---
title: "News publishers in New Zealand: Which brands are most popular in search?"
description: "Compare New Zealand news publishers and news sites, using branded searches made in New Zealand. Share of Search among Stuff, NZ Herald, RNZ, 1News, Otago Daily Times, The Press, The Spinoff, The Post, interest.co.nz, Newsroom and BusinessDesk, the news publishers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-news-publishers"
publisher: "Brandwave"
---

# News publishers in New Zealand: Which brands are most popular in search?

Compare New Zealand news publishers and news sites, using branded searches made in New Zealand. Share of Search among Stuff, NZ Herald, RNZ, 1News, Otago Daily Times, The Press, The Spinoff, The Post, interest.co.nz, Newsroom and BusinessDesk, the news publishers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: news publishers
- **Market**: New Zealand
- **Brands compared**: 11
- **Month measured**: Aug 2026
- **Highest Share of Search**: Stuff, 51.6%

## Which brand is most popular in search among news publishers in New Zealand?

- In August 2026, Stuff was the most searched among news publishers in New Zealand, with an estimated 4.2M branded searches and 51.6% estimated Share of Search within this set.
- NZ Herald is in 2nd place, 24.1 percentage points behind at 27.5% Share of Search.
- Across the 11 months ending August 2026, Stuff’s estimated Share of Search among news publishers in New Zealand increased from 50% to 51.6%.
- Across the 11 months ending August 2026, NZ Herald’s estimated Share of Search among news publishers in New Zealand decreased from 28.1% to 27.5%.
- Across the 11 months ending August 2026, Otago Daily Times’ estimated Share of Search among news publishers in New Zealand decreased from 4.3% to 3.5%.
- Across the 11 months ending August 2026, Stuff’s estimated Share of Search among news publishers in New Zealand peaked at 54.8% in June 2026 and was lowest at 48.6% in November 2025.
- Across the 11 months ending August 2026, NZ Herald’s estimated Share of Search among news publishers in New Zealand peaked at 30% in December 2025 and was lowest at 24.3% in June 2026.
- Across the 11 months ending August 2026, 1News’ estimated Share of Search among news publishers in New Zealand peaked at 6.8% in January 2026 and was lowest at 5.7% in October 2025.
- Across the 11 months ending August 2026, The Post rose from 9th to 8th among news publishers in New Zealand.
- Across the 11 months ending August 2026, interest.co.nz fell from 8th to 9th among news publishers in New Zealand.
- Across the 11 months ending August 2026, RNZ, 1News, The Press, The Spinoff, Newsroom and BusinessDesk held steady: their estimated Share of Search among news publishers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Stuff vs NZ Herald: compare search popularity](/demand/nz/compare/nz-herald-vs-stuff): 51.6% against 27.5% Share of Search.
- [Stuff vs RNZ: compare search popularity](/demand/nz/compare/rnz-vs-stuff): 51.6% against 8.2% Share of Search.
- [Stuff vs 1News: compare search popularity](/demand/nz/compare/1news-vs-stuff): 51.6% against 5.8% Share of Search.
- [Stuff vs Otago Daily Times: compare search popularity](/demand/nz/compare/otago-daily-times-vs-stuff): 51.6% against 3.5% Share of Search.
- [NZ Herald vs RNZ: compare search popularity](/demand/nz/compare/nz-herald-vs-rnz): 27.5% against 8.2% Share of Search.
- [NZ Herald vs 1News: compare search popularity](/demand/nz/compare/1news-vs-nz-herald): 27.5% against 5.8% Share of Search.
- [NZ Herald vs Otago Daily Times: compare search popularity](/demand/nz/compare/nz-herald-vs-otago-daily-times): 27.5% against 3.5% Share of Search.
- [RNZ vs 1News: compare search popularity](/demand/nz/compare/1news-vs-rnz): 8.2% against 5.8% Share of Search.
- [RNZ vs Otago Daily Times: compare search popularity](/demand/nz/compare/otago-daily-times-vs-rnz): 8.2% against 3.5% Share of Search.
- [1News vs Otago Daily Times: compare search popularity](/demand/nz/compare/1news-vs-otago-daily-times): 5.8% against 3.5% Share of Search.

## How did search popularity change for New Zealand news publishers in August 2026?

- In August 2026, NZ Herald gained estimated Share of Search among news publishers in New Zealand, from 26.9% to 27.5%.
- In August 2026, Stuff lost estimated Share of Search among news publishers in New Zealand, from 52.8% to 51.6%.
- In August 2026, The Post rose from 9th to 8th among news publishers in New Zealand.
- In August 2026, interest.co.nz fell from 8th to 9th among news publishers in New Zealand.
- Estimated monthly branded searches for BusinessDesk in New Zealand rose 27.8% over 11 measured months, from 4.6K to 5.8K in August 2026.
- Estimated monthly branded searches for The Spinoff in New Zealand rose 14.9% over 11 measured months, from 56.2K to 64.6K in August 2026.
- Estimated monthly branded searches for Otago Daily Times in New Zealand fell 14.6% over 11 measured months, from 340K to 291K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stuff | 51.6% | 4.2M | +0.2% | Stuff |
| 2 | NZ Herald | 27.5% | 2.3M | +4.9% | NZME |
| 3 | RNZ | 8.2% | 674K | +2.7% | RNZ |
| 4 | 1News | 5.8% | 480K | +4.3% | TVNZ |
| 5 | Otago Daily Times | 3.5% | 291K | +0.6% | Allied Press |
| 6 | The Press | 1.3% | 109K | +19.4% | Stuff |
| 7 | The Spinoff | 0.79% | 64.6K | +33.8% | The Spinoff |
| 8 | The Post | 0.45% | 37K | +17.7% | Stuff |
| 9 | interest.co.nz | 0.39% | 32K | -4.0% | interest.co.nz |
| 10 | Newsroom | 0.26% | 21.6K | +22.9% | Newsroom |
| 11 | BusinessDesk | 0.07% | 5.8K | +5.4% | NZME |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stuff | 3.9M | 50% | 1 |
| Oct 2025 | NZ Herald | 2.2M | 28.1% | 2 |
| Oct 2025 | RNZ | 673K | 8.5% | 3 |
| Oct 2025 | 1News | 452K | 5.7% | 4 |
| Oct 2025 | Otago Daily Times | 340K | 4.3% | 5 |
| Oct 2025 | The Press | 109K | 1.4% | 6 |
| Oct 2025 | The Spinoff | 56.2K | 0.71% | 7 |
| Oct 2025 | interest.co.nz | 39.6K | 0.5% | 8 |
| Oct 2025 | The Post | 37.1K | 0.47% | 9 |
| Oct 2025 | Newsroom | 21.7K | 0.27% | 10 |
| Oct 2025 | BusinessDesk | 4.6K | 0.06% | 11 |
| Nov 2025 | Stuff | 3.5M | 48.6% | 1 |
| Nov 2025 | NZ Herald | 2.2M | 29.9% | 2 |
| Nov 2025 | RNZ | 589K | 8.1% | 3 |
| Nov 2025 | 1News | 451K | 6.2% | 4 |
| Nov 2025 | Otago Daily Times | 281K | 3.9% | 5 |
| Nov 2025 | The Press | 89.9K | 1.2% | 6 |
| Nov 2025 | The Spinoff | 50.8K | 0.7% | 7 |
| Nov 2025 | interest.co.nz | 38.6K | 0.53% | 8 |
| Nov 2025 | The Post | 35.3K | 0.49% | 9 |
| Nov 2025 | Newsroom | 21.3K | 0.29% | 10 |
| Nov 2025 | BusinessDesk | 5.4K | 0.07% | 11 |
| Dec 2025 | Stuff | 3.5M | 48.7% | 1 |
| Dec 2025 | NZ Herald | 2.2M | 30% | 2 |
| Dec 2025 | RNZ | 589K | 8.1% | 3 |
| Dec 2025 | 1News | 451K | 6.2% | 4 |
| Dec 2025 | Otago Daily Times | 282K | 3.9% | 5 |
| Dec 2025 | The Press | 89.9K | 1.2% | 6 |
| Dec 2025 | The Spinoff | 47.5K | 0.66% | 7 |
| Dec 2025 | interest.co.nz | 31.2K | 0.43% | 8 |
| Dec 2025 | The Post | 30.3K | 0.42% | 9 |
| Dec 2025 | Newsroom | 15.8K | 0.22% | 10 |
| Dec 2025 | BusinessDesk | 3.7K | 0.05% | 11 |
| Jan 2026 | Stuff | 4.2M | 51.3% | 1 |
| Jan 2026 | NZ Herald | 2.2M | 27.1% | 2 |
| Jan 2026 | RNZ | 720K | 8.7% | 3 |
| Jan 2026 | 1News | 561K | 6.8% | 4 |
| Jan 2026 | Otago Daily Times | 284K | 3.4% | 5 |
| Jan 2026 | The Press | 92.9K | 1.1% | 6 |
| Jan 2026 | The Spinoff | 43K | 0.52% | 7 |
| Jan 2026 | The Post | 31.8K | 0.38% | 8 |
| Jan 2026 | interest.co.nz | 30.3K | 0.37% | 9 |
| Jan 2026 | Newsroom | 21.3K | 0.26% | 10 |
| Jan 2026 | BusinessDesk | 3.8K | 0.05% | 11 |
| Feb 2026 | Stuff | 3.5M | 51.1% | 1 |
| Feb 2026 | NZ Herald | 1.8M | 26.7% | 2 |
| Feb 2026 | RNZ | 590K | 8.6% | 3 |
| Feb 2026 | 1News | 451K | 6.6% | 4 |
| Feb 2026 | Otago Daily Times | 281K | 4.1% | 5 |
| Feb 2026 | The Press | 90K | 1.3% | 6 |
| Feb 2026 | The Spinoff | 41.6K | 0.6% | 7 |
| Feb 2026 | interest.co.nz | 30.8K | 0.45% | 8 |
| Feb 2026 | The Post | 29.9K | 0.43% | 9 |
| Feb 2026 | Newsroom | 15.6K | 0.23% | 10 |
| Feb 2026 | BusinessDesk | 4.5K | 0.07% | 11 |
| Mar 2026 | Stuff | 4.3M | 51.5% | 1 |
| Mar 2026 | NZ Herald | 2.2M | 26.7% | 2 |
| Mar 2026 | RNZ | 720K | 8.6% | 3 |
| Mar 2026 | 1News | 552K | 6.6% | 4 |
| Mar 2026 | Otago Daily Times | 285K | 3.4% | 5 |
| Mar 2026 | The Press | 93.2K | 1.1% | 6 |
| Mar 2026 | The Spinoff | 58.2K | 0.7% | 7 |
| Mar 2026 | interest.co.nz | 37.7K | 0.45% | 8 |
| Mar 2026 | The Post | 33.9K | 0.41% | 9 |
| Mar 2026 | Newsroom | 25.8K | 0.31% | 10 |
| Mar 2026 | BusinessDesk | 4.7K | 0.06% | 11 |
| Apr 2026 | Stuff | 4.3M | 51.7% | 1 |
| Apr 2026 | NZ Herald | 2.2M | 26.7% | 2 |
| Apr 2026 | RNZ | 721K | 8.7% | 3 |
| Apr 2026 | 1News | 554K | 6.7% | 4 |
| Apr 2026 | Otago Daily Times | 281K | 3.4% | 5 |
| Apr 2026 | The Press | 90.1K | 1.1% | 6 |
| Apr 2026 | The Spinoff | 52K | 0.63% | 7 |
| Apr 2026 | interest.co.nz | 37.5K | 0.45% | 8 |
| Apr 2026 | The Post | 31.5K | 0.38% | 9 |
| Apr 2026 | Newsroom | 17.6K | 0.21% | 10 |
| Apr 2026 | BusinessDesk | 4.6K | 0.06% | 11 |
| May 2026 | Stuff | 3.9M | 53.3% | 1 |
| May 2026 | NZ Herald | 1.8M | 24.7% | 2 |
| May 2026 | RNZ | 657K | 8.9% | 3 |
| May 2026 | 1News | 453K | 6.1% | 4 |
| May 2026 | Otago Daily Times | 284K | 3.8% | 5 |
| May 2026 | The Press | 90.4K | 1.2% | 6 |
| May 2026 | The Spinoff | 58.2K | 0.79% | 7 |
| May 2026 | interest.co.nz | 31.6K | 0.43% | 8 |
| May 2026 | The Post | 30.5K | 0.41% | 9 |
| May 2026 | Newsroom | 17.6K | 0.24% | 10 |
| May 2026 | BusinessDesk | 4.6K | 0.06% | 11 |
| Jun 2026 | Stuff | 4.1M | 54.8% | 1 |
| Jun 2026 | NZ Herald | 1.8M | 24.3% | 2 |
| Jun 2026 | RNZ | 590K | 7.9% | 3 |
| Jun 2026 | 1News | 453K | 6.1% | 4 |
| Jun 2026 | Otago Daily Times | 284K | 3.8% | 5 |
| Jun 2026 | The Press | 91K | 1.2% | 6 |
| Jun 2026 | The Spinoff | 51.6K | 0.69% | 7 |
| Jun 2026 | The Post | 35.6K | 0.48% | 8 |
| Jun 2026 | interest.co.nz | 31.4K | 0.42% | 9 |
| Jun 2026 | Newsroom | 17.4K | 0.23% | 10 |
| Jun 2026 | BusinessDesk | 4.6K | 0.06% | 11 |
| Jul 2026 | Stuff | 4.2M | 52.8% | 1 |
| Jul 2026 | NZ Herald | 2.2M | 26.9% | 2 |
| Jul 2026 | RNZ | 656K | 8.2% | 3 |
| Jul 2026 | 1News | 460K | 5.7% | 4 |
| Jul 2026 | Otago Daily Times | 289K | 3.6% | 5 |
| Jul 2026 | The Press | 91.2K | 1.1% | 6 |
| Jul 2026 | The Spinoff | 48.3K | 0.6% | 7 |
| Jul 2026 | interest.co.nz | 33.3K | 0.42% | 8 |
| Jul 2026 | The Post | 31.5K | 0.39% | 9 |
| Jul 2026 | Newsroom | 17.6K | 0.22% | 10 |
| Jul 2026 | BusinessDesk | 5.5K | 0.07% | 11 |
| Aug 2026 | Stuff | 4.2M | 51.6% | 1 |
| Aug 2026 | NZ Herald | 2.3M | 27.5% | 2 |
| Aug 2026 | RNZ | 674K | 8.2% | 3 |
| Aug 2026 | 1News | 480K | 5.8% | 4 |
| Aug 2026 | Otago Daily Times | 291K | 3.5% | 5 |
| Aug 2026 | The Press | 109K | 1.3% | 6 |
| Aug 2026 | The Spinoff | 64.6K | 0.79% | 7 |
| Aug 2026 | The Post | 37K | 0.45% | 8 |
| Aug 2026 | interest.co.nz | 32K | 0.39% | 9 |
| Aug 2026 | Newsroom | 21.6K | 0.26% | 10 |
| Aug 2026 | BusinessDesk | 5.8K | 0.07% | 11 |
| Sep 2026 | 1News | — | — | — |
| Sep 2026 | BusinessDesk | — | — | — |
| Sep 2026 | interest.co.nz | — | — | — |
| Sep 2026 | Newsroom | — | — | — |
| Sep 2026 | NZ Herald | — | — | — |
| Sep 2026 | Otago Daily Times | — | — | — |
| Sep 2026 | RNZ | — | — | — |
| Sep 2026 | Stuff | — | — | — |
| Sep 2026 | The Post | — | — | — |
| Sep 2026 | The Press | — | — | — |
| Sep 2026 | The Spinoff | — | — | — |

## What is being compared

- **1News**: Measured on the search terms “1 news”, “1 news nz”, “1News”, “1news at six”, “1news co nz”, “1news live”, “1news nz”, “1news today”, “one news”, “one news nz”, “tvnz 1 news” and “tvnz news”, summed into one figure.
- **BusinessDesk**: Measured on the search terms “business desk”, “BusinessDesk”, “businessdesk nz” and “businessdesk quiz”, summed into one figure.
- **interest.co.nz**: Measured on the search terms “interest co nz”, “interest co nz mortgage rates”, “interest co nz term deposit”, “interest co nz term deposit rates”, “interest nz”, “interest.co.nz” and “www interest co nz”, summed into one figure.
- **Newsroom**: Measured on the search terms “Newsroom”, “newsroom co nz”, “newsroom crossword”, “newsroom daily quiz” and “newsroom quiz”, summed into one figure.
- **NZ Herald**: Measured on the search terms “herald”, “herald news”, “herald nz”, “herald quiz”, “New Zealand Herald”, “new zealand herald quiz”, “NZ Herald”, “nz herald afternoon quiz”, “nz herald breaking news”, “nz herald latest news”, “nz herald morning quiz”, “nz herald news”, “nz herald quiz”, “nz herald sport”, “nz herald subscriptions”, “nzherald”, “nzherald co nz”, “the herald” and “the new zealand herald”, summed into one figure.
- **Otago Daily Times**: Measured on the search terms “ODT”, “odt news”, “Otago Daily Times”, “otago daily times digital edition”, “otago daily times dunedin”, “otago daily times e edition”, “otago daily times news”, “otago daily times news today”, “otago daily times queenstown”, “otago daily times quiz”, “otago daily times rugby”, “otago daily times subscription”, “otago daily times today” and “the otago daily times”, summed into one figure.
- **RNZ**: Measured on the search terms “news rnz”, “radio new zealand”, “RNZ”, “rnz co nz”, “rnz latest news”, “rnz new zealand”, “rnz news”, “rnz news nz”, “rnz news today”, “rnz podcast” and “www rnz co nz”, summed into one figure.
- **Stuff**: Measured on the search terms “news stuff”, “nz stuff”, “Stuff”, “stuff breaking news”, “stuff co nz”, “stuff latest news”, “stuff latest nz news”, “stuff nelson”, “stuff new zealand”, “stuff news”, “stuff news nz”, “stuff nz”, “stuff nz news”, “stuff quiz”, “stuff quizzes”, “stuff sport”, “stuff taranaki”, “stuff.co.nz” and “www stuff co nz”, summed into one figure.
- **The Post**: Measured on the search terms “dom post”, “dominion post”, “the dominion post”, “The Post”, “the post news”, “the post nz”, “the post quiz”, “the post quiz today” and “the post wellington”, summed into one figure.
- **The Press**: Measured on the search terms “chch the press”, “christchurch press”, “stuff the press”, “the christchurch press”, “The Press”, “the press chch”, “the press christchurch”, “the press news”, “the press news today”, “the press nz”, “the press quiz” and “the press stuff”, summed into one figure.
- **The Spinoff**: Measured on the search terms “spinoff”, “spinoff news”, “spinoff nz”, “The Spinoff”, “the spinoff nz” and “thespinoff”, summed into one figure.

- [1News](/demand/nz/brands/1news)
- [BusinessDesk](/demand/nz/brands/businessdesk)
- [interest.co.nz](/demand/nz/brands/interest-co-nz)
- [Newsroom](/demand/nz/brands/newsroom)
- [NZ Herald](/demand/nz/brands/nz-herald)
- [Otago Daily Times](/demand/nz/brands/otago-daily-times)
- [RNZ](/demand/nz/brands/rnz)
- [Stuff](/demand/nz/brands/stuff)
- [The Post](/demand/nz/brands/the-post)
- [The Press](/demand/nz/brands/the-press)
- [The Spinoff](/demand/nz/brands/the-spinoff)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among news publishers in New Zealand?

In August 2026, Stuff was the most searched among news publishers in New Zealand, with an estimated 4.2M branded searches and 51.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "News publishers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-news-publishers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-news-publishers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.