---
title: "Non-alcoholic beer brands in New Zealand: Which are searched most?"
description: "Compare the non-alcoholic beer brands New Zealanders buy. Share of Search among Steinlager, Heineken, Garage Project, State of Play, Corona Cero, Guinness, Asahi, Bach Brewing and Parrotdog, the non-alcoholic beer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-non-alcoholic-beer-brands"
publisher: "Brandwave"
---

# Non-alcoholic beer brands in New Zealand: Which are searched most?

Compare the non-alcoholic beer brands New Zealanders buy. Share of Search among Steinlager, Heineken, Garage Project, State of Play, Corona Cero, Guinness, Asahi, Bach Brewing and Parrotdog, the non-alcoholic beer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Non-alcoholic beer brands
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Steinlager, 36.5%

## Which brand is most popular in search among non-alcoholic beer brands in New Zealand?

- In September 2026, Steinlager was the most searched among non-alcoholic beer brands in New Zealand, with an estimated 6.8K branded searches, 36.5% of all searches for the nine we track.
- Heineken is in 2nd place, 6.3 percentage points behind at 30.1%.
- Across the 12 months ending September 2026, Steinlager’s share of searches among non-alcoholic beer brands in New Zealand increased from 33% to 36.5%.
- Across the 12 months ending September 2026, Heineken’s share of searches among non-alcoholic beer brands in New Zealand increased from 29.3% to 30.1%.
- Across the 12 months ending September 2026, Garage Project’s share of searches among non-alcoholic beer brands in New Zealand decreased from 31.7% to 26.8%.
- Across the 12 months ending September 2026, Steinlager’s share of searches among non-alcoholic beer brands in New Zealand peaked at 40.6% in March 2026 and was lowest at 33% in October 2025.
- Across the 12 months ending September 2026, Heineken’s share of searches among non-alcoholic beer brands in New Zealand peaked at 31.5% in June 2026 and was lowest at 26.2% in March 2026.
- Across the 12 months ending September 2026, Garage Project’s share of searches among non-alcoholic beer brands in New Zealand peaked at 31.7% in October 2025 and was lowest at 25.5% in July 2026.
- Across the 12 months ending September 2026, State of Play’s share of searches among non-alcoholic beer brands in New Zealand peaked at 2.8% in January 2026 and was lowest at 1.6% in February 2026.
- Across the 12 months ending September 2026, Corona Cero’s share of searches among non-alcoholic beer brands in New Zealand peaked at 4.8% in May 2026 and was lowest at 0.92% in October 2025.
- Across the 12 months ending September 2026, Heineken rose from 3rd to 2nd among non-alcoholic beer brands in New Zealand.
- Across the 12 months ending September 2026, Garage Project fell from 2nd to 3rd among non-alcoholic beer brands in New Zealand.
- Across the 12 months ending September 2026, Corona Cero rose from 6th to 5th among non-alcoholic beer brands in New Zealand.
- Across the 12 months ending September 2026, Guinness fell from 5th to 6th among non-alcoholic beer brands in New Zealand.
- Across the 12 months ending September 2026, Asahi rose from 8th to 7th among non-alcoholic beer brands in New Zealand.
- Across the 12 months ending September 2026, Bach Brewing fell from 7th to 8th among non-alcoholic beer brands in New Zealand.
- Across the 12 months ending September 2026, State of Play and Parrotdog held steady: their share of searches among non-alcoholic beer brands in New Zealand each moved less than 0.5 percentage points.

## Top non-alcoholic beer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Heineken and Garage Project appeared every time. Garage Project was recommended most often, coming first in three out of five answers. State of Play was second, and Bach Brewing was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Garage Project | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| State of Play | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Bach Brewing | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Heineken | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Parrotdog | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Steinlager | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Corona Cero | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Guinness | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| Asahi | 9th | 0 of 3 | 2 of 2 | 2 of 5 |

## Every AI answer about non-alcoholic beer brands

- Asked ChatGPT "Which non-alcoholic beer brand should I buy in New Zealand?": 1. Garage Project, 2. Heineken
- Asked ChatGPT "What are the best non-alcoholic beer brands in New Zealand?": 1. Garage Project, 2. Bach Brewing, 3. State of Play, 4. Heineken
- Asked ChatGPT "What's the best non-alcoholic beer brand in New Zealand for a better drink option?": 1. Garage Project, 2. Heineken
- Searched Google, AI Overview "alcohol free beer nz": 1. State of Play, 2. Garage Project, 3. Bach Brewing, 4. Parrotdog, 5. Steinlager, 6. Corona Cero, 7. Guinness, 8. Heineken, 9. Asahi
- Searched Google, AI Overview "non alcoholic beer nz": 1. State of Play, 2. Garage Project, 3. Bach Brewing, 4. Parrotdog, 5. Steinlager, 6. Corona Cero, 7. Guinness, 8. Heineken, 9. Asahi

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Steinlager vs Heineken: compare search popularity](/demand/nz/compare/heineken-vs-steinlager): 36.5% against 30.1% Share of Search.
- [Steinlager vs Garage Project: compare search popularity](/demand/nz/compare/garage-project-vs-steinlager): 36.5% against 26.8% Share of Search.
- [Steinlager vs State of Play: compare search popularity](/demand/nz/compare/state-of-play-beer-vs-steinlager): 36.5% against 2.6% Share of Search.
- [Heineken vs Garage Project: compare search popularity](/demand/nz/compare/garage-project-vs-heineken): 30.1% against 26.8% Share of Search.
- [Heineken vs State of Play: compare search popularity](/demand/nz/compare/heineken-vs-state-of-play-beer): 30.1% against 2.6% Share of Search.
- [Garage Project vs State of Play: compare search popularity](/demand/nz/compare/garage-project-vs-state-of-play-beer): 26.8% against 2.6% Share of Search.

## How did search popularity change for New Zealand non-alcoholic beer brands in September 2026?

- In September 2026, Heineken overtook Garage Project to rank 2nd among non-alcoholic beer brands in New Zealand, with 30.1% of the searches.
- In September 2026, State of Play overtook Corona Cero to rank 4th among non-alcoholic beer brands in New Zealand, with 2.6% of the searches.
- In September 2026, Steinlager lost share of searches among non-alcoholic beer brands in New Zealand, from 38.5% to 36.5%.
- In September 2026, Garage Project lost share of searches among non-alcoholic beer brands in New Zealand, from 28.1% to 26.8%.
- Estimated monthly branded searches for Corona Cero in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026.
- Estimated monthly branded searches for Asahi in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
- Estimated monthly branded searches for Parrotdog in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.
- Estimated monthly branded searches for Guinness in New Zealand fell 23.1% over 12 measured months, from 260 to 200 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Steinlager | 36.5% | 6.8K | +1.5% | Lion |
| 2 | Heineken | 30.1% | 5.6K | +18.6% | Heineken |
| 3 | Garage Project | 26.8% | 5K | +2.3% | Garage Project |
| 4 | State of Play | 2.6% | 480 | +50.0% | State of Play |
| 5 | Corona Cero | 1.4% | 260 | -18.8% | Corona |
| 6 | Guinness | 1.1% | 200 | +11.1% | Diageo |
| 7 | Asahi | 0.75% | 140 | +7.7% | Asahi Beverages |
| 8 | Bach Brewing | 0.75% | 140 | +27.3% | Bach Brewing |
| 9 | Parrotdog | 0.05% | 10 | 0.0% | Parrotdog |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Steinlager | 6.1K | 33% | 1 |
| Oct 2025 | Garage Project | 5.9K | 31.7% | 2 |
| Oct 2025 | Heineken | 5.4K | 29.3% | 3 |
| Oct 2025 | State of Play | 390 | 2.1% | 4 |
| Oct 2025 | Guinness | 260 | 1.4% | 5 |
| Oct 2025 | Corona Cero | 170 | 0.92% | 6 |
| Oct 2025 | Bach Brewing | 140 | 0.76% | 7 |
| Oct 2025 | Asahi | 120 | 0.65% | 8 |
| Oct 2025 | Parrotdog | 30 | 0.16% | 9 |
| Nov 2025 | Steinlager | 7.3K | 36.7% | 1 |
| Nov 2025 | Garage Project | 6K | 30.2% | 2 |
| Nov 2025 | Heineken | 5.5K | 27.5% | 3 |
| Nov 2025 | Guinness | 320 | 1.6% | 4 |
| Nov 2025 | State of Play | 320 | 1.6% | 5 |
| Nov 2025 | Corona Cero | 210 | 1.1% | 6 |
| Nov 2025 | Bach Brewing | 170 | 0.86% | 7 |
| Nov 2025 | Asahi | 100 | 0.5% | 8 |
| Nov 2025 | Parrotdog | 10 | 0.05% | 9 |
| Dec 2025 | Steinlager | 9.2K | 37.3% | 1 |
| Dec 2025 | Garage Project | 7.3K | 29.7% | 2 |
| Dec 2025 | Heineken | 6.7K | 27.1% | 3 |
| Dec 2025 | State of Play | 390 | 1.6% | 4 |
| Dec 2025 | Guinness | 350 | 1.4% | 5 |
| Dec 2025 | Corona Cero | 320 | 1.3% | 6 |
| Dec 2025 | Bach Brewing | 210 | 0.85% | 7 |
| Dec 2025 | Asahi | 170 | 0.69% | 8 |
| Dec 2025 | Parrotdog | 10 | 0.04% | 9 |
| Jan 2026 | Steinlager | 6.4K | 37.6% | 1 |
| Jan 2026 | Garage Project | 4.9K | 28.5% | 2 |
| Jan 2026 | Heineken | 4.6K | 26.7% | 3 |
| Jan 2026 | State of Play | 480 | 2.8% | 4 |
| Jan 2026 | Corona Cero | 260 | 1.5% | 5 |
| Jan 2026 | Guinness | 210 | 1.2% | 6 |
| Jan 2026 | Bach Brewing | 140 | 0.82% | 7 |
| Jan 2026 | Asahi | 130 | 0.76% | 8 |
| Jan 2026 | Parrotdog | 10 | 0.06% | 9 |
| Feb 2026 | Steinlager | 6.1K | 36.8% | 1 |
| Feb 2026 | Garage Project | 4.9K | 29.7% | 2 |
| Feb 2026 | Heineken | 4.6K | 28% | 3 |
| Feb 2026 | State of Play | 260 | 1.6% | 4 |
| Feb 2026 | Corona Cero | 210 | 1.3% | 5 |
| Feb 2026 | Guinness | 180 | 1.1% | 6 |
| Feb 2026 | Asahi | 130 | 0.79% | 7 |
| Feb 2026 | Bach Brewing | 110 | 0.67% | 8 |
| Feb 2026 | Parrotdog | 10 | 0.06% | 9 |
| Mar 2026 | Steinlager | 7.3K | 40.6% | 1 |
| Mar 2026 | Garage Project | 4.9K | 27% | 2 |
| Mar 2026 | Heineken | 4.7K | 26.2% | 3 |
| Mar 2026 | State of Play | 320 | 1.8% | 4 |
| Mar 2026 | Guinness | 260 | 1.4% | 5 |
| Mar 2026 | Corona Cero | 210 | 1.2% | 6 |
| Mar 2026 | Bach Brewing | 170 | 0.94% | 7 |
| Mar 2026 | Asahi | 160 | 0.89% | 8 |
| Mar 2026 | Parrotdog | 10 | 0.06% | 9 |
| Apr 2026 | Steinlager | 5.2K | 35.6% | 1 |
| Apr 2026 | Heineken | 4.5K | 30.8% | 2 |
| Apr 2026 | Garage Project | 4.1K | 28.1% | 3 |
| Apr 2026 | State of Play | 260 | 1.8% | 4 |
| Apr 2026 | Corona Cero | 170 | 1.2% | 5 |
| Apr 2026 | Guinness | 140 | 0.96% | 6 |
| Apr 2026 | Asahi | 110 | 0.76% | 7 |
| Apr 2026 | Bach Brewing | 110 | 0.76% | 8 |
| Apr 2026 | Parrotdog | 10 | 0.07% | 9 |
| May 2026 | Steinlager | 5.1K | 33.9% | 1 |
| May 2026 | Heineken | 4.6K | 30.4% | 2 |
| May 2026 | Garage Project | 4K | 26.6% | 3 |
| May 2026 | Corona Cero | 720 | 4.8% | 4 |
| May 2026 | State of Play | 260 | 1.7% | 5 |
| May 2026 | Bach Brewing | 140 | 0.93% | 6 |
| May 2026 | Asahi | 130 | 0.87% | 7 |
| May 2026 | Guinness | 120 | 0.8% | 8 |
| May 2026 | Parrotdog | 10 | 0.07% | 9 |
| Jun 2026 | Steinlager | 5.1K | 34.5% | 1 |
| Jun 2026 | Heineken | 4.6K | 31.5% | 2 |
| Jun 2026 | Garage Project | 4.1K | 27.8% | 3 |
| Jun 2026 | State of Play | 260 | 1.8% | 4 |
| Jun 2026 | Corona Cero | 210 | 1.4% | 5 |
| Jun 2026 | Asahi | 180 | 1.2% | 6 |
| Jun 2026 | Guinness | 140 | 0.95% | 7 |
| Jun 2026 | Bach Brewing | 110 | 0.75% | 8 |
| Jun 2026 | Parrotdog | 10 | 0.07% | 9 |
| Jul 2026 | Steinlager | 5.8K | 37.1% | 1 |
| Jul 2026 | Heineken | 4.7K | 29.7% | 2 |
| Jul 2026 | Garage Project | 4K | 25.5% | 3 |
| Jul 2026 | State of Play | 390 | 2.5% | 4 |
| Jul 2026 | Corona Cero | 260 | 1.7% | 5 |
| Jul 2026 | Asahi | 210 | 1.3% | 6 |
| Jul 2026 | Guinness | 210 | 1.3% | 7 |
| Jul 2026 | Bach Brewing | 140 | 0.89% | 8 |
| Jul 2026 | Parrotdog | 10 | 0.06% | 9 |
| Aug 2026 | Steinlager | 6.7K | 38.5% | 1 |
| Aug 2026 | Garage Project | 4.9K | 28.1% | 2 |
| Aug 2026 | Heineken | 4.7K | 27.2% | 3 |
| Aug 2026 | Corona Cero | 320 | 1.8% | 4 |
| Aug 2026 | State of Play | 320 | 1.8% | 5 |
| Aug 2026 | Guinness | 180 | 1% | 6 |
| Aug 2026 | Asahi | 130 | 0.75% | 7 |
| Aug 2026 | Bach Brewing | 110 | 0.63% | 8 |
| Aug 2026 | Parrotdog | 10 | 0.06% | 9 |
| Sep 2026 | Steinlager | 6.8K | 36.5% | 1 |
| Sep 2026 | Heineken | 5.6K | 30.1% | 2 |
| Sep 2026 | Garage Project | 5K | 26.8% | 3 |
| Sep 2026 | State of Play | 480 | 2.6% | 4 |
| Sep 2026 | Corona Cero | 260 | 1.4% | 5 |
| Sep 2026 | Guinness | 200 | 1.1% | 6 |
| Sep 2026 | Asahi | 140 | 0.75% | 7 |
| Sep 2026 | Bach Brewing | 140 | 0.75% | 8 |
| Sep 2026 | Parrotdog | 10 | 0.05% | 9 |

## What is being compared

- **Asahi**: Measured on the search terms “asahi super dry 0.0” and “asahi zero”, summed into one figure.
- **Bach Brewing**: Measured on the search term “bach brewing”.
- **Corona Cero**: Measured on the search term “corona cero”.
- **Garage Project**: Measured on the search terms “garage project”, “garage project beer”, “garage project brewery” and “garageproject”, summed into one figure.
- **Guinness**: Measured on the search terms “guinness 0.0” and “guinness zero”, summed into one figure.
- **Heineken**: Measured on the search terms “0 0 heineken”, “heineken”, “heineken 0”, “heineken 0 0”, “heineken 24”, “heineken can”, “heineken experience museum”, “heineken glasses”, “heineken specials” and “heineken zero”, summed into one figure.
- **Parrotdog**: Measured on the search term “parrotdog non alcoholic”.
- **State of Play**: Measured on the search term “state of play beer”.
- **Steinlager**: Measured on the search terms “all blacks steinlager”, “countdown steinlager”, “huffer steinlager”, “steinlager”, “steinlager bottle”, “steinlager can”, “steinlager classic”, “steinlager light”, “steinlager pure” and “steinlager tokyo dry”, summed into one figure.

- [Asahi](/demand/nz/brands/asahi-beer)
- [Bach Brewing](/demand/nz/brands/bach-brewing)
- [Corona Cero](/demand/nz/brands/corona-cero)
- [Garage Project](/demand/nz/brands/garage-project)
- [Guinness](/demand/nz/brands/guinness)
- [Heineken](/demand/nz/brands/heineken)
- [Parrotdog](/demand/nz/brands/parrotdog)
- [State of Play](/demand/nz/brands/state-of-play-beer)
- [Steinlager](/demand/nz/brands/steinlager)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among non-alcoholic beer brands in New Zealand?

In September 2026, Steinlager was the most searched among non-alcoholic beer brands in New Zealand, with an estimated 6.8K branded searches, 36.5% of all searches for the nine we track.

## Cite this page

Brandwave. "Non-alcoholic beer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-non-alcoholic-beer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-non-alcoholic-beer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.