---
title: "Nelson hair salons in New Zealand: Which brands are most popular in search?"
description: "Compare Nelson hair salons using branded search demand from across New Zealand. Share of Search among Vivo Hair, Aboki Hairdressers, Head Rush Hair Salon, The Vibe Hair & Beauty, Zinc Hairdressing and Capelli Hair Nelson, the nelson hair salons Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-nelson-hair-salons"
publisher: "Brandwave"
---

# Nelson hair salons in New Zealand: Which brands are most popular in search?

Compare Nelson hair salons using branded search demand from across New Zealand. Share of Search among Vivo Hair, Aboki Hairdressers, Head Rush Hair Salon, The Vibe Hair & Beauty, Zinc Hairdressing and Capelli Hair Nelson, the nelson hair salons Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Nelson hair salons
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Vivo Hair, 94.1%

## Which brand is most popular in search among nelson hair salons in New Zealand?

- In August 2026, Vivo Hair was the most searched among nelson hair salons in New Zealand, with an estimated 33.8K branded searches and 94.1% estimated Share of Search within this set.
- Aboki Hairdressers is in 2nd place, 90.8 percentage points behind at 3.3% Share of Search.
- Across the 11 months ending August 2026, Vivo Hair’s estimated Share of Search among nelson hair salons in New Zealand peaked at 94.7% in November 2025 and was lowest at 92.3% in March 2026.
- Across the 11 months ending August 2026, Aboki Hairdressers’ estimated Share of Search among nelson hair salons in New Zealand peaked at 4.8% in March 2026 and was lowest at 3.1% in November 2025.
- Across the 11 months ending August 2026, The Vibe Hair & Beauty rose from 5th to 4th among nelson hair salons in New Zealand.
- Across the 11 months ending August 2026, Zinc Hairdressing fell from 4th to 5th among nelson hair salons in New Zealand.
- Across the 11 months ending August 2026, Vivo Hair, Aboki Hairdressers, Head Rush Hair Salon and Capelli Hair Nelson held steady: their estimated Share of Search among nelson hair salons in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Vivo Hair vs Aboki Hairdressers: compare search popularity](/demand/nz/compare/aboki-hairdressers-vs-vivo-hair): 94.1% against 3.3% Share of Search.

## How did search popularity change for New Zealand nelson hair salons in August 2026?

- In August 2026, Vivo Hair gained estimated Share of Search among nelson hair salons in New Zealand, from 93.5% to 94.1%.
- In August 2026, Aboki Hairdressers lost estimated Share of Search among nelson hair salons in New Zealand, from 3.9% to 3.3%.
- Estimated monthly branded searches for The Vibe Hair & Beauty in New Zealand rose 122.2% over 11 measured months, from 90 to 200 in August 2026.
- Estimated monthly branded searches for Capelli Hair Nelson in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
- Estimated monthly branded searches for Head Rush Hair Salon in New Zealand fell 18.9% over 11 measured months, from 740 to 600 in August 2026.
- Estimated monthly branded searches for Zinc Hairdressing in New Zealand fell 14.3% over 11 measured months, from 140 to 120 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vivo Hair | 94.1% | 33.8K | -3.1% | Vivo Hair |
| 2 | Aboki Hairdressers | 3.3% | 1.2K | -18.5% | Aboki Hairdressers |
| 3 | Head Rush Hair Salon | 1.7% | 600 | 0.0% | Head Rush Hair Salon |
| 4 | The Vibe Hair & Beauty | 0.56% | 200 | 0.0% | The Vibe Hair & Beauty |
| 5 | Zinc Hairdressing | 0.33% | 120 | -25.0% | Zinc Hairdressing |
| 6 | Capelli Hair Nelson | 0.03% | 10 | -50.0% | Capelli Hair Nelson |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vivo Hair | 39.7K | 94.2% | 1 |
| Oct 2025 | Aboki Hairdressers | 1.4K | 3.4% | 2 |
| Oct 2025 | Head Rush Hair Salon | 740 | 1.8% | 3 |
| Oct 2025 | Zinc Hairdressing | 140 | 0.33% | 4 |
| Oct 2025 | The Vibe Hair & Beauty | 90 | 0.21% | 5 |
| Oct 2025 | Capelli Hair Nelson | 20 | 0.05% | 6 |
| Nov 2025 | Vivo Hair | 43.8K | 94.7% | 1 |
| Nov 2025 | Aboki Hairdressers | 1.4K | 3.1% | 2 |
| Nov 2025 | Head Rush Hair Salon | 740 | 1.6% | 3 |
| Nov 2025 | Zinc Hairdressing | 130 | 0.28% | 4 |
| Nov 2025 | The Vibe Hair & Beauty | 120 | 0.26% | 5 |
| Nov 2025 | Capelli Hair Nelson | 30 | 0.06% | 6 |
| Dec 2025 | Vivo Hair | 38.9K | 93.3% | 1 |
| Dec 2025 | Aboki Hairdressers | 1.8K | 4.2% | 2 |
| Dec 2025 | Head Rush Hair Salon | 740 | 1.8% | 3 |
| Dec 2025 | The Vibe Hair & Beauty | 150 | 0.36% | 4 |
| Dec 2025 | Zinc Hairdressing | 110 | 0.26% | 5 |
| Dec 2025 | Capelli Hair Nelson | 10 | 0.02% | 6 |
| Jan 2026 | Vivo Hair | 40K | 93.3% | 1 |
| Jan 2026 | Aboki Hairdressers | 1.8K | 4.1% | 2 |
| Jan 2026 | Head Rush Hair Salon | 730 | 1.7% | 3 |
| Jan 2026 | The Vibe Hair & Beauty | 180 | 0.42% | 4 |
| Jan 2026 | Zinc Hairdressing | 160 | 0.37% | 5 |
| Jan 2026 | Capelli Hair Nelson | 20 | 0.05% | 6 |
| Feb 2026 | Vivo Hair | 31.7K | 93.1% | 1 |
| Feb 2026 | Aboki Hairdressers | 1.4K | 4.3% | 2 |
| Feb 2026 | Head Rush Hair Salon | 610 | 1.8% | 3 |
| Feb 2026 | The Vibe Hair & Beauty | 150 | 0.44% | 4 |
| Feb 2026 | Zinc Hairdressing | 130 | 0.38% | 5 |
| Feb 2026 | Capelli Hair Nelson | 20 | 0.06% | 6 |
| Mar 2026 | Vivo Hair | 33.9K | 92.3% | 1 |
| Mar 2026 | Aboki Hairdressers | 1.8K | 4.8% | 2 |
| Mar 2026 | Head Rush Hair Salon | 740 | 2% | 3 |
| Mar 2026 | The Vibe Hair & Beauty | 160 | 0.44% | 4 |
| Mar 2026 | Zinc Hairdressing | 160 | 0.44% | 5 |
| Mar 2026 | Capelli Hair Nelson | 10 | 0.03% | 6 |
| Apr 2026 | Vivo Hair | 34.8K | 93.2% | 1 |
| Apr 2026 | Aboki Hairdressers | 1.4K | 3.9% | 2 |
| Apr 2026 | Head Rush Hair Salon | 620 | 1.7% | 3 |
| Apr 2026 | The Vibe Hair & Beauty | 350 | 0.94% | 4 |
| Apr 2026 | Zinc Hairdressing | 100 | 0.27% | 5 |
| Apr 2026 | Capelli Hair Nelson | 10 | 0.03% | 6 |
| May 2026 | Vivo Hair | 34.7K | 94.5% | 1 |
| May 2026 | Aboki Hairdressers | 1.2K | 3.2% | 2 |
| May 2026 | Head Rush Hair Salon | 500 | 1.4% | 3 |
| May 2026 | The Vibe Hair & Beauty | 200 | 0.55% | 4 |
| May 2026 | Zinc Hairdressing | 110 | 0.3% | 5 |
| May 2026 | Capelli Hair Nelson | 10 | 0.03% | 6 |
| Jun 2026 | Vivo Hair | 35.1K | 93.5% | 1 |
| Jun 2026 | Aboki Hairdressers | 1.4K | 3.9% | 2 |
| Jun 2026 | Head Rush Hair Salon | 600 | 1.6% | 3 |
| Jun 2026 | The Vibe Hair & Beauty | 250 | 0.66% | 4 |
| Jun 2026 | Zinc Hairdressing | 130 | 0.35% | 5 |
| Jun 2026 | Capelli Hair Nelson | 30 | 0.08% | 6 |
| Jul 2026 | Vivo Hair | 34.9K | 93.5% | 1 |
| Jul 2026 | Aboki Hairdressers | 1.5K | 3.9% | 2 |
| Jul 2026 | Head Rush Hair Salon | 600 | 1.6% | 3 |
| Jul 2026 | The Vibe Hair & Beauty | 200 | 0.54% | 4 |
| Jul 2026 | Zinc Hairdressing | 160 | 0.43% | 5 |
| Jul 2026 | Capelli Hair Nelson | 20 | 0.05% | 6 |
| Aug 2026 | Vivo Hair | 33.8K | 94.1% | 1 |
| Aug 2026 | Aboki Hairdressers | 1.2K | 3.3% | 2 |
| Aug 2026 | Head Rush Hair Salon | 600 | 1.7% | 3 |
| Aug 2026 | The Vibe Hair & Beauty | 200 | 0.56% | 4 |
| Aug 2026 | Zinc Hairdressing | 120 | 0.33% | 5 |
| Aug 2026 | Capelli Hair Nelson | 10 | 0.03% | 6 |
| Sep 2026 | Aboki Hairdressers | — | — | — |
| Sep 2026 | Capelli Hair Nelson | — | — | — |
| Sep 2026 | Head Rush Hair Salon | — | — | — |
| Sep 2026 | The Vibe Hair & Beauty | — | — | — |
| Sep 2026 | Vivo Hair | — | — | — |
| Sep 2026 | Zinc Hairdressing | — | — | — |

## What is being compared

- **Aboki Hairdressers**: Measured on the search terms “aboki hair”, “aboki hair salon” and “aboki hairdressers”, summed into one figure.
- **Capelli Hair Nelson**: Measured on the search term “capelli hair nelson”.
- **Head Rush Hair Salon**: Measured on the search terms “head rush hair salon”, “headrush salon” and “headrushsalon”, summed into one figure.
- **The Vibe Hair & Beauty**: Measured on the search terms “the vibe hair & beauty” and “the vibe hair and beauty”, summed into one figure.
- **Vivo Hair**: Measured on the search terms “vivo alexandra park”, “vivo bethlehem”, “vivo birkenhead”, “vivo botany”, “vivo broadway”, “vivo browns bay”, “vivo buxton square”, “vivo cambridge”, “vivo cameron road”, “vivo carterton”, “vivo cashel square”, “vivo centre place”, “vivo chartwell”, “vivo esk street”, “vivo fanshawe”, “vivo ferrymead”, “vivo fifth ave”, “vivo george street”, “vivo hair”, “vivo hair & beauty”, “vivo hair and beauty”, “vivo hair auckland”, “vivo hair bayfair”, “vivo hair beauty”, “vivo hair bethlehem”, “vivo hair birkenhead”, “vivo hair botany”, “vivo hair browns bay”, “vivo hair cambridge”, “vivo hair cameron road”, “vivo hair centre place”, “vivo hair chartwell”, “vivo hair dunedin”, “vivo hair esk street”, “vivo hair ferrymead”, “vivo hair hamilton”, “vivo hair havelock north”, “vivo hair howick”, “vivo hair ilam”, “vivo hair kamo”, “vivo hair kapiti”, “vivo hair kelvin grove”, “vivo hair kingsland”, “vivo hair lambton quay”, “vivo hair levin”, “vivo hair lower hutt”, “vivo hair manukau”, “vivo hair masterton”, “vivo hair merivale”, “vivo hair milford”, “vivo hair mt eden”, “vivo hair napier”, “vivo hair near me”, “vivo hair nelson”, “vivo hair new plymouth”, “vivo hair new zealand”, “vivo hair northlands”, “vivo hair nz”, “vivo hair oamaru”, “vivo hair orewa”, “vivo hair ormiston”, “vivo hair palmerston north”, “vivo hair papamoa”, “vivo hair petone”, “vivo hair porirua”, “vivo hair pukekohe”, “vivo hair rangiora”, “vivo hair remuera”, “vivo hair richmond”, “vivo hair rolleston”, “vivo hair salon”, “vivo hair salon near me”, “vivo hair salon westgate”, “vivo hair silverdale”, “vivo hair smales farm”, “vivo hair specials”, “vivo hair st heliers”, “vivo hair stratford”, “vivo hair sylvia park”, “vivo hair takanini”, “vivo hair taupo”, “vivo hair tauranga”, “vivo hair te atatu”, “vivo hair te awamutu”, “vivo hair te rapa”, “vivo hair tory street”, “vivo hair upper hutt”, “vivo hair wellington”, “vivo hair westgate”, “vivo hair whakatane”, “vivo hair whanganui”, “vivo hairdressers”, “vivo halswell”, “vivo havelock north”, “vivo howell road”, “vivo howick”, “vivo ilam”, “vivo kamo”, “vivo kapiti”, “vivo kelvin grove”, “vivo kingsland”, “vivo lambton quay”, “vivo levin”, “vivo lower hutt”, “vivo manukau”, “vivo masterton”, “vivo merivale”, “vivo milford”, “vivo mt eden”, “vivo napier”, “vivo northlands”, “vivo oamaru”, “vivo orewa”, “vivo ormiston”, “vivo papamoa”, “vivo petone”, “vivo porirua”, “vivo pukekohe”, “vivo rangiora”, “vivo rathbone street”, “vivo redwoods”, “vivo remarkables park”, “vivo remuera”, “vivo richmond”, “vivo rolleston”, “vivo silverdale”, “vivo smales farm”, “vivo st heliers”, “vivo stoneridge”, “vivo stratford”, “vivo sylvia park”, “vivo takanini”, “vivo takapuna beach”, “vivo taupo”, “vivo te atatu”, “vivo te awamutu”, “vivo te rapa”, “vivo the boundary”, “vivo tory street”, “vivo upper hutt”, “vivo western heights”, “vivo westgate”, “vivo whakatane”, “vivo whanganui”, “vivo windsor”, “vivo.co.nz” and “vivohair”, summed into one figure.
- **Zinc Hairdressing**: Measured on the search terms “zinc hairdressing”, “zinc hairdressing nelson” and “zinc-hairdressing”, summed into one figure.

- [Aboki Hairdressers](/demand/nz/brands/aboki-hairdressers)
- [Capelli Hair Nelson](/demand/nz/brands/capelli-hair-nelson)
- [Head Rush Hair Salon](/demand/nz/brands/head-rush-hair-salon)
- [The Vibe Hair & Beauty](/demand/nz/brands/the-vibe-hair-beauty)
- [Vivo Hair](/demand/nz/brands/vivo-hair)
- [Zinc Hairdressing](/demand/nz/brands/zinc-hairdressing)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among nelson hair salons in New Zealand?

In August 2026, Vivo Hair was the most searched among nelson hair salons in New Zealand, with an estimated 33.8K branded searches and 94.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Nelson hair salons in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-nelson-hair-salons

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-nelson-hair-salons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.