--- title: "Cetaphil vs Estée Lauder: Which is searched more in New Zealand?" description: "Is Cetaphil or Estée Lauder more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Night cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-night-cream-brands/compare/cetaphil-vs-estee-lauder" publisher: "Brandwave" --- # Cetaphil vs Estée Lauder: Which is searched more in New Zealand? Is Cetaphil or Estée Lauder more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Night cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cetaphil and Estée Lauder - **Competitive set**: Night cream brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cetaphil Share of Search**: 38.8% - **Estée Lauder Share of Search**: 15% ## Is Cetaphil or Estée Lauder more popular in search? - In September 2026, Cetaphil had more branded searches than Estée Lauder among night cream brands in New Zealand. Cetaphil had about 13,200 branded searches, while Estée Lauder had 5,090. Cetaphil made up 38.8% of all night cream brand searches we track, and Estée Lauder accounted for 15%. - Cetaphil was ahead of Estée Lauder in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cetaphil’s share of searches among night cream brands in New Zealand moved from 39.5% to 38.8%, and its estimated monthly branded searches moved from 10.2K to 13.2K. - Across the 12 months ending September 2026, Estée Lauder’s share of searches among night cream brands in New Zealand moved from 15.5% to 15%, and its estimated monthly branded searches moved from 4K to 5.1K. ## Top night cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Estée Lauder was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cetaphil and Estée Lauder were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Olay | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Cetaphil | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Estée Lauder | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about night cream brands - Asked ChatGPT "Which night cream brand should I buy in New Zealand?": 1. CeraVe, 2. Olay, 3. La Roche-Posay - Asked ChatGPT "What are the best night cream brands in New Zealand?": 1. CeraVe, 2. La Roche-Posay, 3. Olay, 4. Estée Lauder - Asked ChatGPT "What's the best night cream brand in New Zealand for dry skin?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay - Searched Google, AI Overview "best night cream": 1. Cetaphil - Searched Google, AI Overview "night cream for dry skin": 1. Cetaphil Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand night cream brands in September 2026? - In September 2026, Cetaphil gained share of searches among night cream brands in New Zealand, from 35.1% to 38.8%. - In September 2026, Estée Lauder gained share of searches among night cream brands in New Zealand, from 11.9% to 15%. ## Month by month | Month | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.2K | 39.5% | 2 | 4K | 15.5% | 3 | | Nov 2025 | 10.9K | 38.1% | 2 | 5.5K | 19.1% | 3 | | Dec 2025 | 10K | 36.6% | 2 | 4.8K | 17.6% | 3 | | Jan 2026 | 10K | 35.6% | 2 | 3.8K | 13.4% | 3 | | Feb 2026 | 8.2K | 34.3% | 2 | 3.3K | 13.7% | 3 | | Mar 2026 | 8.7K | 33.1% | 2 | 4K | 15.4% | 3 | | Apr 2026 | 8.9K | 32.1% | 2 | 3.9K | 14.2% | 3 | | May 2026 | 10.5K | 32.9% | 2 | 3.9K | 12.3% | 3 | | Jun 2026 | 9.8K | 30.1% | 2 | 3.4K | 10.4% | 3 | | Jul 2026 | 11.5K | 33.4% | 2 | 3.5K | 10.1% | 3 | | Aug 2026 | 12.2K | 35.1% | 2 | 4.2K | 11.9% | 3 | | Sep 2026 | 13.2K | 38.8% | 2 | 5.1K | 15% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Cetaphil’s and Estée Lauder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cream”, “cetaphil face moisturizer”, “cetaphil face wash”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil serum”, “cetaphil skincare”, “cetaphil sunscreen” and “cetaphil wash”, summed into one figure. - **Estée Lauder**: Measured on the search terms “estee lauder”, “estee lauder concealer”, “estee lauder foundation”, “estee lauder lipstick”, “estee lauder makeup”, “estee lauder mascara” and “estee lauder primer”, summed into one figure. - [Cetaphil profile](/demand/nz/brands/cetaphil) - [Estée Lauder profile](/demand/nz/brands/estee-lauder) - [All night cream brands in New Zealand](/demand/nz/categories/nz-night-cream-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cetaphil or Estée Lauder more popular in search? In September 2026, Cetaphil had more branded searches than Estée Lauder among night cream brands in New Zealand. Cetaphil had about 13,200 branded searches, while Estée Lauder had 5,090. Cetaphil made up 38.8% of all night cream brand searches we track, and Estée Lauder accounted for 15%. ## Cite this page Brandwave. "Cetaphil vs Estée Lauder: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-night-cream-brands/compare/cetaphil-vs-estee-lauder This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-night-cream-brands/compare/cetaphil-vs-estee-lauder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.