---
title: "New plymouth optometrists in New Zealand: Which brands are most popular in search?"
description: "Compare New Plymouth optometrists using branded search demand from across New Zealand. Share of Search among Specsavers, OPSM, Matthews Eyecare, Vivian Optometrists and Judd Opticians, the new plymouth optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-optometrists"
publisher: "Brandwave"
---

# New plymouth optometrists in New Zealand: Which brands are most popular in search?

Compare New Plymouth optometrists using branded search demand from across New Zealand. Share of Search among Specsavers, OPSM, Matthews Eyecare, Vivian Optometrists and Judd Opticians, the new plymouth optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: New Plymouth optometrists
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Specsavers, 73.2%

## Which brand is most popular in search among new plymouth optometrists in New Zealand?

- In August 2026, Specsavers was the most searched among new plymouth optometrists in New Zealand, with an estimated 97K branded searches and 73.2% estimated Share of Search within this set.
- OPSM is in 2nd place, 50.1 percentage points behind at 23.1% Share of Search.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among new plymouth optometrists in New Zealand decreased from 75.3% to 73.2%.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among new plymouth optometrists in New Zealand increased from 21.7% to 23.1%.
- Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among new plymouth optometrists in New Zealand increased from 2.5% to 3.3%.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among new plymouth optometrists in New Zealand peaked at 77.1% in April 2026 and was lowest at 72.5% in December 2025.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among new plymouth optometrists in New Zealand peaked at 24.4% in December 2025 and was lowest at 20.2% in April 2026.
- Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among new plymouth optometrists in New Zealand peaked at 3.3% in August 2026 and was lowest at 2.1% in May 2026.
- Across the 11 months ending August 2026, Vivian Optometrists and Judd Opticians held steady: their estimated Share of Search among new plymouth optometrists in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Specsavers vs OPSM: compare search popularity](/demand/nz/compare/opsm-vs-specsavers): 73.2% against 23.1% Share of Search.
- [Specsavers vs Matthews Eyecare: compare search popularity](/demand/nz/compare/matthews-eyecare-vs-specsavers): 73.2% against 3.3% Share of Search.
- [OPSM vs Matthews Eyecare: compare search popularity](/demand/nz/compare/matthews-eyecare-vs-opsm): 23.1% against 3.3% Share of Search.

## How did search popularity change for New Zealand new plymouth optometrists in August 2026?

- In August 2026, Matthews Eyecare gained estimated Share of Search among new plymouth optometrists in New Zealand, from 2.4% to 3.3%.
- In August 2026, OPSM lost estimated Share of Search among new plymouth optometrists in New Zealand, from 23.8% to 23.1%.
- Specsavers’ estimated Share of Search among new plymouth optometrists in New Zealand has lost ground for 3 months in a row, from 76.3% to 73.2% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Specsavers | 73.2% | 97K | +1.3% | Specsavers |
| 2 | OPSM | 23.1% | 30.6K | -1.5% | OPSM |
| 3 | Matthews Eyecare | 3.3% | 4.3K | +35.7% | Matthews Eyecare |
| 4 | Vivian Optometrists | 0.32% | 420 | -2.3% | Vivian Optometrists |
| 5 | Judd Opticians | 0.16% | 210 | +23.5% | Judd Opticians |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Specsavers | 98.4K | 75.3% | 1 |
| Oct 2025 | OPSM | 28.4K | 21.7% | 2 |
| Oct 2025 | Matthews Eyecare | 3.3K | 2.5% | 3 |
| Oct 2025 | Vivian Optometrists | 420 | 0.32% | 4 |
| Oct 2025 | Judd Opticians | 210 | 0.16% | 5 |
| Nov 2025 | Specsavers | 107K | 74.1% | 1 |
| Nov 2025 | OPSM | 33.6K | 23.2% | 2 |
| Nov 2025 | Matthews Eyecare | 3.4K | 2.3% | 3 |
| Nov 2025 | Vivian Optometrists | 380 | 0.26% | 4 |
| Nov 2025 | Judd Opticians | 210 | 0.14% | 5 |
| Dec 2025 | Specsavers | 90.3K | 72.5% | 1 |
| Dec 2025 | OPSM | 30.4K | 24.4% | 2 |
| Dec 2025 | Matthews Eyecare | 3.3K | 2.6% | 3 |
| Dec 2025 | Vivian Optometrists | 370 | 0.3% | 4 |
| Dec 2025 | Judd Opticians | 170 | 0.14% | 5 |
| Jan 2026 | Specsavers | 107K | 75.3% | 1 |
| Jan 2026 | OPSM | 31.2K | 21.9% | 2 |
| Jan 2026 | Matthews Eyecare | 3.3K | 2.3% | 3 |
| Jan 2026 | Vivian Optometrists | 410 | 0.29% | 4 |
| Jan 2026 | Judd Opticians | 210 | 0.15% | 5 |
| Feb 2026 | Specsavers | 94.6K | 75.9% | 1 |
| Feb 2026 | OPSM | 26.1K | 21% | 2 |
| Feb 2026 | Matthews Eyecare | 3.3K | 2.6% | 3 |
| Feb 2026 | Vivian Optometrists | 400 | 0.32% | 4 |
| Feb 2026 | Judd Opticians | 170 | 0.14% | 5 |
| Mar 2026 | Specsavers | 114K | 76.5% | 1 |
| Mar 2026 | OPSM | 30.8K | 20.7% | 2 |
| Mar 2026 | Matthews Eyecare | 3.5K | 2.3% | 3 |
| Mar 2026 | Vivian Optometrists | 410 | 0.28% | 4 |
| Mar 2026 | Judd Opticians | 210 | 0.14% | 5 |
| Apr 2026 | Specsavers | 111K | 77.1% | 1 |
| Apr 2026 | OPSM | 29.2K | 20.2% | 2 |
| Apr 2026 | Matthews Eyecare | 3.2K | 2.2% | 3 |
| Apr 2026 | Vivian Optometrists | 390 | 0.27% | 4 |
| Apr 2026 | Judd Opticians | 210 | 0.15% | 5 |
| May 2026 | Specsavers | 112K | 76.3% | 1 |
| May 2026 | OPSM | 31.3K | 21.2% | 2 |
| May 2026 | Matthews Eyecare | 3.1K | 2.1% | 3 |
| May 2026 | Vivian Optometrists | 370 | 0.25% | 4 |
| May 2026 | Judd Opticians | 170 | 0.12% | 5 |
| Jun 2026 | Specsavers | 97.3K | 73.8% | 1 |
| Jun 2026 | OPSM | 30.7K | 23.3% | 2 |
| Jun 2026 | Matthews Eyecare | 3.3K | 2.5% | 3 |
| Jun 2026 | Vivian Optometrists | 390 | 0.3% | 4 |
| Jun 2026 | Judd Opticians | 140 | 0.11% | 5 |
| Jul 2026 | Specsavers | 95.7K | 73.3% | 1 |
| Jul 2026 | OPSM | 31.1K | 23.8% | 2 |
| Jul 2026 | Matthews Eyecare | 3.2K | 2.4% | 3 |
| Jul 2026 | Vivian Optometrists | 430 | 0.33% | 4 |
| Jul 2026 | Judd Opticians | 170 | 0.13% | 5 |
| Aug 2026 | Specsavers | 97K | 73.2% | 1 |
| Aug 2026 | OPSM | 30.6K | 23.1% | 2 |
| Aug 2026 | Matthews Eyecare | 4.3K | 3.3% | 3 |
| Aug 2026 | Vivian Optometrists | 420 | 0.32% | 4 |
| Aug 2026 | Judd Opticians | 210 | 0.16% | 5 |
| Sep 2026 | Judd Opticians | — | — | — |
| Sep 2026 | Matthews Eyecare | — | — | — |
| Sep 2026 | OPSM | — | — | — |
| Sep 2026 | Specsavers | — | — | — |
| Sep 2026 | Vivian Optometrists | — | — | — |

## What is being compared

- **Judd Opticians**: Measured on the search term “judd opticians”.
- **Matthews Eyecare**: Measured on the search terms “matthews eyecare”, “matthews eyecare blenheim”, “matthews eyecare cambridge”, “matthews eyecare christchurch”, “matthews eyecare dunedin”, “matthews eyecare invercargill”, “matthews eyecare motueka”, “matthews eyecare nelson”, “matthews eyecare new plymouth”, “matthews eyecare richmond”, “matthews eyecare taupo”, “matthews eyecare tauranga”, “matthews eyecare te awamutu”, “matthews eyecare te puke”, “matthews eyecare wellington”, “matthews eyecare whangarei”, “matthews eyewear”, “matthews eyewear and eyecare” and “matthews optometrists”, summed into one figure.
- **OPSM**: Measured on the search terms “opsm”, “opsm co nz”, “opsm contact lenses”, “opsm cuba street”, “opsm dunedin”, “opsm eye exam”, “opsm eye exam cost”, “opsm glasses”, “opsm lynnmall”, “opsm napier”, “opsm near me”, “opsm nelson”, “opsm new plymouth”, “opsm new zealand”, “opsm northwest”, “opsm nz”, “opsm online”, “opsm optometrist”, “opsm palmerston north”, “opsm plaza”, “opsm queen st”, “opsm queensgate”, “opsm southern cross”, “opsm st lukes”, “opsm sunglasses”, “opsm sylvia park”, “opsm the base”, “opsm the palms”, “opsm westcity” and “opsm.co.nz”, summed into one figure.
- **Specsavers**: Measured on the search terms “spec savers botany”, “spec savers richmond”, “specsavers”, “specsavers bayfair”, “specsavers botany”, “specsavers co nz”, “specsavers contact”, “specsavers costs”, “specsavers cuba street”, “specsavers deals”, “specsavers dunedin”, “specsavers eye test”, “specsavers frames”, “specsavers glasses”, “specsavers lambton”, “specsavers lunn ave”, “specsavers napier”, “specsavers near me”, “specsavers nelson”, “specsavers new plymouth”, “specsavers new zealand”, “specsavers northland”, “specsavers nz”, “specsavers offers”, “specsavers online”, “specsavers opticians”, “specsavers optometrist”, “specsavers palmerston north”, “specsavers prices”, “specsavers queen street”, “specsavers richmond”, “specsavers shirley”, “specsavers st lukes”, “specsavers sylvia park”, “specsavers the palms”, “specsavers website”, “specsavers westgate” and “specsavers.co.nz”, summed into one figure.
- **Vivian Optometrists**: Measured on the search terms “vivian optometrists” and “vivian optometrists new plymouth”, summed into one figure.

- [Judd Opticians](/demand/nz/brands/judd-opticians)
- [Matthews Eyecare](/demand/nz/brands/matthews-eyecare)
- [OPSM](/demand/nz/brands/opsm)
- [Specsavers](/demand/nz/brands/specsavers)
- [Vivian Optometrists](/demand/nz/brands/vivian-optometrists)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among new plymouth optometrists in New Zealand?

In August 2026, Specsavers was the most searched among new plymouth optometrists in New Zealand, with an estimated 97K branded searches and 73.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "New plymouth optometrists in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-optometrists

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-optometrists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.