--- title: "Newsletter platforms in New Zealand: Which brands are most popular in search?" description: "Compare the newsletter and paid subscription platforms New Zealand writers and creators publish on. Share of Search among Substack, beehiiv, Buttondown, Ghost and Kit, the newsletter platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-newsletter-platforms" publisher: "Brandwave" --- # Newsletter platforms in New Zealand: Which brands are most popular in search? Compare the newsletter and paid subscription platforms New Zealand writers and creators publish on. Share of Search among Substack, beehiiv, Buttondown, Ghost and Kit, the newsletter platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Newsletter platforms - **Market**: New Zealand - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Substack, 94.4% ## Which brand is most popular in search among newsletter platforms in New Zealand? - In August 2026, Substack was the most searched among newsletter platforms in New Zealand, with an estimated 10.5K branded searches and 94.4% estimated Share of Search within this set. - beehiiv is in 2nd place, 91.2 percentage points behind at 3.2% Share of Search. - Across the 11 months ending August 2026, Substack’s estimated Share of Search among newsletter platforms in New Zealand increased from 91.2% to 94.4%. - Across the 11 months ending August 2026, beehiiv’s estimated Share of Search among newsletter platforms in New Zealand decreased from 3.7% to 3.2%. - Across the 11 months ending August 2026, Ghost’s estimated Share of Search among newsletter platforms in New Zealand decreased from 1.2% to 0.63%. - Across the 11 months ending August 2026, Kit’s estimated Share of Search among newsletter platforms in New Zealand decreased from 2.7% to 0.54%. - Across the 11 months ending August 2026, Substack’s estimated Share of Search among newsletter platforms in New Zealand peaked at 94.5% in January 2026 and was lowest at 91.2% in October 2025. - Across the 11 months ending August 2026, beehiiv’s estimated Share of Search among newsletter platforms in New Zealand peaked at 3.8% in November 2025 and was lowest at 2.5% in January 2026. - Across the 11 months ending August 2026, Buttondown rose from 5th to 3rd among newsletter platforms in New Zealand. - Across the 11 months ending August 2026, Kit fell from 3rd to 5th among newsletter platforms in New Zealand. ## Compare search popularity between leading brands - [Substack vs beehiiv: compare search popularity](/demand/nz/compare/beehiiv-vs-substack): 94.4% against 3.2% Share of Search. ## How did search popularity change for New Zealand newsletter platforms in August 2026? - In August 2026, Substack gained estimated Share of Search among newsletter platforms in New Zealand, from 93.8% to 94.4%. - Estimated monthly branded searches for Buttondown in New Zealand rose 44.4% over 11 measured months, from 90 to 130 in August 2026. - Estimated monthly branded searches for beehiiv in New Zealand rose 20% over 11 measured months, from 300 to 360 in August 2026. - Estimated monthly branded searches for Kit in New Zealand fell 72.7% over 11 measured months, from 220 to 60 in August 2026. - Estimated monthly branded searches for Ghost in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Substack | 94.4% | 10.5K | +20.6% | Substack | | 2 | beehiiv | 3.2% | 360 | +20.0% | beehiiv | | 3 | Buttondown | 1.2% | 130 | +8.3% | Buttondown | | 4 | Ghost | 0.63% | 70 | -12.5% | Ghost Foundation | | 5 | Kit | 0.54% | 60 | -25.0% | Kit | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Substack | 7.3K | 91.2% | 1 | | Oct 2025 | beehiiv | 300 | 3.7% | 2 | | Oct 2025 | Kit | 220 | 2.7% | 3 | | Oct 2025 | Ghost | 100 | 1.2% | 4 | | Oct 2025 | Buttondown | 90 | 1.1% | 5 | | Nov 2025 | Substack | 7.2K | 91.6% | 1 | | Nov 2025 | beehiiv | 300 | 3.8% | 2 | | Nov 2025 | Kit | 180 | 2.3% | 3 | | Nov 2025 | Buttondown | 90 | 1.1% | 4 | | Nov 2025 | Ghost | 90 | 1.1% | 5 | | Dec 2025 | Substack | 7.1K | 91.9% | 1 | | Dec 2025 | beehiiv | 280 | 3.6% | 2 | | Dec 2025 | Kit | 150 | 1.9% | 3 | | Dec 2025 | Buttondown | 110 | 1.4% | 4 | | Dec 2025 | Ghost | 90 | 1.2% | 5 | | Jan 2026 | Substack | 10.7K | 94.5% | 1 | | Jan 2026 | beehiiv | 280 | 2.5% | 2 | | Jan 2026 | Kit | 180 | 1.6% | 3 | | Jan 2026 | Buttondown | 80 | 0.71% | 4 | | Jan 2026 | Ghost | 80 | 0.71% | 5 | | Feb 2026 | Substack | 8.6K | 93.5% | 1 | | Feb 2026 | beehiiv | 290 | 3.1% | 2 | | Feb 2026 | Kit | 130 | 1.4% | 3 | | Feb 2026 | Ghost | 100 | 1.1% | 4 | | Feb 2026 | Buttondown | 80 | 0.87% | 5 | | Mar 2026 | Substack | 10.7K | 94.2% | 1 | | Mar 2026 | beehiiv | 340 | 3% | 2 | | Mar 2026 | Kit | 120 | 1.1% | 3 | | Mar 2026 | Buttondown | 100 | 0.88% | 4 | | Mar 2026 | Ghost | 100 | 0.88% | 5 | | Apr 2026 | Substack | 10.9K | 93.6% | 1 | | Apr 2026 | beehiiv | 420 | 3.6% | 2 | | Apr 2026 | Buttondown | 110 | 0.95% | 3 | | Apr 2026 | Ghost | 110 | 0.95% | 4 | | Apr 2026 | Kit | 100 | 0.86% | 5 | | May 2026 | Substack | 10.8K | 93.5% | 1 | | May 2026 | beehiiv | 420 | 3.6% | 2 | | May 2026 | Buttondown | 140 | 1.2% | 3 | | May 2026 | Ghost | 110 | 0.96% | 4 | | May 2026 | Kit | 80 | 0.7% | 5 | | Jun 2026 | Substack | 10.6K | 94.1% | 1 | | Jun 2026 | beehiiv | 350 | 3.1% | 2 | | Jun 2026 | Buttondown | 120 | 1.1% | 3 | | Jun 2026 | Kit | 120 | 1.1% | 4 | | Jun 2026 | Ghost | 80 | 0.71% | 5 | | Jul 2026 | Substack | 8.7K | 93.8% | 1 | | Jul 2026 | beehiiv | 300 | 3.2% | 2 | | Jul 2026 | Buttondown | 120 | 1.3% | 3 | | Jul 2026 | Ghost | 80 | 0.86% | 4 | | Jul 2026 | Kit | 80 | 0.86% | 5 | | Aug 2026 | Substack | 10.5K | 94.4% | 1 | | Aug 2026 | beehiiv | 360 | 3.2% | 2 | | Aug 2026 | Buttondown | 130 | 1.2% | 3 | | Aug 2026 | Ghost | 70 | 0.63% | 4 | | Aug 2026 | Kit | 60 | 0.54% | 5 | | Sep 2026 | beehiiv | — | — | — | | Sep 2026 | Buttondown | — | — | — | | Sep 2026 | Ghost | — | — | — | | Sep 2026 | Kit | — | — | — | | Sep 2026 | Substack | — | — | — | ## What is being compared - **beehiiv**: Measured on the search terms “beehiiv”, “beehiiv com” and “beehiiv newsletter”, summed into one figure. - **Buttondown**: Measured on the search terms “buttondown”, “buttondown com” and “buttondown newsletter”, summed into one figure. - **Ghost**: Measured on the search terms “ghost blog”, “ghost cms”, “ghost newsletter” and “ghost publishing”, summed into one figure. - **Kit**: Measured on the search terms “convertkit”, “kit newsletter” and “kit publishing”, summed into one figure. - **Substack**: Measured on the search terms “substack”, “substack com”, “substack near me”, “substack newsletter”, “substack nz”, “substack online”, “substack publishing” and “substack website”, summed into one figure. - [beehiiv](/demand/nz/brands/beehiiv) - [Buttondown](/demand/nz/brands/buttondown) - [Ghost](/demand/nz/brands/ghost) - [Kit](/demand/nz/brands/kit) - [Substack](/demand/nz/brands/substack) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among newsletter platforms in New Zealand? In August 2026, Substack was the most searched among newsletter platforms in New Zealand, with an estimated 10.5K branded searches and 94.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Newsletter platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-newsletter-platforms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-newsletter-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.