---
title: "New plymouth hair salons in New Zealand: Which brands are most popular in search?"
description: "Compare New Plymouth hair salons using branded search demand from across New Zealand. Share of Search among Vivo Hair, Kess Hair & Beauty, Ash Hair & Beauty, LOLA Hair Studio, Be Ba Bo Hair Studio and The Cutting Edge Hair Studio, the new plymouth hair salons Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-hair-salons"
publisher: "Brandwave"
---

# New plymouth hair salons in New Zealand: Which brands are most popular in search?

Compare New Plymouth hair salons using branded search demand from across New Zealand. Share of Search among Vivo Hair, Kess Hair & Beauty, Ash Hair & Beauty, LOLA Hair Studio, Be Ba Bo Hair Studio and The Cutting Edge Hair Studio, the new plymouth hair salons Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: New Plymouth hair salons
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Vivo Hair, 88.4%

## Which brand is most popular in search among new plymouth hair salons in New Zealand?

- In August 2026, Vivo Hair was the most searched among new plymouth hair salons in New Zealand, with an estimated 33.8K branded searches and 88.4% estimated Share of Search within this set.
- Kess Hair & Beauty is in 2nd place, 78.7 percentage points behind at 9.7% Share of Search.
- Across the 11 months ending August 2026, Vivo Hair’s estimated Share of Search among new plymouth hair salons in New Zealand decreased from 89.1% to 88.4%.
- Across the 11 months ending August 2026, Kess Hair & Beauty’s estimated Share of Search among new plymouth hair salons in New Zealand increased from 9.2% to 9.7%.
- Across the 11 months ending August 2026, Vivo Hair’s estimated Share of Search among new plymouth hair salons in New Zealand peaked at 90.2% in November 2025 and was lowest at 87.1% in December 2025.
- Across the 11 months ending August 2026, Kess Hair & Beauty’s estimated Share of Search among new plymouth hair salons in New Zealand peaked at 11.3% in December 2025 and was lowest at 8.4% in November 2025.
- Across the 11 months ending August 2026, Ash Hair & Beauty rose from 4th to 3rd among new plymouth hair salons in New Zealand.
- Across the 11 months ending August 2026, LOLA Hair Studio fell from 3rd to 4th among new plymouth hair salons in New Zealand.
- Across the 11 months ending August 2026, Be Ba Bo Hair Studio rose from 6th to 5th among new plymouth hair salons in New Zealand.
- Across the 11 months ending August 2026, The Cutting Edge Hair Studio fell from 5th to 6th among new plymouth hair salons in New Zealand.

## Compare search popularity between leading brands

- [Vivo Hair vs Kess Hair & Beauty: compare search popularity](/demand/nz/compare/kess-hair-beauty-vs-vivo-hair): 88.4% against 9.7% Share of Search.

## How did search popularity change for New Zealand new plymouth hair salons in August 2026?

- In August 2026, Ash Hair & Beauty rose from 4th to 3rd among new plymouth hair salons in New Zealand.
- In August 2026, Be Ba Bo Hair Studio rose from 6th to 5th among new plymouth hair salons in New Zealand.
- In August 2026, LOLA Hair Studio fell from 3rd to 4th among new plymouth hair salons in New Zealand.
- In August 2026, The Cutting Edge Hair Studio fell from 5th to 6th among new plymouth hair salons in New Zealand.
- Estimated monthly branded searches for Vivo Hair in New Zealand fell 14.8% over 11 measured months, from 39.7K to 33.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vivo Hair | 88.4% | 33.8K | -3.1% | Vivo Hair |
| 2 | Kess Hair & Beauty | 9.7% | 3.7K | -5.1% | Kess Hair & Beauty |
| 3 | Ash Hair & Beauty | 0.73% | 280 | +12.0% | Ash Hair & Beauty |
| 4 | LOLA Hair Studio | 0.73% | 280 | 0.0% | LOLA Hair Studio |
| 5 | Be Ba Bo Hair Studio | 0.29% | 110 | +22.2% | Be Ba Bo Hair Studio |
| 6 | The Cutting Edge Hair Studio | 0.16% | 60 | -50.0% | The Cutting Edge Hair Studio |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vivo Hair | 39.7K | 89.1% | 1 |
| Oct 2025 | Kess Hair & Beauty | 4.1K | 9.2% | 2 |
| Oct 2025 | LOLA Hair Studio | 330 | 0.74% | 3 |
| Oct 2025 | Ash Hair & Beauty | 250 | 0.56% | 4 |
| Oct 2025 | The Cutting Edge Hair Studio | 100 | 0.22% | 5 |
| Oct 2025 | Be Ba Bo Hair Studio | 90 | 0.2% | 6 |
| Nov 2025 | Vivo Hair | 43.8K | 90.2% | 1 |
| Nov 2025 | Kess Hair & Beauty | 4.1K | 8.4% | 2 |
| Nov 2025 | LOLA Hair Studio | 280 | 0.58% | 3 |
| Nov 2025 | Ash Hair & Beauty | 160 | 0.33% | 4 |
| Nov 2025 | The Cutting Edge Hair Studio | 120 | 0.25% | 5 |
| Nov 2025 | Be Ba Bo Hair Studio | 110 | 0.23% | 6 |
| Dec 2025 | Vivo Hair | 38.9K | 87.1% | 1 |
| Dec 2025 | Kess Hair & Beauty | 5K | 11.3% | 2 |
| Dec 2025 | LOLA Hair Studio | 250 | 0.56% | 3 |
| Dec 2025 | Ash Hair & Beauty | 240 | 0.54% | 4 |
| Dec 2025 | Be Ba Bo Hair Studio | 140 | 0.31% | 5 |
| Dec 2025 | The Cutting Edge Hair Studio | 100 | 0.22% | 6 |
| Jan 2026 | Vivo Hair | 40K | 89.4% | 1 |
| Jan 2026 | Kess Hair & Beauty | 3.9K | 8.7% | 2 |
| Jan 2026 | LOLA Hair Studio | 360 | 0.8% | 3 |
| Jan 2026 | Ash Hair & Beauty | 200 | 0.45% | 4 |
| Jan 2026 | The Cutting Edge Hair Studio | 150 | 0.34% | 5 |
| Jan 2026 | Be Ba Bo Hair Studio | 140 | 0.31% | 6 |
| Feb 2026 | Vivo Hair | 31.7K | 87.3% | 1 |
| Feb 2026 | Kess Hair & Beauty | 3.9K | 10.6% | 2 |
| Feb 2026 | LOLA Hair Studio | 290 | 0.8% | 3 |
| Feb 2026 | Ash Hair & Beauty | 210 | 0.58% | 4 |
| Feb 2026 | Be Ba Bo Hair Studio | 140 | 0.39% | 5 |
| Feb 2026 | The Cutting Edge Hair Studio | 120 | 0.33% | 6 |
| Mar 2026 | Vivo Hair | 33.9K | 87.5% | 1 |
| Mar 2026 | Kess Hair & Beauty | 4.1K | 10.6% | 2 |
| Mar 2026 | LOLA Hair Studio | 320 | 0.83% | 3 |
| Mar 2026 | Ash Hair & Beauty | 210 | 0.54% | 4 |
| Mar 2026 | Be Ba Bo Hair Studio | 110 | 0.28% | 5 |
| Mar 2026 | The Cutting Edge Hair Studio | 100 | 0.26% | 6 |
| Apr 2026 | Vivo Hair | 34.8K | 89% | 1 |
| Apr 2026 | Kess Hair & Beauty | 3.6K | 9.3% | 2 |
| Apr 2026 | Ash Hair & Beauty | 230 | 0.59% | 3 |
| Apr 2026 | LOLA Hair Studio | 220 | 0.56% | 4 |
| Apr 2026 | The Cutting Edge Hair Studio | 120 | 0.31% | 5 |
| Apr 2026 | Be Ba Bo Hair Studio | 90 | 0.23% | 6 |
| May 2026 | Vivo Hair | 34.7K | 87.9% | 1 |
| May 2026 | Kess Hair & Beauty | 4K | 10.1% | 2 |
| May 2026 | LOLA Hair Studio | 300 | 0.76% | 3 |
| May 2026 | Ash Hair & Beauty | 270 | 0.68% | 4 |
| May 2026 | The Cutting Edge Hair Studio | 120 | 0.3% | 5 |
| May 2026 | Be Ba Bo Hair Studio | 90 | 0.23% | 6 |
| Jun 2026 | Vivo Hair | 35.1K | 88.7% | 1 |
| Jun 2026 | Kess Hair & Beauty | 3.7K | 9.4% | 2 |
| Jun 2026 | Ash Hair & Beauty | 300 | 0.76% | 3 |
| Jun 2026 | LOLA Hair Studio | 260 | 0.66% | 4 |
| Jun 2026 | The Cutting Edge Hair Studio | 100 | 0.25% | 5 |
| Jun 2026 | Be Ba Bo Hair Studio | 90 | 0.23% | 6 |
| Jul 2026 | Vivo Hair | 34.9K | 88.3% | 1 |
| Jul 2026 | Kess Hair & Beauty | 3.9K | 9.9% | 2 |
| Jul 2026 | LOLA Hair Studio | 280 | 0.71% | 3 |
| Jul 2026 | Ash Hair & Beauty | 250 | 0.63% | 4 |
| Jul 2026 | The Cutting Edge Hair Studio | 120 | 0.3% | 5 |
| Jul 2026 | Be Ba Bo Hair Studio | 90 | 0.23% | 6 |
| Aug 2026 | Vivo Hair | 33.8K | 88.4% | 1 |
| Aug 2026 | Kess Hair & Beauty | 3.7K | 9.7% | 2 |
| Aug 2026 | Ash Hair & Beauty | 280 | 0.73% | 3 |
| Aug 2026 | LOLA Hair Studio | 280 | 0.73% | 4 |
| Aug 2026 | Be Ba Bo Hair Studio | 110 | 0.29% | 5 |
| Aug 2026 | The Cutting Edge Hair Studio | 60 | 0.16% | 6 |
| Sep 2026 | Ash Hair & Beauty | — | — | — |
| Sep 2026 | Be Ba Bo Hair Studio | — | — | — |
| Sep 2026 | Kess Hair & Beauty | — | — | — |
| Sep 2026 | LOLA Hair Studio | — | — | — |
| Sep 2026 | The Cutting Edge Hair Studio | — | — | — |
| Sep 2026 | Vivo Hair | — | — | — |

## What is being compared

- **Ash Hair & Beauty**: Measured on the search terms “ash hair & beauty”, “ash hair & beauty new plymouth” and “ash hair and beauty”, summed into one figure.
- **Be Ba Bo Hair Studio**: Measured on the search term “be ba bo hair studio”.
- **Kess Hair & Beauty**: Measured on the search terms “kess hair”, “kess hair & beauty”, “kess hair & beauty palmerston north”, “kess hair and beauty”, “kess hair and beauty price list”, “kess hair and beauty prices”, “kess hair and beauty reviews”, “kess hair beauty”, “kess hair prices”, “kess hair salon”, “kess hair salon prices” and “kess hairdressers”, summed into one figure.
- **LOLA Hair Studio**: Measured on the search terms “lola hair new plymouth”, “lola hair studio”, “lola hair studio new plymouth” and “lolahair”, summed into one figure.
- **The Cutting Edge Hair Studio**: Measured on the search terms “the cutting edge hair studio” and “the cutting edge hair studio new plymouth”, summed into one figure.
- **Vivo Hair**: Measured on the search terms “vivo alexandra park”, “vivo bethlehem”, “vivo birkenhead”, “vivo botany”, “vivo broadway”, “vivo browns bay”, “vivo buxton square”, “vivo cambridge”, “vivo cameron road”, “vivo carterton”, “vivo cashel square”, “vivo centre place”, “vivo chartwell”, “vivo esk street”, “vivo fanshawe”, “vivo ferrymead”, “vivo fifth ave”, “vivo george street”, “vivo hair”, “vivo hair & beauty”, “vivo hair and beauty”, “vivo hair auckland”, “vivo hair bayfair”, “vivo hair beauty”, “vivo hair bethlehem”, “vivo hair birkenhead”, “vivo hair botany”, “vivo hair browns bay”, “vivo hair cambridge”, “vivo hair cameron road”, “vivo hair centre place”, “vivo hair chartwell”, “vivo hair dunedin”, “vivo hair esk street”, “vivo hair ferrymead”, “vivo hair hamilton”, “vivo hair havelock north”, “vivo hair howick”, “vivo hair ilam”, “vivo hair kamo”, “vivo hair kapiti”, “vivo hair kelvin grove”, “vivo hair kingsland”, “vivo hair lambton quay”, “vivo hair levin”, “vivo hair lower hutt”, “vivo hair manukau”, “vivo hair masterton”, “vivo hair merivale”, “vivo hair milford”, “vivo hair mt eden”, “vivo hair napier”, “vivo hair near me”, “vivo hair nelson”, “vivo hair new plymouth”, “vivo hair new zealand”, “vivo hair northlands”, “vivo hair nz”, “vivo hair oamaru”, “vivo hair orewa”, “vivo hair ormiston”, “vivo hair palmerston north”, “vivo hair papamoa”, “vivo hair petone”, “vivo hair porirua”, “vivo hair pukekohe”, “vivo hair rangiora”, “vivo hair remuera”, “vivo hair richmond”, “vivo hair rolleston”, “vivo hair salon”, “vivo hair salon near me”, “vivo hair salon westgate”, “vivo hair silverdale”, “vivo hair smales farm”, “vivo hair specials”, “vivo hair st heliers”, “vivo hair stratford”, “vivo hair sylvia park”, “vivo hair takanini”, “vivo hair taupo”, “vivo hair tauranga”, “vivo hair te atatu”, “vivo hair te awamutu”, “vivo hair te rapa”, “vivo hair tory street”, “vivo hair upper hutt”, “vivo hair wellington”, “vivo hair westgate”, “vivo hair whakatane”, “vivo hair whanganui”, “vivo hairdressers”, “vivo halswell”, “vivo havelock north”, “vivo howell road”, “vivo howick”, “vivo ilam”, “vivo kamo”, “vivo kapiti”, “vivo kelvin grove”, “vivo kingsland”, “vivo lambton quay”, “vivo levin”, “vivo lower hutt”, “vivo manukau”, “vivo masterton”, “vivo merivale”, “vivo milford”, “vivo mt eden”, “vivo napier”, “vivo northlands”, “vivo oamaru”, “vivo orewa”, “vivo ormiston”, “vivo papamoa”, “vivo petone”, “vivo porirua”, “vivo pukekohe”, “vivo rangiora”, “vivo rathbone street”, “vivo redwoods”, “vivo remarkables park”, “vivo remuera”, “vivo richmond”, “vivo rolleston”, “vivo silverdale”, “vivo smales farm”, “vivo st heliers”, “vivo stoneridge”, “vivo stratford”, “vivo sylvia park”, “vivo takanini”, “vivo takapuna beach”, “vivo taupo”, “vivo te atatu”, “vivo te awamutu”, “vivo te rapa”, “vivo the boundary”, “vivo tory street”, “vivo upper hutt”, “vivo western heights”, “vivo westgate”, “vivo whakatane”, “vivo whanganui”, “vivo windsor”, “vivo.co.nz” and “vivohair”, summed into one figure.

- [Ash Hair & Beauty](/demand/nz/brands/ash-hair-beauty)
- [Be Ba Bo Hair Studio](/demand/nz/brands/be-ba-bo-hair-studio)
- [Kess Hair & Beauty](/demand/nz/brands/kess-hair-beauty)
- [LOLA Hair Studio](/demand/nz/brands/lola-hair-studio)
- [The Cutting Edge Hair Studio](/demand/nz/brands/the-cutting-edge-hair-studio)
- [Vivo Hair](/demand/nz/brands/vivo-hair)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among new plymouth hair salons in New Zealand?

In August 2026, Vivo Hair was the most searched among new plymouth hair salons in New Zealand, with an estimated 33.8K branded searches and 88.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "New plymouth hair salons in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-hair-salons

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-hair-salons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.