---
title: "National and regional law firms in New Zealand: Which brands are most popular in search?"
description: "Compare mid-sized New Zealand law firms serving businesses and individuals nationally and in their regions, using branded searches made in New Zealand. Share of Search among Duncan Cotterill, Lane Neave, Tompkins Wake, Anderson Lloyd, Wynn Williams, Holland Beckett, Cooney Lees Morgan, Hesketh Henry and Greenwood Roche, the national and regional law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-national-and-regional-law-firms"
publisher: "Brandwave"
---

# National and regional law firms in New Zealand: Which brands are most popular in search?

Compare mid-sized New Zealand law firms serving businesses and individuals nationally and in their regions, using branded searches made in New Zealand. Share of Search among Duncan Cotterill, Lane Neave, Tompkins Wake, Anderson Lloyd, Wynn Williams, Holland Beckett, Cooney Lees Morgan, Hesketh Henry and Greenwood Roche, the national and regional law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: national and regional law firms
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: Duncan Cotterill, 26.2%

## Which brand is most popular in search among national and regional law firms in New Zealand?

- In August 2026, Duncan Cotterill was the most searched among national and regional law firms in New Zealand, with an estimated 5.9K branded searches and 26.2% estimated Share of Search within this set.
- Lane Neave is in 2nd place, 11.4 percentage points behind at 14.9% Share of Search.
- Across the 11 months ending August 2026, Duncan Cotterill’s estimated Share of Search among national and regional law firms in New Zealand increased from 24.6% to 26.2%.
- Across the 11 months ending August 2026, Tompkins Wake’s estimated Share of Search among national and regional law firms in New Zealand decreased from 14.4% to 13.7%.
- Across the 11 months ending August 2026, Anderson Lloyd’s estimated Share of Search among national and regional law firms in New Zealand increased from 11.8% to 13.2%.
- Across the 11 months ending August 2026, Wynn Williams’ estimated Share of Search among national and regional law firms in New Zealand decreased from 10.6% to 9.7%.
- Across the 11 months ending August 2026, Holland Beckett’s estimated Share of Search among national and regional law firms in New Zealand decreased from 10% to 8.2%.
- Across the 11 months ending August 2026, Cooney Lees Morgan’s estimated Share of Search among national and regional law firms in New Zealand increased from 4.9% to 5.7%.
- Across the 11 months ending August 2026, Hesketh Henry’s estimated Share of Search among national and regional law firms in New Zealand decreased from 5% to 4.5%.
- Across the 11 months ending August 2026, Duncan Cotterill’s estimated Share of Search among national and regional law firms in New Zealand peaked at 26.6% in May 2026 and was lowest at 20.7% in December 2025.
- Across the 11 months ending August 2026, Lane Neave’s estimated Share of Search among national and regional law firms in New Zealand peaked at 16.2% in March 2026 and was lowest at 13.1% in January 2026.
- Across the 11 months ending August 2026, Tompkins Wake’s estimated Share of Search among national and regional law firms in New Zealand peaked at 16% in December 2025 and was lowest at 11.8% in March 2026.
- Across the 11 months ending August 2026, Anderson Lloyd’s estimated Share of Search among national and regional law firms in New Zealand peaked at 14.8% in March 2026 and was lowest at 11.8% in October 2025.
- Across the 11 months ending August 2026, Wynn Williams’ estimated Share of Search among national and regional law firms in New Zealand peaked at 12% in January 2026 and was lowest at 9.7% in August 2026.
- Across the 11 months ending August 2026, Holland Beckett’s estimated Share of Search among national and regional law firms in New Zealand peaked at 10.7% in November 2025 and was lowest at 7.4% in March 2026.
- Across the 11 months ending August 2026, Cooney Lees Morgan’s estimated Share of Search among national and regional law firms in New Zealand peaked at 6.3% in July 2026 and was lowest at 4.2% in March 2026.
- Across the 11 months ending August 2026, Hesketh Henry’s estimated Share of Search among national and regional law firms in New Zealand peaked at 6.5% in March 2026 and was lowest at 4.3% in June 2026.
- Across the 11 months ending August 2026, Greenwood Roche’s estimated Share of Search among national and regional law firms in New Zealand peaked at 5% in May 2026 and was lowest at 3.5% in January 2026.
- Across the 11 months ending August 2026, Cooney Lees Morgan rose from 8th to 7th among national and regional law firms in New Zealand.
- Across the 11 months ending August 2026, Hesketh Henry fell from 7th to 8th among national and regional law firms in New Zealand.
- Across the 11 months ending August 2026, Lane Neave and Greenwood Roche held steady: their estimated Share of Search among national and regional law firms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Duncan Cotterill vs Lane Neave: compare search popularity](/demand/nz/compare/duncan-cotterill-vs-lane-neave): 26.2% against 14.9% Share of Search.
- [Duncan Cotterill vs Tompkins Wake: compare search popularity](/demand/nz/compare/duncan-cotterill-vs-tompkins-wake): 26.2% against 13.7% Share of Search.
- [Duncan Cotterill vs Anderson Lloyd: compare search popularity](/demand/nz/compare/anderson-lloyd-vs-duncan-cotterill): 26.2% against 13.2% Share of Search.
- [Duncan Cotterill vs Wynn Williams: compare search popularity](/demand/nz/compare/duncan-cotterill-vs-wynn-williams): 26.2% against 9.7% Share of Search.
- [Lane Neave vs Tompkins Wake: compare search popularity](/demand/nz/compare/lane-neave-vs-tompkins-wake): 14.9% against 13.7% Share of Search.
- [Lane Neave vs Anderson Lloyd: compare search popularity](/demand/nz/compare/anderson-lloyd-vs-lane-neave): 14.9% against 13.2% Share of Search.
- [Lane Neave vs Wynn Williams: compare search popularity](/demand/nz/compare/lane-neave-vs-wynn-williams): 14.9% against 9.7% Share of Search.
- [Tompkins Wake vs Anderson Lloyd: compare search popularity](/demand/nz/compare/anderson-lloyd-vs-tompkins-wake): 13.7% against 13.2% Share of Search.
- [Tompkins Wake vs Wynn Williams: compare search popularity](/demand/nz/compare/tompkins-wake-vs-wynn-williams): 13.7% against 9.7% Share of Search.
- [Anderson Lloyd vs Wynn Williams: compare search popularity](/demand/nz/compare/anderson-lloyd-vs-wynn-williams): 13.2% against 9.7% Share of Search.

## How did search popularity change for New Zealand national and regional law firms in August 2026?

- In August 2026, Lane Neave overtook Anderson Lloyd to rank 2nd among national and regional law firms in New Zealand, at 14.9%.
- In August 2026, Duncan Cotterill gained estimated Share of Search among national and regional law firms in New Zealand, from 24% to 26.2%.
- In August 2026, Anderson Lloyd lost estimated Share of Search among national and regional law firms in New Zealand, from 14.4% to 13.2%.
- In August 2026, Wynn Williams lost estimated Share of Search among national and regional law firms in New Zealand, from 10.6% to 9.7%.
- In August 2026, Cooney Lees Morgan lost estimated Share of Search among national and regional law firms in New Zealand, from 6.3% to 5.7%.
- Greenwood Roche’s estimated Share of Search among national and regional law firms in New Zealand has lost ground for 3 months in a row, from 5% to 3.8% in August 2026.
- In August 2026, Tompkins Wake rose from 4th to 3rd among national and regional law firms in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Duncan Cotterill | 26.2% | 5.9K | +19.8% | Duncan Cotterill |
| 2 | Lane Neave | 14.9% | 3.4K | +18.7% | Lane Neave |
| 3 | Tompkins Wake | 13.7% | 3.1K | +10.7% | Tompkins Wake |
| 4 | Anderson Lloyd | 13.2% | 3K | 0.0% | Anderson Lloyd |
| 5 | Wynn Williams | 9.7% | 2.2K | +0.5% | Wynn Williams |
| 6 | Holland Beckett | 8.2% | 1.9K | +4.5% | Holland Beckett |
| 7 | Cooney Lees Morgan | 5.7% | 1.3K | 0.0% | Cooney Lees Morgan |
| 8 | Hesketh Henry | 4.5% | 1K | 0.0% | Hesketh Henry |
| 9 | Greenwood Roche | 3.8% | 870 | +3.6% | Greenwood Roche |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Duncan Cotterill | 5K | 24.6% | 1 |
| Oct 2025 | Lane Neave | 3K | 14.6% | 2 |
| Oct 2025 | Tompkins Wake | 2.9K | 14.4% | 3 |
| Oct 2025 | Anderson Lloyd | 2.4K | 11.8% | 4 |
| Oct 2025 | Wynn Williams | 2.2K | 10.6% | 5 |
| Oct 2025 | Holland Beckett | 2K | 10% | 6 |
| Oct 2025 | Hesketh Henry | 1K | 5% | 7 |
| Oct 2025 | Cooney Lees Morgan | 1K | 4.9% | 8 |
| Oct 2025 | Greenwood Roche | 840 | 4.1% | 9 |
| Nov 2025 | Duncan Cotterill | 5K | 23.1% | 1 |
| Nov 2025 | Lane Neave | 3.1K | 14.4% | 2 |
| Nov 2025 | Tompkins Wake | 2.9K | 13.7% | 3 |
| Nov 2025 | Anderson Lloyd | 2.8K | 12.9% | 4 |
| Nov 2025 | Holland Beckett | 2.3K | 10.7% | 5 |
| Nov 2025 | Wynn Williams | 2.2K | 10.2% | 6 |
| Nov 2025 | Cooney Lees Morgan | 1.3K | 6% | 7 |
| Nov 2025 | Hesketh Henry | 1K | 4.8% | 8 |
| Nov 2025 | Greenwood Roche | 910 | 4.2% | 9 |
| Dec 2025 | Duncan Cotterill | 3.5K | 20.7% | 1 |
| Dec 2025 | Tompkins Wake | 2.7K | 16% | 2 |
| Dec 2025 | Anderson Lloyd | 2.3K | 13.9% | 3 |
| Dec 2025 | Lane Neave | 2.2K | 13.3% | 4 |
| Dec 2025 | Wynn Williams | 1.8K | 10.6% | 5 |
| Dec 2025 | Holland Beckett | 1.5K | 9.1% | 6 |
| Dec 2025 | Hesketh Henry | 1K | 6.1% | 7 |
| Dec 2025 | Cooney Lees Morgan | 1K | 6% | 8 |
| Dec 2025 | Greenwood Roche | 730 | 4.4% | 9 |
| Jan 2026 | Duncan Cotterill | 4.1K | 24.4% | 1 |
| Jan 2026 | Tompkins Wake | 2.3K | 13.6% | 2 |
| Jan 2026 | Lane Neave | 2.2K | 13.1% | 3 |
| Jan 2026 | Anderson Lloyd | 2K | 12.1% | 4 |
| Jan 2026 | Wynn Williams | 2K | 12% | 5 |
| Jan 2026 | Holland Beckett | 1.7K | 9.8% | 6 |
| Jan 2026 | Cooney Lees Morgan | 1K | 5.9% | 7 |
| Jan 2026 | Hesketh Henry | 930 | 5.5% | 8 |
| Jan 2026 | Greenwood Roche | 590 | 3.5% | 9 |
| Feb 2026 | Duncan Cotterill | 5.1K | 23.1% | 1 |
| Feb 2026 | Tompkins Wake | 3.3K | 14.8% | 2 |
| Feb 2026 | Lane Neave | 3K | 13.5% | 3 |
| Feb 2026 | Anderson Lloyd | 2.9K | 13.1% | 4 |
| Feb 2026 | Wynn Williams | 2.5K | 11.4% | 5 |
| Feb 2026 | Holland Beckett | 2.3K | 10.5% | 6 |
| Feb 2026 | Hesketh Henry | 1.1K | 4.8% | 7 |
| Feb 2026 | Cooney Lees Morgan | 1K | 4.6% | 8 |
| Feb 2026 | Greenwood Roche | 910 | 4.2% | 9 |
| Mar 2026 | Duncan Cotterill | 8.6K | 22.4% | 1 |
| Mar 2026 | Lane Neave | 6.2K | 16.2% | 2 |
| Mar 2026 | Anderson Lloyd | 5.6K | 14.8% | 3 |
| Mar 2026 | Wynn Williams | 4.5K | 11.8% | 4 |
| Mar 2026 | Tompkins Wake | 4.5K | 11.8% | 5 |
| Mar 2026 | Holland Beckett | 2.8K | 7.4% | 6 |
| Mar 2026 | Hesketh Henry | 2.5K | 6.5% | 7 |
| Mar 2026 | Greenwood Roche | 1.9K | 5% | 8 |
| Mar 2026 | Cooney Lees Morgan | 1.6K | 4.2% | 9 |
| Apr 2026 | Duncan Cotterill | 5.8K | 26.3% | 1 |
| Apr 2026 | Lane Neave | 3.2K | 14.2% | 2 |
| Apr 2026 | Anderson Lloyd | 2.8K | 12.4% | 3 |
| Apr 2026 | Tompkins Wake | 2.7K | 12.1% | 4 |
| Apr 2026 | Wynn Williams | 2.5K | 11.1% | 5 |
| Apr 2026 | Holland Beckett | 1.9K | 8.6% | 6 |
| Apr 2026 | Cooney Lees Morgan | 1.3K | 5.8% | 7 |
| Apr 2026 | Greenwood Roche | 1.1K | 4.9% | 8 |
| Apr 2026 | Hesketh Henry | 1K | 4.7% | 9 |
| May 2026 | Duncan Cotterill | 6.1K | 26.6% | 1 |
| May 2026 | Lane Neave | 3.2K | 14.1% | 2 |
| May 2026 | Tompkins Wake | 3.2K | 13.9% | 3 |
| May 2026 | Anderson Lloyd | 2.9K | 12.8% | 4 |
| May 2026 | Wynn Williams | 2.6K | 11.1% | 5 |
| May 2026 | Holland Beckett | 1.8K | 7.8% | 6 |
| May 2026 | Greenwood Roche | 1.1K | 5% | 7 |
| May 2026 | Hesketh Henry | 1K | 4.5% | 8 |
| May 2026 | Cooney Lees Morgan | 1K | 4.3% | 9 |
| Jun 2026 | Duncan Cotterill | 5.2K | 24.4% | 1 |
| Jun 2026 | Lane Neave | 3.1K | 14.9% | 2 |
| Jun 2026 | Tompkins Wake | 2.9K | 13.7% | 3 |
| Jun 2026 | Anderson Lloyd | 2.5K | 12% | 4 |
| Jun 2026 | Wynn Williams | 2.2K | 10.5% | 5 |
| Jun 2026 | Holland Beckett | 2.1K | 10% | 6 |
| Jun 2026 | Cooney Lees Morgan | 1.3K | 6.1% | 7 |
| Jun 2026 | Hesketh Henry | 910 | 4.3% | 8 |
| Jun 2026 | Greenwood Roche | 860 | 4.1% | 9 |
| Jul 2026 | Duncan Cotterill | 5K | 24% | 1 |
| Jul 2026 | Anderson Lloyd | 3K | 14.4% | 2 |
| Jul 2026 | Lane Neave | 2.8K | 13.7% | 3 |
| Jul 2026 | Tompkins Wake | 2.8K | 13.6% | 4 |
| Jul 2026 | Wynn Williams | 2.2K | 10.6% | 5 |
| Jul 2026 | Holland Beckett | 1.8K | 8.6% | 6 |
| Jul 2026 | Cooney Lees Morgan | 1.3K | 6.3% | 7 |
| Jul 2026 | Hesketh Henry | 1K | 4.9% | 8 |
| Jul 2026 | Greenwood Roche | 840 | 4.1% | 9 |
| Aug 2026 | Duncan Cotterill | 5.9K | 26.2% | 1 |
| Aug 2026 | Lane Neave | 3.4K | 14.9% | 2 |
| Aug 2026 | Tompkins Wake | 3.1K | 13.7% | 3 |
| Aug 2026 | Anderson Lloyd | 3K | 13.2% | 4 |
| Aug 2026 | Wynn Williams | 2.2K | 9.7% | 5 |
| Aug 2026 | Holland Beckett | 1.9K | 8.2% | 6 |
| Aug 2026 | Cooney Lees Morgan | 1.3K | 5.7% | 7 |
| Aug 2026 | Hesketh Henry | 1K | 4.5% | 8 |
| Aug 2026 | Greenwood Roche | 870 | 3.8% | 9 |
| Sep 2026 | Anderson Lloyd | — | — | — |
| Sep 2026 | Cooney Lees Morgan | — | — | — |
| Sep 2026 | Duncan Cotterill | — | — | — |
| Sep 2026 | Greenwood Roche | — | — | — |
| Sep 2026 | Hesketh Henry | — | — | — |
| Sep 2026 | Holland Beckett | — | — | — |
| Sep 2026 | Lane Neave | — | — | — |
| Sep 2026 | Tompkins Wake | — | — | — |
| Sep 2026 | Wynn Williams | — | — | — |

## What is being compared

- **Anderson Lloyd**: Measured on the search terms “al.nz”, “Anderson Lloyd”, “anderson lloyd auckland”, “anderson lloyd chch”, “anderson lloyd christchurch”, “anderson lloyd dunedin”, “anderson lloyd lawyers”, “anderson lloyd new zealand”, “anderson lloyd nz”, “anderson lloyd queenstown”, “anderson lloyd solicitors” and “andersonlloyd”, summed into one figure.
- **Cooney Lees Morgan**: Measured on the search terms “Cooney Lees Morgan”, “cooney lees morgan lawyers”, “cooney lees morgan tauranga” and “cooneyleesmorgan”, summed into one figure.
- **Duncan Cotterill**: Measured on the search terms “Duncan Cotterill”, “duncan cotterill auckland”, “duncan cotterill blenheim”, “duncan cotterill chch”, “duncan cotterill christchurch”, “duncan cotterill lawyers”, “duncan cotterill nelson”, “duncan cotterill nz”, “duncan cotterill queenstown” and “duncan cotterill wellington”, summed into one figure.
- **Greenwood Roche**: Measured on the search terms “Greenwood Roche”, “greenwood roche auckland”, “greenwood roche chisnall”, “greenwood roche christchurch”, “greenwood roche lawyers” and “greenwood roche wellington”, summed into one figure.
- **Hesketh Henry**: Measured on the search terms “Hesketh Henry”, “hesketh henry auckland” and “hesketh henry lawyers”, summed into one figure.
- **Holland Beckett**: Measured on the search terms “Holland Beckett”, “holland beckett law”, “holland beckett lawyers”, “holland beckett tauranga” and “holland beckett whakatane”, summed into one figure.
- **Lane Neave**: Measured on the search terms “Lane Neave”, “lane neave auckland”, “lane neave christchurch”, “lane neave immigration”, “lane neave lawyers”, “lane neave queenstown” and “lane neave wellington”, summed into one figure.
- **Tompkins Wake**: Measured on the search terms “Tompkins Wake”, “tompkins wake auckland”, “tompkins wake hamilton”, “tompkins wake lawyers”, “tompkins wake rotorua” and “tompkins wake tauranga”, summed into one figure.
- **Wynn Williams**: Measured on the search terms “Wynn Williams”, “wynn williams auckland”, “wynn williams chch”, “wynn williams christchurch”, “wynn williams lawyers” and “wynn williams nz”, summed into one figure.

- [Anderson Lloyd](/demand/nz/brands/anderson-lloyd)
- [Cooney Lees Morgan](/demand/nz/brands/cooney-lees-morgan)
- [Duncan Cotterill](/demand/nz/brands/duncan-cotterill)
- [Greenwood Roche](/demand/nz/brands/greenwood-roche)
- [Hesketh Henry](/demand/nz/brands/hesketh-henry)
- [Holland Beckett](/demand/nz/brands/holland-beckett)
- [Lane Neave](/demand/nz/brands/lane-neave)
- [Tompkins Wake](/demand/nz/brands/tompkins-wake)
- [Wynn Williams](/demand/nz/brands/wynn-williams)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among national and regional law firms in New Zealand?

In August 2026, Duncan Cotterill was the most searched among national and regional law firms in New Zealand, with an estimated 5.9K branded searches and 26.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "National and regional law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-national-and-regional-law-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-national-and-regional-law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.