--- title: "Bertolli vs Cobram Estate: Which is searched more in New Zealand?" description: "Is Bertolli or Cobram Estate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Olive oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-olive-oil-brands/compare/bertolli-vs-cobram-estate" publisher: "Brandwave" --- # Bertolli vs Cobram Estate: Which is searched more in New Zealand? Is Bertolli or Cobram Estate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Olive oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bertolli and Cobram Estate - **Competitive set**: Olive oil brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bertolli Share of Search**: 8.5% - **Cobram Estate Share of Search**: 10.6% ## Is Bertolli or Cobram Estate more popular in search? - In September 2026, Cobram Estate had more branded searches than Bertolli among olive oil brands in New Zealand. Cobram Estate had about 50 branded searches, while Bertolli had 40. Cobram Estate made up 10.6% of all olive oil brand searches we track, and Bertolli accounted for 8.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Bertolli took it in May 2026, Cobram Estate took it in July 2026. - Across the 12 months ending September 2026, Bertolli’s share of searches among olive oil brands in New Zealand moved from 3.7% to 8.5%, and its estimated monthly branded searches moved from 20 to 40. - Across the 12 months ending September 2026, Cobram Estate’s share of searches among olive oil brands in New Zealand moved from 7.4% to 10.6%, and its estimated monthly branded searches moved from 40 to 50. ## Top olive oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Bertolli nor Cobram Estate showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Village Press | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kakariki Olives | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Olivado | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Loopline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cobram Estate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bertolli | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about olive oil brands - Asked ChatGPT "Which olive oil brand should I buy in New Zealand?": 1. Kakariki Olives, 2. Village Press - Asked ChatGPT "What are the best olive oil brands in New Zealand?": 1. Kakariki Olives, 2. Village Press - Asked ChatGPT "What's the best olive oil brand in New Zealand for everyday cooking?": 1. Village Press, 2. Olivado, 3. Kakariki Olives - Searched Google, AI Overview "extra virgin olive oil": named none of the brands we track - Searched Google, AI Overview "nz olive oil": 1. Village Press, 2. Kakariki Olives Not named in any answer: Loopline, Cobram Estate and Bertolli. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand olive oil brands in September 2026? - In September 2026, Bertolli overtook Olivado to rank 5th among olive oil brands in New Zealand, with 8.5% of the searches. - In September 2026, Cobram Estate lost share of searches among olive oil brands in New Zealand, from 11.4% to 10.6%. ## Month by month | Month | Bertolli estimated searches | Bertolli Share of Search | Bertolli rank | Cobram Estate estimated searches | Cobram Estate Share of Search | Cobram Estate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 3.7% | 6 | 40 | 7.4% | 5 | | Nov 2025 | 10 | 2.1% | 6 | 20 | 4.2% | 5 | | Dec 2025 | 10 | 1.9% | 6 | 40 | 7.5% | 4 | | Jan 2026 | 40 | 6.9% | 6 | 50 | 8.6% | 4 | | Feb 2026 | 30 | 8.1% | 5 | 40 | 10.8% | 4 | | Mar 2026 | 10 | 2.5% | 6 | 40 | 10% | 5 | | Apr 2026 | 10 | 2.3% | 6 | 30 | 7% | 5 | | May 2026 | 390 | 41.5% | 1 | 50 | 5.3% | 5 | | Jun 2026 | 70 | 14.9% | 4 | 50 | 10.6% | 5 | | Jul 2026 | 30 | 7.3% | 5 | 50 | 12.2% | 4 | | Aug 2026 | 20 | 4.5% | 6 | 50 | 11.4% | 4 | | Sep 2026 | 40 | 8.5% | 5 | 50 | 10.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bertolli’s and Cobram Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bertolli**: Measured on the search term “bertolli extra virgin oil”. - **Cobram Estate**: Measured on the search terms “cobram estate” and “cobramestate”, summed into one figure. - [Bertolli profile](/demand/nz/brands/bertolli) - [Cobram Estate profile](/demand/nz/brands/cobram-estate) - [All olive oil brands in New Zealand](/demand/nz/categories/nz-olive-oil-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bertolli or Cobram Estate more popular in search? In September 2026, Cobram Estate had more branded searches than Bertolli among olive oil brands in New Zealand. Cobram Estate had about 50 branded searches, while Bertolli had 40. Cobram Estate made up 10.6% of all olive oil brand searches we track, and Bertolli accounted for 8.5%. ## Cite this page Brandwave. "Bertolli vs Cobram Estate: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-olive-oil-brands/compare/bertolli-vs-cobram-estate This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-olive-oil-brands/compare/bertolli-vs-cobram-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.