--- title: "Alpro vs Oatly: Which is searched more in New Zealand?" description: "Is Alpro or Oatly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oat milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-oat-milk-brands/compare/alpro-vs-oatly" publisher: "Brandwave" --- # Alpro vs Oatly: Which is searched more in New Zealand? Is Alpro or Oatly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oat milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alpro and Oatly - **Competitive set**: Oat milk brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Alpro Share of Search**: 4.7% - **Oatly Share of Search**: 4.2% ## Is Alpro or Oatly more popular in search? - In September 2026, Alpro had more branded searches than Oatly among oat milk brands in New Zealand. Alpro had about 480 branded searches, while Oatly had 430. Alpro made up 4.7% of all oat milk brand searches we track, and Oatly accounted for 4.2%. - The lead changed hands 3 times in the 12 months ending September 2026: Alpro took it in December 2025, Oatly took it in January 2026, Alpro took it in September 2026. - Across the 12 months ending September 2026, Alpro’s share of searches among oat milk brands in New Zealand moved from 5.8% to 4.7%, and its estimated monthly branded searches moved from 440 to 480. - Across the 12 months ending September 2026, Oatly’s share of searches among oat milk brands in New Zealand moved from 6.9% to 4.2%, and its estimated monthly branded searches moved from 530 to 430. ## Top oat milk brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oatly was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Alpro did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Chobani | 0 of 3 | 0 of 2 | 0 of 5 | | Alpro | 0 of 3 | 0 of 2 | 0 of 5 | | Oatly | 2 of 3 | 0 of 2 | 2 of 5 | | So Good | 0 of 3 | 1 of 2 | 1 of 5 | | Califia Farms | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oat milk brands - Asked ChatGPT "Which oat milk brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best oat milk brands in New Zealand?": 1. Oatly - Asked ChatGPT "What's the best oat milk brand in New Zealand for coffee and cereal?": 1. Oatly - Searched Google, AI Overview "oat milk nz": named none of the brands we track - Searched Google, AI Overview "barista oat milk": 1. So Good Not named in any answer: Chobani, Alpro and Califia Farms. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand oat milk brands in September 2026? - In September 2026, Alpro overtook Oatly and So Good to rank 2nd among oat milk brands in New Zealand, with 4.7% of the searches. - In September 2026, Oatly lost share of searches among oat milk brands in New Zealand, from 6.2% to 4.2%. ## Month by month | Month | Alpro estimated searches | Alpro Share of Search | Alpro rank | Oatly estimated searches | Oatly Share of Search | Oatly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 440 | 5.8% | 3 | 530 | 6.9% | 2 | | Nov 2025 | 400 | 6.7% | 3 | 490 | 8.3% | 2 | | Dec 2025 | 480 | 10.7% | 2 | 370 | 8.3% | 3 | | Jan 2026 | 420 | 6% | 4 | 490 | 7% | 2 | | Feb 2026 | 350 | 5.1% | 3 | 800 | 11.8% | 2 | | Mar 2026 | 400 | 5.7% | 3 | 560 | 8% | 2 | | Apr 2026 | 430 | 6.8% | 3 | 530 | 8.4% | 2 | | May 2026 | 400 | 5.1% | 3 | 560 | 7.2% | 2 | | Jun 2026 | 340 | 3.9% | 4 | 460 | 5.3% | 2 | | Jul 2026 | 360 | 3.9% | 4 | 490 | 5.3% | 2 | | Aug 2026 | 320 | 3% | 4 | 650 | 6.2% | 2 | | Sep 2026 | 480 | 4.7% | 2 | 430 | 4.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Alpro’s and Oatly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alpro**: Measured on the search terms “alpro”, “alpro custard”, “alpro milk”, “alpro nut milk” and “alpro yogurt”, summed into one figure. - **Oatly**: Measured on the search terms “oatly” and “oatly milk”, summed into one figure. - [Alpro profile](/demand/nz/brands/alpro) - [Oatly profile](/demand/nz/brands/oatly) - [All oat milk brands in New Zealand](/demand/nz/categories/nz-oat-milk-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alpro or Oatly more popular in search? In September 2026, Alpro had more branded searches than Oatly among oat milk brands in New Zealand. Alpro had about 480 branded searches, while Oatly had 430. Alpro made up 4.7% of all oat milk brand searches we track, and Oatly accounted for 4.2%. ## Cite this page Brandwave. "Alpro vs Oatly: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-oat-milk-brands/compare/alpro-vs-oatly This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-oat-milk-brands/compare/alpro-vs-oatly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.