---
title: "Network switch brands in New Zealand: Which are searched most?"
description: "Compare the network switch brands New Zealand businesses buy. Share of Search among TP-Link, Ubiquiti, NETGEAR, HPE Aruba Networking, Cisco and Zyxel, the network switch brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-network-switch-brands"
publisher: "Brandwave"
---

# Network switch brands in New Zealand: Which are searched most?

Compare the network switch brands New Zealand businesses buy. Share of Search among TP-Link, Ubiquiti, NETGEAR, HPE Aruba Networking, Cisco and Zyxel, the network switch brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Network switch brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: TP-Link, 66.4%

## Which brand is most popular in search among network switch brands in New Zealand?

- In September 2026, TP-Link was the most searched among network switch brands in New Zealand, with an estimated 5.7K branded searches, 66.4% of all searches for the six we track.
- Ubiquiti is in 2nd place, 50.5 percentage points behind at 15.9%.
- Across the 12 months ending September 2026, TP-Link’s share of searches among network switch brands in New Zealand increased from 59.1% to 66.4%.
- Across the 12 months ending September 2026, Ubiquiti’s share of searches among network switch brands in New Zealand decreased from 18.4% to 15.9%.
- Across the 12 months ending September 2026, NETGEAR’s share of searches among network switch brands in New Zealand decreased from 19.2% to 13.1%.
- Across the 12 months ending September 2026, Cisco’s share of searches among network switch brands in New Zealand increased from 1.1% to 1.6%.
- Across the 12 months ending September 2026, Ubiquiti’s share of searches among network switch brands in New Zealand peaked at 19% in August 2026 and was lowest at 15.1% in February 2026.
- Across the 12 months ending September 2026, NETGEAR’s share of searches among network switch brands in New Zealand peaked at 19.2% in October 2025 and was lowest at 13.1% in August 2026.
- Across the 12 months ending September 2026, HPE Aruba Networking’s share of searches among network switch brands in New Zealand peaked at 2.8% in May 2026 and was lowest at 1.6% in December 2025.
- Across the 12 months ending September 2026, Ubiquiti rose from 3rd to 2nd among network switch brands in New Zealand.
- Across the 12 months ending September 2026, NETGEAR fell from 2nd to 3rd among network switch brands in New Zealand.
- Across the 12 months ending September 2026, HPE Aruba Networking and Zyxel held steady: their share of searches among network switch brands in New Zealand each moved less than 0.5 percentage points.

## Top network switch brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, TP-Link and Ubiquiti appeared every time. Ubiquiti was recommended most often, coming first in one out of four answers. TP-Link was second, and Cisco was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ubiquiti | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| TP-Link | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Cisco | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| HPE Aruba Networking | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| NETGEAR | 5th | 2 of 3 | 1 of 1 | 3 of 4 |
| Zyxel | 6th | 1 of 3 | 1 of 1 | 2 of 4 |

## Every AI answer about network switch brands

- Asked ChatGPT "Which network switch brand should I buy in New Zealand?": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti, 4. Zyxel
- Asked ChatGPT "What are the best network switch brands in New Zealand?": 1. Ubiquiti, 2. Cisco, 3. HPE Aruba Networking, 4. TP-Link, 5. NETGEAR
- Asked ChatGPT "What's the best network switch brand in New Zealand for a small office network?": 1. TP-Link, 2. Ubiquiti, 3. HPE Aruba Networking, 4. Cisco
- Searched Google, AI Overview "network switch brands": 1. Cisco, 2. HPE Aruba Networking, 3. Ubiquiti, 4. TP-Link, 5. NETGEAR, 6. Zyxel

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [TP-Link vs Ubiquiti: compare search popularity](/demand/nz/compare/tp-link-vs-ubiquiti): 66.4% against 15.9% Share of Search.
- [TP-Link vs NETGEAR: compare search popularity](/demand/nz/compare/netgear-vs-tp-link): 66.4% against 13.1% Share of Search.
- [TP-Link vs HPE Aruba Networking: compare search popularity](/demand/nz/compare/hpe-aruba-networking-vs-tp-link): 66.4% against 2.6% Share of Search.
- [Ubiquiti vs NETGEAR: compare search popularity](/demand/nz/compare/netgear-vs-ubiquiti): 15.9% against 13.1% Share of Search.
- [Ubiquiti vs HPE Aruba Networking: compare search popularity](/demand/nz/compare/hpe-aruba-networking-vs-ubiquiti): 15.9% against 2.6% Share of Search.
- [NETGEAR vs HPE Aruba Networking: compare search popularity](/demand/nz/compare/hpe-aruba-networking-vs-netgear): 13.1% against 2.6% Share of Search.

## How did search popularity change for New Zealand network switch brands in September 2026?

- In September 2026, TP-Link gained share of searches among network switch brands in New Zealand, from 63.5% to 66.4%.
- In September 2026, Ubiquiti lost share of searches among network switch brands in New Zealand, from 19% to 15.9%.
- Estimated monthly branded searches for Zyxel in New Zealand rose 300% over 12 measured months, from 10 to 40 in September 2026.
- Estimated monthly branded searches for Cisco in New Zealand rose 40% over 12 measured months, from 100 to 140 in September 2026.
- Estimated monthly branded searches for HPE Aruba Networking in New Zealand rose 10% over 12 measured months, from 200 to 220 in September 2026.
- Estimated monthly branded searches for NETGEAR in New Zealand fell 36.5% over 12 measured months, from 1.8K to 1.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TP-Link | 66.4% | 5.7K | -0.2% | TP-Link |
| 2 | Ubiquiti | 15.9% | 1.4K | -19.9% | Ubiquiti |
| 3 | NETGEAR | 13.1% | 1.1K | -4.2% | NETGEAR |
| 4 | HPE Aruba Networking | 2.6% | 220 | 0.0% | HPE Aruba Networking |
| 5 | Cisco | 1.6% | 140 | 0.0% | Cisco |
| 6 | Zyxel | 0.46% | 40 | 0.0% | Zyxel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TP-Link | 5.5K | 59.1% | 1 |
| Oct 2025 | NETGEAR | 1.8K | 19.2% | 2 |
| Oct 2025 | Ubiquiti | 1.7K | 18.4% | 3 |
| Oct 2025 | HPE Aruba Networking | 200 | 2.2% | 4 |
| Oct 2025 | Cisco | 100 | 1.1% | 5 |
| Oct 2025 | Zyxel | 10 | 0.11% | 6 |
| Nov 2025 | TP-Link | 5.4K | 61.7% | 1 |
| Nov 2025 | NETGEAR | 1.7K | 18.8% | 2 |
| Nov 2025 | Ubiquiti | 1.4K | 15.8% | 3 |
| Nov 2025 | HPE Aruba Networking | 210 | 2.4% | 4 |
| Nov 2025 | Cisco | 100 | 1.1% | 5 |
| Nov 2025 | Zyxel | 20 | 0.23% | 6 |
| Dec 2025 | TP-Link | 5.5K | 63.2% | 1 |
| Dec 2025 | NETGEAR | 1.6K | 18.2% | 2 |
| Dec 2025 | Ubiquiti | 1.4K | 15.8% | 3 |
| Dec 2025 | HPE Aruba Networking | 140 | 1.6% | 4 |
| Dec 2025 | Cisco | 60 | 0.69% | 5 |
| Dec 2025 | Zyxel | 40 | 0.46% | 6 |
| Jan 2026 | TP-Link | 5.6K | 61.2% | 1 |
| Jan 2026 | Ubiquiti | 1.7K | 18.4% | 2 |
| Jan 2026 | NETGEAR | 1.6K | 17.1% | 3 |
| Jan 2026 | HPE Aruba Networking | 180 | 2% | 4 |
| Jan 2026 | Cisco | 100 | 1.1% | 5 |
| Jan 2026 | Zyxel | 20 | 0.22% | 6 |
| Feb 2026 | TP-Link | 5.8K | 65% | 1 |
| Feb 2026 | NETGEAR | 1.4K | 15.8% | 2 |
| Feb 2026 | Ubiquiti | 1.4K | 15.1% | 3 |
| Feb 2026 | HPE Aruba Networking | 240 | 2.7% | 4 |
| Feb 2026 | Cisco | 100 | 1.1% | 5 |
| Feb 2026 | Zyxel | 30 | 0.34% | 6 |
| Mar 2026 | TP-Link | 5.9K | 64.8% | 1 |
| Mar 2026 | NETGEAR | 1.5K | 16.1% | 2 |
| Mar 2026 | Ubiquiti | 1.4K | 15.1% | 3 |
| Mar 2026 | HPE Aruba Networking | 230 | 2.5% | 4 |
| Mar 2026 | Cisco | 100 | 1.1% | 5 |
| Mar 2026 | Zyxel | 30 | 0.33% | 6 |
| Apr 2026 | TP-Link | 5.8K | 62.2% | 1 |
| Apr 2026 | Ubiquiti | 1.7K | 17.8% | 2 |
| Apr 2026 | NETGEAR | 1.6K | 16.6% | 3 |
| Apr 2026 | HPE Aruba Networking | 200 | 2.1% | 4 |
| Apr 2026 | Cisco | 100 | 1.1% | 5 |
| Apr 2026 | Zyxel | 20 | 0.21% | 6 |
| May 2026 | TP-Link | 5.6K | 62.8% | 1 |
| May 2026 | NETGEAR | 1.5K | 16.9% | 2 |
| May 2026 | Ubiquiti | 1.4K | 15.6% | 3 |
| May 2026 | HPE Aruba Networking | 250 | 2.8% | 4 |
| May 2026 | Cisco | 140 | 1.6% | 5 |
| May 2026 | Zyxel | 30 | 0.34% | 6 |
| Jun 2026 | TP-Link | 5.9K | 64.4% | 1 |
| Jun 2026 | Ubiquiti | 1.7K | 18.2% | 2 |
| Jun 2026 | NETGEAR | 1.2K | 13.3% | 3 |
| Jun 2026 | HPE Aruba Networking | 200 | 2.2% | 4 |
| Jun 2026 | Cisco | 140 | 1.5% | 5 |
| Jun 2026 | Zyxel | 30 | 0.33% | 6 |
| Jul 2026 | TP-Link | 5.7K | 65.3% | 1 |
| Jul 2026 | Ubiquiti | 1.4K | 15.8% | 2 |
| Jul 2026 | NETGEAR | 1.3K | 15% | 3 |
| Jul 2026 | HPE Aruba Networking | 160 | 1.8% | 4 |
| Jul 2026 | Cisco | 140 | 1.6% | 5 |
| Jul 2026 | Zyxel | 40 | 0.46% | 6 |
| Aug 2026 | TP-Link | 5.7K | 63.5% | 1 |
| Aug 2026 | Ubiquiti | 1.7K | 19% | 2 |
| Aug 2026 | NETGEAR | 1.2K | 13.1% | 3 |
| Aug 2026 | HPE Aruba Networking | 220 | 2.4% | 4 |
| Aug 2026 | Cisco | 140 | 1.6% | 5 |
| Aug 2026 | Zyxel | 40 | 0.44% | 6 |
| Sep 2026 | TP-Link | 5.7K | 66.4% | 1 |
| Sep 2026 | Ubiquiti | 1.4K | 15.9% | 2 |
| Sep 2026 | NETGEAR | 1.1K | 13.1% | 3 |
| Sep 2026 | HPE Aruba Networking | 220 | 2.6% | 4 |
| Sep 2026 | Cisco | 140 | 1.6% | 5 |
| Sep 2026 | Zyxel | 40 | 0.46% | 6 |

## What is being compared

- **Cisco**: Measured on the search terms “cisco switch” and “cisco switches”, summed into one figure.
- **HPE Aruba Networking**: Measured on the search terms “aruba networks”, “aruba switch” and “hpe aruba”, summed into one figure.
- **NETGEAR**: Measured on the search terms “netgear”, “netgear modem”, “netgear night”, “netgear orbi”, “netgear powerline 1000” and “netgear switch”, summed into one figure.
- **TP-Link**: Measured on the search terms “tp link”, “tp link archer”, “tp link deco”, “tp link extender”, “tp link modem”, “tp link omada” and “tplink”, summed into one figure.
- **Ubiquiti**: Measured on the search terms “ubiquiti” and “ubiquiti network switch”, summed into one figure.
- **Zyxel**: Measured on the search term “zyxel”.

- [Cisco](/demand/nz/brands/cisco-certification)
- [HPE Aruba Networking](/demand/nz/brands/hpe-aruba-networking)
- [NETGEAR](/demand/nz/brands/netgear)
- [TP-Link](/demand/nz/brands/tp-link)
- [Ubiquiti](/demand/nz/brands/ubiquiti)
- [Zyxel](/demand/nz/brands/zyxel)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among network switch brands in New Zealand?

In September 2026, TP-Link was the most searched among network switch brands in New Zealand, with an estimated 5.7K branded searches, 66.4% of all searches for the six we track.

## Cite this page

Brandwave. "Network switch brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-network-switch-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-network-switch-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.