---
title: "New plymouth destination restaurants in New Zealand: Which brands are most popular in search?"
description: "Compare restaurants diners can choose between for a meal out in New Plymouth, New Zealand. Share of Search among Social Kitchen, Monica's Eatery, Arborio and Gusto, the new plymouth destination restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-restaurants"
publisher: "Brandwave"
---

# New plymouth destination restaurants in New Zealand: Which brands are most popular in search?

Compare restaurants diners can choose between for a meal out in New Plymouth, New Zealand. Share of Search among Social Kitchen, Monica's Eatery, Arborio and Gusto, the new plymouth destination restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: New Plymouth destination restaurants
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Social Kitchen, 51.9%

## Which brand is most popular in search among new plymouth destination restaurants in New Zealand?

- In August 2026, Social Kitchen was the most searched among new plymouth destination restaurants in New Zealand, with an estimated 3.6K branded searches and 51.9% estimated Share of Search within this set.
- Monica's Eatery is in 2nd place, 28.6 percentage points behind at 23.3% Share of Search.
- Across the 11 months ending August 2026, Social Kitchen’s estimated Share of Search among new plymouth destination restaurants in New Zealand decreased from 54% to 51.9%.
- Across the 11 months ending August 2026, Monica's Eatery’s estimated Share of Search among new plymouth destination restaurants in New Zealand increased from 21.7% to 23.3%.
- Across the 11 months ending August 2026, Arborio’s estimated Share of Search among new plymouth destination restaurants in New Zealand increased from 11.5% to 14%.
- Across the 11 months ending August 2026, Gusto’s estimated Share of Search among new plymouth destination restaurants in New Zealand decreased from 12.8% to 10.8%.
- Across the 11 months ending August 2026, Social Kitchen’s estimated Share of Search among new plymouth destination restaurants in New Zealand peaked at 61.3% in March 2026 and was lowest at 51.9% in August 2026.
- Across the 11 months ending August 2026, Monica's Eatery’s estimated Share of Search among new plymouth destination restaurants in New Zealand peaked at 23.4% in December 2025 and was lowest at 17.8% in June 2026.
- Across the 11 months ending August 2026, Arborio’s estimated Share of Search among new plymouth destination restaurants in New Zealand peaked at 14% in August 2026 and was lowest at 7.3% in March 2026.
- Across the 11 months ending August 2026, Gusto’s estimated Share of Search among new plymouth destination restaurants in New Zealand peaked at 12.8% in October 2025 and was lowest at 9.1% in April 2026.
- Across the 11 months ending August 2026, Arborio rose from 4th to 3rd among new plymouth destination restaurants in New Zealand.
- Across the 11 months ending August 2026, Gusto fell from 3rd to 4th among new plymouth destination restaurants in New Zealand.

## Compare search popularity between leading brands

- [Social Kitchen vs Monica's Eatery: compare search popularity](/demand/nz/compare/monicas-eatery-vs-social-kitchen): 51.9% against 23.3% Share of Search.
- [Social Kitchen vs Arborio: compare search popularity](/demand/nz/compare/arborio-vs-social-kitchen): 51.9% against 14% Share of Search.
- [Social Kitchen vs Gusto: compare search popularity](/demand/nz/compare/gusto-nz-vs-social-kitchen): 51.9% against 10.8% Share of Search.
- [Monica's Eatery vs Arborio: compare search popularity](/demand/nz/compare/arborio-vs-monicas-eatery): 23.3% against 14% Share of Search.
- [Monica's Eatery vs Gusto: compare search popularity](/demand/nz/compare/gusto-nz-vs-monicas-eatery): 23.3% against 10.8% Share of Search.
- [Arborio vs Gusto: compare search popularity](/demand/nz/compare/arborio-vs-gusto-nz): 14% against 10.8% Share of Search.

## How did search popularity change for New Zealand new plymouth destination restaurants in August 2026?

- In August 2026, Monica's Eatery gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 21.7% to 23.3%.
- In August 2026, Arborio gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 12.7% to 14%.
- In August 2026, Gusto gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 10.1% to 10.8%.
- In August 2026, Social Kitchen lost estimated Share of Search among new plymouth destination restaurants in New Zealand, from 55.4% to 51.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Social Kitchen | 51.9% | 3.6K | -27.0% | Social Kitchen |
| 2 | Monica's Eatery | 23.3% | 1.6K | -16.6% | Monica's Eatery |
| 3 | Arborio | 14% | 970 | -14.2% | Arborio |
| 4 | Gusto | 10.8% | 750 | -16.7% | Gusto |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Social Kitchen | 4K | 54% | 1 |
| Oct 2025 | Monica's Eatery | 1.6K | 21.7% | 2 |
| Oct 2025 | Gusto | 950 | 12.8% | 3 |
| Oct 2025 | Arborio | 850 | 11.5% | 4 |
| Nov 2025 | Social Kitchen | 4.9K | 58% | 1 |
| Nov 2025 | Monica's Eatery | 1.6K | 19.2% | 2 |
| Nov 2025 | Arborio | 990 | 11.8% | 3 |
| Nov 2025 | Gusto | 930 | 11.1% | 4 |
| Dec 2025 | Social Kitchen | 5.7K | 55.1% | 1 |
| Dec 2025 | Monica's Eatery | 2.4K | 23.4% | 2 |
| Dec 2025 | Arborio | 1.2K | 11.5% | 3 |
| Dec 2025 | Gusto | 1K | 10% | 4 |
| Jan 2026 | Social Kitchen | 6.4K | 58.2% | 1 |
| Jan 2026 | Monica's Eatery | 2.4K | 22% | 2 |
| Jan 2026 | Arborio | 1.2K | 10.6% | 3 |
| Jan 2026 | Gusto | 1K | 9.3% | 4 |
| Feb 2026 | Social Kitchen | 4.9K | 59.3% | 1 |
| Feb 2026 | Monica's Eatery | 1.6K | 19.5% | 2 |
| Feb 2026 | Gusto | 1K | 12.6% | 3 |
| Feb 2026 | Arborio | 710 | 8.6% | 4 |
| Mar 2026 | Social Kitchen | 4.9K | 61.3% | 1 |
| Mar 2026 | Monica's Eatery | 1.6K | 20.2% | 2 |
| Mar 2026 | Gusto | 900 | 11.3% | 3 |
| Mar 2026 | Arborio | 580 | 7.3% | 4 |
| Apr 2026 | Social Kitchen | 4.9K | 59.2% | 1 |
| Apr 2026 | Monica's Eatery | 1.9K | 22.9% | 2 |
| Apr 2026 | Gusto | 760 | 9.1% | 3 |
| Apr 2026 | Arborio | 730 | 8.8% | 4 |
| May 2026 | Social Kitchen | 4.1K | 56.9% | 1 |
| May 2026 | Monica's Eatery | 1.3K | 18.3% | 2 |
| May 2026 | Arborio | 1K | 14% | 3 |
| May 2026 | Gusto | 770 | 10.8% | 4 |
| Jun 2026 | Social Kitchen | 3.4K | 58.7% | 1 |
| Jun 2026 | Monica's Eatery | 1K | 17.8% | 2 |
| Jun 2026 | Arborio | 710 | 12.4% | 3 |
| Jun 2026 | Gusto | 630 | 11% | 4 |
| Jul 2026 | Social Kitchen | 4.9K | 55.4% | 1 |
| Jul 2026 | Monica's Eatery | 1.9K | 21.7% | 2 |
| Jul 2026 | Arborio | 1.1K | 12.7% | 3 |
| Jul 2026 | Gusto | 900 | 10.1% | 4 |
| Aug 2026 | Social Kitchen | 3.6K | 51.9% | 1 |
| Aug 2026 | Monica's Eatery | 1.6K | 23.3% | 2 |
| Aug 2026 | Arborio | 970 | 14% | 3 |
| Aug 2026 | Gusto | 750 | 10.8% | 4 |
| Sep 2026 | Arborio | — | — | — |
| Sep 2026 | Gusto | — | — | — |
| Sep 2026 | Monica's Eatery | — | — | — |
| Sep 2026 | Social Kitchen | — | — | — |

## What is being compared

- **Arborio**: Measured on the search terms “arborio menu”, “arborio new plymouth menu” and “arborio restaurant”, summed into one figure.
- **Gusto**: Measured on the search terms “gusto new plymouth” and “gusto new plymouth menu”, summed into one figure.
- **Monica's Eatery**: Measured on the search terms “monicas eatery” and “monicas eatery new plymouth”, summed into one figure.
- **Social Kitchen**: Measured on the search terms “social kitchen menu”, “social kitchen menu new plymouth”, “social kitchen new plymouth”, “social kitchen restaurant”, “social kitchen restaurant new plymouth”, “social kitchen taranaki” and “the social kitchen new plymouth”, summed into one figure.

- [Arborio](/demand/nz/brands/arborio)
- [Gusto](/demand/nz/brands/gusto-nz)
- [Monica's Eatery](/demand/nz/brands/monicas-eatery)
- [Social Kitchen](/demand/nz/brands/social-kitchen)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among new plymouth destination restaurants in New Zealand?

In August 2026, Social Kitchen was the most searched among new plymouth destination restaurants in New Zealand, with an estimated 3.6K branded searches and 51.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "New plymouth destination restaurants in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-restaurants

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-restaurants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.