---
title: "Online learning platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the online course platforms New Zealanders use to learn new skills. Share of Search among Khan Academy, Udemy, Coursera, LinkedIn Learning, edX, Skillshare and MasterClass, the online learning platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-online-learning-platforms"
publisher: "Brandwave"
---

# Online learning platforms in New Zealand: Which brands are most popular in search?

Compare the online course platforms New Zealanders use to learn new skills. Share of Search among Khan Academy, Udemy, Coursera, LinkedIn Learning, edX, Skillshare and MasterClass, the online learning platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online learning platforms
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Khan Academy, 43.2%

## Which brand is most popular in search among online learning platforms in New Zealand?

- In August 2026, Khan Academy was the most searched among online learning platforms in New Zealand, with an estimated 13.8K branded searches and 43.2% estimated Share of Search within this set.
- Udemy is in 2nd place, 20.6 percentage points behind at 22.6% Share of Search.
- Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among online learning platforms in New Zealand increased from 42.5% to 43.2%.
- Across the 11 months ending August 2026, Udemy’s estimated Share of Search among online learning platforms in New Zealand decreased from 23.7% to 22.6%.
- Across the 11 months ending August 2026, Coursera’s estimated Share of Search among online learning platforms in New Zealand increased from 17.1% to 18.4%.
- Across the 11 months ending August 2026, edX’s estimated Share of Search among online learning platforms in New Zealand decreased from 3.3% to 2.7%.
- Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among online learning platforms in New Zealand peaked at 46.4% in May 2026 and was lowest at 30.6% in January 2026.
- Across the 11 months ending August 2026, Udemy’s estimated Share of Search among online learning platforms in New Zealand peaked at 31.1% in December 2025 and was lowest at 20.2% in June 2026.
- Across the 11 months ending August 2026, Coursera’s estimated Share of Search among online learning platforms in New Zealand peaked at 21.4% in January 2026 and was lowest at 17.1% in October 2025.
- Across the 11 months ending August 2026, LinkedIn Learning’s estimated Share of Search among online learning platforms in New Zealand peaked at 11.1% in March 2026 and was lowest at 9.1% in May 2026.
- Across the 11 months ending August 2026, edX’s estimated Share of Search among online learning platforms in New Zealand peaked at 4.3% in July 2026 and was lowest at 2.1% in May 2026.
- Across the 11 months ending August 2026, Skillshare’s estimated Share of Search among online learning platforms in New Zealand peaked at 3.3% in December 2025 and was lowest at 1.7% in June 2026.
- Across the 11 months ending August 2026, MasterClass’ estimated Share of Search among online learning platforms in New Zealand peaked at 1.3% in December 2025 and was lowest at 0.25% in March 2026.
- Across the 11 months ending August 2026, LinkedIn Learning, Skillshare and MasterClass held steady: their estimated Share of Search among online learning platforms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Khan Academy vs Udemy: compare search popularity](/demand/nz/compare/khan-academy-vs-udemy): 43.2% against 22.6% Share of Search.
- [Khan Academy vs Coursera: compare search popularity](/demand/nz/compare/coursera-vs-khan-academy): 43.2% against 18.4% Share of Search.
- [Khan Academy vs LinkedIn Learning: compare search popularity](/demand/nz/compare/khan-academy-vs-linkedin-learning): 43.2% against 10.8% Share of Search.
- [Khan Academy vs edX: compare search popularity](/demand/nz/compare/edx-vs-khan-academy): 43.2% against 2.7% Share of Search.
- [Udemy vs Coursera: compare search popularity](/demand/nz/compare/coursera-vs-udemy): 22.6% against 18.4% Share of Search.
- [Udemy vs LinkedIn Learning: compare search popularity](/demand/nz/compare/linkedin-learning-vs-udemy): 22.6% against 10.8% Share of Search.
- [Udemy vs edX: compare search popularity](/demand/nz/compare/edx-vs-udemy): 22.6% against 2.7% Share of Search.
- [Coursera vs LinkedIn Learning: compare search popularity](/demand/nz/compare/coursera-vs-linkedin-learning): 18.4% against 10.8% Share of Search.
- [Coursera vs edX: compare search popularity](/demand/nz/compare/coursera-vs-edx): 18.4% against 2.7% Share of Search.
- [LinkedIn Learning vs edX: compare search popularity](/demand/nz/compare/edx-vs-linkedin-learning): 10.8% against 2.7% Share of Search.

## How did search popularity change for New Zealand online learning platforms in August 2026?

- In August 2026, Khan Academy gained estimated Share of Search among online learning platforms in New Zealand, from 38.8% to 43.2%.
- In August 2026, Coursera lost estimated Share of Search among online learning platforms in New Zealand, from 20% to 18.4%.
- In August 2026, edX lost estimated Share of Search among online learning platforms in New Zealand, from 4.3% to 2.7%.
- In August 2026, Udemy lost estimated Share of Search among online learning platforms in New Zealand, from 23.7% to 22.6%.
- Estimated monthly branded searches for Skillshare in New Zealand fell 15.8% over 11 measured months, from 760 to 640 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Khan Academy | 43.2% | 13.8K | +16.6% | Khan Academy |
| 2 | Udemy | 22.6% | 7.2K | -0.3% | Udemy |
| 3 | Coursera | 18.4% | 5.9K | -3.9% | Coursera |
| 4 | LinkedIn Learning | 10.8% | 3.4K | +4.9% | LinkedIn Learning |
| 5 | edX | 2.7% | 860 | -34.8% | edX |
| 6 | Skillshare | 2% | 640 | +1.6% | Skillshare |
| 7 | MasterClass | 0.41% | 130 | +62.5% | MasterClass |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Khan Academy | 13.2K | 42.5% | 1 |
| Oct 2025 | Udemy | 7.3K | 23.7% | 2 |
| Oct 2025 | Coursera | 5.3K | 17.1% | 3 |
| Oct 2025 | LinkedIn Learning | 3.3K | 10.5% | 4 |
| Oct 2025 | edX | 1K | 3.3% | 5 |
| Oct 2025 | Skillshare | 760 | 2.5% | 6 |
| Oct 2025 | MasterClass | 130 | 0.42% | 7 |
| Nov 2025 | Khan Academy | 13K | 42% | 1 |
| Nov 2025 | Udemy | 7.3K | 23.6% | 2 |
| Nov 2025 | Coursera | 5.3K | 17.1% | 3 |
| Nov 2025 | LinkedIn Learning | 3.3K | 10.5% | 4 |
| Nov 2025 | edX | 1.1K | 3.6% | 5 |
| Nov 2025 | Skillshare | 800 | 2.6% | 6 |
| Nov 2025 | MasterClass | 170 | 0.55% | 7 |
| Dec 2025 | Khan Academy | 7.4K | 31.9% | 1 |
| Dec 2025 | Udemy | 7.2K | 31.1% | 2 |
| Dec 2025 | Coursera | 4.4K | 19% | 3 |
| Dec 2025 | LinkedIn Learning | 2.2K | 9.4% | 4 |
| Dec 2025 | edX | 910 | 3.9% | 5 |
| Dec 2025 | Skillshare | 760 | 3.3% | 6 |
| Dec 2025 | MasterClass | 310 | 1.3% | 7 |
| Jan 2026 | Khan Academy | 9.1K | 30.6% | 1 |
| Jan 2026 | Udemy | 8.9K | 29.9% | 2 |
| Jan 2026 | Coursera | 6.4K | 21.4% | 3 |
| Jan 2026 | LinkedIn Learning | 3.2K | 10.8% | 4 |
| Jan 2026 | edX | 1K | 3.5% | 5 |
| Jan 2026 | Skillshare | 950 | 3.2% | 6 |
| Jan 2026 | MasterClass | 180 | 0.6% | 7 |
| Feb 2026 | Khan Academy | 13.5K | 42.2% | 1 |
| Feb 2026 | Udemy | 7.3K | 22.9% | 2 |
| Feb 2026 | Coursera | 6.2K | 19.2% | 3 |
| Feb 2026 | LinkedIn Learning | 3.3K | 10.1% | 4 |
| Feb 2026 | edX | 860 | 2.7% | 5 |
| Feb 2026 | Skillshare | 780 | 2.4% | 6 |
| Feb 2026 | MasterClass | 130 | 0.41% | 7 |
| Mar 2026 | Khan Academy | 16.3K | 45% | 1 |
| Mar 2026 | Udemy | 7.4K | 20.4% | 2 |
| Mar 2026 | Coursera | 6.3K | 17.5% | 3 |
| Mar 2026 | LinkedIn Learning | 4K | 11.1% | 4 |
| Mar 2026 | edX | 1.3K | 3.7% | 5 |
| Mar 2026 | Skillshare | 780 | 2.2% | 6 |
| Mar 2026 | MasterClass | 90 | 0.25% | 7 |
| Apr 2026 | Khan Academy | 11K | 37.4% | 1 |
| Apr 2026 | Udemy | 7.3K | 24.8% | 2 |
| Apr 2026 | Coursera | 6.2K | 21% | 3 |
| Apr 2026 | LinkedIn Learning | 3.2K | 11% | 4 |
| Apr 2026 | edX | 830 | 2.8% | 5 |
| Apr 2026 | Skillshare | 790 | 2.7% | 6 |
| Apr 2026 | MasterClass | 90 | 0.31% | 7 |
| May 2026 | Khan Academy | 16.5K | 46.4% | 1 |
| May 2026 | Udemy | 7.4K | 21% | 2 |
| May 2026 | Coursera | 6.7K | 18.8% | 3 |
| May 2026 | LinkedIn Learning | 3.2K | 9.1% | 4 |
| May 2026 | Skillshare | 800 | 2.3% | 5 |
| May 2026 | edX | 760 | 2.1% | 6 |
| May 2026 | MasterClass | 120 | 0.34% | 7 |
| Jun 2026 | Khan Academy | 16.9K | 46.1% | 1 |
| Jun 2026 | Udemy | 7.4K | 20.2% | 2 |
| Jun 2026 | Coursera | 6.8K | 18.4% | 3 |
| Jun 2026 | LinkedIn Learning | 4K | 10.9% | 4 |
| Jun 2026 | edX | 880 | 2.4% | 5 |
| Jun 2026 | Skillshare | 640 | 1.7% | 6 |
| Jun 2026 | MasterClass | 130 | 0.35% | 7 |
| Jul 2026 | Khan Academy | 11.8K | 38.8% | 1 |
| Jul 2026 | Udemy | 7.2K | 23.7% | 2 |
| Jul 2026 | Coursera | 6.1K | 20% | 3 |
| Jul 2026 | LinkedIn Learning | 3.3K | 10.8% | 4 |
| Jul 2026 | edX | 1.3K | 4.3% | 5 |
| Jul 2026 | Skillshare | 630 | 2.1% | 6 |
| Jul 2026 | MasterClass | 80 | 0.26% | 7 |
| Aug 2026 | Khan Academy | 13.8K | 43.2% | 1 |
| Aug 2026 | Udemy | 7.2K | 22.6% | 2 |
| Aug 2026 | Coursera | 5.9K | 18.4% | 3 |
| Aug 2026 | LinkedIn Learning | 3.4K | 10.8% | 4 |
| Aug 2026 | edX | 860 | 2.7% | 5 |
| Aug 2026 | Skillshare | 640 | 2% | 6 |
| Aug 2026 | MasterClass | 130 | 0.41% | 7 |
| Sep 2026 | Coursera | — | — | — |
| Sep 2026 | edX | — | — | — |
| Sep 2026 | Khan Academy | — | — | — |
| Sep 2026 | LinkedIn Learning | — | — | — |
| Sep 2026 | MasterClass | — | — | — |
| Sep 2026 | Skillshare | — | — | — |
| Sep 2026 | Udemy | — | — | — |

## What is being compared

- **Coursera**: Measured on the search terms “coursera”, “coursera accounting courses”, “coursera ai courses”, “coursera business courses”, “coursera certificate”, “coursera courses”, “coursera excel course”, “coursera free courses”, “coursera free online courses”, “coursera graphic design course”, “coursera near me”, “coursera nz”, “coursera online”, “coursera online courses”, “coursera online learning”, “coursera org”, “coursera plus”, “coursera pricing”, “coursera psychology courses” and “mooc coursera”, summed into one figure.
- **edX**: Measured on the search terms “edx”, “edx certificate”, “edx courses”, “edx nz”, “edx online”, “edx online courses”, “edx org” and “edx spanish courses”, summed into one figure.
- **Khan Academy**: Measured on the search terms “basic algebra khan academy”, “khan academy”, “khan academy algebra”, “khan academy algebra 1”, “khan academy certificate”, “khan academy courses”, “khan academy kids”, “khan academy maths”, “khan academy near me”, “khan academy nz”, “khan academy online”, “khan academy online courses”, “khan academy sat prep”, “khanacademy”, “khanacademy courses”, “khanacademy org”, “sal khan khan academy” and “www khanacademy org join”, summed into one figure.
- **LinkedIn Learning**: Measured on the search terms “linkedin com”, “linkedin learning”, “linkedin learning certificate”, “linkedin learning cost”, “linkedin learning nz”, “linkedin learning online”, “linkedin learning online courses”, “linkedinlearning” and “linkedinlearning courses”, summed into one figure.
- **MasterClass**: Measured on the search terms “masterclass certificate”, “masterclass com”, “masterclass courses”, “masterclass online” and “masterclass subscription”, summed into one figure.
- **Skillshare**: Measured on the search terms “skillshare”, “skillshare certificate”, “skillshare com”, “skillshare courses”, “skillshare nz” and “skillshare online courses”, summed into one figure.
- **Udemy**: Measured on the search terms “udemy”, “udemy classes”, “udemy com”, “udemy free courses”, “udemy near me”, “udemy new zealand”, “udemy nz”, “udemy online”, “udemy online courses” and “udemy voucher”, summed into one figure.

- [Coursera](/demand/nz/brands/coursera)
- [edX](/demand/nz/brands/edx)
- [Khan Academy](/demand/nz/brands/khan-academy)
- [LinkedIn Learning](/demand/nz/brands/linkedin-learning)
- [MasterClass](/demand/nz/brands/masterclass)
- [Skillshare](/demand/nz/brands/skillshare)
- [Udemy](/demand/nz/brands/udemy)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online learning platforms in New Zealand?

In August 2026, Khan Academy was the most searched among online learning platforms in New Zealand, with an estimated 13.8K branded searches and 43.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Online learning platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-online-learning-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-online-learning-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.