--- title: "Online chess sites in New Zealand: Which brands are most popular in search?" description: "Compare the online chess sites and apps New Zealand players play on. Share of Search among Chess.com, Lichess, ChessKid and Chessable, the online chess sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-online-chess-sites" publisher: "Brandwave" --- # Online chess sites in New Zealand: Which brands are most popular in search? Compare the online chess sites and apps New Zealand players play on. Share of Search among Chess.com, Lichess, ChessKid and Chessable, the online chess sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Online chess sites - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Chess.com, 58% ## Which brand is most popular in search among online chess sites in New Zealand? - In August 2026, Chess.com was the most searched among online chess sites in New Zealand, with an estimated 16.7K branded searches and 58% estimated Share of Search within this set. - Lichess is in 2nd place, 20.7 percentage points behind at 37.4% Share of Search. - Across the 11 months ending August 2026, Chess.com’s estimated Share of Search among online chess sites in New Zealand increased from 36.7% to 58%. - Across the 11 months ending August 2026, Lichess’ estimated Share of Search among online chess sites in New Zealand decreased from 58.1% to 37.4%. - Across the 11 months ending August 2026, ChessKid’s estimated Share of Search among online chess sites in New Zealand decreased from 4.2% to 3.7%. - Across the 11 months ending August 2026, Chess.com’s estimated Share of Search among online chess sites in New Zealand peaked at 62.3% in May 2026 and was lowest at 36.7% in October 2025. - Across the 11 months ending August 2026, Lichess’ estimated Share of Search among online chess sites in New Zealand peaked at 58.1% in October 2025 and was lowest at 34.4% in May 2026. - Across the 11 months ending August 2026, ChessKid’s estimated Share of Search among online chess sites in New Zealand peaked at 5% in November 2025 and was lowest at 2.5% in April 2026. - Across the 11 months ending August 2026, Chess.com rose from 2nd to 1st among online chess sites in New Zealand. - Across the 11 months ending August 2026, Lichess fell from 1st to 2nd among online chess sites in New Zealand. - Across the 11 months ending August 2026, Chessable held steady: its estimated Share of Search among online chess sites in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Chess.com vs Lichess: compare search popularity](/demand/nz/compare/chess-com-vs-lichess): 58% against 37.4% Share of Search. - [Chess.com vs ChessKid: compare search popularity](/demand/nz/compare/chess-com-vs-chesskid): 58% against 3.7% Share of Search. - [Lichess vs ChessKid: compare search popularity](/demand/nz/compare/chesskid-vs-lichess): 37.4% against 3.7% Share of Search. ## How did search popularity change for New Zealand online chess sites in August 2026? - In August 2026, ChessKid gained estimated Share of Search among online chess sites in New Zealand, from 2.7% to 3.7%. - In August 2026, Chess.com lost estimated Share of Search among online chess sites in New Zealand, from 59.1% to 58%. - Estimated monthly branded searches for Chessable in New Zealand rose 50% over 11 measured months, from 180 to 270 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Chess.com | 58% | 16.7K | -1.4% | Chess.com | | 2 | Lichess | 37.4% | 10.8K | 0.0% | Lichess | | 3 | ChessKid | 3.7% | 1.1K | +37.7% | ChessKid | | 4 | Chessable | 0.94% | 270 | +50.0% | Chessable | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lichess | 10.8K | 58.1% | 1 | | Oct 2025 | Chess.com | 6.9K | 36.7% | 2 | | Oct 2025 | ChessKid | 790 | 4.2% | 3 | | Oct 2025 | Chessable | 180 | 0.96% | 4 | | Nov 2025 | Lichess | 10.7K | 55.7% | 1 | | Nov 2025 | Chess.com | 7.3K | 38.1% | 2 | | Nov 2025 | ChessKid | 950 | 5% | 3 | | Nov 2025 | Chessable | 230 | 1.2% | 4 | | Dec 2025 | Lichess | 10.7K | 53.5% | 1 | | Dec 2025 | Chess.com | 8.4K | 41.8% | 2 | | Dec 2025 | ChessKid | 750 | 3.7% | 3 | | Dec 2025 | Chessable | 210 | 1% | 4 | | Jan 2026 | Lichess | 10.9K | 53.7% | 1 | | Jan 2026 | Chess.com | 8.7K | 42.9% | 2 | | Jan 2026 | ChessKid | 520 | 2.6% | 3 | | Jan 2026 | Chessable | 170 | 0.84% | 4 | | Feb 2026 | Lichess | 10.9K | 50.5% | 1 | | Feb 2026 | Chess.com | 9.9K | 45.9% | 2 | | Feb 2026 | ChessKid | 630 | 2.9% | 3 | | Feb 2026 | Chessable | 140 | 0.65% | 4 | | Mar 2026 | Chess.com | 14.6K | 55.3% | 1 | | Mar 2026 | Lichess | 10.7K | 40.3% | 2 | | Mar 2026 | ChessKid | 1K | 3.9% | 3 | | Mar 2026 | Chessable | 150 | 0.57% | 4 | | Apr 2026 | Chess.com | 14.2K | 55.1% | 1 | | Apr 2026 | Lichess | 10.7K | 41.6% | 2 | | Apr 2026 | ChessKid | 640 | 2.5% | 3 | | Apr 2026 | Chessable | 220 | 0.85% | 4 | | May 2026 | Chess.com | 23.7K | 62.3% | 1 | | May 2026 | Lichess | 13.1K | 34.4% | 2 | | May 2026 | ChessKid | 1.1K | 2.8% | 3 | | May 2026 | Chessable | 220 | 0.58% | 4 | | Jun 2026 | Chess.com | 23.3K | 61.1% | 1 | | Jun 2026 | Lichess | 13.1K | 34.4% | 2 | | Jun 2026 | ChessKid | 1.5K | 3.8% | 3 | | Jun 2026 | Chessable | 220 | 0.58% | 4 | | Jul 2026 | Chess.com | 17K | 59.1% | 1 | | Jul 2026 | Lichess | 10.8K | 37.6% | 2 | | Jul 2026 | ChessKid | 770 | 2.7% | 3 | | Jul 2026 | Chessable | 180 | 0.63% | 4 | | Aug 2026 | Chess.com | 16.7K | 58% | 1 | | Aug 2026 | Lichess | 10.8K | 37.4% | 2 | | Aug 2026 | ChessKid | 1.1K | 3.7% | 3 | | Aug 2026 | Chessable | 270 | 0.94% | 4 | | Sep 2026 | Chess.com | — | — | — | | Sep 2026 | Chessable | — | — | — | | Sep 2026 | ChessKid | — | — | — | | Sep 2026 | Lichess | — | — | — | ## What is being compared - **Chess.com**: Measured on the search terms “chess com”, “chess com chess online”, “chess com near me”, “chess com online”, “chess com online play”, “chess com play”, “chesscom” and “www chess com”, summed into one figure. - **Chessable**: Measured on the search terms “chessable”, “chessable chess” and “chessable com”, summed into one figure. - **ChessKid**: Measured on the search terms “chesskid”, “chesskid chess”, “chesskid com” and “chesskid online”, summed into one figure. - **Lichess**: Measured on the search terms “en lichess”, “lichess”, “lichess 0rg”, “lichess apps”, “lichess chess online”, “lichess free online chess”, “lichess online” and “lichess org chess”, summed into one figure. - [Chess.com](/demand/nz/brands/chess-com) - [Chessable](/demand/nz/brands/chessable) - [ChessKid](/demand/nz/brands/chesskid) - [Lichess](/demand/nz/brands/lichess) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among online chess sites in New Zealand? In August 2026, Chess.com was the most searched among online chess sites in New Zealand, with an estimated 16.7K branded searches and 58% estimated Share of Search within this set. ## Cite this page Brandwave. "Online chess sites in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-online-chess-sites This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-online-chess-sites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.