---
title: "Nasal spray brands in New Zealand: Which are searched most?"
description: "Compare the nasal spray brands New Zealanders buy. Share of Search among Sudafed, Otrivin, Fess and Rhinocort, the nasal spray brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-nasal-spray-brands"
publisher: "Brandwave"
---

# Nasal spray brands in New Zealand: Which are searched most?

Compare the nasal spray brands New Zealanders buy. Share of Search among Sudafed, Otrivin, Fess and Rhinocort, the nasal spray brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Nasal spray brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Sudafed, 57.5%

## Which brand is most popular in search among nasal spray brands in New Zealand?

- In September 2026, Sudafed was the most searched among nasal spray brands in New Zealand, with an estimated 5.5K branded searches, 57.5% of all searches for the four we track.
- Otrivin is in 2nd place, 27.2 percentage points behind at 30.3%.
- Across the 12 months ending September 2026, Sudafed’s share of searches among nasal spray brands in New Zealand decreased from 58.1% to 57.5%.
- Across the 12 months ending September 2026, Fess’ share of searches among nasal spray brands in New Zealand increased from 10.7% to 11.6%.
- Across the 12 months ending September 2026, Sudafed’s share of searches among nasal spray brands in New Zealand peaked at 59.3% in July 2026 and was lowest at 52.2% in November 2025.
- Across the 12 months ending September 2026, Otrivin’s share of searches among nasal spray brands in New Zealand peaked at 34.6% in November 2025 and was lowest at 30.3% in July 2026.
- Across the 12 months ending September 2026, Fess’ share of searches among nasal spray brands in New Zealand peaked at 13.4% in January 2026 and was lowest at 9% in May 2026.
- Across the 12 months ending September 2026, Rhinocort’s share of searches among nasal spray brands in New Zealand peaked at 1.8% in December 2025 and was lowest at 0.5% in August 2026.
- Across the 12 months ending September 2026, Otrivin and Rhinocort held steady: their share of searches among nasal spray brands in New Zealand each moved less than 0.5 percentage points.

## Top nasal spray brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Otrivin and Fess were mentioned most often, in three of the five answers. Fess was recommended most often, coming first in both answers that gave a list. Otrivin was second. Sudafed, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fess | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Otrivin | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Sudafed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Rhinocort | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about nasal spray brands

- Asked ChatGPT "Which nasal spray brand should I buy in New Zealand?": 1. Fess, 2. Otrivin
- Asked ChatGPT "What are the best nasal spray brands in New Zealand?": 1. Fess, 2. Otrivin
- Asked ChatGPT "What's the best nasal spray brand in New Zealand for blocked nose?": 1. Otrivin
- Searched Google, AI Overview "nasal spray nz": 1. Fess
- Searched Google, AI Overview "hay fever spray": named none of the brands we track

Not named in any answer: Sudafed and Rhinocort.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Sudafed vs Otrivin: compare search popularity](/demand/nz/compare/otrivin-vs-sudafed): 57.5% against 30.3% Share of Search.
- [Sudafed vs Fess: compare search popularity](/demand/nz/compare/fess-vs-sudafed): 57.5% against 11.6% Share of Search.
- [Otrivin vs Fess: compare search popularity](/demand/nz/compare/fess-vs-otrivin): 30.3% against 11.6% Share of Search.

## How did search popularity change for New Zealand nasal spray brands in September 2026?

- In September 2026, Fess gained share of searches among nasal spray brands in New Zealand, from 9.8% to 11.6%.
- In September 2026, Sudafed lost share of searches among nasal spray brands in New Zealand, from 58.8% to 57.5%.
- In September 2026, Otrivin lost share of searches among nasal spray brands in New Zealand, from 30.9% to 30.3%.
- Estimated monthly branded searches for Rhinocort in New Zealand rose 50% over 12 measured months, from 40 to 60 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sudafed | 57.5% | 5.5K | -32.8% | Sudafed |
| 2 | Otrivin | 30.3% | 2.9K | -32.6% | Otrivin |
| 3 | Fess | 11.6% | 1.1K | -18.4% | Fess |
| 4 | Rhinocort | 0.63% | 60 | -14.3% | Rhinocort |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sudafed | 4.3K | 58.1% | 1 |
| Oct 2025 | Otrivin | 2.3K | 30.7% | 2 |
| Oct 2025 | Fess | 800 | 10.7% | 3 |
| Oct 2025 | Rhinocort | 40 | 0.53% | 4 |
| Nov 2025 | Sudafed | 3K | 52.2% | 1 |
| Nov 2025 | Otrivin | 2K | 34.6% | 2 |
| Nov 2025 | Fess | 710 | 12.3% | 3 |
| Nov 2025 | Rhinocort | 50 | 0.87% | 4 |
| Dec 2025 | Sudafed | 2.9K | 52.3% | 1 |
| Dec 2025 | Otrivin | 1.9K | 34.1% | 2 |
| Dec 2025 | Fess | 650 | 11.8% | 3 |
| Dec 2025 | Rhinocort | 100 | 1.8% | 4 |
| Jan 2026 | Sudafed | 2.4K | 53.3% | 1 |
| Jan 2026 | Otrivin | 1.4K | 32.1% | 2 |
| Jan 2026 | Fess | 600 | 13.4% | 3 |
| Jan 2026 | Rhinocort | 50 | 1.1% | 4 |
| Feb 2026 | Sudafed | 2.9K | 55.7% | 1 |
| Feb 2026 | Otrivin | 1.6K | 30.7% | 2 |
| Feb 2026 | Fess | 650 | 12.5% | 3 |
| Feb 2026 | Rhinocort | 60 | 1.2% | 4 |
| Mar 2026 | Sudafed | 4.4K | 55.4% | 1 |
| Mar 2026 | Otrivin | 2.6K | 32.9% | 2 |
| Mar 2026 | Fess | 870 | 11% | 3 |
| Mar 2026 | Rhinocort | 60 | 0.76% | 4 |
| Apr 2026 | Sudafed | 3.7K | 56.9% | 1 |
| Apr 2026 | Otrivin | 2K | 30.9% | 2 |
| Apr 2026 | Fess | 740 | 11.4% | 3 |
| Apr 2026 | Rhinocort | 50 | 0.77% | 4 |
| May 2026 | Sudafed | 5.3K | 56.3% | 1 |
| May 2026 | Otrivin | 3.2K | 33.9% | 2 |
| May 2026 | Fess | 850 | 9% | 3 |
| May 2026 | Rhinocort | 80 | 0.85% | 4 |
| Jun 2026 | Sudafed | 5.4K | 56.1% | 1 |
| Jun 2026 | Otrivin | 3.2K | 33.3% | 2 |
| Jun 2026 | Fess | 910 | 9.5% | 3 |
| Jun 2026 | Rhinocort | 110 | 1.1% | 4 |
| Jul 2026 | Sudafed | 6.8K | 59.3% | 1 |
| Jul 2026 | Otrivin | 3.5K | 30.3% | 2 |
| Jul 2026 | Fess | 1.1K | 9.6% | 3 |
| Jul 2026 | Rhinocort | 100 | 0.87% | 4 |
| Aug 2026 | Sudafed | 8.2K | 58.8% | 1 |
| Aug 2026 | Otrivin | 4.3K | 30.9% | 2 |
| Aug 2026 | Fess | 1.4K | 9.8% | 3 |
| Aug 2026 | Rhinocort | 70 | 0.5% | 4 |
| Sep 2026 | Sudafed | 5.5K | 57.5% | 1 |
| Sep 2026 | Otrivin | 2.9K | 30.3% | 2 |
| Sep 2026 | Fess | 1.1K | 11.6% | 3 |
| Sep 2026 | Rhinocort | 60 | 0.63% | 4 |

## What is being compared

- **Fess**: Measured on the search terms “fess” and “fess nasal spray”, summed into one figure.
- **Otrivin**: Measured on the search terms “otrivin” and “otrivin nasal spray”, summed into one figure.
- **Rhinocort**: Measured on the search terms “rhinocort” and “rhinocort nasal spray”, summed into one figure.
- **Sudafed**: Measured on the search terms “sudafed”, “sudafed day night”, “sudafed nasal spray”, “sudafed night”, “sudafed pe”, “sudafed pseudoephedrine”, “sudafed sinus” and “sudafed tablets”, summed into one figure.

- [Fess](/demand/nz/brands/fess)
- [Otrivin](/demand/nz/brands/otrivin)
- [Rhinocort](/demand/nz/brands/rhinocort)
- [Sudafed](/demand/nz/brands/sudafed)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among nasal spray brands in New Zealand?

In September 2026, Sudafed was the most searched among nasal spray brands in New Zealand, with an estimated 5.5K branded searches, 57.5% of all searches for the four we track.

## Cite this page

Brandwave. "Nasal spray brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-nasal-spray-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-nasal-spray-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.