--- title: "Action Personnel vs Adecco: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Action Personnel or Adecco? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-recruitment-agencies/compare/action-personnel-vs-adecco" publisher: "Brandwave" --- # Action Personnel vs Adecco: Which is more popular by branded search in New Zealand? Which is more popular in search, Action Personnel or Adecco? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Action Personnel and Adecco - **Competitive set**: New Plymouth recruitment agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Action Personnel Share of Search**: 1.4% - **Adecco Share of Search**: 36.2% ## Which is more popular in search, Action Personnel or Adecco? - In August 2026, Adecco had more branded searches than Action Personnel among new plymouth recruitment agencies in New Zealand. Adecco was estimated to have 6.6K branded searches compared to Action Personnel’s 260, and held a 36.2% Share of Search versus Action Personnel’s 1.4%. - Adecco was ahead of Action Personnel in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Action Personnel’s estimated Share of Search among new plymouth recruitment agencies in New Zealand moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 330 to 260. - Across the 11 months ending August 2026, Adecco’s estimated Share of Search among new plymouth recruitment agencies in New Zealand moved from 32.1% to 36.2%, and its estimated monthly branded searches moved from 6.4K to 6.6K. ## How did search popularity change for New Zealand new plymouth recruitment agencies in August 2026? - In August 2026, Adecco lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 37.3% to 36.2%. - Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026. ## Month by month | Month | Action Personnel estimated searches | Action Personnel Share of Search | Action Personnel rank | Adecco estimated searches | Adecco Share of Search | Adecco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 330 | 1.7% | 4 | 6.4K | 32.1% | 2 | | Nov 2025 | 300 | 1.5% | 4 | 6.4K | 32.6% | 2 | | Dec 2025 | 220 | 1.4% | 4 | 5.4K | 34.4% | 2 | | Jan 2026 | 410 | 2% | 4 | 7K | 34.5% | 2 | | Feb 2026 | 260 | 1.3% | 4 | 6.5K | 32.8% | 2 | | Mar 2026 | 350 | 1.7% | 4 | 7.8K | 36.8% | 2 | | Apr 2026 | 330 | 1.8% | 4 | 6.4K | 36% | 2 | | May 2026 | 330 | 1.6% | 4 | 7K | 33.2% | 2 | | Jun 2026 | 310 | 1.5% | 4 | 7K | 33.2% | 2 | | Jul 2026 | 250 | 1.3% | 4 | 7K | 37.3% | 2 | | Aug 2026 | 260 | 1.4% | 4 | 6.6K | 36.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Action Personnel’s and Adecco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Action Personnel**: Measured on the search terms “action personnel”, “action personnel palmerston north” and “actionpersonnel”, summed into one figure. - **Adecco**: Measured on the search terms “adecco”, “adecco accounting”, “adecco accounting jobs”, “adecco co nz”, “adecco dunedin”, “adecco employment”, “adecco employment agency”, “adecco employment services”, “adecco hastings”, “adecco jobs”, “adecco labour hire”, “adecco marketing”, “adecco marketing jobs”, “adecco near me”, “adecco near me jobs”, “adecco nelson”, “adecco new plymouth”, “adecco new zealand”, “adecco nz”, “adecco nz jobs”, “adecco online”, “adecco online jobs”, “adecco palmerston north”, “adecco personnel ltd”, “adecco positions”, “adecco property management”, “adecco recruitment”, “adecco recruitment agency”, “adecco recruitment nz”, “adecco temp agency”, “adecco wanganui”, “adecco whangarei”, “adecco work agency”, “staffing adecco” and “the adecco”, summed into one figure. - [Action Personnel profile](/demand/nz/brands/action-personnel) - [Adecco profile](/demand/nz/brands/adecco) - [All new plymouth recruitment agencies in New Zealand](/demand/nz/categories/nz-new-plymouth-recruitment-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Action Personnel or Adecco? In August 2026, Adecco had more branded searches than Action Personnel among new plymouth recruitment agencies in New Zealand. Adecco was estimated to have 6.6K branded searches compared to Action Personnel’s 260, and held a 36.2% Share of Search versus Action Personnel’s 1.4%. ## Cite this page Brandwave. "Action Personnel vs Adecco: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-recruitment-agencies/compare/action-personnel-vs-adecco This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-recruitment-agencies/compare/action-personnel-vs-adecco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.