--- title: "Postie vs Shein: Which is searched more in New Zealand?" description: "Is Postie or Shein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-online-fashion-retailers/compare/postie-vs-shein" publisher: "Brandwave" --- # Postie vs Shein: Which is searched more in New Zealand? Is Postie or Shein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Postie and Shein - **Competitive set**: Online fashion retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Postie Share of Search**: 14.2% - **Shein Share of Search**: 39.1% ## Is Postie or Shein more popular in search? - In September 2026, Shein had more branded searches than Postie among online fashion retailers in New Zealand. Shein had about 249,000 branded searches, while Postie had 90,500. Shein made up 39.1% of all online fashion retailer searches we track, and Postie accounted for 14.2%. - Shein was ahead of Postie in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Postie’s share of searches among online fashion retailers in New Zealand moved from 13.9% to 14.2%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Shein’s share of searches among online fashion retailers in New Zealand moved from 38.3% to 39.1%, and its estimated monthly branded searches moved from 250K to 249K. ## Top online fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Postie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shein did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Iconic | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Glassons | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ASOS | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Max | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Flo & Frankie | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Moochi | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Postie | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Shein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Princess Polly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Showpo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stylerunner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hello Molly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Boohoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | White Fox Boutique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online fashion retailers - Asked ChatGPT "Which online fashion retailer should I shop at in New Zealand?": 1. The Iconic, 2. Glassons, 3. ASOS, 4. Postie, 5. Max - Asked ChatGPT "What are the best online fashion retailers in New Zealand?": 1. The Iconic, 2. Glassons, 3. Flo & Frankie, 4. ASOS, 5. Max, 6. Moochi, 7. Postie - Asked ChatGPT "What's the best online fashion retailer in New Zealand for women's clothes?": 1. The Iconic, 2. Glassons, 3. Max, 4. Flo & Frankie - Searched Google, AI Overview "best online clothing store": 1. ASOS - Searched Google, AI Overview "women's clothes online": 1. The Iconic, 2. Moochi Not named in any answer: Shein, Princess Polly, Showpo, Stylerunner, Hello Molly, Boohoo and White Fox Boutique. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand online fashion retailers in September 2026? Neither Postie nor Shein moved beyond provider rounding among online fashion retailers in Sep 2026. ## Month by month | Month | Postie estimated searches | Postie Share of Search | Postie rank | Shein estimated searches | Shein Share of Search | Shein rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 13.9% | 3 | 250K | 38.3% | 1 | | Nov 2025 | 110K | 15.9% | 3 | 206K | 29.8% | 1 | | Dec 2025 | 110K | 18.4% | 3 | 168K | 28% | 2 | | Jan 2026 | 74K | 14.3% | 3 | 168K | 32.4% | 1 | | Feb 2026 | 74K | 14.3% | 3 | 167K | 32.4% | 1 | | Mar 2026 | 90.5K | 14.4% | 3 | 203K | 32.3% | 1 | | Apr 2026 | 110K | 16.9% | 3 | 204K | 31.4% | 1 | | May 2026 | 110K | 17% | 3 | 204K | 31.6% | 1 | | Jun 2026 | 90.5K | 14.2% | 3 | 249K | 39.1% | 1 | | Jul 2026 | 90.5K | 15.7% | 3 | 204K | 35.3% | 1 | | Aug 2026 | 90.5K | 14.1% | 3 | 249K | 38.8% | 1 | | Sep 2026 | 90.5K | 14.2% | 3 | 249K | 39.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Postie’s and Shein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Postie**: Measured on the search term “postie plus”. - **Shein**: Measured on the search terms “dresses at shein”, “Shein”, “shein app”, “shein apparel”, “shein bikini”, “shein clothing”, “shein com”, “shein curve”, “shein dres”, “shein dresses”, “shein on”, “shein shoe”, “shein swim wear”, “shein swimwear”, “shein tops”, “shein wedding dresses”, “shein+”, “sheincom” and “sheinkids”, summed into one figure. - [Postie profile](/demand/nz/brands/postie) - [Shein profile](/demand/nz/brands/shein) - [All online fashion retailers in New Zealand](/demand/nz/categories/nz-online-fashion-retailers): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Postie or Shein more popular in search? In September 2026, Shein had more branded searches than Postie among online fashion retailers in New Zealand. Shein had about 249,000 branded searches, while Postie had 90,500. Shein made up 39.1% of all online fashion retailer searches we track, and Postie accounted for 14.2%. ## Cite this page Brandwave. "Postie vs Shein: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-online-fashion-retailers/compare/postie-vs-shein This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-online-fashion-retailers/compare/postie-vs-shein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.