---
title: "Nelson used car dealerships in New Zealand: Which brands are most popular in search?"
description: "Compare Nelson used car dealerships using branded search demand from across New Zealand. Share of Search among Car Company Nelson, Dayman Motors, Houston Motor Group and Value Vehicles, the nelson used car dealerships Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-nelson-used-car-dealerships"
publisher: "Brandwave"
---

# Nelson used car dealerships in New Zealand: Which brands are most popular in search?

Compare Nelson used car dealerships using branded search demand from across New Zealand. Share of Search among Car Company Nelson, Dayman Motors, Houston Motor Group and Value Vehicles, the nelson used car dealerships Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Nelson used car dealerships
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Car Company Nelson, 75.6%

## Which brand is most popular in search among nelson used car dealerships in New Zealand?

- In August 2026, Car Company Nelson was the most searched among nelson used car dealerships in New Zealand, with an estimated 2.7K branded searches and 75.6% estimated Share of Search within this set.
- Dayman Motors is in 2nd place, 60.6 percentage points behind at 15% Share of Search.
- Across the 11 months ending August 2026, Car Company Nelson’s estimated Share of Search among nelson used car dealerships in New Zealand increased from 70.9% to 75.6%.
- Across the 11 months ending August 2026, Dayman Motors’ estimated Share of Search among nelson used car dealerships in New Zealand decreased from 17.7% to 15%.
- Across the 11 months ending August 2026, Houston Motor Group’s estimated Share of Search among nelson used car dealerships in New Zealand decreased from 6.3% to 5%.
- Across the 11 months ending August 2026, Value Vehicles’ estimated Share of Search among nelson used car dealerships in New Zealand decreased from 5.1% to 4.4%.
- Across the 11 months ending August 2026, Car Company Nelson’s estimated Share of Search among nelson used car dealerships in New Zealand peaked at 75.6% in August 2026 and was lowest at 68.9% in March 2026.
- Across the 11 months ending August 2026, Dayman Motors’ estimated Share of Search among nelson used car dealerships in New Zealand peaked at 19% in May 2026 and was lowest at 15% in August 2026.
- Across the 11 months ending August 2026, Houston Motor Group’s estimated Share of Search among nelson used car dealerships in New Zealand peaked at 7% in January 2026 and was lowest at 4.3% in July 2026.
- Across the 11 months ending August 2026, Value Vehicles’ estimated Share of Search among nelson used car dealerships in New Zealand peaked at 6.3% in January 2026 and was lowest at 3.4% in May 2026.

## Compare search popularity between leading brands

- [Car Company Nelson vs Dayman Motors: compare search popularity](/demand/nz/compare/car-company-nelson-vs-dayman-motors): 75.6% against 15% Share of Search.
- [Car Company Nelson vs Houston Motor Group: compare search popularity](/demand/nz/compare/car-company-nelson-vs-houston-motor-group): 75.6% against 5% Share of Search.
- [Car Company Nelson vs Value Vehicles: compare search popularity](/demand/nz/compare/car-company-nelson-vs-value-vehicles): 75.6% against 4.4% Share of Search.
- [Dayman Motors vs Houston Motor Group: compare search popularity](/demand/nz/compare/dayman-motors-vs-houston-motor-group): 15% against 5% Share of Search.
- [Dayman Motors vs Value Vehicles: compare search popularity](/demand/nz/compare/dayman-motors-vs-value-vehicles): 15% against 4.4% Share of Search.
- [Houston Motor Group vs Value Vehicles: compare search popularity](/demand/nz/compare/houston-motor-group-vs-value-vehicles): 5% against 4.4% Share of Search.

## How did search popularity change for New Zealand nelson used car dealerships in August 2026?

- In August 2026, Car Company Nelson gained estimated Share of Search among nelson used car dealerships in New Zealand, from 73.1% to 75.6%.
- In August 2026, Houston Motor Group gained estimated Share of Search among nelson used car dealerships in New Zealand, from 4.3% to 5%.
- In August 2026, Dayman Motors lost estimated Share of Search among nelson used car dealerships in New Zealand, from 18.3% to 15%.
- Value Vehicles’ estimated Share of Search among nelson used car dealerships in New Zealand has gained ground for 3 months in a row, from 3.4% to 4.4% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Car Company Nelson | 75.6% | 2.7K | 0.0% | Car Company Nelson |
| 2 | Dayman Motors | 15% | 540 | -20.6% | Dayman Motors |
| 3 | Houston Motor Group | 5% | 180 | +12.5% | Houston Motor Group |
| 4 | Value Vehicles | 4.4% | 160 | 0.0% | Value Vehicles |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Car Company Nelson | 2.4K | 70.9% | 1 |
| Oct 2025 | Dayman Motors | 590 | 17.7% | 2 |
| Oct 2025 | Houston Motor Group | 210 | 6.3% | 3 |
| Oct 2025 | Value Vehicles | 170 | 5.1% | 4 |
| Nov 2025 | Car Company Nelson | 2.7K | 73.2% | 1 |
| Nov 2025 | Dayman Motors | 650 | 17.4% | 2 |
| Nov 2025 | Houston Motor Group | 220 | 5.9% | 3 |
| Nov 2025 | Value Vehicles | 130 | 3.5% | 4 |
| Dec 2025 | Car Company Nelson | 2.5K | 70.5% | 1 |
| Dec 2025 | Dayman Motors | 650 | 18.5% | 2 |
| Dec 2025 | Houston Motor Group | 220 | 6.3% | 3 |
| Dec 2025 | Value Vehicles | 170 | 4.8% | 4 |
| Jan 2026 | Car Company Nelson | 2.9K | 69.5% | 1 |
| Jan 2026 | Dayman Motors | 720 | 17.3% | 2 |
| Jan 2026 | Houston Motor Group | 290 | 7% | 3 |
| Jan 2026 | Value Vehicles | 260 | 6.3% | 4 |
| Feb 2026 | Car Company Nelson | 2.5K | 70.3% | 1 |
| Feb 2026 | Dayman Motors | 630 | 17.8% | 2 |
| Feb 2026 | Houston Motor Group | 220 | 6.2% | 3 |
| Feb 2026 | Value Vehicles | 200 | 5.6% | 4 |
| Mar 2026 | Car Company Nelson | 2.9K | 68.9% | 1 |
| Mar 2026 | Dayman Motors | 790 | 18.9% | 2 |
| Mar 2026 | Houston Motor Group | 260 | 6.2% | 3 |
| Mar 2026 | Value Vehicles | 250 | 6% | 4 |
| Apr 2026 | Car Company Nelson | 2.5K | 70.7% | 1 |
| Apr 2026 | Dayman Motors | 640 | 18.2% | 2 |
| Apr 2026 | Houston Motor Group | 220 | 6.3% | 3 |
| Apr 2026 | Value Vehicles | 170 | 4.8% | 4 |
| May 2026 | Car Company Nelson | 2.5K | 71.6% | 1 |
| May 2026 | Dayman Motors | 660 | 19% | 2 |
| May 2026 | Houston Motor Group | 210 | 6% | 3 |
| May 2026 | Value Vehicles | 120 | 3.4% | 4 |
| Jun 2026 | Car Company Nelson | 2.7K | 73.5% | 1 |
| Jun 2026 | Dayman Motors | 610 | 16.5% | 2 |
| Jun 2026 | Houston Motor Group | 240 | 6.5% | 3 |
| Jun 2026 | Value Vehicles | 130 | 3.5% | 4 |
| Jul 2026 | Car Company Nelson | 2.7K | 73.1% | 1 |
| Jul 2026 | Dayman Motors | 680 | 18.3% | 2 |
| Jul 2026 | Houston Motor Group | 160 | 4.3% | 3 |
| Jul 2026 | Value Vehicles | 160 | 4.3% | 4 |
| Aug 2026 | Car Company Nelson | 2.7K | 75.6% | 1 |
| Aug 2026 | Dayman Motors | 540 | 15% | 2 |
| Aug 2026 | Houston Motor Group | 180 | 5% | 3 |
| Aug 2026 | Value Vehicles | 160 | 4.4% | 4 |
| Sep 2026 | Car Company Nelson | — | — | — |
| Sep 2026 | Dayman Motors | — | — | — |
| Sep 2026 | Houston Motor Group | — | — | — |
| Sep 2026 | Value Vehicles | — | — | — |

## What is being compared

- **Car Company Nelson**: Measured on the search terms “car company nelson”, “car company nelson nz”, “carcompanynelson.co.nz” and “the car company nelson nz”, summed into one figure.
- **Dayman Motors**: Measured on the search terms “dayman motors”, “dayman motors nelson”, “dayman motors nelson nz”, “dayman motors used cars”, “daymans” and “daymans cars nelson”, summed into one figure.
- **Houston Motor Group**: Measured on the search terms “houston motor group nelson”, “houston motors nelson nz” and “houston motors nelson used cars”, summed into one figure.
- **Value Vehicles**: Measured on the search terms “value vehicles nelson” and “value vehicles used cars”, summed into one figure.

- [Car Company Nelson](/demand/nz/brands/car-company-nelson)
- [Dayman Motors](/demand/nz/brands/dayman-motors)
- [Houston Motor Group](/demand/nz/brands/houston-motor-group)
- [Value Vehicles](/demand/nz/brands/value-vehicles)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among nelson used car dealerships in New Zealand?

In August 2026, Car Company Nelson was the most searched among nelson used car dealerships in New Zealand, with an estimated 2.7K branded searches and 75.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Nelson used car dealerships in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-nelson-used-car-dealerships

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-nelson-used-car-dealerships. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.