---
title: "Note-taking apps in New Zealand: Which brands are most popular in search?"
description: "Compare the note-taking and workspace apps New Zealanders organise work with. Share of Search among Notion, OneNote, Google Keep, Goodnotes, Obsidian and Evernote, the note-taking apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-note-taking-apps"
publisher: "Brandwave"
---

# Note-taking apps in New Zealand: Which brands are most popular in search?

Compare the note-taking and workspace apps New Zealanders organise work with. Share of Search among Notion, OneNote, Google Keep, Goodnotes, Obsidian and Evernote, the note-taking apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Note-taking apps
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Notion, 38.9%

## Which brand is most popular in search among note-taking apps in New Zealand?

- Notion and OneNote share the highest estimated Share of Search among note-taking apps in New Zealand, at 38.9% and 38.7% in August 2026.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among note-taking apps in New Zealand decreased from 40.3% to 38.9%.
- Across the 11 months ending August 2026, OneNote’s estimated Share of Search among note-taking apps in New Zealand decreased from 39.9% to 38.7%.
- Across the 11 months ending August 2026, Google Keep’s estimated Share of Search among note-taking apps in New Zealand increased from 13.2% to 16.2%.
- Across the 11 months ending August 2026, Evernote’s estimated Share of Search among note-taking apps in New Zealand decreased from 2.1% to 1.5%.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among note-taking apps in New Zealand peaked at 54.3% in January 2026 and was lowest at 34.4% in March 2026.
- Across the 11 months ending August 2026, OneNote’s estimated Share of Search among note-taking apps in New Zealand peaked at 49% in March 2026 and was lowest at 20.2% in December 2025.
- Across the 11 months ending August 2026, Google Keep’s estimated Share of Search among note-taking apps in New Zealand peaked at 20.8% in December 2025 and was lowest at 10.2% in February 2026.
- Across the 11 months ending August 2026, Evernote’s estimated Share of Search among note-taking apps in New Zealand peaked at 2.6% in November 2025 and was lowest at 1.3% in March 2026.
- Across the 11 months ending August 2026, Obsidian rose from 6th to 5th among note-taking apps in New Zealand.
- Across the 11 months ending August 2026, Evernote fell from 5th to 6th among note-taking apps in New Zealand.
- Across the 11 months ending August 2026, Goodnotes held steady: its estimated Share of Search among note-taking apps in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Notion vs OneNote: compare search popularity](/demand/nz/compare/notion-vs-onenote): 38.9% against 38.7% Share of Search.
- [Notion vs Google Keep: compare search popularity](/demand/nz/compare/google-keep-vs-notion): 38.9% against 16.2% Share of Search.
- [Notion vs Goodnotes: compare search popularity](/demand/nz/compare/goodnotes-vs-notion): 38.9% against 3% Share of Search.
- [OneNote vs Google Keep: compare search popularity](/demand/nz/compare/google-keep-vs-onenote): 38.7% against 16.2% Share of Search.
- [OneNote vs Goodnotes: compare search popularity](/demand/nz/compare/goodnotes-vs-onenote): 38.7% against 3% Share of Search.
- [Google Keep vs Goodnotes: compare search popularity](/demand/nz/compare/goodnotes-vs-google-keep): 16.2% against 3% Share of Search.

## How did search popularity change for New Zealand note-taking apps in August 2026?

- In August 2026, Google Keep gained estimated Share of Search among note-taking apps in New Zealand, from 14.6% to 16.2%.
- In August 2026, Goodnotes gained estimated Share of Search among note-taking apps in New Zealand, from 2.4% to 3%.
- In August 2026, OneNote lost estimated Share of Search among note-taking apps in New Zealand, from 40% to 38.7%.
- In August 2026, Notion lost estimated Share of Search among note-taking apps in New Zealand, from 39.8% to 38.9%.
- Estimated monthly branded searches for Obsidian in New Zealand rose 17.4% over 11 measured months, from 690 to 810 in August 2026.
- Estimated monthly branded searches for Evernote in New Zealand fell 26% over 11 measured months, from 1K to 770 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Notion | 38.9% | 19.5K | -1.0% | Notion |
| 2 | OneNote | 38.7% | 19.4K | -2.1% | Microsoft |
| 3 | Google Keep | 16.2% | 8.1K | +12.7% | Google |
| 4 | Goodnotes | 3% | 1.5K | +23.1% | Goodnotes |
| 5 | Obsidian | 1.6% | 810 | -14.7% | Obsidian |
| 6 | Evernote | 1.5% | 770 | +22.2% | Evernote |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Notion | 19.7K | 40.3% | 1 |
| Oct 2025 | OneNote | 19.5K | 39.9% | 2 |
| Oct 2025 | Google Keep | 6.5K | 13.2% | 3 |
| Oct 2025 | Goodnotes | 1.5K | 3% | 4 |
| Oct 2025 | Evernote | 1K | 2.1% | 5 |
| Oct 2025 | Obsidian | 690 | 1.4% | 6 |
| Nov 2025 | Notion | 16.2K | 45% | 1 |
| Nov 2025 | OneNote | 11K | 30.5% | 2 |
| Nov 2025 | Google Keep | 6.2K | 17.4% | 3 |
| Nov 2025 | Goodnotes | 1K | 2.8% | 4 |
| Nov 2025 | Evernote | 930 | 2.6% | 5 |
| Nov 2025 | Obsidian | 630 | 1.8% | 6 |
| Dec 2025 | Notion | 13.3K | 51.7% | 1 |
| Dec 2025 | Google Keep | 5.3K | 20.8% | 2 |
| Dec 2025 | OneNote | 5.2K | 20.2% | 3 |
| Dec 2025 | Goodnotes | 710 | 2.8% | 4 |
| Dec 2025 | Evernote | 610 | 2.4% | 5 |
| Dec 2025 | Obsidian | 540 | 2.1% | 6 |
| Jan 2026 | Notion | 20K | 54.3% | 1 |
| Jan 2026 | OneNote | 7.7K | 21% | 2 |
| Jan 2026 | Google Keep | 6.3K | 17.1% | 3 |
| Jan 2026 | Goodnotes | 1K | 2.8% | 4 |
| Jan 2026 | Evernote | 930 | 2.5% | 5 |
| Jan 2026 | Obsidian | 840 | 2.3% | 6 |
| Feb 2026 | OneNote | 29.6K | 45.5% | 1 |
| Feb 2026 | Notion | 25.2K | 38.8% | 2 |
| Feb 2026 | Google Keep | 6.6K | 10.2% | 3 |
| Feb 2026 | Goodnotes | 1.8K | 2.8% | 4 |
| Feb 2026 | Evernote | 930 | 1.4% | 5 |
| Feb 2026 | Obsidian | 840 | 1.3% | 6 |
| Mar 2026 | OneNote | 35.5K | 49% | 1 |
| Mar 2026 | Notion | 24.9K | 34.4% | 2 |
| Mar 2026 | Google Keep | 7.9K | 10.9% | 3 |
| Mar 2026 | Goodnotes | 2.2K | 3% | 4 |
| Mar 2026 | Obsidian | 1K | 1.4% | 5 |
| Mar 2026 | Evernote | 920 | 1.3% | 6 |
| Apr 2026 | Notion | 20.1K | 44.2% | 1 |
| Apr 2026 | OneNote | 16.2K | 35.6% | 2 |
| Apr 2026 | Google Keep | 6.5K | 14.2% | 3 |
| Apr 2026 | Goodnotes | 1.2K | 2.6% | 4 |
| Apr 2026 | Obsidian | 790 | 1.7% | 5 |
| Apr 2026 | Evernote | 780 | 1.7% | 6 |
| May 2026 | Notion | 20.4K | 40.8% | 1 |
| May 2026 | OneNote | 19.8K | 39.7% | 2 |
| May 2026 | Google Keep | 6.7K | 13.4% | 3 |
| May 2026 | Goodnotes | 1.5K | 3% | 4 |
| May 2026 | Obsidian | 830 | 1.7% | 5 |
| May 2026 | Evernote | 760 | 1.5% | 6 |
| Jun 2026 | Notion | 19.9K | 43.2% | 1 |
| Jun 2026 | OneNote | 16.6K | 36.1% | 2 |
| Jun 2026 | Google Keep | 6.7K | 14.6% | 3 |
| Jun 2026 | Goodnotes | 1.1K | 2.5% | 4 |
| Jun 2026 | Obsidian | 1.1K | 2.3% | 5 |
| Jun 2026 | Evernote | 620 | 1.3% | 6 |
| Jul 2026 | OneNote | 19.9K | 40% | 1 |
| Jul 2026 | Notion | 19.7K | 39.8% | 2 |
| Jul 2026 | Google Keep | 7.2K | 14.6% | 3 |
| Jul 2026 | Goodnotes | 1.2K | 2.4% | 4 |
| Jul 2026 | Obsidian | 950 | 1.9% | 5 |
| Jul 2026 | Evernote | 630 | 1.3% | 6 |
| Aug 2026 | Notion | 19.5K | 38.9% | 1 |
| Aug 2026 | OneNote | 19.4K | 38.7% | 2 |
| Aug 2026 | Google Keep | 8.1K | 16.2% | 3 |
| Aug 2026 | Goodnotes | 1.5K | 3% | 4 |
| Aug 2026 | Obsidian | 810 | 1.6% | 5 |
| Aug 2026 | Evernote | 770 | 1.5% | 6 |
| Sep 2026 | Evernote | — | — | — |
| Sep 2026 | Goodnotes | — | — | — |
| Sep 2026 | Google Keep | — | — | — |
| Sep 2026 | Notion | — | — | — |
| Sep 2026 | Obsidian | — | — | — |
| Sep 2026 | OneNote | — | — | — |

## What is being compared

- **Evernote**: Measured on the search terms “evernote”, “evernote app”, “evernote com”, “evernote near me”, “evernote notes”, “evernote online” and “evernote template”, summed into one figure.
- **Goodnotes**: Measured on the search terms “goodnotes”, “goodnotes app”, “goodnotes com”, “goodnotes notes”, “goodnotes online”, “goodnotes price”, “goodnotes template” and “goodnotes website”, summed into one figure.
- **Google Keep**: Measured on the search terms “google keep”, “google keep app”, “google keep com”, “google keep google play”, “google keep it”, “google keep near me”, “google keep note taking”, “google keep notes”, “google keep notes app”, “google keep online”, “google keep software”, “google keep template”, “google keep web”, “googlekeep”, “googlekeep app” and “googlekeep notes”, summed into one figure.
- **Notion**: Measured on the search terms “notion”, “notion ai”, “notion app”, “notion com”, “notion near me”, “notion new zealand”, “notion note”, “notion note taking app”, “notion nz”, “notion online”, “notion project management”, “notion software”, “notion templates” and “notion web”, summed into one figure.
- **Obsidian**: Measured on the search terms “obsidian app”, “obsidian md”, “obsidian note taking app”, “obsidian notes” and “obsidian template”, summed into one figure.
- **OneNote**: Measured on the search terms “download ms onenote”, “microsoft onenote”, “onenote”, “onenote app”, “onenote com”, “onenote download”, “onenote near me”, “onenote notes”, “onenote nz”, “onenote online”, “onenote template”, “onenote website” and “onenote what is it”, summed into one figure.

- [Evernote](/demand/nz/brands/evernote)
- [Goodnotes](/demand/nz/brands/goodnotes)
- [Google Keep](/demand/nz/brands/google-keep)
- [Notion](/demand/nz/brands/notion)
- [Obsidian](/demand/nz/brands/obsidian)
- [OneNote](/demand/nz/brands/onenote)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among note-taking apps in New Zealand?

Notion and OneNote share the highest estimated Share of Search among note-taking apps in New Zealand, at 38.9% and 38.7% in August 2026.

## Cite this page

Brandwave. "Note-taking apps in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-note-taking-apps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-note-taking-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.