--- title: "Nelson destination restaurants in New Zealand: Which brands are most popular in search?" description: "Compare restaurants diners can choose between for a meal out in Nelson, New Zealand. Share of Search among Hopgoods, Urban Oyster Bar and The Boat Shed Cafe, the nelson destination restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-nelson-restaurants" publisher: "Brandwave" --- # Nelson destination restaurants in New Zealand: Which brands are most popular in search? Compare restaurants diners can choose between for a meal out in Nelson, New Zealand. Share of Search among Hopgoods, Urban Oyster Bar and The Boat Shed Cafe, the nelson destination restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Nelson destination restaurants - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Hopgoods, 45.8% ## Which brand is most popular in search among nelson destination restaurants in New Zealand? - In August 2026, Hopgoods was the most searched among nelson destination restaurants in New Zealand, with an estimated 1.7K branded searches and 45.8% estimated Share of Search within this set. - Urban Oyster Bar is in 2nd place, 11.6 percentage points behind at 34.2% Share of Search. - Across the 11 months ending August 2026, Hopgoods’ estimated Share of Search among nelson destination restaurants in New Zealand decreased from 49.2% to 45.8%. - Across the 11 months ending August 2026, The Boat Shed Cafe’s estimated Share of Search among nelson destination restaurants in New Zealand increased from 16.3% to 20%. - Across the 11 months ending August 2026, Hopgoods’ estimated Share of Search among nelson destination restaurants in New Zealand peaked at 49.2% in October 2025 and was lowest at 44.7% in April 2026. - Across the 11 months ending August 2026, Urban Oyster Bar’s estimated Share of Search among nelson destination restaurants in New Zealand peaked at 37.4% in November 2025 and was lowest at 32.2% in June 2026. - Across the 11 months ending August 2026, The Boat Shed Cafe’s estimated Share of Search among nelson destination restaurants in New Zealand peaked at 22.3% in June 2026 and was lowest at 15.6% in November 2025. - Across the 11 months ending August 2026, Urban Oyster Bar held steady: its estimated Share of Search among nelson destination restaurants in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Hopgoods vs Urban Oyster Bar: compare search popularity](/demand/nz/compare/hopgoods-vs-urban-oyster-bar): 45.8% against 34.2% Share of Search. - [Hopgoods vs The Boat Shed Cafe: compare search popularity](/demand/nz/compare/hopgoods-vs-the-boat-shed-cafe): 45.8% against 20% Share of Search. - [Urban Oyster Bar vs The Boat Shed Cafe: compare search popularity](/demand/nz/compare/the-boat-shed-cafe-vs-urban-oyster-bar): 34.2% against 20% Share of Search. ## How did search popularity change for New Zealand nelson destination restaurants in August 2026? - In August 2026, The Boat Shed Cafe gained estimated Share of Search among nelson destination restaurants in New Zealand, from 18.9% to 20%. - In August 2026, Urban Oyster Bar gained estimated Share of Search among nelson destination restaurants in New Zealand, from 33.7% to 34.2%. - In August 2026, Hopgoods lost estimated Share of Search among nelson destination restaurants in New Zealand, from 47.4% to 45.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Hopgoods | 45.8% | 1.7K | -4.9% | Hopgoods | | 2 | Urban Oyster Bar | 34.2% | 1.3K | 0.0% | Urban Oyster Bar | | 3 | The Boat Shed Cafe | 20% | 760 | +4.1% | The Boat Shed Cafe | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hopgoods | 2.7K | 49.2% | 1 | | Oct 2025 | Urban Oyster Bar | 1.9K | 34.5% | 2 | | Oct 2025 | The Boat Shed Cafe | 900 | 16.3% | 3 | | Nov 2025 | Hopgoods | 3.6K | 47% | 1 | | Nov 2025 | Urban Oyster Bar | 2.9K | 37.4% | 2 | | Nov 2025 | The Boat Shed Cafe | 1.2K | 15.6% | 3 | | Dec 2025 | Hopgoods | 4.7K | 47% | 1 | | Dec 2025 | Urban Oyster Bar | 3.6K | 36.4% | 2 | | Dec 2025 | The Boat Shed Cafe | 1.6K | 16.6% | 3 | | Jan 2026 | Hopgoods | 4.9K | 47.3% | 1 | | Jan 2026 | Urban Oyster Bar | 3.6K | 34.9% | 2 | | Jan 2026 | The Boat Shed Cafe | 1.8K | 17.7% | 3 | | Feb 2026 | Hopgoods | 4.7K | 47.1% | 1 | | Feb 2026 | Urban Oyster Bar | 3.6K | 36.4% | 2 | | Feb 2026 | The Boat Shed Cafe | 1.6K | 16.6% | 3 | | Mar 2026 | Hopgoods | 3.8K | 46.2% | 1 | | Mar 2026 | Urban Oyster Bar | 2.9K | 35.6% | 2 | | Mar 2026 | The Boat Shed Cafe | 1.5K | 18.2% | 3 | | Apr 2026 | Hopgoods | 2.5K | 44.7% | 1 | | Apr 2026 | Urban Oyster Bar | 1.9K | 33.8% | 2 | | Apr 2026 | The Boat Shed Cafe | 1.2K | 21.5% | 3 | | May 2026 | Hopgoods | 2.1K | 45.1% | 1 | | May 2026 | Urban Oyster Bar | 1.6K | 33.7% | 2 | | May 2026 | The Boat Shed Cafe | 1K | 21.3% | 3 | | Jun 2026 | Hopgoods | 1.8K | 45.5% | 1 | | Jun 2026 | Urban Oyster Bar | 1.3K | 32.2% | 2 | | Jun 2026 | The Boat Shed Cafe | 900 | 22.3% | 3 | | Jul 2026 | Hopgoods | 1.8K | 47.4% | 1 | | Jul 2026 | Urban Oyster Bar | 1.3K | 33.7% | 2 | | Jul 2026 | The Boat Shed Cafe | 730 | 18.9% | 3 | | Aug 2026 | Hopgoods | 1.7K | 45.8% | 1 | | Aug 2026 | Urban Oyster Bar | 1.3K | 34.2% | 2 | | Aug 2026 | The Boat Shed Cafe | 760 | 20% | 3 | | Sep 2026 | Hopgoods | — | — | — | | Sep 2026 | The Boat Shed Cafe | — | — | — | | Sep 2026 | Urban Oyster Bar | — | — | — | ## What is being compared - **Hopgoods**: Measured on the search terms “hopgoods”, “hopgoods menu”, “hopgoods near me”, “hopgoods nelson” and “hopgoods nz”, summed into one figure. - **The Boat Shed Cafe**: Measured on the search terms “boatshed nelson”, “the boat shed cafe nelson” and “the boat shed nelson”, summed into one figure. - **Urban Oyster Bar**: Measured on the search term “urban oyster bar”. - [Hopgoods](/demand/nz/brands/hopgoods) - [The Boat Shed Cafe](/demand/nz/brands/the-boat-shed-cafe) - [Urban Oyster Bar](/demand/nz/brands/urban-oyster-bar) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among nelson destination restaurants in New Zealand? In August 2026, Hopgoods was the most searched among nelson destination restaurants in New Zealand, with an estimated 1.7K branded searches and 45.8% estimated Share of Search within this set. ## Cite this page Brandwave. "Nelson destination restaurants in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-nelson-restaurants This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-nelson-restaurants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.