---
title: "Netball teams in New Zealand: Which brands are most popular in search?"
description: "Compare the ANZ Premiership netball teams New Zealand fans follow. Share of Search among Northern Mystics, Southern Steel, Central Pulse, Mainland Tactix, Waikato Bay of Plenty Magic and Northern Stars, the netball teams Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-netball-teams"
publisher: "Brandwave"
---

# Netball teams in New Zealand: Which brands are most popular in search?

Compare the ANZ Premiership netball teams New Zealand fans follow. Share of Search among Northern Mystics, Southern Steel, Central Pulse, Mainland Tactix, Waikato Bay of Plenty Magic and Northern Stars, the netball teams Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Netball teams
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Northern Mystics, 27.1%

## Which brand is most popular in search among netball teams in New Zealand?

- In August 2026, Northern Mystics was the most searched among netball teams in New Zealand, with an estimated 490 branded searches and 27.1% estimated Share of Search within this set.
- Southern Steel is in 2nd place, 5 percentage points behind at 22.1% Share of Search.
- Across the 11 months ending August 2026, Northern Mystics’ estimated Share of Search among netball teams in New Zealand increased from 21% to 27.1%.
- Across the 11 months ending August 2026, Southern Steel’s estimated Share of Search among netball teams in New Zealand increased from 17.3% to 22.1%.
- Across the 11 months ending August 2026, Central Pulse’s estimated Share of Search among netball teams in New Zealand decreased from 29.6% to 19.9%.
- Across the 11 months ending August 2026, Mainland Tactix’s estimated Share of Search among netball teams in New Zealand decreased from 20.4% to 14.9%.
- Across the 11 months ending August 2026, Waikato Bay of Plenty Magic’s estimated Share of Search among netball teams in New Zealand increased from 10.5% to 14.9%.
- Across the 11 months ending August 2026, Northern Mystics’ estimated Share of Search among netball teams in New Zealand peaked at 35.3% in July 2026 and was lowest at 18% in April 2026.
- Across the 11 months ending August 2026, Southern Steel’s estimated Share of Search among netball teams in New Zealand peaked at 27.2% in June 2026 and was lowest at 13.1% in April 2026.
- Across the 11 months ending August 2026, Central Pulse’s estimated Share of Search among netball teams in New Zealand peaked at 32.4% in November 2025 and was lowest at 7.8% in June 2026.
- Across the 11 months ending August 2026, Mainland Tactix’s estimated Share of Search among netball teams in New Zealand peaked at 26.1% in April 2026 and was lowest at 13.5% in January 2026.
- Across the 11 months ending August 2026, Waikato Bay of Plenty Magic’s estimated Share of Search among netball teams in New Zealand peaked at 20.1% in February 2026 and was lowest at 9.2% in June 2026.
- Across the 11 months ending August 2026, Northern Stars’ estimated Share of Search among netball teams in New Zealand peaked at 1.9% in December 2025 and was lowest at 0.41% in June 2026.
- Across the 11 months ending August 2026, Northern Mystics rose from 2nd to 1st among netball teams in New Zealand.
- Across the 11 months ending August 2026, Southern Steel rose from 4th to 2nd among netball teams in New Zealand.
- Across the 11 months ending August 2026, Central Pulse fell from 1st to 3rd among netball teams in New Zealand.
- Across the 11 months ending August 2026, Mainland Tactix fell from 3rd to 4th among netball teams in New Zealand.
- Across the 11 months ending August 2026, Northern Stars held steady: its estimated Share of Search among netball teams in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Northern Mystics vs Southern Steel: compare search popularity](/demand/nz/compare/northern-mystics-vs-southern-steel): 27.1% against 22.1% Share of Search.
- [Northern Mystics vs Central Pulse: compare search popularity](/demand/nz/compare/central-pulse-vs-northern-mystics): 27.1% against 19.9% Share of Search.
- [Northern Mystics vs Mainland Tactix: compare search popularity](/demand/nz/compare/mainland-tactix-vs-northern-mystics): 27.1% against 14.9% Share of Search.
- [Northern Mystics vs Waikato Bay of Plenty Magic: compare search popularity](/demand/nz/compare/northern-mystics-vs-waikato-bay-of-plenty-magic): 27.1% against 14.9% Share of Search.
- [Southern Steel vs Central Pulse: compare search popularity](/demand/nz/compare/central-pulse-vs-southern-steel): 22.1% against 19.9% Share of Search.
- [Southern Steel vs Mainland Tactix: compare search popularity](/demand/nz/compare/mainland-tactix-vs-southern-steel): 22.1% against 14.9% Share of Search.
- [Southern Steel vs Waikato Bay of Plenty Magic: compare search popularity](/demand/nz/compare/southern-steel-vs-waikato-bay-of-plenty-magic): 22.1% against 14.9% Share of Search.
- [Central Pulse vs Mainland Tactix: compare search popularity](/demand/nz/compare/central-pulse-vs-mainland-tactix): 19.9% against 14.9% Share of Search.
- [Central Pulse vs Waikato Bay of Plenty Magic: compare search popularity](/demand/nz/compare/central-pulse-vs-waikato-bay-of-plenty-magic): 19.9% against 14.9% Share of Search.
- [Mainland Tactix vs Waikato Bay of Plenty Magic: compare search popularity](/demand/nz/compare/mainland-tactix-vs-waikato-bay-of-plenty-magic): 14.9% Share of Search each.

## How did search popularity change for New Zealand netball teams in August 2026?

- In August 2026, Waikato Bay of Plenty Magic gained estimated Share of Search among netball teams in New Zealand, from 11% to 14.9%.
- In August 2026, Central Pulse gained estimated Share of Search among netball teams in New Zealand, from 16.9% to 19.9%.
- In August 2026, Southern Steel gained estimated Share of Search among netball teams in New Zealand, from 20% to 22.1%.
- In August 2026, Northern Mystics lost estimated Share of Search among netball teams in New Zealand, from 35.3% to 27.1%.
- In August 2026, Mainland Tactix lost estimated Share of Search among netball teams in New Zealand, from 15.7% to 14.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Northern Mystics | 27.1% | 490 | -45.6% | Northern Mystics |
| 2 | Southern Steel | 22.1% | 400 | -21.6% | Southern Steel |
| 3 | Central Pulse | 19.9% | 360 | -16.3% | Central Pulse |
| 4 | Mainland Tactix | 14.9% | 270 | -32.5% | Mainland Tactix |
| 5 | Waikato Bay of Plenty Magic | 14.9% | 270 | -3.6% | Waikato Bay of Plenty Magic |
| 6 | Northern Stars | 1.1% | 20 | -33.3% | Northern Stars |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Central Pulse | 480 | 29.6% | 1 |
| Oct 2025 | Northern Mystics | 340 | 21% | 2 |
| Oct 2025 | Mainland Tactix | 330 | 20.4% | 3 |
| Oct 2025 | Southern Steel | 280 | 17.3% | 4 |
| Oct 2025 | Waikato Bay of Plenty Magic | 170 | 10.5% | 5 |
| Oct 2025 | Northern Stars | 20 | 1.2% | 6 |
| Nov 2025 | Central Pulse | 480 | 32.4% | 1 |
| Nov 2025 | Northern Mystics | 340 | 23% | 2 |
| Nov 2025 | Southern Steel | 280 | 18.9% | 3 |
| Nov 2025 | Mainland Tactix | 210 | 14.2% | 4 |
| Nov 2025 | Waikato Bay of Plenty Magic | 150 | 10.1% | 5 |
| Nov 2025 | Northern Stars | 20 | 1.4% | 6 |
| Dec 2025 | Central Pulse | 320 | 29.9% | 1 |
| Dec 2025 | Northern Mystics | 220 | 20.6% | 2 |
| Dec 2025 | Southern Steel | 200 | 18.7% | 3 |
| Dec 2025 | Waikato Bay of Plenty Magic | 160 | 15% | 4 |
| Dec 2025 | Mainland Tactix | 150 | 14% | 5 |
| Dec 2025 | Northern Stars | 20 | 1.9% | 6 |
| Jan 2026 | Central Pulse | 500 | 30.7% | 1 |
| Jan 2026 | Northern Mystics | 340 | 20.9% | 2 |
| Jan 2026 | Waikato Bay of Plenty Magic | 280 | 17.2% | 3 |
| Jan 2026 | Southern Steel | 260 | 16% | 4 |
| Jan 2026 | Mainland Tactix | 220 | 13.5% | 5 |
| Jan 2026 | Northern Stars | 30 | 1.8% | 6 |
| Feb 2026 | Central Pulse | 860 | 25.4% | 1 |
| Feb 2026 | Northern Mystics | 740 | 21.8% | 2 |
| Feb 2026 | Waikato Bay of Plenty Magic | 680 | 20.1% | 3 |
| Feb 2026 | Mainland Tactix | 590 | 17.4% | 4 |
| Feb 2026 | Southern Steel | 470 | 13.9% | 5 |
| Feb 2026 | Northern Stars | 50 | 1.5% | 6 |
| Mar 2026 | Central Pulse | 1.3K | 26.1% | 1 |
| Mar 2026 | Southern Steel | 960 | 19.1% | 2 |
| Mar 2026 | Northern Mystics | 930 | 18.5% | 3 |
| Mar 2026 | Mainland Tactix | 890 | 17.7% | 4 |
| Mar 2026 | Waikato Bay of Plenty Magic | 850 | 16.9% | 5 |
| Mar 2026 | Northern Stars | 80 | 1.6% | 6 |
| Apr 2026 | Central Pulse | 5.5K | 26.4% | 1 |
| Apr 2026 | Mainland Tactix | 5.4K | 26.1% | 2 |
| Apr 2026 | Northern Mystics | 3.7K | 18% | 3 |
| Apr 2026 | Waikato Bay of Plenty Magic | 3.1K | 15.2% | 4 |
| Apr 2026 | Southern Steel | 2.7K | 13.1% | 5 |
| Apr 2026 | Northern Stars | 230 | 1.1% | 6 |
| May 2026 | Mainland Tactix | 6.6K | 24.4% | 1 |
| May 2026 | Central Pulse | 6.3K | 23.4% | 2 |
| May 2026 | Northern Mystics | 5.5K | 20.4% | 3 |
| May 2026 | Southern Steel | 4.7K | 17.4% | 4 |
| May 2026 | Waikato Bay of Plenty Magic | 3.7K | 13.7% | 5 |
| May 2026 | Northern Stars | 190 | 0.7% | 6 |
| Jun 2026 | Northern Mystics | 8.3K | 33.5% | 1 |
| Jun 2026 | Southern Steel | 6.7K | 27.2% | 2 |
| Jun 2026 | Mainland Tactix | 5.4K | 21.9% | 3 |
| Jun 2026 | Waikato Bay of Plenty Magic | 2.3K | 9.2% | 4 |
| Jun 2026 | Central Pulse | 1.9K | 7.8% | 5 |
| Jun 2026 | Northern Stars | 100 | 0.41% | 6 |
| Jul 2026 | Northern Mystics | 900 | 35.3% | 1 |
| Jul 2026 | Southern Steel | 510 | 20% | 2 |
| Jul 2026 | Central Pulse | 430 | 16.9% | 3 |
| Jul 2026 | Mainland Tactix | 400 | 15.7% | 4 |
| Jul 2026 | Waikato Bay of Plenty Magic | 280 | 11% | 5 |
| Jul 2026 | Northern Stars | 30 | 1.2% | 6 |
| Aug 2026 | Northern Mystics | 490 | 27.1% | 1 |
| Aug 2026 | Southern Steel | 400 | 22.1% | 2 |
| Aug 2026 | Central Pulse | 360 | 19.9% | 3 |
| Aug 2026 | Mainland Tactix | 270 | 14.9% | 4 |
| Aug 2026 | Waikato Bay of Plenty Magic | 270 | 14.9% | 5 |
| Aug 2026 | Northern Stars | 20 | 1.1% | 6 |
| Sep 2026 | Central Pulse | — | — | — |
| Sep 2026 | Mainland Tactix | — | — | — |
| Sep 2026 | Northern Mystics | — | — | — |
| Sep 2026 | Northern Stars | — | — | — |
| Sep 2026 | Southern Steel | — | — | — |
| Sep 2026 | Waikato Bay of Plenty Magic | — | — | — |

## What is being compared

- **Central Pulse**: Measured on the search terms “central pulse”, “central pulse netball”, “central pulse tickets”, “centralpulse”, “pulse netball” and “pulse org nz”, summed into one figure.
- **Mainland Tactix**: Measured on the search terms “mainland tactix netball” and “tactix netball”, summed into one figure.
- **Northern Mystics**: Measured on the search terms “mystics netball”, “northern mystics squad” and “northern mystics tickets”, summed into one figure.
- **Northern Stars**: Measured on the search terms “northern stars netball” and “northern stars tickets”, summed into one figure.
- **Southern Steel**: Measured on the search terms “southern steel”, “southern steel netball”, “southern steel netball tickets” and “southern steel tickets”, summed into one figure.
- **Waikato Bay of Plenty Magic**: Measured on the search terms “magic netball”, “magic netball game”, “magic netball tickets”, “waikato bay of plenty magic netball”, “waikato bay of plenty magic tickets” and “waikato bop magic”, summed into one figure.

- [Central Pulse](/demand/nz/brands/central-pulse)
- [Mainland Tactix](/demand/nz/brands/mainland-tactix)
- [Northern Mystics](/demand/nz/brands/northern-mystics)
- [Northern Stars](/demand/nz/brands/northern-stars)
- [Southern Steel](/demand/nz/brands/southern-steel)
- [Waikato Bay of Plenty Magic](/demand/nz/brands/waikato-bay-of-plenty-magic)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among netball teams in New Zealand?

In August 2026, Northern Mystics was the most searched among netball teams in New Zealand, with an estimated 490 branded searches and 27.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Netball teams in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-netball-teams

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-netball-teams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.