---
title: "Nelson accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Nelson accounting firms using branded search demand from across New Zealand. Share of Search among Go Accounting, RWCA, WK Strawbridge, Thompson Daly and Cooper Savage, the nelson accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-nelson-accounting-firms"
publisher: "Brandwave"
---

# Nelson accounting firms in New Zealand: Which brands are most popular in search?

Compare Nelson accounting firms using branded search demand from across New Zealand. Share of Search among Go Accounting, RWCA, WK Strawbridge, Thompson Daly and Cooper Savage, the nelson accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Nelson accounting firms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Go Accounting, 43.2%

## Which brand is most popular in search among nelson accounting firms in New Zealand?

- In August 2026, Go Accounting was the most searched among nelson accounting firms in New Zealand, with an estimated 190 branded searches and 43.2% estimated Share of Search within this set.
- RWCA is in 2nd place, 18.2 percentage points behind at 25% Share of Search.
- Across the 11 months ending August 2026, Go Accounting’s estimated Share of Search among nelson accounting firms in New Zealand increased from 35.5% to 43.2%.
- Across the 11 months ending August 2026, RWCA’s estimated Share of Search among nelson accounting firms in New Zealand increased from 16.1% to 25%.
- Across the 11 months ending August 2026, WK Strawbridge’s estimated Share of Search among nelson accounting firms in New Zealand increased from 17.7% to 20.5%.
- Across the 11 months ending August 2026, Thompson Daly’s estimated Share of Search among nelson accounting firms in New Zealand decreased from 27.4% to 9.1%.
- Across the 11 months ending August 2026, Cooper Savage’s estimated Share of Search among nelson accounting firms in New Zealand decreased from 3.2% to 2.3%.
- Across the 11 months ending August 2026, Go Accounting’s estimated Share of Search among nelson accounting firms in New Zealand peaked at 45.2% in July 2026 and was lowest at 30.3% in January 2026.
- Across the 11 months ending August 2026, RWCA’s estimated Share of Search among nelson accounting firms in New Zealand peaked at 29.6% in June 2026 and was lowest at 16.1% in October 2025.
- Across the 11 months ending August 2026, WK Strawbridge’s estimated Share of Search among nelson accounting firms in New Zealand peaked at 27.9% in February 2026 and was lowest at 16.7% in July 2026.
- Across the 11 months ending August 2026, Thompson Daly’s estimated Share of Search among nelson accounting firms in New Zealand peaked at 27.4% in October 2025 and was lowest at 7.1% in March 2026.
- Across the 11 months ending August 2026, Cooper Savage’s estimated Share of Search among nelson accounting firms in New Zealand peaked at 3.2% in October 2025 and was lowest at 1.8% in March 2026.
- Across the 11 months ending August 2026, RWCA rose from 4th to 2nd among nelson accounting firms in New Zealand.
- Across the 11 months ending August 2026, Thompson Daly fell from 2nd to 4th among nelson accounting firms in New Zealand.

## Compare search popularity between leading brands

- [Go Accounting vs RWCA: compare search popularity](/demand/nz/compare/go-accounting-vs-rwca): 43.2% against 25% Share of Search.
- [Go Accounting vs WK Strawbridge: compare search popularity](/demand/nz/compare/go-accounting-vs-wk-strawbridge): 43.2% against 20.5% Share of Search.
- [Go Accounting vs Thompson Daly: compare search popularity](/demand/nz/compare/go-accounting-vs-thompson-daly): 43.2% against 9.1% Share of Search.
- [Go Accounting vs Cooper Savage: compare search popularity](/demand/nz/compare/cooper-savage-vs-go-accounting): 43.2% against 2.3% Share of Search.
- [RWCA vs WK Strawbridge: compare search popularity](/demand/nz/compare/rwca-vs-wk-strawbridge): 25% against 20.5% Share of Search.
- [RWCA vs Thompson Daly: compare search popularity](/demand/nz/compare/rwca-vs-thompson-daly): 25% against 9.1% Share of Search.
- [RWCA vs Cooper Savage: compare search popularity](/demand/nz/compare/cooper-savage-vs-rwca): 25% against 2.3% Share of Search.
- [WK Strawbridge vs Thompson Daly: compare search popularity](/demand/nz/compare/thompson-daly-vs-wk-strawbridge): 20.5% against 9.1% Share of Search.
- [WK Strawbridge vs Cooper Savage: compare search popularity](/demand/nz/compare/cooper-savage-vs-wk-strawbridge): 20.5% against 2.3% Share of Search.
- [Thompson Daly vs Cooper Savage: compare search popularity](/demand/nz/compare/cooper-savage-vs-thompson-daly): 9.1% against 2.3% Share of Search.

## How did search popularity change for New Zealand nelson accounting firms in August 2026?

- In August 2026, WK Strawbridge gained estimated Share of Search among nelson accounting firms in New Zealand, from 16.7% to 20.5%.
- In August 2026, Go Accounting lost estimated Share of Search among nelson accounting firms in New Zealand, from 45.2% to 43.2%.
- In August 2026, RWCA lost estimated Share of Search among nelson accounting firms in New Zealand, from 26.2% to 25%.
- Estimated monthly branded searches for Thompson Daly in New Zealand fell 76.5% over 11 measured months, from 170 to 40 in August 2026.
- Estimated monthly branded searches for Cooper Savage in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Go Accounting | 43.2% | 190 | 0.0% | Go Accounting |
| 2 | RWCA | 25% | 110 | 0.0% | RWCA |
| 3 | WK Strawbridge | 20.5% | 90 | +28.6% | WK Strawbridge |
| 4 | Thompson Daly | 9.1% | 40 | 0.0% | Thompson Daly |
| 5 | Cooper Savage | 2.3% | 10 | 0.0% | Cooper Savage |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Go Accounting | 220 | 35.5% | 1 |
| Oct 2025 | Thompson Daly | 170 | 27.4% | 2 |
| Oct 2025 | WK Strawbridge | 110 | 17.7% | 3 |
| Oct 2025 | RWCA | 100 | 16.1% | 4 |
| Oct 2025 | Cooper Savage | 20 | 3.2% | 5 |
| Nov 2025 | Go Accounting | 160 | 39% | 1 |
| Nov 2025 | RWCA | 110 | 26.8% | 2 |
| Nov 2025 | WK Strawbridge | 90 | 22% | 3 |
| Nov 2025 | Thompson Daly | 40 | 9.8% | 4 |
| Nov 2025 | Cooper Savage | 10 | 2.4% | 5 |
| Dec 2025 | Go Accounting | 120 | 38.7% | 1 |
| Dec 2025 | RWCA | 80 | 25.8% | 2 |
| Dec 2025 | WK Strawbridge | 70 | 22.6% | 3 |
| Dec 2025 | Thompson Daly | 30 | 9.7% | 4 |
| Dec 2025 | Cooper Savage | 10 | 3.2% | 5 |
| Jan 2026 | Go Accounting | 100 | 30.3% | 1 |
| Jan 2026 | RWCA | 90 | 27.3% | 2 |
| Jan 2026 | WK Strawbridge | 90 | 27.3% | 3 |
| Jan 2026 | Thompson Daly | 40 | 12.1% | 4 |
| Jan 2026 | Cooper Savage | 10 | 3% | 5 |
| Feb 2026 | Go Accounting | 160 | 37.2% | 1 |
| Feb 2026 | WK Strawbridge | 120 | 27.9% | 2 |
| Feb 2026 | RWCA | 100 | 23.3% | 3 |
| Feb 2026 | Thompson Daly | 40 | 9.3% | 4 |
| Feb 2026 | Cooper Savage | 10 | 2.3% | 5 |
| Mar 2026 | Go Accounting | 220 | 39.3% | 1 |
| Mar 2026 | RWCA | 160 | 28.6% | 2 |
| Mar 2026 | WK Strawbridge | 130 | 23.2% | 3 |
| Mar 2026 | Thompson Daly | 40 | 7.1% | 4 |
| Mar 2026 | Cooper Savage | 10 | 1.8% | 5 |
| Apr 2026 | Go Accounting | 160 | 37.2% | 1 |
| Apr 2026 | RWCA | 100 | 23.3% | 2 |
| Apr 2026 | WK Strawbridge | 100 | 23.3% | 3 |
| Apr 2026 | Thompson Daly | 60 | 14% | 4 |
| Apr 2026 | Cooper Savage | 10 | 2.3% | 5 |
| May 2026 | Go Accounting | 190 | 42.2% | 1 |
| May 2026 | RWCA | 90 | 20% | 2 |
| May 2026 | WK Strawbridge | 90 | 20% | 3 |
| May 2026 | Thompson Daly | 70 | 15.6% | 4 |
| May 2026 | Cooper Savage | 10 | 2.2% | 5 |
| Jun 2026 | Go Accounting | 180 | 33.3% | 1 |
| Jun 2026 | RWCA | 160 | 29.6% | 2 |
| Jun 2026 | WK Strawbridge | 150 | 27.8% | 3 |
| Jun 2026 | Thompson Daly | 40 | 7.4% | 4 |
| Jun 2026 | Cooper Savage | 10 | 1.9% | 5 |
| Jul 2026 | Go Accounting | 190 | 45.2% | 1 |
| Jul 2026 | RWCA | 110 | 26.2% | 2 |
| Jul 2026 | WK Strawbridge | 70 | 16.7% | 3 |
| Jul 2026 | Thompson Daly | 40 | 9.5% | 4 |
| Jul 2026 | Cooper Savage | 10 | 2.4% | 5 |
| Aug 2026 | Go Accounting | 190 | 43.2% | 1 |
| Aug 2026 | RWCA | 110 | 25% | 2 |
| Aug 2026 | WK Strawbridge | 90 | 20.5% | 3 |
| Aug 2026 | Thompson Daly | 40 | 9.1% | 4 |
| Aug 2026 | Cooper Savage | 10 | 2.3% | 5 |
| Sep 2026 | Cooper Savage | — | — | — |
| Sep 2026 | Go Accounting | — | — | — |
| Sep 2026 | RWCA | — | — | — |
| Sep 2026 | Thompson Daly | — | — | — |
| Sep 2026 | WK Strawbridge | — | — | — |

## What is being compared

- **Cooper Savage**: Measured on the search term “cooper savage”.
- **Go Accounting**: Measured on the search terms “go accounting”, “go accounting nelson” and “goaccounting”, summed into one figure.
- **RWCA**: Measured on the search terms “rwca accountants”, “rwca chartered accountants” and “rwca nelson”, summed into one figure.
- **Thompson Daly**: Measured on the search terms “thompson daly”, “thompson daly accounting”, “thompson daly chartered accountants” and “thompson daly nelson”, summed into one figure.
- **WK Strawbridge**: Measured on the search terms “strawbridge accountants”, “wk strawbridge” and “wk strawbridge nelson”, summed into one figure.

- [Cooper Savage](/demand/nz/brands/cooper-savage)
- [Go Accounting](/demand/nz/brands/go-accounting)
- [RWCA](/demand/nz/brands/rwca)
- [Thompson Daly](/demand/nz/brands/thompson-daly)
- [WK Strawbridge](/demand/nz/brands/wk-strawbridge)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among nelson accounting firms in New Zealand?

In August 2026, Go Accounting was the most searched among nelson accounting firms in New Zealand, with an estimated 190 branded searches and 43.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Nelson accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-nelson-accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-nelson-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.