---
title: "Maps and navigation apps in New Zealand: Which brands are most popular in search?"
description: "Compare the map and navigation apps New Zealand drivers and walkers use. Share of Search among Google Maps, Apple Maps, Waze and AllTrails, the maps and navigation apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-navigation-apps"
publisher: "Brandwave"
---

# Maps and navigation apps in New Zealand: Which brands are most popular in search?

Compare the map and navigation apps New Zealand drivers and walkers use. Share of Search among Google Maps, Apple Maps, Waze and AllTrails, the maps and navigation apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Maps and navigation apps
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Google Maps, 98.7%

## Which brand is most popular in search among maps and navigation apps in New Zealand?

- In August 2026, Google Maps was the most searched among maps and navigation apps in New Zealand, with an estimated 754K branded searches and 98.7% estimated Share of Search within this set.
- Apple Maps is in 2nd place, 98.2 percentage points behind at 0.54% Share of Search.
- Across the 11 months ending August 2026, Apple Maps rose from 3rd to 2nd among maps and navigation apps in New Zealand.
- Across the 11 months ending August 2026, Waze fell from 2nd to 3rd among maps and navigation apps in New Zealand.
- Across the 11 months ending August 2026, Google Maps and AllTrails held steady: their estimated Share of Search among maps and navigation apps in New Zealand each moved less than 0.5 percentage points.

## How did search popularity change for New Zealand maps and navigation apps in August 2026?

- In August 2026, Apple Maps rose from 3rd to 2nd among maps and navigation apps in New Zealand.
- In August 2026, Waze fell from 2nd to 3rd among maps and navigation apps in New Zealand.
- Estimated monthly branded searches for AllTrails in New Zealand fell 15.6% over 11 measured months, from 3K to 2.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Maps | 98.7% | 754K | +19.5% | Google |
| 2 | Apple Maps | 0.54% | 4.1K | +20.6% | Apple |
| 3 | Waze | 0.42% | 3.2K | -7.4% | Waze |
| 4 | AllTrails | 0.33% | 2.5K | -15.0% | AllTrails |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Maps | 768K | 98.7% | 1 |
| Oct 2025 | Waze | 3.6K | 0.47% | 2 |
| Oct 2025 | Apple Maps | 3.3K | 0.42% | 3 |
| Oct 2025 | AllTrails | 3K | 0.39% | 4 |
| Nov 2025 | Google Maps | 768K | 98.7% | 1 |
| Nov 2025 | AllTrails | 3.7K | 0.48% | 2 |
| Nov 2025 | Waze | 3.3K | 0.42% | 3 |
| Nov 2025 | Apple Maps | 2.8K | 0.36% | 4 |
| Dec 2025 | Google Maps | 632K | 98.2% | 1 |
| Dec 2025 | AllTrails | 4.7K | 0.72% | 2 |
| Dec 2025 | Waze | 4.6K | 0.72% | 3 |
| Dec 2025 | Apple Maps | 2.2K | 0.35% | 4 |
| Jan 2026 | Google Maps | 650K | 98.1% | 1 |
| Jan 2026 | AllTrails | 5.8K | 0.88% | 2 |
| Jan 2026 | Waze | 4.2K | 0.63% | 3 |
| Jan 2026 | Apple Maps | 2.9K | 0.44% | 4 |
| Feb 2026 | Google Maps | 772K | 98.6% | 1 |
| Feb 2026 | Waze | 4K | 0.51% | 2 |
| Feb 2026 | AllTrails | 3.8K | 0.48% | 3 |
| Feb 2026 | Apple Maps | 3.4K | 0.43% | 4 |
| Mar 2026 | Google Maps | 771K | 98.4% | 1 |
| Mar 2026 | Waze | 4.8K | 0.61% | 2 |
| Mar 2026 | Apple Maps | 4.2K | 0.53% | 3 |
| Mar 2026 | AllTrails | 3.7K | 0.48% | 4 |
| Apr 2026 | Google Maps | 631K | 98.2% | 1 |
| Apr 2026 | Apple Maps | 4.1K | 0.64% | 2 |
| Apr 2026 | AllTrails | 3.7K | 0.58% | 3 |
| Apr 2026 | Waze | 3.5K | 0.54% | 4 |
| May 2026 | Google Maps | 757K | 98.6% | 1 |
| May 2026 | Waze | 4.3K | 0.55% | 2 |
| May 2026 | Apple Maps | 3.3K | 0.43% | 3 |
| May 2026 | AllTrails | 3.1K | 0.4% | 4 |
| Jun 2026 | Google Maps | 753K | 98.7% | 1 |
| Jun 2026 | Apple Maps | 4K | 0.53% | 2 |
| Jun 2026 | Waze | 3.3K | 0.43% | 3 |
| Jun 2026 | AllTrails | 2.5K | 0.33% | 4 |
| Jul 2026 | Google Maps | 631K | 98.5% | 1 |
| Jul 2026 | Waze | 3.5K | 0.55% | 2 |
| Jul 2026 | Apple Maps | 3.4K | 0.53% | 3 |
| Jul 2026 | AllTrails | 3K | 0.47% | 4 |
| Aug 2026 | Google Maps | 754K | 98.7% | 1 |
| Aug 2026 | Apple Maps | 4.1K | 0.54% | 2 |
| Aug 2026 | Waze | 3.2K | 0.42% | 3 |
| Aug 2026 | AllTrails | 2.5K | 0.33% | 4 |
| Sep 2026 | AllTrails | — | — | — |
| Sep 2026 | Apple Maps | — | — | — |
| Sep 2026 | Google Maps | — | — | — |
| Sep 2026 | Waze | — | — | — |

## What is being compared

- **AllTrails**: Measured on the search terms “alltrails”, “alltrails app”, “alltrails com”, “alltrails hiking app”, “alltrails maps”, “alltrails near me”, “alltrails new zealand”, “alltrails nz”, “alltrails online”, “alltrails trail maps” and “find waterfall hikes on alltrails”, summed into one figure.
- **Apple Maps**: Measured on the search terms “apple maps”, “apple maps android”, “apple maps app”, “apple maps directions”, “apple maps maps”, “apple maps near me”, “apple maps nz”, “apple maps online”, “apple maps street view”, “applemaps” and “applemaps app”, summed into one figure.
- **Google Maps**: Measured on the search terms “google maps”, “google maps a”, “google maps app”, “google maps directions”, “google maps driving directions”, “google maps maps”, “google maps near me”, “google maps new zealand”, “google maps offline”, “google maps online”, “google maps restaurants”, “google maps satellite”, “google maps satellite view”, “google maps street view”, “googlemaps”, “googlemaps app”, “googlemaps directions”, “googlemaps maps”, “maps google com”, “maps google maps”, “my google maps”, “route planning google maps” and “ww google maps”, summed into one figure.
- **Waze**: Measured on the search terms “on waze”, “waze”, “waze app”, “waze app download”, “waze com”, “waze maps”, “waze navigation app”, “waze near me”, “waze nz”, “waze offline maps”, “waze online”, “waze traffic app” and “z waze”, summed into one figure.

- [AllTrails](/demand/nz/brands/alltrails)
- [Apple Maps](/demand/nz/brands/apple-maps)
- [Google Maps](/demand/nz/brands/google-maps)
- [Waze](/demand/nz/brands/waze)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among maps and navigation apps in New Zealand?

In August 2026, Google Maps was the most searched among maps and navigation apps in New Zealand, with an estimated 754K branded searches and 98.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Maps and navigation apps in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-navigation-apps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-navigation-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.