--- title: "Nelson funeral directors in New Zealand: Which brands are most popular in search?" description: "Compare funeral directors serving Nelson, New Zealand. Share of Search among Shone & Shirley, Marsden House and Anisy's Tasman Funeral Home, the nelson funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-nelson-funeral-directors" publisher: "Brandwave" --- # Nelson funeral directors in New Zealand: Which brands are most popular in search? Compare funeral directors serving Nelson, New Zealand. Share of Search among Shone & Shirley, Marsden House and Anisy's Tasman Funeral Home, the nelson funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Nelson funeral directors - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Shone & Shirley, 76.3% ## Which brand is most popular in search among nelson funeral directors in New Zealand? - In August 2026, Shone & Shirley was the most searched among nelson funeral directors in New Zealand, with an estimated 900 branded searches and 76.3% estimated Share of Search within this set. - Marsden House is in 2nd place, 53.4 percentage points behind at 22.9% Share of Search. - Across the 11 months ending August 2026, Shone & Shirley’s estimated Share of Search among nelson funeral directors in New Zealand increased from 65.4% to 76.3%. - Across the 11 months ending August 2026, Marsden House’s estimated Share of Search among nelson funeral directors in New Zealand decreased from 34% to 22.9%. - Across the 11 months ending August 2026, Shone & Shirley’s estimated Share of Search among nelson funeral directors in New Zealand peaked at 76.3% in August 2026 and was lowest at 54% in December 2025. - Across the 11 months ending August 2026, Marsden House’s estimated Share of Search among nelson funeral directors in New Zealand peaked at 45.1% in December 2025 and was lowest at 22.9% in August 2026. - Across the 11 months ending August 2026, Anisy's Tasman Funeral Home’s estimated Share of Search among nelson funeral directors in New Zealand peaked at 1.9% in February 2026 and was lowest at 0.64% in October 2025. - Across the 11 months ending August 2026, Anisy's Tasman Funeral Home held steady: its estimated Share of Search among nelson funeral directors in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Shone & Shirley vs Marsden House: compare search popularity](/demand/nz/compare/marsden-house-vs-shone-and-shirley): 76.3% against 22.9% Share of Search. ## How did search popularity change for New Zealand nelson funeral directors in August 2026? - In August 2026, Shone & Shirley gained estimated Share of Search among nelson funeral directors in New Zealand, from 73.5% to 76.3%. - In August 2026, Marsden House lost estimated Share of Search among nelson funeral directors in New Zealand, from 25.3% to 22.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Shone & Shirley | 76.3% | 900 | +47.5% | Shone & Shirley | | 2 | Marsden House | 22.9% | 270 | +28.6% | Marsden House | | 3 | Anisy's Tasman Funeral Home | 0.85% | 10 | 0.0% | Anisy's Tasman Funeral Home | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shone & Shirley | 1K | 65.4% | 1 | | Oct 2025 | Marsden House | 530 | 34% | 2 | | Oct 2025 | Anisy's Tasman Funeral Home | 10 | 0.64% | 3 | | Nov 2025 | Shone & Shirley | 600 | 57.7% | 1 | | Nov 2025 | Marsden House | 430 | 41.3% | 2 | | Nov 2025 | Anisy's Tasman Funeral Home | 10 | 0.96% | 3 | | Dec 2025 | Shone & Shirley | 610 | 54% | 1 | | Dec 2025 | Marsden House | 510 | 45.1% | 2 | | Dec 2025 | Anisy's Tasman Funeral Home | 10 | 0.88% | 3 | | Jan 2026 | Shone & Shirley | 740 | 62.2% | 1 | | Jan 2026 | Marsden House | 440 | 37% | 2 | | Jan 2026 | Anisy's Tasman Funeral Home | 10 | 0.84% | 3 | | Feb 2026 | Shone & Shirley | 740 | 70.5% | 1 | | Feb 2026 | Marsden House | 290 | 27.6% | 2 | | Feb 2026 | Anisy's Tasman Funeral Home | 20 | 1.9% | 3 | | Mar 2026 | Shone & Shirley | 740 | 67.9% | 1 | | Mar 2026 | Marsden House | 340 | 31.2% | 2 | | Mar 2026 | Anisy's Tasman Funeral Home | 10 | 0.92% | 3 | | Apr 2026 | Shone & Shirley | 900 | 67.2% | 1 | | Apr 2026 | Marsden House | 430 | 32.1% | 2 | | Apr 2026 | Anisy's Tasman Funeral Home | 10 | 0.75% | 3 | | May 2026 | Shone & Shirley | 600 | 66.7% | 1 | | May 2026 | Marsden House | 290 | 32.2% | 2 | | May 2026 | Anisy's Tasman Funeral Home | 10 | 1.1% | 3 | | Jun 2026 | Shone & Shirley | 740 | 68.5% | 1 | | Jun 2026 | Marsden House | 330 | 30.6% | 2 | | Jun 2026 | Anisy's Tasman Funeral Home | 10 | 0.93% | 3 | | Jul 2026 | Shone & Shirley | 610 | 73.5% | 1 | | Jul 2026 | Marsden House | 210 | 25.3% | 2 | | Jul 2026 | Anisy's Tasman Funeral Home | 10 | 1.2% | 3 | | Aug 2026 | Shone & Shirley | 900 | 76.3% | 1 | | Aug 2026 | Marsden House | 270 | 22.9% | 2 | | Aug 2026 | Anisy's Tasman Funeral Home | 10 | 0.85% | 3 | | Sep 2026 | Anisy's Tasman Funeral Home | — | — | — | | Sep 2026 | Marsden House | — | — | — | | Sep 2026 | Shone & Shirley | — | — | — | ## What is being compared - **Anisy's Tasman Funeral Home**: Measured on the search term “anisy funeral home”. - **Marsden House**: Measured on the search terms “marsden house accommodation”, “marsden house address”, “marsden house funeral”, “marsden house near me”, “marsden house nelson”, “marsdenhouse” and “marsdenhouse co nz”, summed into one figure. - **Shone & Shirley**: Measured on the search terms “shone & shirley”, “shone & shirley nelson” and “shone and shirley funeral”, summed into one figure. - [Anisy's Tasman Funeral Home](/demand/nz/brands/anisys-tasman-funeral-home) - [Marsden House](/demand/nz/brands/marsden-house) - [Shone & Shirley](/demand/nz/brands/shone-and-shirley) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among nelson funeral directors in New Zealand? In August 2026, Shone & Shirley was the most searched among nelson funeral directors in New Zealand, with an estimated 900 branded searches and 76.3% estimated Share of Search within this set. ## Cite this page Brandwave. "Nelson funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-nelson-funeral-directors This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-nelson-funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.