--- title: "Idyllic vs MRD Web + Digital Marketing: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Idyllic or MRD Web + Digital Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Napier web design agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-napier-web-design-agencies/compare/idyllic-vs-mrd-web-digital-marketing" publisher: "Brandwave" --- # Idyllic vs MRD Web + Digital Marketing: Which is more popular by branded search in New Zealand? Which is more popular in search, Idyllic or MRD Web + Digital Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Napier web design agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Idyllic and MRD Web + Digital Marketing - **Competitive set**: Napier web design agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Idyllic Share of Search**: 73.7% - **MRD Web + Digital Marketing Share of Search**: 26.3% ## Which is more popular in search, Idyllic or MRD Web + Digital Marketing? - In August 2026, Idyllic had more branded searches than MRD Web + Digital Marketing among napier web design agencies in New Zealand. Idyllic was estimated to have 140 branded searches compared to MRD Web + Digital Marketing’s 50, and held a 73.7% Share of Search versus MRD Web + Digital Marketing’s 26.3%. - Idyllic was ahead of MRD Web + Digital Marketing in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Idyllic’s estimated Share of Search among napier web design agencies in New Zealand moved from 66.7% to 73.7%, and its estimated monthly branded searches moved from 120 to 140. - Across the 11 months ending August 2026, MRD Web + Digital Marketing’s estimated Share of Search among napier web design agencies in New Zealand moved from 27.8% to 26.3%, and its estimated monthly branded searches held steady at 50. ## How did search popularity change for New Zealand napier web design agencies in August 2026? - In August 2026, Idyllic gained estimated Share of Search among napier web design agencies in New Zealand, from 70.6% to 73.7%. - In August 2026, MRD Web + Digital Marketing lost estimated Share of Search among napier web design agencies in New Zealand, from 29.4% to 26.3%. ## Month by month | Month | Idyllic estimated searches | Idyllic Share of Search | Idyllic rank | MRD Web + Digital Marketing estimated searches | MRD Web + Digital Marketing Share of Search | MRD Web + Digital Marketing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120 | 66.7% | 1 | 50 | 27.8% | 2 | | Nov 2025 | 170 | 81% | 1 | 30 | 14.3% | 2 | | Dec 2025 | 90 | 69.2% | 1 | 30 | 23.1% | 2 | | Jan 2026 | 80 | 61.5% | 1 | 40 | 30.8% | 2 | | Feb 2026 | 90 | 56.3% | 1 | 60 | 37.5% | 2 | | Mar 2026 | 130 | 72.2% | 1 | 40 | 22.2% | 2 | | Apr 2026 | 190 | 76% | 1 | 60 | 24% | 2 | | May 2026 | 130 | 65% | 1 | 60 | 30% | 2 | | Jun 2026 | 120 | 54.5% | 1 | 90 | 40.9% | 2 | | Jul 2026 | 120 | 70.6% | 1 | 50 | 29.4% | 2 | | Aug 2026 | 140 | 73.7% | 1 | 50 | 26.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Idyllic’s and MRD Web + Digital Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Idyllic**: Measured on the search terms “idyllic agency”, “idyllic design”, “idyllic marketing”, “idyllic new plymouth” and “idyllic nz”, summed into one figure. - **MRD Web + Digital Marketing**: Measured on the search terms “mrd napier” and “mrd web”, summed into one figure. - [Idyllic profile](/demand/nz/brands/idyllic) - [MRD Web + Digital Marketing profile](/demand/nz/brands/mrd-web-digital-marketing) - [All napier web design agencies in New Zealand](/demand/nz/categories/nz-napier-web-design-agencies): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Idyllic or MRD Web + Digital Marketing? In August 2026, Idyllic had more branded searches than MRD Web + Digital Marketing among napier web design agencies in New Zealand. Idyllic was estimated to have 140 branded searches compared to MRD Web + Digital Marketing’s 50, and held a 73.7% Share of Search versus MRD Web + Digital Marketing’s 26.3%. ## Cite this page Brandwave. "Idyllic vs MRD Web + Digital Marketing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-napier-web-design-agencies/compare/idyllic-vs-mrd-web-digital-marketing This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-napier-web-design-agencies/compare/idyllic-vs-mrd-web-digital-marketing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.