---
title: "Online game platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the online game platforms and stores New Zealand players use. Share of Search among Roblox, Minecraft, Epic Games, Xbox Game Pass, Steam and EA, the online game platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-online-game-platforms"
publisher: "Brandwave"
---

# Online game platforms in New Zealand: Which brands are most popular in search?

Compare the online game platforms and stores New Zealand players use. Share of Search among Roblox, Minecraft, Epic Games, Xbox Game Pass, Steam and EA, the online game platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online game platforms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Roblox, 53.3%

## Which brand is most popular in search among online game platforms in New Zealand?

- In August 2026, Roblox was the most searched among online game platforms in New Zealand, with an estimated 230K branded searches and 53.3% estimated Share of Search within this set.
- Minecraft is in 2nd place, 21.3 percentage points behind at 32% Share of Search.
- Across the 11 months ending August 2026, Roblox’s estimated Share of Search among online game platforms in New Zealand decreased from 63.2% to 53.3%.
- Across the 11 months ending August 2026, Minecraft’s estimated Share of Search among online game platforms in New Zealand increased from 22.1% to 32%.
- Across the 11 months ending August 2026, Epic Games’ estimated Share of Search among online game platforms in New Zealand increased from 7.3% to 9.9%.
- Across the 11 months ending August 2026, Xbox Game Pass’ estimated Share of Search among online game platforms in New Zealand decreased from 4.7% to 2.1%.
- Across the 11 months ending August 2026, Steam’s estimated Share of Search among online game platforms in New Zealand increased from 1.2% to 2%.
- Across the 11 months ending August 2026, EA’s estimated Share of Search among online game platforms in New Zealand decreased from 1.4% to 0.63%.
- Across the 11 months ending August 2026, Roblox’s estimated Share of Search among online game platforms in New Zealand peaked at 64.4% in January 2026 and was lowest at 49.1% in June 2026.
- Across the 11 months ending August 2026, Minecraft’s estimated Share of Search among online game platforms in New Zealand peaked at 33.5% in June 2026 and was lowest at 19% in January 2026.
- Across the 11 months ending August 2026, Epic Games’ estimated Share of Search among online game platforms in New Zealand peaked at 18.5% in December 2025 and was lowest at 7.3% in October 2025.
- Across the 11 months ending August 2026, Xbox Game Pass’ estimated Share of Search among online game platforms in New Zealand peaked at 5.1% in May 2026 and was lowest at 1.9% in February 2026.
- Across the 11 months ending August 2026, Steam’s estimated Share of Search among online game platforms in New Zealand peaked at 4.8% in July 2026 and was lowest at 1.2% in October 2025.
- Across the 11 months ending August 2026, Steam rose from 6th to 5th among online game platforms in New Zealand.
- Across the 11 months ending August 2026, EA fell from 5th to 6th among online game platforms in New Zealand.

## Compare search popularity between leading brands

- [Roblox vs Minecraft: compare search popularity](/demand/nz/compare/minecraft-vs-roblox): 53.3% against 32% Share of Search.
- [Roblox vs Epic Games: compare search popularity](/demand/nz/compare/epic-games-vs-roblox): 53.3% against 9.9% Share of Search.
- [Roblox vs Xbox Game Pass: compare search popularity](/demand/nz/compare/roblox-vs-xbox-game-pass): 53.3% against 2.1% Share of Search.
- [Roblox vs Steam: compare search popularity](/demand/nz/compare/roblox-vs-steam): 53.3% against 2% Share of Search.
- [Minecraft vs Epic Games: compare search popularity](/demand/nz/compare/epic-games-vs-minecraft): 32% against 9.9% Share of Search.
- [Minecraft vs Xbox Game Pass: compare search popularity](/demand/nz/compare/minecraft-vs-xbox-game-pass): 32% against 2.1% Share of Search.
- [Minecraft vs Steam: compare search popularity](/demand/nz/compare/minecraft-vs-steam): 32% against 2% Share of Search.
- [Epic Games vs Xbox Game Pass: compare search popularity](/demand/nz/compare/epic-games-vs-xbox-game-pass): 9.9% against 2.1% Share of Search.
- [Epic Games vs Steam: compare search popularity](/demand/nz/compare/epic-games-vs-steam): 9.9% against 2% Share of Search.
- [Xbox Game Pass vs Steam: compare search popularity](/demand/nz/compare/steam-vs-xbox-game-pass): 2.1% against 2% Share of Search.

## How did search popularity change for New Zealand online game platforms in August 2026?

- In August 2026, Minecraft gained estimated Share of Search among online game platforms in New Zealand, from 26.3% to 32%.
- In August 2026, Steam lost estimated Share of Search among online game platforms in New Zealand, from 4.8% to 2%.
- In August 2026, Epic Games lost estimated Share of Search among online game platforms in New Zealand, from 11.7% to 9.9%.
- In August 2026, Roblox lost estimated Share of Search among online game platforms in New Zealand, from 53.9% to 53.3%.
- In August 2026, Xbox Game Pass rose from 5th to 4th among online game platforms in New Zealand.
- Estimated monthly branded searches for EA in New Zealand fell 62.9% over 11 measured months, from 7.3K to 2.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Roblox | 53.3% | 230K | -1.2% | Roblox |
| 2 | Minecraft | 32% | 138K | +21.4% | Microsoft |
| 3 | Epic Games | 9.9% | 42.7K | -15.4% | Epic Games |
| 4 | Xbox Game Pass | 2.1% | 9.3K | -15.0% | Microsoft |
| 5 | Steam | 2% | 8.8K | -57.5% | Steam |
| 6 | EA | 0.63% | 2.7K | -12.8% | EA |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Roblox | 329K | 63.2% | 1 |
| Oct 2025 | Minecraft | 115K | 22.1% | 2 |
| Oct 2025 | Epic Games | 38K | 7.3% | 3 |
| Oct 2025 | Xbox Game Pass | 24.6K | 4.7% | 4 |
| Oct 2025 | EA | 7.3K | 1.4% | 5 |
| Oct 2025 | Steam | 6.4K | 1.2% | 6 |
| Nov 2025 | Roblox | 270K | 58.4% | 1 |
| Nov 2025 | Minecraft | 123K | 26.6% | 2 |
| Nov 2025 | Epic Games | 45.4K | 9.8% | 3 |
| Nov 2025 | Xbox Game Pass | 11.9K | 2.6% | 4 |
| Nov 2025 | Steam | 7.1K | 1.5% | 5 |
| Nov 2025 | EA | 4.5K | 0.97% | 6 |
| Dec 2025 | Roblox | 271K | 53.8% | 1 |
| Dec 2025 | Minecraft | 113K | 22.4% | 2 |
| Dec 2025 | Epic Games | 93.3K | 18.5% | 3 |
| Dec 2025 | Xbox Game Pass | 12.3K | 2.4% | 4 |
| Dec 2025 | Steam | 10K | 2% | 5 |
| Dec 2025 | EA | 4.7K | 0.94% | 6 |
| Jan 2026 | Roblox | 271K | 64.4% | 1 |
| Jan 2026 | Minecraft | 79.8K | 19% | 2 |
| Jan 2026 | Epic Games | 47.5K | 11.3% | 3 |
| Jan 2026 | Xbox Game Pass | 10.2K | 2.4% | 4 |
| Jan 2026 | Steam | 8.2K | 1.9% | 5 |
| Jan 2026 | EA | 4.5K | 1.1% | 6 |
| Feb 2026 | Roblox | 269K | 61.8% | 1 |
| Feb 2026 | Minecraft | 110K | 25.2% | 2 |
| Feb 2026 | Epic Games | 37.8K | 8.7% | 3 |
| Feb 2026 | Xbox Game Pass | 8.3K | 1.9% | 4 |
| Feb 2026 | Steam | 7.5K | 1.7% | 5 |
| Feb 2026 | EA | 2.9K | 0.67% | 6 |
| Mar 2026 | Roblox | 270K | 54.9% | 1 |
| Mar 2026 | Minecraft | 155K | 31.6% | 2 |
| Mar 2026 | Epic Games | 45.2K | 9.2% | 3 |
| Mar 2026 | Xbox Game Pass | 9.7K | 2% | 4 |
| Mar 2026 | Steam | 8.1K | 1.7% | 5 |
| Mar 2026 | EA | 3.2K | 0.65% | 6 |
| Apr 2026 | Roblox | 272K | 61.8% | 1 |
| Apr 2026 | Minecraft | 109K | 24.7% | 2 |
| Apr 2026 | Epic Games | 34.8K | 7.9% | 3 |
| Apr 2026 | Xbox Game Pass | 13.6K | 3.1% | 4 |
| Apr 2026 | Steam | 8.1K | 1.8% | 5 |
| Apr 2026 | EA | 3.2K | 0.74% | 6 |
| May 2026 | Roblox | 228K | 51.2% | 1 |
| May 2026 | Minecraft | 136K | 30.4% | 2 |
| May 2026 | Epic Games | 47.5K | 10.7% | 3 |
| May 2026 | Xbox Game Pass | 22.7K | 5.1% | 4 |
| May 2026 | Steam | 8.7K | 1.9% | 5 |
| May 2026 | EA | 3.1K | 0.7% | 6 |
| Jun 2026 | Roblox | 233K | 49.1% | 1 |
| Jun 2026 | Minecraft | 159K | 33.5% | 2 |
| Jun 2026 | Epic Games | 52.5K | 11.1% | 3 |
| Jun 2026 | Steam | 16K | 3.4% | 4 |
| Jun 2026 | Xbox Game Pass | 11.2K | 2.4% | 5 |
| Jun 2026 | EA | 3K | 0.63% | 6 |
| Jul 2026 | Roblox | 232K | 53.9% | 1 |
| Jul 2026 | Minecraft | 114K | 26.3% | 2 |
| Jul 2026 | Epic Games | 50.5K | 11.7% | 3 |
| Jul 2026 | Steam | 20.8K | 4.8% | 4 |
| Jul 2026 | Xbox Game Pass | 10.9K | 2.5% | 5 |
| Jul 2026 | EA | 3.1K | 0.73% | 6 |
| Aug 2026 | Roblox | 230K | 53.3% | 1 |
| Aug 2026 | Minecraft | 138K | 32% | 2 |
| Aug 2026 | Epic Games | 42.7K | 9.9% | 3 |
| Aug 2026 | Xbox Game Pass | 9.3K | 2.1% | 4 |
| Aug 2026 | Steam | 8.8K | 2% | 5 |
| Aug 2026 | EA | 2.7K | 0.63% | 6 |
| Sep 2026 | EA | — | — | — |
| Sep 2026 | Epic Games | — | — | — |
| Sep 2026 | Minecraft | — | — | — |
| Sep 2026 | Roblox | — | — | — |
| Sep 2026 | Steam | — | — | — |
| Sep 2026 | Xbox Game Pass | — | — | — |

## What is being compared

- **EA**: Measured on the search terms “download ea app”, “ea app”, “ea app download”, “ea app for mac”, “ea app for sims 4”, “ea download”, “ea games”, “ea games app”, “ea games launcher”, “ea games store”, “ea play” and “ea play games”, summed into one figure.
- **Epic Games**: Measured on the search terms “epic games”, “epic games 2fa”, “epic games download”, “epic games fortnite”, “epic games free game”, “epic games free games”, “epic games free games list”, “epic games games”, “epic games item shop”, “epic games near me”, “epic games nz”, “epic games online”, “epic games shop”, “epic games store fortnite”, “epic games store free games”, “epic games store games”, “epic games store rocket league”, “epic games store v bucks”, “epic games website”, “epicgames”, “epicgames com”, “epicgames download”, “epicgames games”, “free epic games”, “free games epic games”, “store epicgames com”, “the epic games store” and “www epicgames com”, summed into one figure.
- **Minecraft**: Measured on the search terms “minecraft”, “minecraft bedrock”, “minecraft building”, “minecraft character”, “minecraft classic”, “minecraft download”, “minecraft dungeons”, “minecraft education”, “minecraft free”, “minecraft games”, “minecraft hosting”, “minecraft java”, “minecraft java edition”, “minecraft movie”, “minecraft near me”, “minecraft net”, “minecraft nz”, “minecraft online”, “minecraft pocket edition”, “minecraft server”, “minecraft story mode”, “planet minecraft”, “seedfinder minecraft” and “steve minecraft”, summed into one figure.
- **Roblox**: Measured on the search terms “best roblox games”, “free roblox”, “now gg roblox”, “r34 roblox”, “roblox”, “roblox app”, “roblox co”, “roblox com”, “roblox download”, “roblox g”, “roblox home”, “roblox near me”, “roblox noob”, “roblox nz”, “roblox online”, “roblox player”, “roblox robux”, “roblox scary games”, “roblox studio”, “roblox studio download” and “roblox web”, summed into one figure.
- **Steam**: Measured on the search terms “best free games on steam”, “best mac games on steam”, “best steam games”, “cheap steam games”, “download steam for windows”, “free games on steam”, “most played games on steam”, “steam download”, “steam download mac”, “steam download pc”, “steam games”, “steam games for mac”, “steam games on sale”, “steam horror games”, “steam indie games”, “steam multiplayer games”, “steam online games”, “steam pc games”, “steam store”, “steam vr games” and “top steam games”, summed into one figure.
- **Xbox Game Pass**: Measured on the search terms “game pass”, “game pass game”, “game pass games”, “game pass ultimate”, “game pass xbox pc”, “microsoft game pass”, “pc game pass”, “xbox game pass”, “xbox game pass cost”, “xbox game pass download”, “xbox game pass near me”, “xbox game pass new zealand”, “xbox game pass nz”, “xbox game pass online”, “xbox game pass ultimate” and “xboxgamepass”, summed into one figure.

- [EA](/demand/nz/brands/ea)
- [Epic Games](/demand/nz/brands/epic-games)
- [Minecraft](/demand/nz/brands/minecraft)
- [Roblox](/demand/nz/brands/roblox)
- [Steam](/demand/nz/brands/steam)
- [Xbox Game Pass](/demand/nz/brands/xbox-game-pass)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online game platforms in New Zealand?

In August 2026, Roblox was the most searched among online game platforms in New Zealand, with an estimated 230K branded searches and 53.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Online game platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-online-game-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-online-game-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.