--- title: "Favour The Brave vs Strategy Collective: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Favour The Brave or Strategy Collective? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-digital-marketing-agencies/compare/favour-the-brave-vs-strategy-collective" publisher: "Brandwave" --- # Favour The Brave vs Strategy Collective: Which is more popular by branded search in New Zealand? Which is more popular in search, Favour The Brave or Strategy Collective? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Favour The Brave and Strategy Collective - **Competitive set**: New Plymouth digital marketing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Favour The Brave Share of Search**: 3.8% - **Strategy Collective Share of Search**: 30.8% ## Which is more popular in search, Favour The Brave or Strategy Collective? - In August 2026, Strategy Collective had more branded searches than Favour The Brave among new plymouth digital marketing agencies in New Zealand. Strategy Collective was estimated to have 80 branded searches compared to Favour The Brave’s 10, and held a 30.8% Share of Search versus Favour The Brave’s 3.8%. - Strategy Collective was ahead of Favour The Brave in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Favour The Brave’s estimated Share of Search among new plymouth digital marketing agencies in New Zealand moved from 10.7% to 3.8%, and its estimated monthly branded searches moved from 30 to 10. - Across the 11 months ending August 2026, Strategy Collective’s estimated Share of Search among new plymouth digital marketing agencies in New Zealand moved from 35.7% to 30.8%, and its estimated monthly branded searches moved from 100 to 80. ## How did search popularity change for New Zealand new plymouth digital marketing agencies in August 2026? - In August 2026, The Creatives overtook Favour The Brave to rank 3rd among new plymouth digital marketing agencies in New Zealand, at 7.7%. - In August 2026, Strategy Collective lost estimated Share of Search among new plymouth digital marketing agencies in New Zealand, from 42.9% to 30.8%. - In August 2026, Favour The Brave lost estimated Share of Search among new plymouth digital marketing agencies in New Zealand, from 7.1% to 3.8%. ## Month by month | Month | Favour The Brave estimated searches | Favour The Brave Share of Search | Favour The Brave rank | Strategy Collective estimated searches | Strategy Collective Share of Search | Strategy Collective rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 10.7% | 3 | 100 | 35.7% | 2 | | Nov 2025 | 30 | 8.8% | 3 | 120 | 35.3% | 2 | | Dec 2025 | 30 | 13.6% | 3 | 80 | 36.4% | 2 | | Jan 2026 | 20 | 9.1% | 3 | 100 | 45.5% | 1 | | Feb 2026 | 30 | 12% | 3 | 100 | 40% | 1 | | Mar 2026 | 40 | 13.8% | 3 | 80 | 27.6% | 2 | | Apr 2026 | 90 | 22.5% | 2 | 90 | 22.5% | 3 | | May 2026 | 30 | 8.8% | 3 | 150 | 44.1% | 1 | | Jun 2026 | 40 | 12.1% | 3 | 150 | 45.5% | 1 | | Jul 2026 | 20 | 7.1% | 3 | 120 | 42.9% | 2 | | Aug 2026 | 10 | 3.8% | 4 | 80 | 30.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Favour The Brave’s and Strategy Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Favour The Brave**: Measured on the search terms “favour the brave” and “favourthebrave”, summed into one figure. - **Strategy Collective**: Measured on the search terms “strategy collective”, “strategycollective” and “the strategy collective”, summed into one figure. - [Favour The Brave profile](/demand/nz/brands/favour-the-brave) - [Strategy Collective profile](/demand/nz/brands/strategy-collective) - [All new plymouth digital marketing agencies in New Zealand](/demand/nz/categories/nz-new-plymouth-digital-marketing-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Favour The Brave or Strategy Collective? In August 2026, Strategy Collective had more branded searches than Favour The Brave among new plymouth digital marketing agencies in New Zealand. Strategy Collective was estimated to have 80 branded searches compared to Favour The Brave’s 10, and held a 30.8% Share of Search versus Favour The Brave’s 3.8%. ## Cite this page Brandwave. "Favour The Brave vs Strategy Collective: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-digital-marketing-agencies/compare/favour-the-brave-vs-strategy-collective This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-new-plymouth-digital-marketing-agencies/compare/favour-the-brave-vs-strategy-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.