---
title: "Oat milk brands in New Zealand: Which are searched most?"
description: "Compare the oat milk brands brands people buy. Share of Search among Chobani, Alpro, Oatly, So Good and Califia Farms, the oat milk brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-oat-milk-brands"
publisher: "Brandwave"
---

# Oat milk brands in New Zealand: Which are searched most?

Compare the oat milk brands brands people buy. Share of Search among Chobani, Alpro, Oatly, So Good and Califia Farms, the oat milk brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Oat milk brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Chobani, 86.8%

## Which brand is most popular in search among oat milk brands in New Zealand?

- In September 2026, Chobani was the most searched among oat milk brands in New Zealand, with an estimated 8.8K branded searches, 86.8% of all searches for the five we track.
- Alpro is in 2nd place, 82.1 percentage points behind at 4.7%.
- Across the 12 months ending September 2026, Chobani’s share of searches among oat milk brands in New Zealand increased from 82.7% to 86.8%.
- Across the 12 months ending September 2026, Alpro’s share of searches among oat milk brands in New Zealand decreased from 5.8% to 4.7%.
- Across the 12 months ending September 2026, Oatly’s share of searches among oat milk brands in New Zealand decreased from 6.9% to 4.2%.
- Across the 12 months ending September 2026, Chobani’s share of searches among oat milk brands in New Zealand peaked at 86.8% in September 2026 and was lowest at 74.8% in December 2025.
- Across the 12 months ending September 2026, Alpro’s share of searches among oat milk brands in New Zealand peaked at 10.7% in December 2025 and was lowest at 3% in August 2026.
- Across the 12 months ending September 2026, Oatly’s share of searches among oat milk brands in New Zealand peaked at 11.8% in February 2026 and was lowest at 4.2% in September 2026.
- Across the 12 months ending September 2026, So Good’s share of searches among oat milk brands in New Zealand peaked at 6.5% in January 2026 and was lowest at 3.9% in August 2026.
- Across the 12 months ending September 2026, Alpro rose from 3rd to 2nd among oat milk brands in New Zealand.
- Across the 12 months ending September 2026, Oatly fell from 2nd to 3rd among oat milk brands in New Zealand.
- Across the 12 months ending September 2026, So Good and Califia Farms held steady: their share of searches among oat milk brands in New Zealand each moved less than 0.5 percentage points.

## Top oat milk brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Oatly was mentioned most often, in two of the five answers. Chobani, which ranked first in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Chobani | 0 of 3 | 0 of 2 | 0 of 5 |
| Alpro | 0 of 3 | 0 of 2 | 0 of 5 |
| Oatly | 2 of 3 | 0 of 2 | 2 of 5 |
| So Good | 0 of 3 | 1 of 2 | 1 of 5 |
| Califia Farms | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about oat milk brands

- Asked ChatGPT "Which oat milk brand should I buy in New Zealand?": named none of the brands we track
- Asked ChatGPT "What are the best oat milk brands in New Zealand?": 1. Oatly
- Asked ChatGPT "What's the best oat milk brand in New Zealand for coffee and cereal?": 1. Oatly
- Searched Google, AI Overview "oat milk nz": named none of the brands we track
- Searched Google, AI Overview "barista oat milk": 1. So Good

Not named in any answer: Chobani, Alpro and Califia Farms.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Chobani vs Alpro: compare search popularity](/demand/nz/compare/alpro-vs-chobani): 86.8% against 4.7% Share of Search.
- [Chobani vs Oatly: compare search popularity](/demand/nz/compare/chobani-vs-oatly): 86.8% against 4.2% Share of Search.
- [Chobani vs So Good: compare search popularity](/demand/nz/compare/chobani-vs-so-good): 86.8% against 4% Share of Search.
- [Alpro vs Oatly: compare search popularity](/demand/nz/compare/alpro-vs-oatly): 4.7% against 4.2% Share of Search.
- [Alpro vs So Good: compare search popularity](/demand/nz/compare/alpro-vs-so-good): 4.7% against 4% Share of Search.
- [Oatly vs So Good: compare search popularity](/demand/nz/compare/oatly-vs-so-good): 4.2% against 4% Share of Search.

## How did search popularity change for New Zealand oat milk brands in September 2026?

- In September 2026, Alpro overtook Oatly and So Good to rank 2nd among oat milk brands in New Zealand, with 4.7% of the searches.
- In September 2026, Oatly lost share of searches among oat milk brands in New Zealand, from 6.2% to 4.2%.
- Estimated monthly branded searches for Chobani in New Zealand rose 40.3% over 12 measured months, from 6.3K to 8.8K in September 2026.
- Estimated monthly branded searches for So Good in New Zealand rose 24.2% over 12 measured months, from 330 to 410 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Chobani | 86.8% | 8.8K | -3.0% | Chobani |
| 2 | Alpro | 4.7% | 480 | +50.0% | Alpro |
| 3 | Oatly | 4.2% | 430 | -33.8% | Oatly |
| 4 | So Good | 4% | 410 | 0.0% | Sanitarium |
| 5 | Califia Farms | 0.2% | 20 | 0.0% | Califia Farms |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chobani | 6.3K | 82.7% | 1 |
| Oct 2025 | Oatly | 530 | 6.9% | 2 |
| Oct 2025 | Alpro | 440 | 5.8% | 3 |
| Oct 2025 | So Good | 330 | 4.3% | 4 |
| Oct 2025 | Califia Farms | 20 | 0.26% | 5 |
| Nov 2025 | Chobani | 4.7K | 79.1% | 1 |
| Nov 2025 | Oatly | 490 | 8.3% | 2 |
| Nov 2025 | Alpro | 400 | 6.7% | 3 |
| Nov 2025 | So Good | 330 | 5.6% | 4 |
| Nov 2025 | Califia Farms | 20 | 0.34% | 5 |
| Dec 2025 | Chobani | 3.4K | 74.8% | 1 |
| Dec 2025 | Alpro | 480 | 10.7% | 2 |
| Dec 2025 | Oatly | 370 | 8.3% | 3 |
| Dec 2025 | So Good | 260 | 5.8% | 4 |
| Dec 2025 | Califia Farms | 20 | 0.45% | 5 |
| Jan 2026 | Chobani | 5.6K | 80.2% | 1 |
| Jan 2026 | Oatly | 490 | 7% | 2 |
| Jan 2026 | So Good | 460 | 6.5% | 3 |
| Jan 2026 | Alpro | 420 | 6% | 4 |
| Jan 2026 | Califia Farms | 20 | 0.28% | 5 |
| Feb 2026 | Chobani | 5.3K | 78.7% | 1 |
| Feb 2026 | Oatly | 800 | 11.8% | 2 |
| Feb 2026 | Alpro | 350 | 5.1% | 3 |
| Feb 2026 | So Good | 280 | 4.1% | 4 |
| Feb 2026 | Califia Farms | 20 | 0.29% | 5 |
| Mar 2026 | Chobani | 5.7K | 81% | 1 |
| Mar 2026 | Oatly | 560 | 8% | 2 |
| Mar 2026 | Alpro | 400 | 5.7% | 3 |
| Mar 2026 | So Good | 350 | 5% | 4 |
| Mar 2026 | Califia Farms | 20 | 0.29% | 5 |
| Apr 2026 | Chobani | 5K | 79.2% | 1 |
| Apr 2026 | Oatly | 530 | 8.4% | 2 |
| Apr 2026 | Alpro | 430 | 6.8% | 3 |
| Apr 2026 | So Good | 330 | 5.2% | 4 |
| Apr 2026 | Califia Farms | 20 | 0.32% | 5 |
| May 2026 | Chobani | 6.4K | 82.8% | 1 |
| May 2026 | Oatly | 560 | 7.2% | 2 |
| May 2026 | Alpro | 400 | 5.1% | 3 |
| May 2026 | So Good | 350 | 4.5% | 4 |
| May 2026 | Califia Farms | 30 | 0.39% | 5 |
| Jun 2026 | Chobani | 7.5K | 86.6% | 1 |
| Jun 2026 | Oatly | 460 | 5.3% | 2 |
| Jun 2026 | So Good | 350 | 4% | 3 |
| Jun 2026 | Alpro | 340 | 3.9% | 4 |
| Jun 2026 | Califia Farms | 20 | 0.23% | 5 |
| Jul 2026 | Chobani | 8K | 86.2% | 1 |
| Jul 2026 | Oatly | 490 | 5.3% | 2 |
| Jul 2026 | So Good | 410 | 4.4% | 3 |
| Jul 2026 | Alpro | 360 | 3.9% | 4 |
| Jul 2026 | Califia Farms | 20 | 0.22% | 5 |
| Aug 2026 | Chobani | 9.1K | 86.7% | 1 |
| Aug 2026 | Oatly | 650 | 6.2% | 2 |
| Aug 2026 | So Good | 410 | 3.9% | 3 |
| Aug 2026 | Alpro | 320 | 3% | 4 |
| Aug 2026 | Califia Farms | 20 | 0.19% | 5 |
| Sep 2026 | Chobani | 8.8K | 86.8% | 1 |
| Sep 2026 | Alpro | 480 | 4.7% | 2 |
| Sep 2026 | Oatly | 430 | 4.2% | 3 |
| Sep 2026 | So Good | 410 | 4% | 4 |
| Sep 2026 | Califia Farms | 20 | 0.2% | 5 |

## What is being compared

- **Alpro**: Measured on the search terms “alpro”, “alpro custard”, “alpro milk”, “alpro nut milk” and “alpro yogurt”, summed into one figure.
- **Califia Farms**: Measured on the search terms “califia”, “califia farms” and “califiafarms”, summed into one figure.
- **Chobani**: Measured on the search terms “chobani”, “chobani flavors”, “chobani flavors flip”, “chobani flip”, “chobani inc” and “chobani woolies”, summed into one figure.
- **Oatly**: Measured on the search terms “oatly” and “oatly milk”, summed into one figure.
- **So Good**: Measured on the search terms “so good” and “so good milk”, summed into one figure.

- [Alpro](/demand/nz/brands/alpro)
- [Califia Farms](/demand/nz/brands/califia-farms)
- [Chobani](/demand/nz/brands/chobani)
- [Oatly](/demand/nz/brands/oatly)
- [So Good](/demand/nz/brands/so-good)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among oat milk brands in New Zealand?

In September 2026, Chobani was the most searched among oat milk brands in New Zealand, with an estimated 8.8K branded searches, 86.8% of all searches for the five we track.

## Cite this page

Brandwave. "Oat milk brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-oat-milk-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-oat-milk-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.