---
title: "Nelson mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare Nelson mortgage advisers using branded search demand from across New Zealand. Share of Search among Mike Pero, Tony Mounce Mortgages, NZ Mortgage Advice, Mortgage Money and Castle Trust, the nelson mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-nelson-mortgage-advisers"
publisher: "Brandwave"
---

# Nelson mortgage advisers in New Zealand: Which brands are most popular in search?

Compare Nelson mortgage advisers using branded search demand from across New Zealand. Share of Search among Mike Pero, Tony Mounce Mortgages, NZ Mortgage Advice, Mortgage Money and Castle Trust, the nelson mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Nelson mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Mike Pero, 70.8%

## Which brand is most popular in search among nelson mortgage advisers in New Zealand?

- In August 2026, Mike Pero was the most searched among nelson mortgage advisers in New Zealand, with an estimated 1.4K branded searches and 70.8% estimated Share of Search within this set.
- Tony Mounce Mortgages is in 2nd place, 44.8 percentage points behind at 26% Share of Search.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among nelson mortgage advisers in New Zealand decreased from 77.8% to 70.8%.
- Across the 11 months ending August 2026, Tony Mounce Mortgages’ estimated Share of Search among nelson mortgage advisers in New Zealand increased from 18.2% to 26%.
- Across the 11 months ending August 2026, Castle Trust’s estimated Share of Search among nelson mortgage advisers in New Zealand decreased from 1% to 0%.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 79.6% in February 2026 and was lowest at 65.8% in April 2026.
- Across the 11 months ending August 2026, Tony Mounce Mortgages’ estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 26% in August 2026 and was lowest at 15.3% in February 2026.
- Across the 11 months ending August 2026, NZ Mortgage Advice’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 4.3% in April 2026 and was lowest at 2.2% in November 2025.
- Across the 11 months ending August 2026, Mortgage Money’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 4.3% in April 2026 and was lowest at 0.43% in February 2026.
- Across the 11 months ending August 2026, Castle Trust’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 1.4% in July 2026 and was lowest at 0% in August 2026.
- Across the 11 months ending August 2026, Mortgage Money rose from 5th to 4th among nelson mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Castle Trust fell from 4th to 5th among nelson mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, NZ Mortgage Advice held steady: its estimated Share of Search among nelson mortgage advisers in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Mike Pero vs Tony Mounce Mortgages: compare search popularity](/demand/nz/compare/mike-pero-vs-tony-mounce-mortgages): 70.8% against 26% Share of Search.
- [Mike Pero vs NZ Mortgage Advice: compare search popularity](/demand/nz/compare/mike-pero-vs-nz-mortgage-advice): 70.8% against 2.6% Share of Search.
- [Tony Mounce Mortgages vs NZ Mortgage Advice: compare search popularity](/demand/nz/compare/nz-mortgage-advice-vs-tony-mounce-mortgages): 26% against 2.6% Share of Search.

## How did search popularity change for New Zealand nelson mortgage advisers in August 2026?

- In August 2026, Tony Mounce Mortgages gained estimated Share of Search among nelson mortgage advisers in New Zealand, from 21.8% to 26%.
- In August 2026, Mike Pero lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 72.8% to 70.8%.
- In August 2026, Castle Trust lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 1.4% to 0%.
- In August 2026, NZ Mortgage Advice lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 3.4% to 2.6%.
- In August 2026, Mortgage Money rose from 5th to 4th among nelson mortgage advisers in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mike Pero | 70.8% | 1.4K | +27.1% | Mike Pero |
| 2 | Tony Mounce Mortgages | 26% | 500 | +56.3% | Tony Mounce Mortgages |
| 3 | NZ Mortgage Advice | 2.6% | 50 | 0.0% | NZ Mortgage Advice |
| 4 | Mortgage Money | 0.52% | 10 | 0.0% | Mortgage Money |
| 5 | Castle Trust | 0% | 0 | -100.0% | Castle Trust |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mike Pero | 1.5K | 77.8% | 1 |
| Oct 2025 | Tony Mounce Mortgages | 360 | 18.2% | 2 |
| Oct 2025 | NZ Mortgage Advice | 50 | 2.5% | 3 |
| Oct 2025 | Castle Trust | 20 | 1% | 4 |
| Oct 2025 | Mortgage Money | 10 | 0.51% | 5 |
| Nov 2025 | Mike Pero | 1.7K | 76.3% | 1 |
| Nov 2025 | Tony Mounce Mortgages | 450 | 20.1% | 2 |
| Nov 2025 | NZ Mortgage Advice | 50 | 2.2% | 3 |
| Nov 2025 | Mortgage Money | 20 | 0.89% | 4 |
| Nov 2025 | Castle Trust | 10 | 0.45% | 5 |
| Dec 2025 | Mike Pero | 1.3K | 78.9% | 1 |
| Dec 2025 | Tony Mounce Mortgages | 270 | 16.8% | 2 |
| Dec 2025 | NZ Mortgage Advice | 40 | 2.5% | 3 |
| Dec 2025 | Castle Trust | 20 | 1.2% | 4 |
| Dec 2025 | Mortgage Money | 10 | 0.62% | 5 |
| Jan 2026 | Mike Pero | 1.4K | 77.2% | 1 |
| Jan 2026 | Tony Mounce Mortgages | 350 | 19% | 2 |
| Jan 2026 | NZ Mortgage Advice | 50 | 2.7% | 3 |
| Jan 2026 | Castle Trust | 10 | 0.54% | 4 |
| Jan 2026 | Mortgage Money | 10 | 0.54% | 5 |
| Feb 2026 | Mike Pero | 1.9K | 79.6% | 1 |
| Feb 2026 | Tony Mounce Mortgages | 360 | 15.3% | 2 |
| Feb 2026 | NZ Mortgage Advice | 90 | 3.8% | 3 |
| Feb 2026 | Castle Trust | 20 | 0.85% | 4 |
| Feb 2026 | Mortgage Money | 10 | 0.43% | 5 |
| Mar 2026 | Mike Pero | 1.4K | 73.6% | 1 |
| Mar 2026 | Tony Mounce Mortgages | 430 | 21.8% | 2 |
| Mar 2026 | NZ Mortgage Advice | 50 | 2.5% | 3 |
| Mar 2026 | Castle Trust | 20 | 1% | 4 |
| Mar 2026 | Mortgage Money | 20 | 1% | 5 |
| Apr 2026 | Mike Pero | 1.1K | 65.8% | 1 |
| Apr 2026 | Tony Mounce Mortgages | 390 | 24.2% | 2 |
| Apr 2026 | Mortgage Money | 70 | 4.3% | 3 |
| Apr 2026 | NZ Mortgage Advice | 70 | 4.3% | 4 |
| Apr 2026 | Castle Trust | 20 | 1.2% | 5 |
| May 2026 | Mike Pero | 1.3K | 73.3% | 1 |
| May 2026 | Tony Mounce Mortgages | 390 | 22.2% | 2 |
| May 2026 | NZ Mortgage Advice | 50 | 2.8% | 3 |
| May 2026 | Mortgage Money | 20 | 1.1% | 4 |
| May 2026 | Castle Trust | 10 | 0.57% | 5 |
| Jun 2026 | Mike Pero | 1.2K | 71.2% | 1 |
| Jun 2026 | Tony Mounce Mortgages | 390 | 23.9% | 2 |
| Jun 2026 | NZ Mortgage Advice | 50 | 3.1% | 3 |
| Jun 2026 | Castle Trust | 20 | 1.2% | 4 |
| Jun 2026 | Mortgage Money | 10 | 0.61% | 5 |
| Jul 2026 | Mike Pero | 1.1K | 72.8% | 1 |
| Jul 2026 | Tony Mounce Mortgages | 320 | 21.8% | 2 |
| Jul 2026 | NZ Mortgage Advice | 50 | 3.4% | 3 |
| Jul 2026 | Castle Trust | 20 | 1.4% | 4 |
| Jul 2026 | Mortgage Money | 10 | 0.68% | 5 |
| Aug 2026 | Mike Pero | 1.4K | 70.8% | 1 |
| Aug 2026 | Tony Mounce Mortgages | 500 | 26% | 2 |
| Aug 2026 | NZ Mortgage Advice | 50 | 2.6% | 3 |
| Aug 2026 | Mortgage Money | 10 | 0.52% | 4 |
| Aug 2026 | Castle Trust | 0 | 0% | 5 |
| Sep 2026 | Castle Trust | — | — | — |
| Sep 2026 | Mike Pero | — | — | — |
| Sep 2026 | Mortgage Money | — | — | — |
| Sep 2026 | NZ Mortgage Advice | — | — | — |
| Sep 2026 | Tony Mounce Mortgages | — | — | — |

## What is being compared

- **Castle Trust**: Measured on the search terms “castle trust mortgage” and “castle trust nz”, summed into one figure.
- **Mike Pero**: Measured on the search terms “mike pero”, “mike pero mortgage”, “mike pero mortgage broker”, “mike pero mortgages”, “mike pero mortgages nelson”, “mike pero mortgages new plymouth”, “mike pero mortgages nz”, “mike pero mortgages timaru”, “mikepero” and “mikepero.co.nz”, summed into one figure.
- **Mortgage Money**: Measured on the search term “mortgage money nelson”.
- **NZ Mortgage Advice**: Measured on the search term “nz mortgage advice”.
- **Tony Mounce Mortgages**: Measured on the search terms “tony mounce”, “tony mounce mortgage broker”, “tony mounce mortgages”, “tony mounce mortgages christchurch”, “tony mounce nz” and “tonymouncemortgages.co.nz”, summed into one figure.

- [Castle Trust](/demand/nz/brands/castle-trust)
- [Mike Pero](/demand/nz/brands/mike-pero)
- [Mortgage Money](/demand/nz/brands/mortgage-money)
- [NZ Mortgage Advice](/demand/nz/brands/nz-mortgage-advice)
- [Tony Mounce Mortgages](/demand/nz/brands/tony-mounce-mortgages)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among nelson mortgage advisers in New Zealand?

In August 2026, Mike Pero was the most searched among nelson mortgage advisers in New Zealand, with an estimated 1.4K branded searches and 70.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Nelson mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-nelson-mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-nelson-mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.