--- title: "New plymouth recruitment agencies in New Zealand: Which brands are most popular in search?" description: "Compare New Plymouth recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, Adecco, NZ Labour Hire, Action Personnel, Naki Labour Hire, Recruitment 360 and Easy Jobs, the new plymouth recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-recruitment-agencies" publisher: "Brandwave" --- # New plymouth recruitment agencies in New Zealand: Which brands are most popular in search? Compare New Plymouth recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, Adecco, NZ Labour Hire, Action Personnel, Naki Labour Hire, Recruitment 360 and Easy Jobs, the new plymouth recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: New Plymouth recruitment agencies - **Market**: New Zealand - **Brands compared**: 7 - **Month measured**: Aug 2026 - **Highest Share of Search**: OneStaff, 55.6% ## Which brand is most popular in search among new plymouth recruitment agencies in New Zealand? - In August 2026, OneStaff was the most searched among new plymouth recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 55.6% estimated Share of Search within this set. - Adecco is in 2nd place, 19.4 percentage points behind at 36.2% Share of Search. - Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among new plymouth recruitment agencies in New Zealand decreased from 60.1% to 55.6%. - Across the 11 months ending August 2026, Adecco’s estimated Share of Search among new plymouth recruitment agencies in New Zealand increased from 32.1% to 36.2%. - Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 60.1% in October 2025 and was lowest at 55% in April 2026. - Across the 11 months ending August 2026, Adecco’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 37.3% in July 2026 and was lowest at 32.1% in October 2025. - Across the 11 months ending August 2026, NZ Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 7.8% in May 2026 and was lowest at 4.9% in December 2025. - Across the 11 months ending August 2026, NZ Labour Hire, Action Personnel, Naki Labour Hire, Recruitment 360 and Easy Jobs held steady: their estimated Share of Search among new plymouth recruitment agencies in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [OneStaff vs Adecco: compare search popularity](/demand/nz/compare/adecco-vs-onestaff): 55.6% against 36.2% Share of Search. - [OneStaff vs NZ Labour Hire: compare search popularity](/demand/nz/compare/nz-labour-hire-vs-onestaff): 55.6% against 5.7% Share of Search. - [Adecco vs NZ Labour Hire: compare search popularity](/demand/nz/compare/adecco-vs-nz-labour-hire): 36.2% against 5.7% Share of Search. ## How did search popularity change for New Zealand new plymouth recruitment agencies in August 2026? - In August 2026, OneStaff gained estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 55% to 55.6%. - In August 2026, Adecco lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 37.3% to 36.2%. - Estimated monthly branded searches for Recruitment 360 in New Zealand rose 75% over 11 measured months, from 40 to 70 in August 2026. - Estimated monthly branded searches for Naki Labour Hire in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026. - Estimated monthly branded searches for Easy Jobs in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026. - Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | OneStaff | 55.6% | 10.1K | -1.8% | OneStaff | | 2 | Adecco | 36.2% | 6.6K | -5.7% | Adecco | | 3 | NZ Labour Hire | 5.7% | 1K | +1.0% | NZ Labour Hire | | 4 | Action Personnel | 1.4% | 260 | +4.0% | Action Personnel | | 5 | Naki Labour Hire | 0.61% | 110 | +37.5% | Naki Labour Hire | | 6 | Recruitment 360 | 0.39% | 70 | +16.7% | Recruitment 360 | | 7 | Easy Jobs | 0% | 0 | -100.0% | Easy Jobs | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | OneStaff | 11.9K | 60.1% | 1 | | Oct 2025 | Adecco | 6.4K | 32.1% | 2 | | Oct 2025 | NZ Labour Hire | 1.1K | 5.4% | 3 | | Oct 2025 | Action Personnel | 330 | 1.7% | 4 | | Oct 2025 | Naki Labour Hire | 90 | 0.45% | 5 | | Oct 2025 | Recruitment 360 | 40 | 0.2% | 6 | | Oct 2025 | Easy Jobs | 10 | 0.05% | 7 | | Nov 2025 | OneStaff | 11.8K | 59.7% | 1 | | Nov 2025 | Adecco | 6.4K | 32.6% | 2 | | Nov 2025 | NZ Labour Hire | 1.1K | 5.4% | 3 | | Nov 2025 | Action Personnel | 300 | 1.5% | 4 | | Nov 2025 | Naki Labour Hire | 100 | 0.51% | 5 | | Nov 2025 | Recruitment 360 | 40 | 0.2% | 6 | | Nov 2025 | Easy Jobs | 10 | 0.05% | 7 | | Dec 2025 | OneStaff | 9.2K | 58.7% | 1 | | Dec 2025 | Adecco | 5.4K | 34.4% | 2 | | Dec 2025 | NZ Labour Hire | 760 | 4.9% | 3 | | Dec 2025 | Action Personnel | 220 | 1.4% | 4 | | Dec 2025 | Naki Labour Hire | 50 | 0.32% | 5 | | Dec 2025 | Recruitment 360 | 30 | 0.19% | 6 | | Dec 2025 | Easy Jobs | 10 | 0.06% | 7 | | Jan 2026 | OneStaff | 11.6K | 57.1% | 1 | | Jan 2026 | Adecco | 7K | 34.5% | 2 | | Jan 2026 | NZ Labour Hire | 1.1K | 5.3% | 3 | | Jan 2026 | Action Personnel | 410 | 2% | 4 | | Jan 2026 | Naki Labour Hire | 160 | 0.79% | 5 | | Jan 2026 | Recruitment 360 | 50 | 0.25% | 6 | | Jan 2026 | Easy Jobs | 10 | 0.05% | 7 | | Feb 2026 | OneStaff | 11.7K | 59.4% | 1 | | Feb 2026 | Adecco | 6.5K | 32.8% | 2 | | Feb 2026 | NZ Labour Hire | 1.1K | 5.5% | 3 | | Feb 2026 | Action Personnel | 260 | 1.3% | 4 | | Feb 2026 | Naki Labour Hire | 130 | 0.66% | 5 | | Feb 2026 | Recruitment 360 | 40 | 0.2% | 6 | | Feb 2026 | Easy Jobs | 10 | 0.05% | 7 | | Mar 2026 | OneStaff | 11.6K | 55.1% | 1 | | Mar 2026 | Adecco | 7.8K | 36.8% | 2 | | Mar 2026 | NZ Labour Hire | 1.1K | 5% | 3 | | Mar 2026 | Action Personnel | 350 | 1.7% | 4 | | Mar 2026 | Naki Labour Hire | 230 | 1.1% | 5 | | Mar 2026 | Recruitment 360 | 80 | 0.38% | 6 | | Mar 2026 | Easy Jobs | 0 | 0% | 7 | | Apr 2026 | OneStaff | 9.8K | 55% | 1 | | Apr 2026 | Adecco | 6.4K | 36% | 2 | | Apr 2026 | NZ Labour Hire | 1.1K | 6% | 3 | | Apr 2026 | Action Personnel | 330 | 1.8% | 4 | | Apr 2026 | Naki Labour Hire | 150 | 0.84% | 5 | | Apr 2026 | Recruitment 360 | 60 | 0.34% | 6 | | Apr 2026 | Easy Jobs | 10 | 0.06% | 7 | | May 2026 | OneStaff | 11.8K | 56.2% | 1 | | May 2026 | Adecco | 7K | 33.2% | 2 | | May 2026 | NZ Labour Hire | 1.6K | 7.8% | 3 | | May 2026 | Action Personnel | 330 | 1.6% | 4 | | May 2026 | Naki Labour Hire | 170 | 0.81% | 5 | | May 2026 | Recruitment 360 | 70 | 0.33% | 6 | | May 2026 | Easy Jobs | 10 | 0.05% | 7 | | Jun 2026 | OneStaff | 11.9K | 56.7% | 1 | | Jun 2026 | Adecco | 7K | 33.2% | 2 | | Jun 2026 | NZ Labour Hire | 1.6K | 7.7% | 3 | | Jun 2026 | Action Personnel | 310 | 1.5% | 4 | | Jun 2026 | Naki Labour Hire | 130 | 0.62% | 5 | | Jun 2026 | Recruitment 360 | 50 | 0.24% | 6 | | Jun 2026 | Easy Jobs | 10 | 0.05% | 7 | | Jul 2026 | OneStaff | 10.3K | 55% | 1 | | Jul 2026 | Adecco | 7K | 37.3% | 2 | | Jul 2026 | NZ Labour Hire | 1K | 5.5% | 3 | | Jul 2026 | Action Personnel | 250 | 1.3% | 4 | | Jul 2026 | Naki Labour Hire | 80 | 0.43% | 5 | | Jul 2026 | Recruitment 360 | 60 | 0.32% | 6 | | Jul 2026 | Easy Jobs | 10 | 0.05% | 7 | | Aug 2026 | OneStaff | 10.1K | 55.6% | 1 | | Aug 2026 | Adecco | 6.6K | 36.2% | 2 | | Aug 2026 | NZ Labour Hire | 1K | 5.7% | 3 | | Aug 2026 | Action Personnel | 260 | 1.4% | 4 | | Aug 2026 | Naki Labour Hire | 110 | 0.61% | 5 | | Aug 2026 | Recruitment 360 | 70 | 0.39% | 6 | | Aug 2026 | Easy Jobs | 0 | 0% | 7 | | Sep 2026 | Action Personnel | — | — | — | | Sep 2026 | Adecco | — | — | — | | Sep 2026 | Easy Jobs | — | — | — | | Sep 2026 | Naki Labour Hire | — | — | — | | Sep 2026 | NZ Labour Hire | — | — | — | | Sep 2026 | OneStaff | — | — | — | | Sep 2026 | Recruitment 360 | — | — | — | ## What is being compared - **Action Personnel**: Measured on the search terms “action personnel”, “action personnel palmerston north” and “actionpersonnel”, summed into one figure. - **Adecco**: Measured on the search terms “adecco”, “adecco accounting”, “adecco accounting jobs”, “adecco co nz”, “adecco dunedin”, “adecco employment”, “adecco employment agency”, “adecco employment services”, “adecco hastings”, “adecco jobs”, “adecco labour hire”, “adecco marketing”, “adecco marketing jobs”, “adecco near me”, “adecco near me jobs”, “adecco nelson”, “adecco new plymouth”, “adecco new zealand”, “adecco nz”, “adecco nz jobs”, “adecco online”, “adecco online jobs”, “adecco palmerston north”, “adecco personnel ltd”, “adecco positions”, “adecco property management”, “adecco recruitment”, “adecco recruitment agency”, “adecco recruitment nz”, “adecco temp agency”, “adecco wanganui”, “adecco whangarei”, “adecco work agency”, “staffing adecco” and “the adecco”, summed into one figure. - **Easy Jobs**: Measured on the search term “easy jobs recruitment”. - **Naki Labour Hire**: Measured on the search terms “naki labour hire”, “naki labour hire and recruitment new plymouth” and “naki labour hire new plymouth”, summed into one figure. - **NZ Labour Hire**: Measured on the search terms “nz labour hire”, “nz labour hire new plymouth” and “nzlabourhire”, summed into one figure. - **OneStaff**: Measured on the search terms “one staff”, “one staff agency”, “one staff new plymouth”, “one staff nz”, “one staff queenstown”, “one staff recruitment”, “one staff rotorua”, “OneStaff”, “onestaff agency”, “onestaff auckland”, “onestaff christchurch”, “onestaff co nz”, “onestaff dunedin”, “onestaff hamilton”, “onestaff hastings”, “onestaff hawkes bay”, “onestaff invercargill”, “onestaff jobs”, “onestaff new plymouth”, “onestaff new zealand”, “onestaff nz”, “onestaff palmerston north”, “onestaff palmerston north jobs”, “onestaff queenstown”, “onestaff recruitment”, “onestaff rotorua”, “onestaff tauranga”, “onestaff wellington” and “onestaff.co.nz”, summed into one figure. - **Recruitment 360**: Measured on the search terms “recruitment 360”, “recruitment 360 new plymouth” and “recruitment360”, summed into one figure. - [Action Personnel](/demand/nz/brands/action-personnel) - [Adecco](/demand/nz/brands/adecco) - [Easy Jobs](/demand/nz/brands/easy-jobs) - [Naki Labour Hire](/demand/nz/brands/naki-labour-hire) - [NZ Labour Hire](/demand/nz/brands/nz-labour-hire) - [OneStaff](/demand/nz/brands/onestaff) - [Recruitment 360](/demand/nz/brands/recruitment-360) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among new plymouth recruitment agencies in New Zealand? In August 2026, OneStaff was the most searched among new plymouth recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 55.6% estimated Share of Search within this set. ## Cite this page Brandwave. "New plymouth recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-recruitment-agencies This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.