---
title: "Nelson optometrists in New Zealand: Which brands are most popular in search?"
description: "Compare Nelson optometrists using branded search demand from across New Zealand. Share of Search among Specsavers, OPSM, Matthews Eyecare and Harrington Eyecare, the nelson optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-nelson-optometrists"
publisher: "Brandwave"
---

# Nelson optometrists in New Zealand: Which brands are most popular in search?

Compare Nelson optometrists using branded search demand from across New Zealand. Share of Search among Specsavers, OPSM, Matthews Eyecare and Harrington Eyecare, the nelson optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Nelson optometrists
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Specsavers, 73.4%

## Which brand is most popular in search among nelson optometrists in New Zealand?

- In August 2026, Specsavers was the most searched among nelson optometrists in New Zealand, with an estimated 97K branded searches and 73.4% estimated Share of Search within this set.
- OPSM is in 2nd place, 50.2 percentage points behind at 23.2% Share of Search.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among nelson optometrists in New Zealand decreased from 75.4% to 73.4%.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among nelson optometrists in New Zealand increased from 21.7% to 23.2%.
- Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among nelson optometrists in New Zealand increased from 2.5% to 3.3%.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among nelson optometrists in New Zealand peaked at 77.3% in April 2026 and was lowest at 72.6% in December 2025.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among nelson optometrists in New Zealand peaked at 24.5% in December 2025 and was lowest at 20.3% in April 2026.
- Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among nelson optometrists in New Zealand peaked at 3.3% in August 2026 and was lowest at 2.1% in May 2026.
- Across the 11 months ending August 2026, Harrington Eyecare held steady: its estimated Share of Search among nelson optometrists in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Specsavers vs OPSM: compare search popularity](/demand/nz/compare/opsm-vs-specsavers): 73.4% against 23.2% Share of Search.
- [Specsavers vs Matthews Eyecare: compare search popularity](/demand/nz/compare/matthews-eyecare-vs-specsavers): 73.4% against 3.3% Share of Search.
- [OPSM vs Matthews Eyecare: compare search popularity](/demand/nz/compare/matthews-eyecare-vs-opsm): 23.2% against 3.3% Share of Search.

## How did search popularity change for New Zealand nelson optometrists in August 2026?

- In August 2026, Matthews Eyecare gained estimated Share of Search among nelson optometrists in New Zealand, from 2.4% to 3.3%.
- In August 2026, OPSM lost estimated Share of Search among nelson optometrists in New Zealand, from 23.8% to 23.2%.
- Specsavers’ estimated Share of Search among nelson optometrists in New Zealand has lost ground for 3 months in a row, from 76.5% to 73.4% in August 2026.
- Estimated monthly branded searches for Harrington Eyecare in New Zealand fell 39.5% over 11 measured months, from 380 to 230 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Specsavers | 73.4% | 97K | +1.3% | Specsavers |
| 2 | OPSM | 23.2% | 30.6K | -1.5% | OPSM |
| 3 | Matthews Eyecare | 3.3% | 4.3K | +35.7% | Matthews Eyecare |
| 4 | Harrington Eyecare | 0.17% | 230 | -28.1% | Harrington Eyecare |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Specsavers | 98.4K | 75.4% | 1 |
| Oct 2025 | OPSM | 28.4K | 21.7% | 2 |
| Oct 2025 | Matthews Eyecare | 3.3K | 2.5% | 3 |
| Oct 2025 | Harrington Eyecare | 380 | 0.29% | 4 |
| Nov 2025 | Specsavers | 107K | 74.2% | 1 |
| Nov 2025 | OPSM | 33.6K | 23.2% | 2 |
| Nov 2025 | Matthews Eyecare | 3.4K | 2.3% | 3 |
| Nov 2025 | Harrington Eyecare | 390 | 0.27% | 4 |
| Dec 2025 | Specsavers | 90.3K | 72.6% | 1 |
| Dec 2025 | OPSM | 30.4K | 24.5% | 2 |
| Dec 2025 | Matthews Eyecare | 3.3K | 2.6% | 3 |
| Dec 2025 | Harrington Eyecare | 320 | 0.26% | 4 |
| Jan 2026 | Specsavers | 107K | 75.5% | 1 |
| Jan 2026 | OPSM | 31.2K | 22% | 2 |
| Jan 2026 | Matthews Eyecare | 3.3K | 2.3% | 3 |
| Jan 2026 | Harrington Eyecare | 290 | 0.2% | 4 |
| Feb 2026 | Specsavers | 94.6K | 76.1% | 1 |
| Feb 2026 | OPSM | 26.1K | 21% | 2 |
| Feb 2026 | Matthews Eyecare | 3.3K | 2.6% | 3 |
| Feb 2026 | Harrington Eyecare | 240 | 0.19% | 4 |
| Mar 2026 | Specsavers | 114K | 76.7% | 1 |
| Mar 2026 | OPSM | 30.8K | 20.8% | 2 |
| Mar 2026 | Matthews Eyecare | 3.5K | 2.3% | 3 |
| Mar 2026 | Harrington Eyecare | 330 | 0.22% | 4 |
| Apr 2026 | Specsavers | 111K | 77.3% | 1 |
| Apr 2026 | OPSM | 29.2K | 20.3% | 2 |
| Apr 2026 | Matthews Eyecare | 3.2K | 2.2% | 3 |
| Apr 2026 | Harrington Eyecare | 270 | 0.19% | 4 |
| May 2026 | Specsavers | 112K | 76.5% | 1 |
| May 2026 | OPSM | 31.3K | 21.3% | 2 |
| May 2026 | Matthews Eyecare | 3.1K | 2.1% | 3 |
| May 2026 | Harrington Eyecare | 200 | 0.14% | 4 |
| Jun 2026 | Specsavers | 97.3K | 74% | 1 |
| Jun 2026 | OPSM | 30.7K | 23.4% | 2 |
| Jun 2026 | Matthews Eyecare | 3.3K | 2.5% | 3 |
| Jun 2026 | Harrington Eyecare | 240 | 0.18% | 4 |
| Jul 2026 | Specsavers | 95.7K | 73.5% | 1 |
| Jul 2026 | OPSM | 31.1K | 23.8% | 2 |
| Jul 2026 | Matthews Eyecare | 3.2K | 2.4% | 3 |
| Jul 2026 | Harrington Eyecare | 320 | 0.25% | 4 |
| Aug 2026 | Specsavers | 97K | 73.4% | 1 |
| Aug 2026 | OPSM | 30.6K | 23.2% | 2 |
| Aug 2026 | Matthews Eyecare | 4.3K | 3.3% | 3 |
| Aug 2026 | Harrington Eyecare | 230 | 0.17% | 4 |
| Sep 2026 | Harrington Eyecare | — | — | — |
| Sep 2026 | Matthews Eyecare | — | — | — |
| Sep 2026 | OPSM | — | — | — |
| Sep 2026 | Specsavers | — | — | — |

## What is being compared

- **Harrington Eyecare**: Measured on the search terms “harrington eye care”, “harrington eyecare” and “harrington eyecare nelson”, summed into one figure.
- **Matthews Eyecare**: Measured on the search terms “matthews eyecare”, “matthews eyecare blenheim”, “matthews eyecare cambridge”, “matthews eyecare christchurch”, “matthews eyecare dunedin”, “matthews eyecare invercargill”, “matthews eyecare motueka”, “matthews eyecare nelson”, “matthews eyecare new plymouth”, “matthews eyecare richmond”, “matthews eyecare taupo”, “matthews eyecare tauranga”, “matthews eyecare te awamutu”, “matthews eyecare te puke”, “matthews eyecare wellington”, “matthews eyecare whangarei”, “matthews eyewear”, “matthews eyewear and eyecare” and “matthews optometrists”, summed into one figure.
- **OPSM**: Measured on the search terms “opsm”, “opsm co nz”, “opsm contact lenses”, “opsm cuba street”, “opsm dunedin”, “opsm eye exam”, “opsm eye exam cost”, “opsm glasses”, “opsm lynnmall”, “opsm napier”, “opsm near me”, “opsm nelson”, “opsm new plymouth”, “opsm new zealand”, “opsm northwest”, “opsm nz”, “opsm online”, “opsm optometrist”, “opsm palmerston north”, “opsm plaza”, “opsm queen st”, “opsm queensgate”, “opsm southern cross”, “opsm st lukes”, “opsm sunglasses”, “opsm sylvia park”, “opsm the base”, “opsm the palms”, “opsm westcity” and “opsm.co.nz”, summed into one figure.
- **Specsavers**: Measured on the search terms “spec savers botany”, “spec savers richmond”, “specsavers”, “specsavers bayfair”, “specsavers botany”, “specsavers co nz”, “specsavers contact”, “specsavers costs”, “specsavers cuba street”, “specsavers deals”, “specsavers dunedin”, “specsavers eye test”, “specsavers frames”, “specsavers glasses”, “specsavers lambton”, “specsavers lunn ave”, “specsavers napier”, “specsavers near me”, “specsavers nelson”, “specsavers new plymouth”, “specsavers new zealand”, “specsavers northland”, “specsavers nz”, “specsavers offers”, “specsavers online”, “specsavers opticians”, “specsavers optometrist”, “specsavers palmerston north”, “specsavers prices”, “specsavers queen street”, “specsavers richmond”, “specsavers shirley”, “specsavers st lukes”, “specsavers sylvia park”, “specsavers the palms”, “specsavers website”, “specsavers westgate” and “specsavers.co.nz”, summed into one figure.

- [Harrington Eyecare](/demand/nz/brands/harrington-eyecare)
- [Matthews Eyecare](/demand/nz/brands/matthews-eyecare)
- [OPSM](/demand/nz/brands/opsm)
- [Specsavers](/demand/nz/brands/specsavers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among nelson optometrists in New Zealand?

In August 2026, Specsavers was the most searched among nelson optometrists in New Zealand, with an estimated 97K branded searches and 73.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Nelson optometrists in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-nelson-optometrists

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-nelson-optometrists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.