand, from 20.3% to 22.4%.
- In August 2026, Skyscanner lost estimated Share of Search among online travel booking sites in New Zealand, from 42.4% to 41.1%.
- Webjet’s estimated Share of Search among online travel booking sites in New Zealand has lost ground for 3 months in a row, from 21.3% to 17.4% in August 2026.
- Estimated monthly branded searches for Trip.com in New Zealand rose 54% over 11 measured months, from 3K to 4.6K in August 2026.
- Estimated monthly branded searches for Wotif in New Zealand fell 18.4% over 11 measured months, from 7.5K to 6.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Skyscanner | 41.1% | 166K | -0.5% | Trip.com Group |
| 2 | Booking.com | 22.4% | 90.6K | +13.0% | Booking Holdings |
| 3 | Webjet | 17.4% | 70.2K | +0.8% | Webjet Group |
| 4 | Expedia | 11.6% | 47K | -0.2% | Expedia Group |
| 5 | Agoda | 4.5% | 18K | -5.3% | Booking Holdings |
| 6 | Wotif | 1.5% | 6.1K | +0.5% | Expedia Group |
| 7 | Trip.com | 1.1% | 4.6K | +21.6% | Trip.com Group |
| 8 | Hotels.com | 0.32% | 1.3K | 0.0% | Expedia Group |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Skyscanner | 164K | 42.8% | 1 |
| Oct 2025 | Webjet | 84.9K | 22.1% | 2 |
| Oct 2025 | Booking.com | 58.2K | 15.2% | 3 |
| Oct 2025 | Expedia | 46.3K | 12.1% | 4 |
| Oct 2025 | Agoda | 18.1K | 4.7% | 5 |
| Oct 2025 | Wotif | 7.5K | 2% | 6 |
| Oct 2025 | Trip.com | 3K | 0.78% | 7 |
| Oct 2025 | Hotels.com | 1.4K | 0.38% | 8 |
| Nov 2025 | Skyscanner | 164K | 44.2% | 1 |
| Nov 2025 | Webjet | 73.9K | 19.9% | 2 |
| Nov 2025 | Booking.com | 58.4K | 15.7% | 3 |
| Nov 2025 | Expedia | 46.1K | 12.4% | 4 |
| Nov 2025 | Agoda | 18K | 4.8% | 5 |
| Nov 2025 | Wotif | 6.7K | 1.8% | 6 |
| Nov 2025 | Trip.com | 3K | 0.8% | 7 |
| Nov 2025 | Hotels.com | 1.3K | 0.35% | 8 |
| Dec 2025 | Skyscanner | 139K | 40.7% | 1 |
| Dec 2025 | Webjet | 70K | 20.5% | 2 |
| Dec 2025 | Booking.com | 65.4K | 19.1% | 3 |
| Dec 2025 | Expedia | 38.4K | 11.2% | 4 |
| Dec 2025 | Agoda | 18.2K | 5.3% | 5 |
| Dec 2025 | Wotif | 6.7K | 2% | 6 |
| Dec 2025 | Trip.com | 2.7K | 0.78% | 7 |
| Dec 2025 | Hotels.com | 1.4K | 0.42% | 8 |
| Jan 2026 | Skyscanner | 208K | 42.1% | 1 |
| Jan 2026 | Webjet | 104K | 21.1% | 2 |
| Jan 2026 | Booking.com | 86K | 17.4% | 3 |
| Jan 2026 | Expedia | 57.7K | 11.7% | 4 |
| Jan 2026 | Agoda | 22.1K | 4.5% | 5 |
| Jan 2026 | Wotif | 10K | 2% | 6 |
| Jan 2026 | Trip.com | 4.2K | 0.84% | 7 |
| Jan 2026 | Hotels.com | 2K | 0.4% | 8 |
| Feb 2026 | Skyscanner | 170K | 41.5% | 1 |
| Feb 2026 | Booking.com | 80.3K | 19.6% | 2 |
| Feb 2026 | Webjet | 70.1K | 17.1% | 3 |
| Feb 2026 | Expedia | 57.3K | 14% | 4 |
| Feb 2026 | Agoda | 19K | 4.6% | 5 |
| Feb 2026 | Wotif | 8.2K | 2% | 6 |
| Feb 2026 | Trip.com | 3K | 0.73% | 7 |
| Feb 2026 | Hotels.com | 1.9K | 0.46% | 8 |
| Mar 2026 | Skyscanner | 200K | 44.7% | 1 |
| Mar 2026 | Webjet | 85.2K | 19% | 2 |
| Mar 2026 | Booking.com | 80.3K | 17.9% | 3 |
| Mar 2026 | Expedia | 51.7K | 11.5% | 4 |
| Mar 2026 | Agoda | 18.3K | 4.1% | 5 |
| Mar 2026 | Wotif | 6.7K | 1.5% | 6 |
| Mar 2026 | Trip.com | 3.5K | 0.78% | 7 |
| Mar 2026 | Hotels.com | 1.7K | 0.38% | 8 |
| Apr 2026 | Skyscanner | 164K | 44.8% | 1 |
| Apr 2026 | Webjet | 69.4K | 19% | 2 |
| Apr 2026 | Booking.com | 65.7K | 18% | 3 |
| Apr 2026 | Expedia | 42.1K | 11.5% | 4 |
| Apr 2026 | Agoda | 14.8K | 4.1% | 5 |
| Apr 2026 | Wotif | 6.1K | 1.7% | 6 |
| Apr 2026 | Trip.com | 2.6K | 0.71% | 7 |
| Apr 2026 | Hotels.com | 1.3K | 0.36% | 8 |
| May 2026 | Skyscanner | 165K | 41.5% | 1 |
| May 2026 | Webjet | 85.1K | 21.3% | 2 |
| May 2026 | Booking.com | 74.8K | 18.7% | 3 |
| May 2026 | Expedia | 47.4K | 11.9% | 4 |
| May 2026 | Agoda | 15.3K | 3.8% | 5 |
| May 2026 | Wotif | 6.1K | 1.5% | 6 |
| May 2026 | Trip.com | 3.5K | 0.87% | 7 |
| May 2026 | Hotels.com | 1.4K | 0.36% | 8 |
| Jun 2026 | Skyscanner | 165K | 41.7% | 1 |
| Jun 2026 | Booking.com | 79.4K | 20% | 2 |
| Jun 2026 | Webjet | 74.3K | 18.7% | 3 |
| Jun 2026 | Expedia | 48.2K | 12.2% | 4 |
| Jun 2026 | Agoda | 18.1K | 4.6% | 5 |
| Jun 2026 | Wotif | 6.1K | 1.5% | 6 |
| Jun 2026 | Trip.com | 3.8K | 0.95% | 7 |
| Jun 2026 | Hotels.com | 1.2K | 0.3% | 8 |
| Jul 2026 | Skyscanner | 167K | 42.4% | 1 |
| Jul 2026 | Booking.com | 80.1K | 20.3% | 2 |
| Jul 2026 | Webjet | 69.6K | 17.7% | 3 |
| Jul 2026 | Expedia | 47.1K | 12% | 4 |
| Jul 2026 | Agoda | 19K | 4.8% | 5 |
| Jul 2026 | Wotif | 6.1K | 1.5% | 6 |
| Jul 2026 | Trip.com | 3.8K | 0.96% | 7 |
| Jul 2026 | Hotels.com | 1.3K | 0.33% | 8 |
| Aug 2026 | Skyscanner | 166K | 41.1% | 1 |
| Aug 2026 | Booking.com | 90.6K | 22.4% | 2 |
| Aug 2026 | Webjet | 70.2K | 17.4% | 3 |
| Aug 2026 | Expedia | 47K | 11.6% | 4 |
| Aug 2026 | Agoda | 18K | 4.5% | 5 |
| Aug 2026 | Wotif | 6.1K | 1.5% | 6 |
| Aug 2026 | Trip.com | 4.6K | 1.1% | 7 |
| Aug 2026 | Hotels.com | 1.3K | 0.32% | 8 |
| Sep 2026 | Agoda | — | — | — |
| Sep 2026 | Booking.com | — | — | — |
| Sep 2026 | Expedia | — | — | — |
| Sep 2026 | Hotels.com | — | — | — |
| Sep 2026 | Skyscanner | — | — | — |
| Sep 2026 | Trip.com | — | — | — |
| Sep 2026 | Webjet | — | — | — |
| Sep 2026 | Wotif | — | — | — |

## What is being compared

- **Agoda**: Measured on the search terms “Agoda”, “Agoda accommodation”, “Agoda booking”, “Agoda cheap hotels”, “Agoda flight”, “Agoda hotel”, “Agoda hotels”, “Agoda New Zealand”, “Agoda NZ” and “agodacom”, summed into one figure.
- **Booking.com**: Measured on the search terms “admin booking com”, “app booking com”, “booking com”, “booking com accommodation”, “booking com admin”, “booking com car rental”, “booking com flights”, “booking com holiday homes”, “booking com hotels”, “booking com near me”, “booking com online”, “booking com rentals”, “booking com tel”, “Booking.com”, “Booking.com hotels”, “Booking.com New Zealand”, “Booking.com NZ”, “bookingcom” and “www booking com”, summed into one figure.
- **Expedia**: Measured on the search terms “Expedia”, “Expedia accommodation”, “Expedia booking”, “Expedia cruise”, “Expedia flights”, “Expedia holiday packages”, “Expedia hotel booking”, “Expedia hotels”, “Expedia New Zealand”, “Expedia NZ”, “Expedia packages”, “Expedia travel”, “Expedia travel packages” and “expediacom”, summed into one figure.
- **Hotels.com**: Measured on the search terms “hotels com”, “Hotels.com”, “Hotels.com New Zealand” and “Hotels.com NZ”, summed into one figure.
- **Skyscanner**: Measured on the search terms “Skyscanner”, “Skyscanner cheap flights”, “skyscanner com au”, “Skyscanner flights”, “Skyscanner international flights”, “Skyscanner multi city”, “Skyscanner multi city flights”, “Skyscanner New Zealand”, “Skyscanner NZ” and “www skyscanner co nz”, summed into one figure.
- **Trip.com**: Measured on the search terms “trip com”, “trip com flights”, “Trip.com”, “Trip.com flights”, “Trip.com New Zealand” and “Trip.com NZ”, summed into one figure.
- **Webjet**: Measured on the search terms “Webjet”, “Webjet carhire”, “Webjet cheap flights”, “webjet com au”, “Webjet domestic flights”, “Webjet flights”, “Webjet hotels”, “Webjet international”, “Webjet international flights”, “Webjet New Zealand”, “Webjet NZ”, “Webjet packages”, “Webjet sale”, “Webjet travel” and “webjet.co.nz”, summed into one figure.
- **Wotif**: Measured on the search terms “Wotif”, “Wotif accommodation”, “wotif co nz”, “Wotif New Zealand”, “Wotif NZ”, “wotifcom” and “WotifNZ”, summed into one figure.

- [Agoda](/demand/nz/brands/agoda)
- [Booking.com](/demand/nz/brands/booking-com)
- [Expedia](/demand/nz/brands/expedia)
- [Hotels.com](/demand/nz/brands/hotels-com)
- [Skyscanner](/demand/nz/brands/skyscanner)
- [Trip.com](/demand/nz/brands/trip-com)
- [Webjet](/demand/nz/brands/webjet)
- [Wotif](/demand/nz/brands/wotif)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online travel booking sites in New Zealand?

In August 2026, Skyscanner was the most searched among online travel booking sites in New Zealand, with an estimated 166K branded searches and 41.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Online travel booking sites in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-online-travel-booking

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-online-travel-booking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.