--- title: "Nursery furniture brands in New Zealand: Which brands are most popular in search?" description: "Compare the cot, bassinet and nursery furniture brands New Zealand parents buy. Share of Search among Stokke, Snuz, Boori and Leander, the nursery furniture brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-nursery-furniture-brands" publisher: "Brandwave" --- # Nursery furniture brands in New Zealand: Which brands are most popular in search? Compare the cot, bassinet and nursery furniture brands New Zealand parents buy. Share of Search among Stokke, Snuz, Boori and Leander, the nursery furniture brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Nursery furniture brands - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Stokke, 67.9% ## Which brand is most popular in search among nursery furniture brands in New Zealand? - In August 2026, Stokke was the most searched among nursery furniture brands in New Zealand, with an estimated 4.8K branded searches and 67.9% estimated Share of Search within this set. - Snuz is in 2nd place, 45 percentage points behind at 23% Share of Search. - Across the 11 months ending August 2026, Boori’s estimated Share of Search among nursery furniture brands in New Zealand decreased from 8.8% to 8.2%. - Across the 11 months ending August 2026, Stokke’s estimated Share of Search among nursery furniture brands in New Zealand peaked at 75.9% in May 2026 and was lowest at 61.8% in January 2026. - Across the 11 months ending August 2026, Snuz’s estimated Share of Search among nursery furniture brands in New Zealand peaked at 28.3% in January 2026 and was lowest at 16.9% in May 2026. - Across the 11 months ending August 2026, Boori’s estimated Share of Search among nursery furniture brands in New Zealand peaked at 10.9% in December 2025 and was lowest at 6.6% in May 2026. - Across the 11 months ending August 2026, Stokke, Snuz and Leander held steady: their estimated Share of Search among nursery furniture brands in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Stokke vs Snuz: compare search popularity](/demand/nz/compare/snuz-vs-stokke): 67.9% against 23% Share of Search. - [Stokke vs Boori: compare search popularity](/demand/nz/compare/boori-vs-stokke): 67.9% against 8.2% Share of Search. - [Snuz vs Boori: compare search popularity](/demand/nz/compare/boori-vs-snuz): 23% against 8.2% Share of Search. ## How did search popularity change for New Zealand nursery furniture brands in August 2026? - In August 2026, Snuz gained estimated Share of Search among nursery furniture brands in New Zealand, from 20.3% to 23%. - In August 2026, Boori gained estimated Share of Search among nursery furniture brands in New Zealand, from 6.9% to 8.2%. - In August 2026, Stokke lost estimated Share of Search among nursery furniture brands in New Zealand, from 72.1% to 67.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Stokke | 67.9% | 4.8K | -17.0% | Stokke | | 2 | Snuz | 23% | 1.6K | 0.0% | Snuz | | 3 | Boori | 8.2% | 580 | +5.5% | Boori | | 4 | Leander | 0.85% | 60 | 0.0% | Leander | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stokke | 3.9K | 67.5% | 1 | | Oct 2025 | Snuz | 1.3K | 22.7% | 2 | | Oct 2025 | Boori | 510 | 8.8% | 3 | | Oct 2025 | Leander | 60 | 1% | 4 | | Nov 2025 | Stokke | 5K | 68.3% | 1 | | Nov 2025 | Snuz | 1.6K | 22.3% | 2 | | Nov 2025 | Boori | 590 | 8.1% | 3 | | Nov 2025 | Leander | 100 | 1.4% | 4 | | Dec 2025 | Stokke | 2.9K | 64.9% | 1 | | Dec 2025 | Snuz | 1K | 23.2% | 2 | | Dec 2025 | Boori | 480 | 10.9% | 3 | | Dec 2025 | Leander | 40 | 0.91% | 4 | | Jan 2026 | Stokke | 3.6K | 61.8% | 1 | | Jan 2026 | Snuz | 1.6K | 28.3% | 2 | | Jan 2026 | Boori | 510 | 8.9% | 3 | | Jan 2026 | Leander | 60 | 1% | 4 | | Feb 2026 | Stokke | 3.3K | 64.3% | 1 | | Feb 2026 | Snuz | 1.3K | 26.1% | 2 | | Feb 2026 | Boori | 430 | 8.4% | 3 | | Feb 2026 | Leander | 60 | 1.2% | 4 | | Mar 2026 | Stokke | 3.8K | 67.1% | 1 | | Mar 2026 | Snuz | 1.3K | 23.3% | 2 | | Mar 2026 | Boori | 480 | 8.5% | 3 | | Mar 2026 | Leander | 60 | 1.1% | 4 | | Apr 2026 | Stokke | 3.6K | 65.6% | 1 | | Apr 2026 | Snuz | 1.3K | 24.3% | 2 | | Apr 2026 | Boori | 490 | 9% | 3 | | Apr 2026 | Leander | 60 | 1.1% | 4 | | May 2026 | Stokke | 6K | 75.9% | 1 | | May 2026 | Snuz | 1.3K | 16.9% | 2 | | May 2026 | Boori | 520 | 6.6% | 3 | | May 2026 | Leander | 50 | 0.64% | 4 | | Jun 2026 | Stokke | 5.9K | 72.8% | 1 | | Jun 2026 | Snuz | 1.6K | 19.9% | 2 | | Jun 2026 | Boori | 550 | 6.7% | 3 | | Jun 2026 | Leander | 50 | 0.61% | 4 | | Jul 2026 | Stokke | 5.8K | 72.1% | 1 | | Jul 2026 | Snuz | 1.6K | 20.3% | 2 | | Jul 2026 | Boori | 550 | 6.9% | 3 | | Jul 2026 | Leander | 60 | 0.75% | 4 | | Aug 2026 | Stokke | 4.8K | 67.9% | 1 | | Aug 2026 | Snuz | 1.6K | 23% | 2 | | Aug 2026 | Boori | 580 | 8.2% | 3 | | Aug 2026 | Leander | 60 | 0.85% | 4 | | Sep 2026 | Boori | — | — | — | | Sep 2026 | Leander | — | — | — | | Sep 2026 | Snuz | — | — | — | | Sep 2026 | Stokke | — | — | — | ## What is being compared - **Boori**: Measured on the search terms “boori”, “boori bassinet”, “boori bed”, “boori change table”, “boori cot”, “boori high chair”, “boori near me”, “boori nursery”, “boori nz” and “boori oval cot”, summed into one figure. - **Leander**: Measured on the search terms “leander bassinet”, “leander cot” and “leander nursery”, summed into one figure. - **Snuz**: Measured on the search terms “snuz bassinet”, “snuz cot” and “snuz pod”, summed into one figure. - **Stokke**: Measured on the search terms “set stokke tripp trapp”, “stokke”, “stokke bassinet”, “stokke change table”, “stokke com”, “stokke cot”, “stokke flexi bath”, “stokke high chair”, “stokke near me”, “stokke nursery”, “stokke nz”, “stokke pram”, “stokke trapp”, “stokke tripp high chair” and “stokke tripp newborn set”, summed into one figure. - [Boori](/demand/nz/brands/boori) - [Leander](/demand/nz/brands/leander) - [Snuz](/demand/nz/brands/snuz) - [Stokke](/demand/nz/brands/stokke) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among nursery furniture brands in New Zealand? In August 2026, Stokke was the most searched among nursery furniture brands in New Zealand, with an estimated 4.8K branded searches and 67.9% estimated Share of Search within this set. ## Cite this page Brandwave. "Nursery furniture brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-nursery-furniture-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-nursery-furniture-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.