---
title: "New plymouth funeral directors in New Zealand: Which brands are most popular in search?"
description: "Compare New Plymouth funeral directors using branded search demand from across New Zealand. Share of Search among Eagars Funerals, Abrahams Funeral Home and Vospers Funeral Services, the new plymouth funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-funeral-directors"
publisher: "Brandwave"
---

# New plymouth funeral directors in New Zealand: Which brands are most popular in search?

Compare New Plymouth funeral directors using branded search demand from across New Zealand. Share of Search among Eagars Funerals, Abrahams Funeral Home and Vospers Funeral Services, the new plymouth funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: New Plymouth funeral directors
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: Eagars Funerals, 80.9%

## Which brand is most popular in search among new plymouth funeral directors in New Zealand?

- In August 2026, Eagars Funerals was the most searched among new plymouth funeral directors in New Zealand, with an estimated 3.1K branded searches and 80.9% estimated Share of Search within this set.
- Abrahams Funeral Home is in 2nd place, 68.8 percentage points behind at 12% Share of Search.
- Across the 11 months ending August 2026, Eagars Funerals’ estimated Share of Search among new plymouth funeral directors in New Zealand increased from 70% to 80.9%.
- Across the 11 months ending August 2026, Abrahams Funeral Home’s estimated Share of Search among new plymouth funeral directors in New Zealand decreased from 23.5% to 12%.
- Across the 11 months ending August 2026, Vospers Funeral Services’ estimated Share of Search among new plymouth funeral directors in New Zealand increased from 6.5% to 7.1%.
- Across the 11 months ending August 2026, Eagars Funerals’ estimated Share of Search among new plymouth funeral directors in New Zealand peaked at 83% in December 2025 and was lowest at 61.9% in January 2026.
- Across the 11 months ending August 2026, Abrahams Funeral Home’s estimated Share of Search among new plymouth funeral directors in New Zealand peaked at 32.2% in January 2026 and was lowest at 11.9% in December 2025.
- Across the 11 months ending August 2026, Vospers Funeral Services’ estimated Share of Search among new plymouth funeral directors in New Zealand peaked at 11.9% in November 2025 and was lowest at 5.1% in December 2025.

## Compare search popularity between leading brands

- [Eagars Funerals vs Abrahams Funeral Home: compare search popularity](/demand/nz/compare/abrahams-funeral-home-vs-eagars-funerals): 80.9% against 12% Share of Search.
- [Eagars Funerals vs Vospers Funeral Services: compare search popularity](/demand/nz/compare/eagars-funerals-vs-vospers-funeral-services): 80.9% against 7.1% Share of Search.
- [Abrahams Funeral Home vs Vospers Funeral Services: compare search popularity](/demand/nz/compare/abrahams-funeral-home-vs-vospers-funeral-services): 12% against 7.1% Share of Search.

## How did search popularity change for New Zealand new plymouth funeral directors in August 2026?

- In August 2026, Eagars Funerals gained estimated Share of Search among new plymouth funeral directors in New Zealand, from 78.7% to 80.9%.
- In August 2026, Abrahams Funeral Home lost estimated Share of Search among new plymouth funeral directors in New Zealand, from 13.4% to 12%.
- In August 2026, Vospers Funeral Services lost estimated Share of Search among new plymouth funeral directors in New Zealand, from 7.9% to 7.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Eagars Funerals | 80.9% | 3.1K | +41.7% | Eagars Funerals |
| 2 | Abrahams Funeral Home | 12% | 460 | +24.3% | Abrahams Funeral Home |
| 3 | Vospers Funeral Services | 7.1% | 270 | +22.7% | Vospers Funeral Services |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Eagars Funerals | 1.9K | 70% | 1 |
| Oct 2025 | Abrahams Funeral Home | 650 | 23.5% | 2 |
| Oct 2025 | Vospers Funeral Services | 180 | 6.5% | 3 |
| Nov 2025 | Eagars Funerals | 1.8K | 70.4% | 1 |
| Nov 2025 | Abrahams Funeral Home | 460 | 17.7% | 2 |
| Nov 2025 | Vospers Funeral Services | 310 | 11.9% | 3 |
| Dec 2025 | Eagars Funerals | 1.9K | 83% | 1 |
| Dec 2025 | Abrahams Funeral Home | 280 | 11.9% | 2 |
| Dec 2025 | Vospers Funeral Services | 120 | 5.1% | 3 |
| Jan 2026 | Eagars Funerals | 1.5K | 61.9% | 1 |
| Jan 2026 | Abrahams Funeral Home | 760 | 32.2% | 2 |
| Jan 2026 | Vospers Funeral Services | 140 | 5.9% | 3 |
| Feb 2026 | Eagars Funerals | 1.6K | 72.2% | 1 |
| Feb 2026 | Abrahams Funeral Home | 420 | 19.4% | 2 |
| Feb 2026 | Vospers Funeral Services | 180 | 8.3% | 3 |
| Mar 2026 | Eagars Funerals | 1.7K | 68.1% | 1 |
| Mar 2026 | Abrahams Funeral Home | 530 | 20.9% | 2 |
| Mar 2026 | Vospers Funeral Services | 280 | 11% | 3 |
| Apr 2026 | Eagars Funerals | 1.9K | 71.1% | 1 |
| Apr 2026 | Abrahams Funeral Home | 480 | 17.8% | 2 |
| Apr 2026 | Vospers Funeral Services | 300 | 11.1% | 3 |
| May 2026 | Eagars Funerals | 2.1K | 75.9% | 1 |
| May 2026 | Abrahams Funeral Home | 440 | 15.6% | 2 |
| May 2026 | Vospers Funeral Services | 240 | 8.5% | 3 |
| Jun 2026 | Eagars Funerals | 2K | 74% | 1 |
| Jun 2026 | Abrahams Funeral Home | 550 | 20.4% | 2 |
| Jun 2026 | Vospers Funeral Services | 150 | 5.6% | 3 |
| Jul 2026 | Eagars Funerals | 2.2K | 78.7% | 1 |
| Jul 2026 | Abrahams Funeral Home | 370 | 13.4% | 2 |
| Jul 2026 | Vospers Funeral Services | 220 | 7.9% | 3 |
| Aug 2026 | Eagars Funerals | 3.1K | 80.9% | 1 |
| Aug 2026 | Abrahams Funeral Home | 460 | 12% | 2 |
| Aug 2026 | Vospers Funeral Services | 270 | 7.1% | 3 |
| Sep 2026 | Abrahams Funeral Home | — | — | — |
| Sep 2026 | Eagars Funerals | — | — | — |
| Sep 2026 | Vospers Funeral Services | — | — | — |

## What is being compared

- **Abrahams Funeral Home**: Measured on the search terms “abrahams funeral home” and “abrahams funeral home new plymouth”, summed into one figure.
- **Eagars Funerals**: Measured on the search terms “eagars”, “eagars funeral new plymouth”, “eagars funerals” and “eagars new plymouth”, summed into one figure.
- **Vospers Funeral Services**: Measured on the search terms “vospers” and “vospers funeral services”, summed into one figure.

- [Abrahams Funeral Home](/demand/nz/brands/abrahams-funeral-home)
- [Eagars Funerals](/demand/nz/brands/eagars-funerals)
- [Vospers Funeral Services](/demand/nz/brands/vospers-funeral-services)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among new plymouth funeral directors in New Zealand?

In August 2026, Eagars Funerals was the most searched among new plymouth funeral directors in New Zealand, with an estimated 3.1K branded searches and 80.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "New plymouth funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-funeral-directors

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
