---
title: "Notebook brands in New Zealand: Which are searched most?"
description: "Compare the notebook brands New Zealanders buy. Share of Search among Moleskine, Leuchtturm1917, Paperblanks, Rhodia and Spirax, the notebook brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-notebook-brands"
publisher: "Brandwave"
---

# Notebook brands in New Zealand: Which are searched most?

Compare the notebook brands New Zealanders buy. Share of Search among Moleskine, Leuchtturm1917, Paperblanks, Rhodia and Spirax, the notebook brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Notebook brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Moleskine, 50.4%

## Which brand is most popular in search among notebook brands in New Zealand?

- In September 2026, Moleskine was the most searched among notebook brands in New Zealand, with an estimated 1.1K branded searches, 50.4% of all searches for the five we track.
- Leuchtturm1917 is in 2nd place, 19.5 percentage points behind at 31%.
- Across the 12 months ending September 2026, Moleskine’s share of searches among notebook brands in New Zealand decreased from 55.7% to 50.4%.
- Across the 12 months ending September 2026, Leuchtturm1917’s share of searches among notebook brands in New Zealand increased from 28.7% to 31%.
- Across the 12 months ending September 2026, Rhodia’s share of searches among notebook brands in New Zealand increased from 4.8% to 6.2%.
- Across the 12 months ending September 2026, Spirax’s share of searches among notebook brands in New Zealand increased from 1.7% to 3.1%.
- Across the 12 months ending September 2026, Moleskine’s share of searches among notebook brands in New Zealand peaked at 62.6% in June 2026 and was lowest at 50.4% in September 2026.
- Across the 12 months ending September 2026, Leuchtturm1917’s share of searches among notebook brands in New Zealand peaked at 31% in December 2025 and was lowest at 20.6% in June 2026.
- Across the 12 months ending September 2026, Paperblanks’ share of searches among notebook brands in New Zealand peaked at 12.6% in November 2025 and was lowest at 7.4% in February 2026.
- Across the 12 months ending September 2026, Rhodia’s share of searches among notebook brands in New Zealand peaked at 8.5% in August 2026 and was lowest at 3.9% in December 2025.
- Across the 12 months ending September 2026, Spirax’s share of searches among notebook brands in New Zealand peaked at 3.7% in February 2026 and was lowest at 1.4% in December 2025.
- Across the 12 months ending September 2026, Paperblanks held steady: its share of searches among notebook brands in New Zealand moved less than 0.5 percentage points.

## Top notebook brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Leuchtturm1917 appeared every time. Leuchtturm1917 was recommended most often, coming first in three out of five answers. Rhodia was second, and Moleskine was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Leuchtturm1917 | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Rhodia | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Moleskine | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Paperblanks | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Spirax | 5th | 2 of 3 | 1 of 2 | 3 of 5 |

## Every AI answer about notebook brands

- Asked ChatGPT "Which notebook brand should I buy in New Zealand?": 1. Leuchtturm1917, 2. Spirax, 3. Paperblanks
- Asked ChatGPT "What are the best notebook brands in New Zealand?": 1. Leuchtturm1917, 2. Rhodia, 3. Moleskine, 4. Paperblanks, 5. Spirax
- Asked ChatGPT "What's the best notebook brand in New Zealand for everyday writing?": 1. Rhodia, 2. Leuchtturm1917, 3. Moleskine
- Searched Google, AI Overview "notebook brands": 1. Leuchtturm1917, 2. Rhodia, 3. Moleskine, 4. Spirax
- Searched Google, AI Overview "hardcover notebook": 1. Moleskine, 2. Paperblanks, 3. Leuchtturm1917

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Moleskine vs Leuchtturm1917: compare search popularity](/demand/nz/compare/leuchtturm1917-vs-moleskine): 50.4% against 31% Share of Search.
- [Moleskine vs Paperblanks: compare search popularity](/demand/nz/compare/moleskine-vs-paperblanks): 50.4% against 9.3% Share of Search.
- [Moleskine vs Rhodia: compare search popularity](/demand/nz/compare/moleskine-vs-rhodia): 50.4% against 6.2% Share of Search.
- [Moleskine vs Spirax: compare search popularity](/demand/nz/compare/moleskine-vs-spirax): 50.4% against 3.1% Share of Search.
- [Leuchtturm1917 vs Paperblanks: compare search popularity](/demand/nz/compare/leuchtturm1917-vs-paperblanks): 31% against 9.3% Share of Search.
- [Leuchtturm1917 vs Rhodia: compare search popularity](/demand/nz/compare/leuchtturm1917-vs-rhodia): 31% against 6.2% Share of Search.
- [Leuchtturm1917 vs Spirax: compare search popularity](/demand/nz/compare/leuchtturm1917-vs-spirax): 31% against 3.1% Share of Search.
- [Paperblanks vs Rhodia: compare search popularity](/demand/nz/compare/paperblanks-vs-rhodia): 9.3% against 6.2% Share of Search.
- [Paperblanks vs Spirax: compare search popularity](/demand/nz/compare/paperblanks-vs-spirax): 9.3% against 3.1% Share of Search.
- [Rhodia vs Spirax: compare search popularity](/demand/nz/compare/rhodia-vs-spirax): 6.2% against 3.1% Share of Search.

## How did search popularity change for New Zealand notebook brands in September 2026?

- In September 2026, Paperblanks overtook Rhodia to rank 3rd among notebook brands in New Zealand, with 9.3% of the searches.
- In September 2026, Leuchtturm1917 gained share of searches among notebook brands in New Zealand, from 26.4% to 31%.
- In September 2026, Moleskine lost share of searches among notebook brands in New Zealand, from 54.3% to 50.4%.
- In September 2026, Rhodia lost share of searches among notebook brands in New Zealand, from 8.5% to 6.2%.
- Estimated monthly branded searches for Spirax in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Moleskine | 50.4% | 1.1K | -18.6% | Moleskine |
| 2 | Leuchtturm1917 | 31% | 700 | +2.9% | Leuchtturm1917 |
| 3 | Paperblanks | 9.3% | 210 | 0.0% | Paperblanks |
| 4 | Rhodia | 6.2% | 140 | -36.4% | Rhodia |
| 5 | Spirax | 3.1% | 70 | 0.0% | Spirax |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Moleskine | 1.3K | 55.7% | 1 |
| Oct 2025 | Leuchtturm1917 | 660 | 28.7% | 2 |
| Oct 2025 | Paperblanks | 210 | 9.1% | 3 |
| Oct 2025 | Rhodia | 110 | 4.8% | 4 |
| Oct 2025 | Spirax | 40 | 1.7% | 5 |
| Nov 2025 | Moleskine | 1.4K | 54.3% | 1 |
| Nov 2025 | Leuchtturm1917 | 680 | 26.8% | 2 |
| Nov 2025 | Paperblanks | 320 | 12.6% | 3 |
| Nov 2025 | Rhodia | 110 | 4.3% | 4 |
| Nov 2025 | Spirax | 50 | 2% | 5 |
| Dec 2025 | Moleskine | 1.9K | 52.8% | 1 |
| Dec 2025 | Leuchtturm1917 | 1.1K | 31% | 2 |
| Dec 2025 | Paperblanks | 390 | 10.9% | 3 |
| Dec 2025 | Rhodia | 140 | 3.9% | 4 |
| Dec 2025 | Spirax | 50 | 1.4% | 5 |
| Jan 2026 | Moleskine | 1.8K | 52.9% | 1 |
| Jan 2026 | Leuchtturm1917 | 990 | 29.9% | 2 |
| Jan 2026 | Paperblanks | 260 | 7.9% | 3 |
| Jan 2026 | Rhodia | 220 | 6.6% | 4 |
| Jan 2026 | Spirax | 90 | 2.7% | 5 |
| Feb 2026 | Moleskine | 1K | 53.2% | 1 |
| Feb 2026 | Leuchtturm1917 | 530 | 28.2% | 2 |
| Feb 2026 | Paperblanks | 140 | 7.4% | 3 |
| Feb 2026 | Rhodia | 140 | 7.4% | 4 |
| Feb 2026 | Spirax | 70 | 3.7% | 5 |
| Mar 2026 | Moleskine | 1.1K | 55.3% | 1 |
| Mar 2026 | Leuchtturm1917 | 530 | 26.6% | 2 |
| Mar 2026 | Paperblanks | 170 | 8.5% | 3 |
| Mar 2026 | Rhodia | 120 | 6% | 4 |
| Mar 2026 | Spirax | 70 | 3.5% | 5 |
| Apr 2026 | Moleskine | 1K | 55.4% | 1 |
| Apr 2026 | Leuchtturm1917 | 460 | 25% | 2 |
| Apr 2026 | Paperblanks | 170 | 9.2% | 3 |
| Apr 2026 | Rhodia | 140 | 7.6% | 4 |
| Apr 2026 | Spirax | 50 | 2.7% | 5 |
| May 2026 | Moleskine | 1.1K | 55% | 1 |
| May 2026 | Leuchtturm1917 | 530 | 26.2% | 2 |
| May 2026 | Paperblanks | 170 | 8.4% | 3 |
| May 2026 | Rhodia | 140 | 6.9% | 4 |
| May 2026 | Spirax | 70 | 3.5% | 5 |
| Jun 2026 | Moleskine | 1.3K | 62.6% | 1 |
| Jun 2026 | Leuchtturm1917 | 440 | 20.6% | 2 |
| Jun 2026 | Paperblanks | 170 | 7.9% | 3 |
| Jun 2026 | Rhodia | 120 | 5.6% | 4 |
| Jun 2026 | Spirax | 70 | 3.3% | 5 |
| Jul 2026 | Moleskine | 1.6K | 58.4% | 1 |
| Jul 2026 | Leuchtturm1917 | 680 | 25.3% | 2 |
| Jul 2026 | Paperblanks | 210 | 7.8% | 3 |
| Jul 2026 | Rhodia | 140 | 5.2% | 4 |
| Jul 2026 | Spirax | 90 | 3.3% | 5 |
| Aug 2026 | Moleskine | 1.4K | 54.3% | 1 |
| Aug 2026 | Leuchtturm1917 | 680 | 26.4% | 2 |
| Aug 2026 | Rhodia | 220 | 8.5% | 3 |
| Aug 2026 | Paperblanks | 210 | 8.1% | 4 |
| Aug 2026 | Spirax | 70 | 2.7% | 5 |
| Sep 2026 | Moleskine | 1.1K | 50.4% | 1 |
| Sep 2026 | Leuchtturm1917 | 700 | 31% | 2 |
| Sep 2026 | Paperblanks | 210 | 9.3% | 3 |
| Sep 2026 | Rhodia | 140 | 6.2% | 4 |
| Sep 2026 | Spirax | 70 | 3.1% | 5 |

## What is being compared

- **Leuchtturm1917**: Measured on the search terms “leuchtturm notebook” and “leuchtturm1917”, summed into one figure.
- **Moleskine**: Measured on the search terms “moleskine”, “moleskine books”, “moleskine classic notebook”, “moleskine diary”, “moleskine journal”, “moleskine notebook” and “moleskine sketchbook”, summed into one figure.
- **Paperblanks**: Measured on the search term “paperblanks”.
- **Rhodia**: Measured on the search terms “rhodia” and “rhodia notebook”, summed into one figure.
- **Spirax**: Measured on the search term “spirax notebook”.

- [Leuchtturm1917](/demand/nz/brands/leuchtturm1917)
- [Moleskine](/demand/nz/brands/moleskine)
- [Paperblanks](/demand/nz/brands/paperblanks)
- [Rhodia](/demand/nz/brands/rhodia)
- [Spirax](/demand/nz/brands/spirax)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among notebook brands in New Zealand?

In September 2026, Moleskine was the most searched among notebook brands in New Zealand, with an estimated 1.1K branded searches, 50.4% of all searches for the five we track.

## Cite this page

Brandwave. "Notebook brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-notebook-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-notebook-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.