---
title: "National charities in New Zealand: Which brands are most popular in search?"
description: "Compare the national charities New Zealanders donate to and volunteer with. Share of Search among SPCA, Salvation Army NZ, Red Cross NZ, Hospice NZ, World Vision NZ, Cancer Society NZ and Starship Foundation, the national charities Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-national-charities"
publisher: "Brandwave"
---

# National charities in New Zealand: Which brands are most popular in search?

Compare the national charities New Zealanders donate to and volunteer with. Share of Search among SPCA, Salvation Army NZ, Red Cross NZ, Hospice NZ, World Vision NZ, Cancer Society NZ and Starship Foundation, the national charities Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: National charities
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: SPCA, 48.4%

## Which brand is most popular in search among national charities in New Zealand?

- In August 2026, SPCA was the most searched among national charities in New Zealand, with an estimated 44K branded searches and 48.4% estimated Share of Search within this set.
- Salvation Army NZ is in 2nd place, 19.7 percentage points behind at 28.8% Share of Search.
- Across the 11 months ending August 2026, SPCA’s estimated Share of Search among national charities in New Zealand increased from 43.4% to 48.4%.
- Across the 11 months ending August 2026, Salvation Army NZ’s estimated Share of Search among national charities in New Zealand decreased from 36.1% to 28.8%.
- Across the 11 months ending August 2026, World Vision NZ’s estimated Share of Search among national charities in New Zealand increased from 2.8% to 3.5%.
- Across the 11 months ending August 2026, Cancer Society NZ’s estimated Share of Search among national charities in New Zealand increased from 1.9% to 3.2%.
- Across the 11 months ending August 2026, SPCA’s estimated Share of Search among national charities in New Zealand peaked at 50% in July 2026 and was lowest at 37.7% in February 2026.
- Across the 11 months ending August 2026, Salvation Army NZ’s estimated Share of Search among national charities in New Zealand peaked at 45.4% in December 2025 and was lowest at 28.8% in August 2026.
- Across the 11 months ending August 2026, Red Cross NZ’s estimated Share of Search among national charities in New Zealand peaked at 11.5% in August 2026 and was lowest at 8.8% in December 2025.
- Across the 11 months ending August 2026, World Vision NZ’s estimated Share of Search among national charities in New Zealand peaked at 7.5% in June 2026 and was lowest at 1.8% in January 2026.
- Across the 11 months ending August 2026, Cancer Society NZ’s estimated Share of Search among national charities in New Zealand peaked at 3.2% in August 2026 and was lowest at 1.1% in December 2025.
- Across the 11 months ending August 2026, Red Cross NZ, Hospice NZ and Starship Foundation held steady: their estimated Share of Search among national charities in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [SPCA vs Salvation Army NZ: compare search popularity](/demand/nz/compare/salvation-army-nz-vs-spca): 48.4% against 28.8% Share of Search.
- [SPCA vs Red Cross NZ: compare search popularity](/demand/nz/compare/red-cross-nz-vs-spca): 48.4% against 11.5% Share of Search.
- [SPCA vs Hospice NZ: compare search popularity](/demand/nz/compare/hospice-nz-vs-spca): 48.4% against 3.7% Share of Search.
- [SPCA vs World Vision NZ: compare search popularity](/demand/nz/compare/spca-vs-world-vision-nz): 48.4% against 3.5% Share of Search.
- [Salvation Army NZ vs Red Cross NZ: compare search popularity](/demand/nz/compare/red-cross-nz-vs-salvation-army-nz): 28.8% against 11.5% Share of Search.
- [Salvation Army NZ vs Hospice NZ: compare search popularity](/demand/nz/compare/hospice-nz-vs-salvation-army-nz): 28.8% against 3.7% Share of Search.
- [Salvation Army NZ vs World Vision NZ: compare search popularity](/demand/nz/compare/salvation-army-nz-vs-world-vision-nz): 28.8% against 3.5% Share of Search.
- [Red Cross NZ vs Hospice NZ: compare search popularity](/demand/nz/compare/hospice-nz-vs-red-cross-nz): 11.5% against 3.7% Share of Search.
- [Red Cross NZ vs World Vision NZ: compare search popularity](/demand/nz/compare/red-cross-nz-vs-world-vision-nz): 11.5% against 3.5% Share of Search.
- [Hospice NZ vs World Vision NZ: compare search popularity](/demand/nz/compare/hospice-nz-vs-world-vision-nz): 3.7% against 3.5% Share of Search.

## How did search popularity change for New Zealand national charities in August 2026?

- In August 2026, Cancer Society NZ gained estimated Share of Search among national charities in New Zealand, from 1.8% to 3.2%.
- In August 2026, World Vision NZ gained estimated Share of Search among national charities in New Zealand, from 3% to 3.5%.
- In August 2026, SPCA lost estimated Share of Search among national charities in New Zealand, from 50% to 48.4%.
- Red Cross NZ’s estimated Share of Search among national charities in New Zealand has gained ground for 3 months in a row, from 10.2% to 11.5% in August 2026.
- Salvation Army NZ’s estimated Share of Search among national charities in New Zealand has lost ground for 3 months in a row, from 31.6% to 28.8% in August 2026.
- Estimated monthly branded searches for Starship Foundation in New Zealand fell 14.4% over 11 measured months, from 900 to 770 in August 2026.
- Estimated monthly branded searches for Hospice NZ in New Zealand fell 11.7% over 11 measured months, from 3.8K to 3.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SPCA | 48.4% | 44K | +0.0% | SPCA |
| 2 | Salvation Army NZ | 28.8% | 26.1K | +1.5% | Salvation Army NZ |
| 3 | Red Cross NZ | 11.5% | 10.5K | +3.3% | Red Cross NZ |
| 4 | Hospice NZ | 3.7% | 3.3K | +6.4% | Hospice NZ |
| 5 | World Vision NZ | 3.5% | 3.2K | +23.0% | World Vision NZ |
| 6 | Cancer Society NZ | 3.2% | 2.9K | +80.2% | Cancer Society NZ |
| 7 | Starship Foundation | 0.85% | 770 | +2.7% | Starship Foundation |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SPCA | 44.4K | 43.4% | 1 |
| Oct 2025 | Salvation Army NZ | 36.9K | 36.1% | 2 |
| Oct 2025 | Red Cross NZ | 11.5K | 11.3% | 3 |
| Oct 2025 | Hospice NZ | 3.8K | 3.7% | 4 |
| Oct 2025 | World Vision NZ | 2.9K | 2.8% | 5 |
| Oct 2025 | Cancer Society NZ | 1.9K | 1.9% | 6 |
| Oct 2025 | Starship Foundation | 900 | 0.88% | 7 |
| Nov 2025 | SPCA | 45.2K | 43.8% | 1 |
| Nov 2025 | Salvation Army NZ | 36.9K | 35.8% | 2 |
| Nov 2025 | Red Cross NZ | 11.4K | 11.1% | 3 |
| Nov 2025 | Hospice NZ | 3.8K | 3.6% | 4 |
| Nov 2025 | World Vision NZ | 2.9K | 2.8% | 5 |
| Nov 2025 | Cancer Society NZ | 1.9K | 1.9% | 6 |
| Nov 2025 | Starship Foundation | 1K | 1% | 7 |
| Dec 2025 | Salvation Army NZ | 52.7K | 45.4% | 1 |
| Dec 2025 | SPCA | 44.5K | 38.4% | 2 |
| Dec 2025 | Red Cross NZ | 10.3K | 8.8% | 3 |
| Dec 2025 | Hospice NZ | 3.8K | 3.2% | 4 |
| Dec 2025 | World Vision NZ | 2.6K | 2.2% | 5 |
| Dec 2025 | Cancer Society NZ | 1.3K | 1.1% | 6 |
| Dec 2025 | Starship Foundation | 900 | 0.78% | 7 |
| Jan 2026 | SPCA | 46.5K | 41.5% | 1 |
| Jan 2026 | Salvation Army NZ | 44.7K | 40% | 2 |
| Jan 2026 | Red Cross NZ | 12.1K | 10.8% | 3 |
| Jan 2026 | Hospice NZ | 4.3K | 3.8% | 4 |
| Jan 2026 | World Vision NZ | 2K | 1.8% | 5 |
| Jan 2026 | Cancer Society NZ | 1.6K | 1.4% | 6 |
| Jan 2026 | Starship Foundation | 770 | 0.69% | 7 |
| Feb 2026 | Salvation Army NZ | 41.9K | 41.8% | 1 |
| Feb 2026 | SPCA | 37.8K | 37.7% | 2 |
| Feb 2026 | Red Cross NZ | 11.2K | 11.2% | 3 |
| Feb 2026 | Hospice NZ | 3.5K | 3.5% | 4 |
| Feb 2026 | World Vision NZ | 2.9K | 2.9% | 5 |
| Feb 2026 | Cancer Society NZ | 1.9K | 1.9% | 6 |
| Feb 2026 | Starship Foundation | 920 | 0.92% | 7 |
| Mar 2026 | SPCA | 45.3K | 43.4% | 1 |
| Mar 2026 | Salvation Army NZ | 36.3K | 34.8% | 2 |
| Mar 2026 | Red Cross NZ | 11.6K | 11.1% | 3 |
| Mar 2026 | World Vision NZ | 4K | 3.8% | 4 |
| Mar 2026 | Hospice NZ | 3.6K | 3.5% | 5 |
| Mar 2026 | Cancer Society NZ | 2.4K | 2.3% | 6 |
| Mar 2026 | Starship Foundation | 1.1K | 1% | 7 |
| Apr 2026 | SPCA | 44.7K | 46.8% | 1 |
| Apr 2026 | Salvation Army NZ | 31.4K | 32.9% | 2 |
| Apr 2026 | Red Cross NZ | 9.8K | 10.2% | 3 |
| Apr 2026 | Hospice NZ | 3.7K | 3.9% | 4 |
| Apr 2026 | World Vision NZ | 3.5K | 3.7% | 5 |
| Apr 2026 | Cancer Society NZ | 1.6K | 1.7% | 6 |
| Apr 2026 | Starship Foundation | 760 | 0.8% | 7 |
| May 2026 | SPCA | 45.3K | 46.7% | 1 |
| May 2026 | Salvation Army NZ | 30.8K | 31.6% | 2 |
| May 2026 | Red Cross NZ | 9.9K | 10.2% | 3 |
| May 2026 | World Vision NZ | 4.5K | 4.7% | 4 |
| May 2026 | Hospice NZ | 3.6K | 3.8% | 5 |
| May 2026 | Cancer Society NZ | 1.9K | 2% | 6 |
| May 2026 | Starship Foundation | 1.1K | 1.1% | 7 |
| Jun 2026 | SPCA | 44.4K | 45.3% | 1 |
| Jun 2026 | Salvation Army NZ | 30K | 30.7% | 2 |
| Jun 2026 | Red Cross NZ | 10.4K | 10.6% | 3 |
| Jun 2026 | World Vision NZ | 7.3K | 7.5% | 4 |
| Jun 2026 | Hospice NZ | 3.3K | 3.3% | 5 |
| Jun 2026 | Cancer Society NZ | 1.6K | 1.7% | 6 |
| Jun 2026 | Starship Foundation | 930 | 0.95% | 7 |
| Jul 2026 | SPCA | 44K | 50% | 1 |
| Jul 2026 | Salvation Army NZ | 25.8K | 29.3% | 2 |
| Jul 2026 | Red Cross NZ | 10.2K | 11.5% | 3 |
| Jul 2026 | Hospice NZ | 3.1K | 3.5% | 4 |
| Jul 2026 | World Vision NZ | 2.6K | 3% | 5 |
| Jul 2026 | Cancer Society NZ | 1.6K | 1.8% | 6 |
| Jul 2026 | Starship Foundation | 750 | 0.85% | 7 |
| Aug 2026 | SPCA | 44K | 48.4% | 1 |
| Aug 2026 | Salvation Army NZ | 26.1K | 28.8% | 2 |
| Aug 2026 | Red Cross NZ | 10.5K | 11.5% | 3 |
| Aug 2026 | Hospice NZ | 3.3K | 3.7% | 4 |
| Aug 2026 | World Vision NZ | 3.2K | 3.5% | 5 |
| Aug 2026 | Cancer Society NZ | 2.9K | 3.2% | 6 |
| Aug 2026 | Starship Foundation | 770 | 0.85% | 7 |
| Sep 2026 | Cancer Society NZ | — | — | — |
| Sep 2026 | Hospice NZ | — | — | — |
| Sep 2026 | Red Cross NZ | — | — | — |
| Sep 2026 | Salvation Army NZ | — | — | — |
| Sep 2026 | SPCA | — | — | — |
| Sep 2026 | Starship Foundation | — | — | — |
| Sep 2026 | World Vision NZ | — | — | — |

## What is being compared

- **Cancer Society NZ**: Measured on the search terms “cancer society”, “cancer society nz donate” and “cancer society nz near me”, summed into one figure.
- **Hospice NZ**: Measured on the search terms “arohanui hospice shop palmerston north”, “franklin hospice pukekohe”, “hospice matamata”, “hospice morrinsville”, “hospice nz”, “hospice orewa”, “hospice org nz”, “hospice shop auckland”, “hospice shop matamata”, “hospice shop pukekohe”, “hospice shop remuera”, “hospice shop wanganui”, “hospice te awamutu”, “hospice tikipunga”, “hospice timaru”, “hospicenz”, “mary potter hospice nz”, “north haven hospice whangarei”, “orewa hospice shop”, “palmerston north hospice”, “totara hospice manurewa” and “warkworth hospice”, summed into one figure.
- **Red Cross NZ**: Measured on the search terms “new zealand red cross wellington”, “nz red cross first aid”, “red cross”, “red cross donations nz”, “red cross motueka”, “red cross mount maunganui”, “red cross nz”, “red cross nz donate”, “red cross nz volunteer”, “red cross onehunga”, “red cross palmerston north”, “red cross shop mount maunganui”, “red cross shop nz”, “red cross shop onehunga”, “red cross shop palmerston north”, “red cross shop wellington”, “red cross shop whangarei”, “red cross timaru”, “red cross volunteer nz”, “red cross whangarei”, “redcross org nz” and “redcrossnz”, summed into one figure.
- **Salvation Army NZ**: Measured on the search terms “auckland salvation army”, “manukau salvation army”, “salvation army”, “salvation army christchurch”, “salvation army donations nz”, “salvation army lower hutt”, “salvation army nz”, “salvation army nz volunteer”, “salvation army onehunga”, “salvation army online store nz”, “salvation army otahuhu”, “salvation army papamoa”, “salvation army papanui”, “salvation army paraparaumu”, “salvation army porirua”, “salvation army pukekohe”, “salvation army store auckland”, “salvation army timaru”, “salvation army wellington nz”, “salvation army whanganui”, “salvation army whangarei”, “salvationarmy org nz” and “the salvation army nz”, summed into one figure.
- **SPCA**: Measured on the search terms “spca”, “spca adoption”, “spca animals”, “spca cat adoption”, “spca cats”, “spca dogs”, “spca dogs for adoption”, “spca donate”, “spca foster”, “spca hours”, “spca kittens”, “spca kittens for adoption”, “spca near me”, “spca number”, “spca nz”, “spca online”, “spca operating hours”, “spca opshop”, “spca puppies”, “spca shop”, “spca telephone number”, “spca volunteer” and “waikato spca”, summed into one figure.
- **Starship Foundation**: Measured on the search terms “starship foundation”, “starship foundation donate”, “starship org nz” and “starshipfoundation”, summed into one figure.
- **World Vision NZ**: Measured on the search terms “world vision”, “world vision nz”, “worldvision org nz” and “worldvisionnz”, summed into one figure.

- [Cancer Society NZ](/demand/nz/brands/cancer-society-nz)
- [Hospice NZ](/demand/nz/brands/hospice-nz)
- [Red Cross NZ](/demand/nz/brands/red-cross-nz)
- [Salvation Army NZ](/demand/nz/brands/salvation-army-nz)
- [SPCA](/demand/nz/brands/spca)
- [Starship Foundation](/demand/nz/brands/starship-foundation)
- [World Vision NZ](/demand/nz/brands/world-vision-nz)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among national charities in New Zealand?

In August 2026, SPCA was the most searched among national charities in New Zealand, with an estimated 44K branded searches and 48.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "National charities in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-national-charities

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-national-charities. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.