---
title: "OBD scanner brands in New Zealand: Which are most popular?"
description: "Compare the OBD scanner brands New Zealanders buy. Share of Search among Autel, TOPDON, Launch, OBDLink and BlueDriver, the OBD scanner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-obd-scanner-brands"
publisher: "Brandwave"
---

# OBD scanner brands in New Zealand: Which are most popular?

Compare the OBD scanner brands New Zealanders buy. Share of Search among Autel, TOPDON, Launch, OBDLink and BlueDriver, the OBD scanner brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: OBD scanner brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Oct 2026
- **Highest Share of Search**: Autel, 53.2%

## Which brand is most popular in search among OBD scanner brands in New Zealand?

- In October 2026, Autel was the most searched among OBD scanner brands in New Zealand, with an estimated 330 branded searches, 53.2% of all searches for the five tracked by the Brandwave Brand Demand Index.
- TOPDON is in 2nd place, 35.5 percentage points behind at 17.7%.
- Across the 12 months ending October 2026, Autel’s share of searches among OBD scanner brands in New Zealand increased from 40.7% to 53.2%.
- Across the 12 months ending October 2026, TOPDON’s share of searches among OBD scanner brands in New Zealand decreased from 31.5% to 17.7%.
- Across the 12 months ending October 2026, Launch’s share of searches among OBD scanner brands in New Zealand increased from 14.8% to 16.1%.
- Across the 12 months ending October 2026, OBDLink’s share of searches among OBD scanner brands in New Zealand increased from 7.4% to 8.1%.
- Across the 12 months ending October 2026, BlueDriver’s share of searches among OBD scanner brands in New Zealand decreased from 5.6% to 4.8%.
- Across the 12 months ending October 2026, Autel’s share of searches among OBD scanner brands in New Zealand peaked at 56.9% in May 2026 and was lowest at 40.7% in November 2025.
- Across the 12 months ending October 2026, Launch’s share of searches among OBD scanner brands in New Zealand peaked at 16.1% in October 2026 and was lowest at 10.5% in April 2026.
- Across the 12 months ending October 2026, OBDLink’s share of searches among OBD scanner brands in New Zealand peaked at 12.7% in July 2026 and was lowest at 6.9% in May 2026.
- Across the 12 months ending October 2026, BlueDriver’s share of searches among OBD scanner brands in New Zealand peaked at 6.1% in February 2026 and was lowest at 1.4% in August 2026.

## Top OBD scanner brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Autel appeared every time. Autel was recommended most often, coming first in three out of four answers that gave a list. Launch was second, and TOPDON was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Autel | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Launch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| TOPDON | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| OBDLink | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| BlueDriver | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about OBD scanner brands

- Asked ChatGPT "Which OBD scanner brand should I buy in New Zealand?": 1. Autel, 2. Launch, 3. TOPDON, 4. OBDLink
- Asked ChatGPT "What are the best OBD scanner brands in New Zealand?": 1. Autel, 2. Launch, 3. TOPDON, 4. BlueDriver, 5. OBDLink
- Asked ChatGPT "What's the best OBD scanner brand in New Zealand for car fault checking?": 1. Autel, 2. TOPDON, 3. Launch
- Searched Google, AI Overview "car code reader": 1. Autel
- Searched Google, AI Overview "obd2 scanner nz": 1. Launch, 2. Autel

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Autel vs TOPDON: compare search popularity](/demand/nz/compare/autel-obd-vs-topdon): 53.2% against 17.7% Share of Search.
- [Autel vs Launch: compare search popularity](/demand/nz/compare/autel-obd-vs-launch-obd): 53.2% against 16.1% Share of Search.
- [Autel vs OBDLink: compare search popularity](/demand/nz/compare/autel-obd-vs-obdlink): 53.2% against 8.1% Share of Search.
- [Autel vs BlueDriver: compare search popularity](/demand/nz/compare/autel-obd-vs-bluedriver): 53.2% against 4.8% Share of Search.
- [TOPDON vs Launch: compare search popularity](/demand/nz/compare/launch-obd-vs-topdon): 17.7% against 16.1% Share of Search.
- [TOPDON vs OBDLink: compare search popularity](/demand/nz/compare/obdlink-vs-topdon): 17.7% against 8.1% Share of Search.
- [TOPDON vs BlueDriver: compare search popularity](/demand/nz/compare/bluedriver-vs-topdon): 17.7% against 4.8% Share of Search.
- [Launch vs OBDLink: compare search popularity](/demand/nz/compare/launch-obd-vs-obdlink): 16.1% against 8.1% Share of Search.
- [Launch vs BlueDriver: compare search popularity](/demand/nz/compare/bluedriver-vs-launch-obd): 16.1% against 4.8% Share of Search.
- [OBDLink vs BlueDriver: compare search popularity](/demand/nz/compare/bluedriver-vs-obdlink): 8.1% against 4.8% Share of Search.

## How did search popularity change for New Zealand OBD scanner brands in October 2026?

- In October 2026, Launch gained share of searches among OBD scanner brands in New Zealand, from 13.7% to 16.1%.
- In October 2026, BlueDriver gained share of searches among OBD scanner brands in New Zealand, from 2.7% to 4.8%.
- In October 2026, Autel lost share of searches among OBD scanner brands in New Zealand, from 54.8% to 53.2%.
- In October 2026, OBDLink lost share of searches among OBD scanner brands in New Zealand, from 9.6% to 8.1%.
- In October 2026, TOPDON lost share of searches among OBD scanner brands in New Zealand, from 19.2% to 17.7%.

## Which OBD scanner brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Autel | 53.2% | 330 | -17.5% | Autel |
| 2 | TOPDON | 17.7% | 110 | -21.4% | TOPDON |
| 3 | Launch | 16.1% | 100 | 0.0% | Launch |
| 4 | OBDLink | 8.1% | 50 | -28.6% | OBDLink |
| 5 | BlueDriver | 4.8% | 30 | +50.0% | BlueDriver |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Autel | 220 | 40.7% | 1 |
| Nov 2025 | TOPDON | 170 | 31.5% | 2 |
| Nov 2025 | Launch | 80 | 14.8% | 3 |
| Nov 2025 | OBDLink | 40 | 7.4% | 4 |
| Nov 2025 | BlueDriver | 30 | 5.6% | 5 |
| Dec 2025 | Autel | 260 | 49.1% | 1 |
| Dec 2025 | TOPDON | 140 | 26.4% | 2 |
| Dec 2025 | Launch | 60 | 11.3% | 3 |
| Dec 2025 | OBDLink | 50 | 9.4% | 4 |
| Dec 2025 | BlueDriver | 20 | 3.8% | 5 |
| Jan 2026 | Autel | 330 | 50% | 1 |
| Jan 2026 | TOPDON | 140 | 21.2% | 2 |
| Jan 2026 | Launch | 100 | 15.2% | 3 |
| Jan 2026 | OBDLink | 50 | 7.6% | 4 |
| Jan 2026 | BlueDriver | 40 | 6.1% | 5 |
| Feb 2026 | Autel | 210 | 42.9% | 1 |
| Feb 2026 | TOPDON | 140 | 28.6% | 2 |
| Feb 2026 | Launch | 60 | 12.2% | 3 |
| Feb 2026 | OBDLink | 50 | 10.2% | 4 |
| Feb 2026 | BlueDriver | 30 | 6.1% | 5 |
| Mar 2026 | Autel | 270 | 46.6% | 1 |
| Mar 2026 | TOPDON | 170 | 29.3% | 2 |
| Mar 2026 | Launch | 80 | 13.8% | 3 |
| Mar 2026 | OBDLink | 50 | 8.6% | 4 |
| Mar 2026 | BlueDriver | 10 | 1.7% | 5 |
| Apr 2026 | Autel | 270 | 47.4% | 1 |
| Apr 2026 | TOPDON | 140 | 24.6% | 2 |
| Apr 2026 | OBDLink | 70 | 12.3% | 3 |
| Apr 2026 | Launch | 60 | 10.5% | 4 |
| Apr 2026 | BlueDriver | 30 | 5.3% | 5 |
| May 2026 | Autel | 330 | 56.9% | 1 |
| May 2026 | TOPDON | 110 | 19% | 2 |
| May 2026 | Launch | 80 | 13.8% | 3 |
| May 2026 | OBDLink | 40 | 6.9% | 4 |
| May 2026 | BlueDriver | 20 | 3.4% | 5 |
| Jun 2026 | Autel | 330 | 53.2% | 1 |
| Jun 2026 | TOPDON | 140 | 22.6% | 2 |
| Jun 2026 | Launch | 80 | 12.9% | 3 |
| Jun 2026 | OBDLink | 50 | 8.1% | 4 |
| Jun 2026 | BlueDriver | 20 | 3.2% | 5 |
| Jul 2026 | Autel | 320 | 45.1% | 1 |
| Jul 2026 | TOPDON | 170 | 23.9% | 2 |
| Jul 2026 | Launch | 100 | 14.1% | 3 |
| Jul 2026 | OBDLink | 90 | 12.7% | 4 |
| Jul 2026 | BlueDriver | 30 | 4.2% | 5 |
| Aug 2026 | Autel | 400 | 54.1% | 1 |
| Aug 2026 | TOPDON | 140 | 18.9% | 2 |
| Aug 2026 | Launch | 100 | 13.5% | 3 |
| Aug 2026 | OBDLink | 90 | 12.2% | 4 |
| Aug 2026 | BlueDriver | 10 | 1.4% | 5 |
| Sep 2026 | Autel | 400 | 54.8% | 1 |
| Sep 2026 | TOPDON | 140 | 19.2% | 2 |
| Sep 2026 | Launch | 100 | 13.7% | 3 |
| Sep 2026 | OBDLink | 70 | 9.6% | 4 |
| Sep 2026 | BlueDriver | 20 | 2.7% | 5 |
| Oct 2026 | Autel | 330 | 53.2% | 1 |
| Oct 2026 | TOPDON | 110 | 17.7% | 2 |
| Oct 2026 | Launch | 100 | 16.1% | 3 |
| Oct 2026 | OBDLink | 50 | 8.1% | 4 |
| Oct 2026 | BlueDriver | 30 | 4.8% | 5 |

## How are branded searches counted for OBD scanner brands?

- **Autel**: Measured on the search terms “autel” and “autel obd”, summed into one figure.
- **BlueDriver**: Measured on the search terms “bluedriver” and “bluedriver obd”, summed into one figure.
- **Launch**: Measured on the search terms “launch obd” and “launch scanner”, summed into one figure.
- **OBDLink**: Measured on the search term “obdlink”.
- **TOPDON**: Measured on the search term “topdon”.

- [Autel](/demand/nz/brands/autel-obd)
- [BlueDriver](/demand/nz/brands/bluedriver)
- [Launch](/demand/nz/brands/launch-obd)
- [OBDLink](/demand/nz/brands/obdlink)
- [TOPDON](/demand/nz/brands/topdon)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among OBD scanner brands in New Zealand?

In October 2026, Autel was the most searched among OBD scanner brands in New Zealand, with an estimated 330 branded searches, 53.2% of all searches for the five tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "OBD scanner brands in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-obd-scanner-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-obd-scanner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.