---
title: "Neo-banks and Everyday Money Apps in New Zealand: Share of Search"
description: "Share of Search among Revolut, Wise, Dosh, Payap, Emerge and Booster Savvy, the neo-banks and everyday money apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-neobanks"
publisher: "Brandwave"
---

# Neo-banks and Everyday Money Apps in New Zealand: Share of Search

Share of Search among Revolut, Wise, Dosh, Payap, Emerge and Booster Savvy, the neo-banks and everyday money apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Neo-banks and Everyday Money Apps
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Revolut, 66.2%

## Which brand has the highest Share of Search among neo-banks and everyday money apps in New Zealand?

- Revolut holds the highest estimated Share of Search among neo-banks and everyday money apps in New Zealand, at 66.2% in August 2026.
- Wise is in 2nd place, 47.8 percentage points behind at 18.3% Share of Search.
- Across the 12 months ending August 2026, Revolut’s estimated Share of Search among neo-banks and everyday money apps in New Zealand increased from 50.1% to 66.2%.
- Across the 12 months ending August 2026, Wise’s estimated Share of Search among neo-banks and everyday money apps in New Zealand increased from 15.7% to 18.3%.
- Across the 12 months ending August 2026, Dosh’s estimated Share of Search among neo-banks and everyday money apps in New Zealand decreased from 11.3% to 5.4%.
- Across the 12 months ending August 2026, Payap’s estimated Share of Search among neo-banks and everyday money apps in New Zealand decreased from 17.1% to 3.6%.
- Across the 12 months ending August 2026, Emerge’s estimated Share of Search among neo-banks and everyday money apps in New Zealand increased from 2.4% to 3.5%.
- Across the 12 months ending August 2026, Booster Savvy’s estimated Share of Search among neo-banks and everyday money apps in New Zealand decreased from 3.5% to 2.9%.
- Across the 12 months ending August 2026, Revolut’s estimated Share of Search among neo-banks and everyday money apps in New Zealand peaked at 71.9% in July 2026 and was lowest at 50.1% in September 2025.
- Across the 12 months ending August 2026, Wise’s estimated Share of Search among neo-banks and everyday money apps in New Zealand peaked at 20.6% in May 2026 and was lowest at 14.8% in February 2026.
- Across the 12 months ending August 2026, Dosh’s estimated Share of Search among neo-banks and everyday money apps in New Zealand peaked at 11.3% in September 2025 and was lowest at 4.2% in July 2026.
- Across the 12 months ending August 2026, Payap’s estimated Share of Search among neo-banks and everyday money apps in New Zealand peaked at 17.1% in September 2025 and was lowest at 2.2% in July 2026.
- Across the 12 months ending August 2026, Emerge’s estimated Share of Search among neo-banks and everyday money apps in New Zealand peaked at 4.1% in November 2025 and was lowest at 2.4% in September 2025.
- Across the 12 months ending August 2026, Booster Savvy’s estimated Share of Search among neo-banks and everyday money apps in New Zealand peaked at 3.8% in April 2026 and was lowest at 2.4% in March 2026.
- Across the 12 months ending August 2026, Wise rose from 3rd to 2nd among neo-banks and everyday money apps in New Zealand.
- Across the 12 months ending August 2026, Dosh rose from 4th to 3rd among neo-banks and everyday money apps in New Zealand.
- Across the 12 months ending August 2026, Payap fell from 2nd to 4th among neo-banks and everyday money apps in New Zealand.
- Across the 12 months ending August 2026, Emerge rose from 6th to 5th among neo-banks and everyday money apps in New Zealand.
- Across the 12 months ending August 2026, Booster Savvy fell from 5th to 6th among neo-banks and everyday money apps in New Zealand.

## What changed among neo-banks and everyday money apps in New Zealand?

- In August 2026, Payap overtook Booster Savvy to rank 4th among neo-banks and everyday money apps in New Zealand, at 3.6%.
- In August 2026, Wise gained estimated Share of Search among neo-banks and everyday money apps in New Zealand, from 15.7% to 18.3%.
- In August 2026, Dosh gained estimated Share of Search among neo-banks and everyday money apps in New Zealand, from 4.2% to 5.4%.
- In August 2026, Revolut lost estimated Share of Search among neo-banks and everyday money apps in New Zealand, from 71.9% to 66.2%.
- Estimated monthly branded searches for Emerge in New Zealand rose 45% over 12 measured months, from 400 to 580 in August 2026.
- Estimated monthly branded searches for Booster Savvy in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Revolut | 66.2% | 10.9K | -14.3% | Revolut Newco NZ Limited |
| 2 | Wise | 18.3% | 3K | +8.7% | Wise Forex Limited |
| 3 | Dosh | 5.4% | 890 | +20.3% | Mca Investments Limited |
| 4 | Payap | 3.6% | 590 | +51.3% | Centrapay Limited |
| 5 | Emerge | 3.5% | 580 | 0.0% | Emerge Group Limited |
| 6 | Booster Savvy | 2.9% | 480 | 0.0% | Booster Investment Management Limited |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | Revolut | 8.5K | 50.1% | 1 |
| Sep 2025 | Payap | 2.9K | 17.1% | 2 |
| Sep 2025 | Wise | 2.7K | 15.7% | 3 |
| Sep 2025 | Dosh | 1.9K | 11.3% | 4 |
| Sep 2025 | Booster Savvy | 590 | 3.5% | 5 |
| Sep 2025 | Emerge | 400 | 2.4% | 6 |
| Oct 2025 | Revolut | 8.8K | 55.3% | 1 |
| Oct 2025 | Wise | 3K | 18.6% | 2 |
| Oct 2025 | Payap | 1.6K | 10% | 3 |
| Oct 2025 | Dosh | 1.3K | 8.3% | 4 |
| Oct 2025 | Emerge | 650 | 4.1% | 5 |
| Oct 2025 | Booster Savvy | 590 | 3.7% | 6 |
| Nov 2025 | Revolut | 10.8K | 60.2% | 1 |
| Nov 2025 | Wise | 3K | 16.6% | 2 |
| Nov 2025 | Payap | 1.9K | 10.6% | 3 |
| Nov 2025 | Dosh | 1K | 5.7% | 4 |
| Nov 2025 | Emerge | 740 | 4.1% | 5 |
| Nov 2025 | Booster Savvy | 480 | 2.7% | 6 |
| Dec 2025 | Revolut | 10.8K | 61.9% | 1 |
| Dec 2025 | Wise | 3.3K | 18.7% | 2 |
| Dec 2025 | Payap | 1.3K | 7.5% | 3 |
| Dec 2025 | Dosh | 900 | 5.2% | 4 |
| Dec 2025 | Emerge | 690 | 4% | 5 |
| Dec 2025 | Booster Savvy | 480 | 2.8% | 6 |
| Jan 2026 | Revolut | 12.6K | 64.5% | 1 |
| Jan 2026 | Wise | 3.3K | 16.9% | 2 |
| Jan 2026 | Dosh | 1.6K | 8.3% | 3 |
| Jan 2026 | Payap | 880 | 4.5% | 4 |
| Jan 2026 | Booster Savvy | 590 | 3% | 5 |
| Jan 2026 | Emerge | 530 | 2.7% | 6 |
| Feb 2026 | Revolut | 10.7K | 59.6% | 1 |
| Feb 2026 | Wise | 2.7K | 14.8% | 2 |
| Feb 2026 | Dosh | 1.9K | 10.7% | 3 |
| Feb 2026 | Payap | 1.6K | 8.9% | 4 |
| Feb 2026 | Emerge | 600 | 3.3% | 5 |
| Feb 2026 | Booster Savvy | 480 | 2.7% | 6 |
| Mar 2026 | Revolut | 12.6K | 62.3% | 1 |
| Mar 2026 | Wise | 3.8K | 18.8% | 2 |
| Mar 2026 | Dosh | 1.3K | 6.5% | 3 |
| Mar 2026 | Payap | 1.3K | 6.4% | 4 |
| Mar 2026 | Emerge | 710 | 3.5% | 5 |
| Mar 2026 | Booster Savvy | 480 | 2.4% | 6 |
| Apr 2026 | Revolut | 10.2K | 65.3% | 1 |
| Apr 2026 | Wise | 3K | 19.1% | 2 |
| Apr 2026 | Dosh | 900 | 5.8% | 3 |
| Apr 2026 | Booster Savvy | 590 | 3.8% | 4 |
| Apr 2026 | Payap | 480 | 3.1% | 5 |
| Apr 2026 | Emerge | 470 | 3% | 6 |
| May 2026 | Revolut | 10.3K | 63.8% | 1 |
| May 2026 | Wise | 3.3K | 20.6% | 2 |
| May 2026 | Dosh | 900 | 5.6% | 3 |
| May 2026 | Emerge | 650 | 4% | 4 |
| May 2026 | Booster Savvy | 480 | 3% | 5 |
| May 2026 | Payap | 480 | 3% | 6 |
| Jun 2026 | Revolut | 13.1K | 70.5% | 1 |
| Jun 2026 | Wise | 3K | 16.3% | 2 |
| Jun 2026 | Dosh | 900 | 4.8% | 3 |
| Jun 2026 | Emerge | 580 | 3.1% | 4 |
| Jun 2026 | Booster Savvy | 480 | 2.6% | 5 |
| Jun 2026 | Payap | 480 | 2.6% | 6 |
| Jul 2026 | Revolut | 12.7K | 71.9% | 1 |
| Jul 2026 | Wise | 2.8K | 15.7% | 2 |
| Jul 2026 | Dosh | 740 | 4.2% | 3 |
| Jul 2026 | Emerge | 580 | 3.3% | 4 |
| Jul 2026 | Booster Savvy | 480 | 2.7% | 5 |
| Jul 2026 | Payap | 390 | 2.2% | 6 |
| Aug 2026 | Revolut | 10.9K | 66.2% | 1 |
| Aug 2026 | Wise | 3K | 18.3% | 2 |
| Aug 2026 | Dosh | 890 | 5.4% | 3 |
| Aug 2026 | Payap | 590 | 3.6% | 4 |
| Aug 2026 | Emerge | 580 | 3.5% | 5 |
| Aug 2026 | Booster Savvy | 480 | 2.9% | 6 |

## Compare two brands head-to-head

- [Revolut vs Wise](/demand/nz/compare/revolut-vs-wise): 66.2% against 18.3% Share of Search.
- [Revolut vs Dosh](/demand/nz/compare/dosh-vs-revolut): 66.2% against 5.4% Share of Search.
- [Revolut vs Payap](/demand/nz/compare/payap-vs-revolut): 66.2% against 3.6% Share of Search.
- [Revolut vs Emerge](/demand/nz/compare/emerge-vs-revolut): 66.2% against 3.5% Share of Search.
- [Wise vs Dosh](/demand/nz/compare/dosh-vs-wise): 18.3% against 5.4% Share of Search.
- [Wise vs Payap](/demand/nz/compare/payap-vs-wise): 18.3% against 3.6% Share of Search.
- [Wise vs Emerge](/demand/nz/compare/emerge-vs-wise): 18.3% against 3.5% Share of Search.
- [Dosh vs Payap](/demand/nz/compare/dosh-vs-payap): 5.4% against 3.6% Share of Search.
- [Dosh vs Emerge](/demand/nz/compare/dosh-vs-emerge): 5.4% against 3.5% Share of Search.
- [Payap vs Emerge](/demand/nz/compare/emerge-vs-payap): 3.6% against 3.5% Share of Search.

## What is being compared

- **Booster Savvy**: Measured on the search term “Booster Savvy”.
- **Dosh**: Measured on the search terms “Dosh”, “dosh payments” and “dosh wallet”, summed into one figure.
- **Emerge**: Measured on the search terms “Emerge Bank”, “emerge banking” and “Emerge NZ”, summed into one figure.
- **Payap**: Measured on the search term “Payap”.
- **Revolut**: Measured on the search terms “revolut”, “revolut bank”, “revolut banking”, “revolut international transfer”, “revolut money transfer”, “revolut nz”, “revolut payments” and “revolut wallet”, summed into one figure.
- **Wise**: Measured on the search terms “wise international transfer”, “wise money transfer” and “Wise NZ”, summed into one figure.

- [Booster Savvy](/demand/nz/brands/booster-savvy)
- [Dosh](/demand/nz/brands/dosh)
- [Emerge](/demand/nz/brands/emerge)
- [Payap](/demand/nz/brands/payap)
- [Revolut](/demand/nz/brands/revolut)
- [Wise](/demand/nz/brands/wise)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for Booster Savvy, Dosh, Emerge, Payap, Revolut and Wise using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Neo-banks and Everyday Money Apps in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/nz-neobanks

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-neobanks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.