--- title: "Buro vs Steelcase: Which is searched more in New Zealand?" description: "Is Buro or Steelcase more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ergonomic office chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-office-chair-brands/compare/buro-vs-steelcase" publisher: "Brandwave" --- # Buro vs Steelcase: Which is searched more in New Zealand? Is Buro or Steelcase more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ergonomic office chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buro and Steelcase - **Competitive set**: Ergonomic office chair brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Buro Share of Search**: 13.7% - **Steelcase Share of Search**: 8.9% ## Is Buro or Steelcase more popular in search? - In September 2026, Buro had more branded searches than Steelcase among ergonomic office chair brands in New Zealand. Buro had about 510 branded searches, while Steelcase had 330. Buro made up 13.7% of all ergonomic office chair brand searches we track, and Steelcase accounted for 8.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Steelcase took it in December 2025, Buro took it in January 2026. - Across the 12 months ending September 2026, Buro’s share of searches among ergonomic office chair brands in New Zealand moved from 14.8% to 13.7%, and its estimated monthly branded searches moved from 580 to 510. - Across the 12 months ending September 2026, Steelcase’s share of searches among ergonomic office chair brands in New Zealand moved from 9.9% to 8.9%, and its estimated monthly branded searches moved from 390 to 330. ## Top ergonomic office chair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Buro appeared in all five answers. Steelcase was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Steelcase was listed before Buro in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Buro | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Herman Miller | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Steelcase | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Sihoo | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Ergohuman | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Humanscale | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ergonomic office chair brands - Asked ChatGPT "Which ergonomic office chair brand should I buy in New Zealand?": 1. Steelcase, 2. Herman Miller, 3. Buro - Asked ChatGPT "What are the best ergonomic office chair brands in New Zealand?": 1. Herman Miller, 2. Steelcase, 3. Buro, 4. Ergohuman - Asked ChatGPT "What's the best ergonomic office chair brand in New Zealand for all-day support?": 1. Herman Miller, 2. Steelcase, 3. Buro, 4. Ergohuman - Searched Google, AI Overview "best office chair nz": 1. Sihoo, 2. Buro - Searched Google, AI Overview "ergonomic chair nz": 1. Buro, 2. Ergohuman Not named in any answer: Humanscale. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ergonomic office chair brands in September 2026? - In September 2026, Buro gained share of searches among ergonomic office chair brands in New Zealand, from 11.9% to 13.7%. - In September 2026, Steelcase gained share of searches among ergonomic office chair brands in New Zealand, from 7.8% to 8.9%. ## Month by month | Month | Buro estimated searches | Buro Share of Search | Buro rank | Steelcase estimated searches | Steelcase Share of Search | Steelcase rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 580 | 14.8% | 2 | 390 | 9.9% | 3 | | Nov 2025 | 640 | 14.6% | 2 | 420 | 9.6% | 3 | | Dec 2025 | 460 | 11.8% | 3 | 500 | 12.8% | 2 | | Jan 2026 | 700 | 15.3% | 2 | 470 | 10.3% | 3 | | Feb 2026 | 690 | 15.2% | 2 | 360 | 7.9% | 4 | | Mar 2026 | 710 | 11.8% | 2 | 460 | 7.7% | 4 | | Apr 2026 | 570 | 11.9% | 2 | 410 | 8.6% | 3 | | May 2026 | 590 | 11.9% | 2 | 410 | 8.2% | 3 | | Jun 2026 | 630 | 11.8% | 2 | 490 | 9.1% | 3 | | Jul 2026 | 580 | 12.7% | 2 | 330 | 7.2% | 4 | | Aug 2026 | 530 | 11.9% | 2 | 350 | 7.8% | 4 | | Sep 2026 | 510 | 13.7% | 2 | 330 | 8.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Buro’s and Steelcase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buro**: Measured on the search terms “buro chair”, “buro ergonomic chair”, “buro seating” and “metro buro chair”, summed into one figure. - **Steelcase**: Measured on the search terms “steelcase”, “steelcase amia” and “steelcase gesture”, summed into one figure. - [Buro profile](/demand/nz/brands/buro) - [Steelcase profile](/demand/nz/brands/steelcase) - [All ergonomic office chair brands in New Zealand](/demand/nz/categories/nz-office-chair-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Buro or Steelcase more popular in search? In September 2026, Buro had more branded searches than Steelcase among ergonomic office chair brands in New Zealand. Buro had about 510 branded searches, while Steelcase had 330. Buro made up 13.7% of all ergonomic office chair brand searches we track, and Steelcase accounted for 8.9%. ## Cite this page Brandwave. "Buro vs Steelcase: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-office-chair-brands/compare/buro-vs-steelcase This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-office-chair-brands/compare/buro-vs-steelcase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.