---
title: "Network storage brands in New Zealand: Which brands are most popular in search?"
description: "Compare the NAS and network storage brands New Zealand homes and offices back up to. Share of Search among Synology, UGREEN NASync, QNAP, TerraMaster and WD My Cloud, the network storage brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-nas-brands"
publisher: "Brandwave"
---

# Network storage brands in New Zealand: Which brands are most popular in search?

Compare the NAS and network storage brands New Zealand homes and offices back up to. Share of Search among Synology, UGREEN NASync, QNAP, TerraMaster and WD My Cloud, the network storage brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Network storage brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Synology, 54%

## Which brand is most popular in search among network storage brands in New Zealand?

- In August 2026, Synology was the most searched among network storage brands in New Zealand, with an estimated 1.7K branded searches and 54% estimated Share of Search within this set.
- UGREEN NASync is in 2nd place, 25.4 percentage points behind at 28.6% Share of Search.
- Across the 11 months ending August 2026, Synology’s estimated Share of Search among network storage brands in New Zealand decreased from 54.7% to 54%.
- Across the 11 months ending August 2026, UGREEN NASync’s estimated Share of Search among network storage brands in New Zealand increased from 21.1% to 28.6%.
- Across the 11 months ending August 2026, QNAP’s estimated Share of Search among network storage brands in New Zealand decreased from 17.8% to 12.9%.
- Across the 11 months ending August 2026, WD My Cloud’s estimated Share of Search among network storage brands in New Zealand decreased from 4.7% to 2.3%.
- Across the 11 months ending August 2026, Synology’s estimated Share of Search among network storage brands in New Zealand peaked at 60.4% in June 2026 and was lowest at 50.5% in December 2025.
- Across the 11 months ending August 2026, UGREEN NASync’s estimated Share of Search among network storage brands in New Zealand peaked at 28.6% in August 2026 and was lowest at 19.8% in June 2026.
- Across the 11 months ending August 2026, TerraMaster’s estimated Share of Search among network storage brands in New Zealand peaked at 3.5% in January 2026 and was lowest at 1.8% in October 2025.
- Across the 11 months ending August 2026, WD My Cloud’s estimated Share of Search among network storage brands in New Zealand peaked at 5.2% in January 2026 and was lowest at 2.3% in August 2026.
- Across the 11 months ending August 2026, TerraMaster rose from 5th to 4th among network storage brands in New Zealand.
- Across the 11 months ending August 2026, WD My Cloud fell from 4th to 5th among network storage brands in New Zealand.

## Compare search popularity between leading brands

- [Synology vs UGREEN NASync: compare search popularity](/demand/nz/compare/synology-vs-ugreen-nasync): 54% against 28.6% Share of Search.
- [Synology vs QNAP: compare search popularity](/demand/nz/compare/qnap-vs-synology): 54% against 12.9% Share of Search.
- [Synology vs TerraMaster: compare search popularity](/demand/nz/compare/synology-vs-terramaster): 54% against 2.3% Share of Search.
- [Synology vs WD My Cloud: compare search popularity](/demand/nz/compare/synology-vs-wd-my-cloud): 54% against 2.3% Share of Search.
- [UGREEN NASync vs QNAP: compare search popularity](/demand/nz/compare/qnap-vs-ugreen-nasync): 28.6% against 12.9% Share of Search.
- [UGREEN NASync vs TerraMaster: compare search popularity](/demand/nz/compare/terramaster-vs-ugreen-nasync): 28.6% against 2.3% Share of Search.
- [UGREEN NASync vs WD My Cloud: compare search popularity](/demand/nz/compare/ugreen-nasync-vs-wd-my-cloud): 28.6% against 2.3% Share of Search.
- [QNAP vs TerraMaster: compare search popularity](/demand/nz/compare/qnap-vs-terramaster): 12.9% against 2.3% Share of Search.
- [QNAP vs WD My Cloud: compare search popularity](/demand/nz/compare/qnap-vs-wd-my-cloud): 12.9% against 2.3% Share of Search.
- [TerraMaster vs WD My Cloud: compare search popularity](/demand/nz/compare/terramaster-vs-wd-my-cloud): 2.3% Share of Search each.

## How did search popularity change for New Zealand network storage brands in August 2026?

- In August 2026, UGREEN NASync gained estimated Share of Search among network storage brands in New Zealand, from 20.6% to 28.6%.
- In August 2026, QNAP lost estimated Share of Search among network storage brands in New Zealand, from 17.5% to 12.9%.
- In August 2026, Synology lost estimated Share of Search among network storage brands in New Zealand, from 57% to 54%.
- Estimated monthly branded searches for TerraMaster in New Zealand rose 16.7% over 11 measured months, from 60 to 70 in August 2026.
- Estimated monthly branded searches for WD My Cloud in New Zealand fell 56.3% over 11 measured months, from 160 to 70 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Synology | 54% | 1.7K | +1.2% | Synology |
| 2 | UGREEN NASync | 28.6% | 890 | +48.3% | UGREEN NASync |
| 3 | QNAP | 12.9% | 400 | -21.6% | QNAP |
| 4 | TerraMaster | 2.3% | 70 | 0.0% | TerraMaster |
| 5 | WD My Cloud | 2.3% | 70 | 0.0% | WD My Cloud |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Synology | 1.9K | 54.7% | 1 |
| Oct 2025 | UGREEN NASync | 720 | 21.1% | 2 |
| Oct 2025 | QNAP | 610 | 17.8% | 3 |
| Oct 2025 | WD My Cloud | 160 | 4.7% | 4 |
| Oct 2025 | TerraMaster | 60 | 1.8% | 5 |
| Nov 2025 | Synology | 1.8K | 52.2% | 1 |
| Nov 2025 | UGREEN NASync | 880 | 26.3% | 2 |
| Nov 2025 | QNAP | 520 | 15.5% | 3 |
| Nov 2025 | TerraMaster | 100 | 3% | 4 |
| Nov 2025 | WD My Cloud | 100 | 3% | 5 |
| Dec 2025 | Synology | 1.6K | 50.5% | 1 |
| Dec 2025 | UGREEN NASync | 880 | 27.1% | 2 |
| Dec 2025 | QNAP | 520 | 16% | 3 |
| Dec 2025 | TerraMaster | 110 | 3.4% | 4 |
| Dec 2025 | WD My Cloud | 100 | 3.1% | 5 |
| Jan 2026 | Synology | 1.6K | 51.9% | 1 |
| Jan 2026 | UGREEN NASync | 720 | 23.2% | 2 |
| Jan 2026 | QNAP | 500 | 16.1% | 3 |
| Jan 2026 | WD My Cloud | 160 | 5.2% | 4 |
| Jan 2026 | TerraMaster | 110 | 3.5% | 5 |
| Feb 2026 | Synology | 1.5K | 57.2% | 1 |
| Feb 2026 | UGREEN NASync | 590 | 21.9% | 2 |
| Feb 2026 | QNAP | 420 | 15.6% | 3 |
| Feb 2026 | WD My Cloud | 90 | 3.3% | 4 |
| Feb 2026 | TerraMaster | 50 | 1.9% | 5 |
| Mar 2026 | Synology | 1.6K | 53.8% | 1 |
| Mar 2026 | UGREEN NASync | 720 | 23.9% | 2 |
| Mar 2026 | QNAP | 500 | 16.6% | 3 |
| Mar 2026 | WD My Cloud | 110 | 3.7% | 4 |
| Mar 2026 | TerraMaster | 60 | 2% | 5 |
| Apr 2026 | Synology | 1.8K | 57.5% | 1 |
| Apr 2026 | UGREEN NASync | 720 | 22.9% | 2 |
| Apr 2026 | QNAP | 450 | 14.3% | 3 |
| Apr 2026 | WD My Cloud | 100 | 3.2% | 4 |
| Apr 2026 | TerraMaster | 70 | 2.2% | 5 |
| May 2026 | Synology | 1.9K | 59.1% | 1 |
| May 2026 | UGREEN NASync | 720 | 22% | 2 |
| May 2026 | QNAP | 480 | 14.6% | 3 |
| May 2026 | WD My Cloud | 80 | 2.4% | 4 |
| May 2026 | TerraMaster | 60 | 1.8% | 5 |
| Jun 2026 | Synology | 1.8K | 60.4% | 1 |
| Jun 2026 | UGREEN NASync | 590 | 19.8% | 2 |
| Jun 2026 | QNAP | 430 | 14.4% | 3 |
| Jun 2026 | WD My Cloud | 90 | 3% | 4 |
| Jun 2026 | TerraMaster | 70 | 2.3% | 5 |
| Jul 2026 | Synology | 1.7K | 57% | 1 |
| Jul 2026 | UGREEN NASync | 600 | 20.6% | 2 |
| Jul 2026 | QNAP | 510 | 17.5% | 3 |
| Jul 2026 | TerraMaster | 70 | 2.4% | 4 |
| Jul 2026 | WD My Cloud | 70 | 2.4% | 5 |
| Aug 2026 | Synology | 1.7K | 54% | 1 |
| Aug 2026 | UGREEN NASync | 890 | 28.6% | 2 |
| Aug 2026 | QNAP | 400 | 12.9% | 3 |
| Aug 2026 | TerraMaster | 70 | 2.3% | 4 |
| Aug 2026 | WD My Cloud | 70 | 2.3% | 5 |
| Sep 2026 | QNAP | — | — | — |
| Sep 2026 | Synology | — | — | — |
| Sep 2026 | TerraMaster | — | — | — |
| Sep 2026 | UGREEN NASync | — | — | — |
| Sep 2026 | WD My Cloud | — | — | — |

## What is being compared

- **QNAP**: Measured on the search terms “qnap”, “qnap backup”, “qnap cloud”, “qnap com”, “qnap nas”, “qnap near me”, “qnap nz”, “qnap online”, “qnap ts 233” and “qnap ts 464”, summed into one figure.
- **Synology**: Measured on the search terms “find my synology”, “find nas synology”, “find synology”, “nas server synology”, “nas synology”, “synology”, “synology assistant”, “synology backup”, “synology com”, “synology diskstation”, “synology drive”, “synology ds923”, “synology nas”, “synology nas drive”, “synology near me”, “synology nz”, “synology online”, “synology quickconnect”, “synology router” and “synology surveillance station”, summed into one figure.
- **TerraMaster**: Measured on the search terms “terramaster”, “terramaster nas” and “terramaster nz”, summed into one figure.
- **UGREEN NASync**: Measured on the search terms “ugreen nas” and “ugreen nasync nas”, summed into one figure.
- **WD My Cloud**: Measured on the search terms “my cloud nas”, “wd my cloud” and “wd my cloud nas”, summed into one figure.

- [QNAP](/demand/nz/brands/qnap)
- [Synology](/demand/nz/brands/synology)
- [TerraMaster](/demand/nz/brands/terramaster)
- [UGREEN NASync](/demand/nz/brands/ugreen-nasync)
- [WD My Cloud](/demand/nz/brands/wd-my-cloud)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among network storage brands in New Zealand?

In August 2026, Synology was the most searched among network storage brands in New Zealand, with an estimated 1.7K branded searches and 54% estimated Share of Search within this set.

## Cite this page

Brandwave. "Network storage brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-nas-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-nas-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.