---
title: "Night cream brands in New Zealand: Which are searched most?"
description: "Compare the night cream brands brands people buy. Share of Search among CeraVe, Cetaphil, Estée Lauder, Olay and La Roche-Posay, the night cream brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-night-cream-brands"
publisher: "Brandwave"
---

# Night cream brands in New Zealand: Which are searched most?

Compare the night cream brands brands people buy. Share of Search among CeraVe, Cetaphil, Estée Lauder, Olay and La Roche-Posay, the night cream brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Night cream brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: CeraVe, 45.5%

## Which brand is most popular in search among night cream brands in New Zealand?

- In September 2026, CeraVe was the most searched among night cream brands in New Zealand, with an estimated 15.4K branded searches, 45.5% of all searches for the five we track.
- Cetaphil is in 2nd place, 6.6 percentage points behind at 38.8%.
- Across the 12 months ending September 2026, CeraVe’s share of searches among night cream brands in New Zealand increased from 44.3% to 45.5%.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among night cream brands in New Zealand decreased from 39.5% to 38.8%.
- Across the 12 months ending September 2026, CeraVe’s share of searches among night cream brands in New Zealand peaked at 59% in June 2026 and was lowest at 42.1% in November 2025.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among night cream brands in New Zealand peaked at 39.5% in October 2025 and was lowest at 30.1% in June 2026.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among night cream brands in New Zealand peaked at 19.1% in November 2025 and was lowest at 10.1% in July 2026.
- Across the 12 months ending September 2026, Estée Lauder, Olay and La Roche-Posay held steady: their share of searches among night cream brands in New Zealand each moved less than 0.5 percentage points.

## Top night cream brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, CeraVe, Cetaphil and La Roche-Posay were mentioned most often, in three of the five answers. CeraVe was recommended most often, coming first in all three answers that gave a list. La Roche-Posay was second, and Olay was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| CeraVe | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| La Roche-Posay | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Olay | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Cetaphil | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Estée Lauder | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about night cream brands

- Asked ChatGPT "Which night cream brand should I buy in New Zealand?": 1. CeraVe, 2. Olay, 3. La Roche-Posay
- Asked ChatGPT "What are the best night cream brands in New Zealand?": 1. CeraVe, 2. La Roche-Posay, 3. Olay, 4. Estée Lauder
- Asked ChatGPT "What's the best night cream brand in New Zealand for dry skin?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay
- Searched Google, AI Overview "best night cream": 1. Cetaphil
- Searched Google, AI Overview "night cream for dry skin": 1. Cetaphil

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [CeraVe vs Cetaphil: compare search popularity](/demand/nz/compare/cerave-vs-cetaphil): 45.5% against 38.8% Share of Search.
- [CeraVe vs Estée Lauder: compare search popularity](/demand/nz/compare/cerave-vs-estee-lauder): 45.5% against 15% Share of Search.
- [Cetaphil vs Estée Lauder: compare search popularity](/demand/nz/compare/cetaphil-vs-estee-lauder): 38.8% against 15% Share of Search.

## How did search popularity change for New Zealand night cream brands in September 2026?

- In September 2026, Cetaphil gained share of searches among night cream brands in New Zealand, from 35.1% to 38.8%.
- In September 2026, Estée Lauder gained share of searches among night cream brands in New Zealand, from 11.9% to 15%.
- In September 2026, CeraVe lost share of searches among night cream brands in New Zealand, from 52.3% to 45.5%.
- Estimated monthly branded searches for La Roche-Posay in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.
- Estimated monthly branded searches for Olay in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CeraVe | 45.5% | 15.4K | -15.1% | CeraVe |
| 2 | Cetaphil | 38.8% | 13.2K | +8.1% | Cetaphil |
| 3 | Estée Lauder | 15% | 5.1K | +22.7% | Estée Lauder |
| 4 | Olay | 0.5% | 170 | -19.0% | Olay |
| 5 | La Roche-Posay | 0.21% | 70 | +40.0% | La Roche-Posay |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CeraVe | 11.4K | 44.3% | 1 |
| Oct 2025 | Cetaphil | 10.2K | 39.5% | 2 |
| Oct 2025 | Estée Lauder | 4K | 15.5% | 3 |
| Oct 2025 | Olay | 140 | 0.54% | 4 |
| Oct 2025 | La Roche-Posay | 50 | 0.19% | 5 |
| Nov 2025 | CeraVe | 12.1K | 42.1% | 1 |
| Nov 2025 | Cetaphil | 10.9K | 38.1% | 2 |
| Nov 2025 | Estée Lauder | 5.5K | 19.1% | 3 |
| Nov 2025 | Olay | 140 | 0.49% | 4 |
| Nov 2025 | La Roche-Posay | 70 | 0.24% | 5 |
| Dec 2025 | CeraVe | 12.3K | 45.2% | 1 |
| Dec 2025 | Cetaphil | 10K | 36.6% | 2 |
| Dec 2025 | Estée Lauder | 4.8K | 17.6% | 3 |
| Dec 2025 | Olay | 110 | 0.4% | 4 |
| Dec 2025 | La Roche-Posay | 50 | 0.18% | 5 |
| Jan 2026 | CeraVe | 14.2K | 50.4% | 1 |
| Jan 2026 | Cetaphil | 10K | 35.6% | 2 |
| Jan 2026 | Estée Lauder | 3.8K | 13.4% | 3 |
| Jan 2026 | Olay | 110 | 0.39% | 4 |
| Jan 2026 | La Roche-Posay | 50 | 0.18% | 5 |
| Feb 2026 | CeraVe | 12.2K | 51.3% | 1 |
| Feb 2026 | Cetaphil | 8.2K | 34.3% | 2 |
| Feb 2026 | Estée Lauder | 3.3K | 13.7% | 3 |
| Feb 2026 | Olay | 90 | 0.38% | 4 |
| Feb 2026 | La Roche-Posay | 70 | 0.29% | 5 |
| Mar 2026 | CeraVe | 13.3K | 50.7% | 1 |
| Mar 2026 | Cetaphil | 8.7K | 33.1% | 2 |
| Mar 2026 | Estée Lauder | 4K | 15.4% | 3 |
| Mar 2026 | Olay | 170 | 0.65% | 4 |
| Mar 2026 | La Roche-Posay | 50 | 0.19% | 5 |
| Apr 2026 | CeraVe | 14.7K | 52.9% | 1 |
| Apr 2026 | Cetaphil | 8.9K | 32.1% | 2 |
| Apr 2026 | Estée Lauder | 3.9K | 14.2% | 3 |
| Apr 2026 | Olay | 170 | 0.61% | 4 |
| Apr 2026 | La Roche-Posay | 50 | 0.18% | 5 |
| May 2026 | CeraVe | 17.3K | 54.2% | 1 |
| May 2026 | Cetaphil | 10.5K | 32.9% | 2 |
| May 2026 | Estée Lauder | 3.9K | 12.3% | 3 |
| May 2026 | Olay | 140 | 0.44% | 4 |
| May 2026 | La Roche-Posay | 70 | 0.22% | 5 |
| Jun 2026 | CeraVe | 19.2K | 59% | 1 |
| Jun 2026 | Cetaphil | 9.8K | 30.1% | 2 |
| Jun 2026 | Estée Lauder | 3.4K | 10.4% | 3 |
| Jun 2026 | Olay | 110 | 0.34% | 4 |
| Jun 2026 | La Roche-Posay | 70 | 0.22% | 5 |
| Jul 2026 | CeraVe | 19.2K | 55.9% | 1 |
| Jul 2026 | Cetaphil | 11.5K | 33.4% | 2 |
| Jul 2026 | Estée Lauder | 3.5K | 10.1% | 3 |
| Jul 2026 | Olay | 140 | 0.41% | 4 |
| Jul 2026 | La Roche-Posay | 50 | 0.15% | 5 |
| Aug 2026 | CeraVe | 18.2K | 52.3% | 1 |
| Aug 2026 | Cetaphil | 12.2K | 35.1% | 2 |
| Aug 2026 | Estée Lauder | 4.2K | 11.9% | 3 |
| Aug 2026 | Olay | 210 | 0.6% | 4 |
| Aug 2026 | La Roche-Posay | 50 | 0.14% | 5 |
| Sep 2026 | CeraVe | 15.4K | 45.5% | 1 |
| Sep 2026 | Cetaphil | 13.2K | 38.8% | 2 |
| Sep 2026 | Estée Lauder | 5.1K | 15% | 3 |
| Sep 2026 | Olay | 170 | 0.5% | 4 |
| Sep 2026 | La Roche-Posay | 70 | 0.21% | 5 |

## What is being compared

- **CeraVe**: Measured on the search terms “cerave”, “cerave cream”, “cerave cream lotion”, “cerave face wash”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum”, “cerave skincare” and “cerave sunscreen”, summed into one figure.
- **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cream”, “cetaphil face moisturizer”, “cetaphil face wash”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil serum”, “cetaphil skincare”, “cetaphil sunscreen” and “cetaphil wash”, summed into one figure.
- **Estée Lauder**: Measured on the search terms “estee lauder”, “estee lauder concealer”, “estee lauder foundation”, “estee lauder lipstick”, “estee lauder makeup”, “estee lauder mascara” and “estee lauder primer”, summed into one figure.
- **La Roche-Posay**: Measured on the search term “la roche posay night cream”.
- **Olay**: Measured on the search term “olay night cream”.

- [CeraVe](/demand/nz/brands/cerave)
- [Cetaphil](/demand/nz/brands/cetaphil)
- [Estée Lauder](/demand/nz/brands/estee-lauder)
- [La Roche-Posay](/demand/nz/brands/la-roche-posay)
- [Olay](/demand/nz/brands/olay)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among night cream brands in New Zealand?

In September 2026, CeraVe was the most searched among night cream brands in New Zealand, with an estimated 15.4K branded searches, 45.5% of all searches for the five we track.

## Cite this page

Brandwave. "Night cream brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-night-cream-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-night-cream-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.