---
title: "Napier used car dealerships in New Zealand: Which brands are most popular in search?"
description: "Compare Napier used car dealerships using branded search demand from across New Zealand. Share of Search among Stephen Hill Motors, Bayswater Vehicles, Wayne Kirk Motor Group, Allan Pike Cars and Dave Panton Car Sales, the napier used car dealerships Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-napier-used-car-dealerships"
publisher: "Brandwave"
---

# Napier used car dealerships in New Zealand: Which brands are most popular in search?

Compare Napier used car dealerships using branded search demand from across New Zealand. Share of Search among Stephen Hill Motors, Bayswater Vehicles, Wayne Kirk Motor Group, Allan Pike Cars and Dave Panton Car Sales, the napier used car dealerships Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Napier used car dealerships
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Stephen Hill Motors, 80.1%

## Which brand is most popular in search among napier used car dealerships in New Zealand?

- In August 2026, Stephen Hill Motors was the most searched among napier used car dealerships in New Zealand, with an estimated 5.2K branded searches and 80.1% estimated Share of Search within this set.
- Bayswater Vehicles is in 2nd place, 66.6 percentage points behind at 13.5% Share of Search.
- Across the 11 months ending August 2026, Stephen Hill Motors’ estimated Share of Search among napier used car dealerships in New Zealand increased from 77.3% to 80.1%.
- Across the 11 months ending August 2026, Bayswater Vehicles’ estimated Share of Search among napier used car dealerships in New Zealand decreased from 15.5% to 13.5%.
- Across the 11 months ending August 2026, Wayne Kirk Motor Group’s estimated Share of Search among napier used car dealerships in New Zealand decreased from 4.9% to 4.2%.
- Across the 11 months ending August 2026, Stephen Hill Motors’ estimated Share of Search among napier used car dealerships in New Zealand peaked at 81.5% in February 2026 and was lowest at 74.9% in November 2025.
- Across the 11 months ending August 2026, Bayswater Vehicles’ estimated Share of Search among napier used car dealerships in New Zealand peaked at 18.1% in November 2025 and was lowest at 11.5% in February 2026.
- Across the 11 months ending August 2026, Wayne Kirk Motor Group’s estimated Share of Search among napier used car dealerships in New Zealand peaked at 5.1% in February 2026 and was lowest at 4% in January 2026.
- Across the 11 months ending August 2026, Allan Pike Cars and Dave Panton Car Sales held steady: their estimated Share of Search among napier used car dealerships in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Stephen Hill Motors vs Bayswater Vehicles: compare search popularity](/demand/nz/compare/bayswater-vehicles-vs-stephen-hill-motors): 80.1% against 13.5% Share of Search.
- [Stephen Hill Motors vs Wayne Kirk Motor Group: compare search popularity](/demand/nz/compare/stephen-hill-motors-vs-wayne-kirk-motor-group): 80.1% against 4.2% Share of Search.
- [Bayswater Vehicles vs Wayne Kirk Motor Group: compare search popularity](/demand/nz/compare/bayswater-vehicles-vs-wayne-kirk-motor-group): 13.5% against 4.2% Share of Search.

## How did search popularity change for New Zealand napier used car dealerships in August 2026?

- In August 2026, Stephen Hill Motors gained estimated Share of Search among napier used car dealerships in New Zealand, from 78.4% to 80.1%.
- In August 2026, Wayne Kirk Motor Group lost estimated Share of Search among napier used car dealerships in New Zealand, from 5.1% to 4.2%.
- Estimated monthly branded searches for Dave Panton Car Sales in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
- Estimated monthly branded searches for Allan Pike Cars in New Zealand fell 20% over 11 measured months, from 100 to 80 in August 2026.
- Estimated monthly branded searches for Bayswater Vehicles in New Zealand fell 16.3% over 11 measured months, from 1K to 870 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stephen Hill Motors | 80.1% | 5.2K | +23.4% | Stephen Hill Motors |
| 2 | Bayswater Vehicles | 13.5% | 870 | +17.6% | Bayswater Vehicles |
| 3 | Wayne Kirk Motor Group | 4.2% | 270 | 0.0% | Wayne Kirk Motor Group |
| 4 | Allan Pike Cars | 1.2% | 80 | 0.0% | Allan Pike Cars |
| 5 | Dave Panton Car Sales | 0.93% | 60 | 0.0% | Dave Panton Car Sales |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stephen Hill Motors | 5.2K | 77.3% | 1 |
| Oct 2025 | Bayswater Vehicles | 1K | 15.5% | 2 |
| Oct 2025 | Wayne Kirk Motor Group | 330 | 4.9% | 3 |
| Oct 2025 | Allan Pike Cars | 100 | 1.5% | 4 |
| Oct 2025 | Dave Panton Car Sales | 50 | 0.75% | 5 |
| Nov 2025 | Stephen Hill Motors | 4.2K | 74.9% | 1 |
| Nov 2025 | Bayswater Vehicles | 1K | 18.1% | 2 |
| Nov 2025 | Wayne Kirk Motor Group | 270 | 4.9% | 3 |
| Nov 2025 | Allan Pike Cars | 70 | 1.3% | 4 |
| Nov 2025 | Dave Panton Car Sales | 50 | 0.9% | 5 |
| Dec 2025 | Stephen Hill Motors | 5.3K | 80.6% | 1 |
| Dec 2025 | Bayswater Vehicles | 870 | 13.2% | 2 |
| Dec 2025 | Wayne Kirk Motor Group | 270 | 4.1% | 3 |
| Dec 2025 | Allan Pike Cars | 80 | 1.2% | 4 |
| Dec 2025 | Dave Panton Car Sales | 60 | 0.91% | 5 |
| Jan 2026 | Stephen Hill Motors | 5.3K | 79.5% | 1 |
| Jan 2026 | Bayswater Vehicles | 900 | 13.5% | 2 |
| Jan 2026 | Wayne Kirk Motor Group | 270 | 4% | 3 |
| Jan 2026 | Allan Pike Cars | 120 | 1.8% | 4 |
| Jan 2026 | Dave Panton Car Sales | 80 | 1.2% | 5 |
| Feb 2026 | Stephen Hill Motors | 5.2K | 81.5% | 1 |
| Feb 2026 | Bayswater Vehicles | 740 | 11.5% | 2 |
| Feb 2026 | Wayne Kirk Motor Group | 330 | 5.1% | 3 |
| Feb 2026 | Allan Pike Cars | 60 | 0.93% | 4 |
| Feb 2026 | Dave Panton Car Sales | 60 | 0.93% | 5 |
| Mar 2026 | Stephen Hill Motors | 4.3K | 76.4% | 1 |
| Mar 2026 | Bayswater Vehicles | 900 | 16% | 2 |
| Mar 2026 | Wayne Kirk Motor Group | 270 | 4.8% | 3 |
| Mar 2026 | Allan Pike Cars | 80 | 1.4% | 4 |
| Mar 2026 | Dave Panton Car Sales | 80 | 1.4% | 5 |
| Apr 2026 | Stephen Hill Motors | 4.2K | 78.6% | 1 |
| Apr 2026 | Bayswater Vehicles | 740 | 14% | 2 |
| Apr 2026 | Wayne Kirk Motor Group | 270 | 5.1% | 3 |
| Apr 2026 | Allan Pike Cars | 60 | 1.1% | 4 |
| Apr 2026 | Dave Panton Car Sales | 60 | 1.1% | 5 |
| May 2026 | Stephen Hill Motors | 4.3K | 80.7% | 1 |
| May 2026 | Bayswater Vehicles | 660 | 12.4% | 2 |
| May 2026 | Wayne Kirk Motor Group | 270 | 5.1% | 3 |
| May 2026 | Allan Pike Cars | 50 | 0.94% | 4 |
| May 2026 | Dave Panton Car Sales | 50 | 0.94% | 5 |
| Jun 2026 | Stephen Hill Motors | 4.2K | 78.3% | 1 |
| Jun 2026 | Bayswater Vehicles | 770 | 14.5% | 2 |
| Jun 2026 | Wayne Kirk Motor Group | 270 | 5.1% | 3 |
| Jun 2026 | Dave Panton Car Sales | 60 | 1.1% | 4 |
| Jun 2026 | Allan Pike Cars | 50 | 0.94% | 5 |
| Jul 2026 | Stephen Hill Motors | 4.2K | 78.4% | 1 |
| Jul 2026 | Bayswater Vehicles | 740 | 13.9% | 2 |
| Jul 2026 | Wayne Kirk Motor Group | 270 | 5.1% | 3 |
| Jul 2026 | Allan Pike Cars | 80 | 1.5% | 4 |
| Jul 2026 | Dave Panton Car Sales | 60 | 1.1% | 5 |
| Aug 2026 | Stephen Hill Motors | 5.2K | 80.1% | 1 |
| Aug 2026 | Bayswater Vehicles | 870 | 13.5% | 2 |
| Aug 2026 | Wayne Kirk Motor Group | 270 | 4.2% | 3 |
| Aug 2026 | Allan Pike Cars | 80 | 1.2% | 4 |
| Aug 2026 | Dave Panton Car Sales | 60 | 0.93% | 5 |
| Sep 2026 | Allan Pike Cars | — | — | — |
| Sep 2026 | Bayswater Vehicles | — | — | — |
| Sep 2026 | Dave Panton Car Sales | — | — | — |
| Sep 2026 | Stephen Hill Motors | — | — | — |
| Sep 2026 | Wayne Kirk Motor Group | — | — | — |

## What is being compared

- **Allan Pike Cars**: Measured on the search terms “allan pike cars” and “allan pike cars napier”, summed into one figure.
- **Bayswater Vehicles**: Measured on the search terms “bayswater vehicles”, “bayswater vehicles napier”, “bayswater vehicles used cars” and “bayswatervehicles”, summed into one figure.
- **Dave Panton Car Sales**: Measured on the search terms “dave panton car sales” and “dave panton car sales napier”, summed into one figure.
- **Stephen Hill Motors**: Measured on the search terms “stephen hill motors”, “stephen hill motors napier”, “stephen hill motors nz”, “stephen hill motors used cars” and “stephen hill napier”, summed into one figure.
- **Wayne Kirk Motor Group**: Measured on the search terms “wayne kirk motor group” and “wayne kirk motor group napier”, summed into one figure.

- [Allan Pike Cars](/demand/nz/brands/allan-pike-cars)
- [Bayswater Vehicles](/demand/nz/brands/bayswater-vehicles)
- [Dave Panton Car Sales](/demand/nz/brands/dave-panton-car-sales)
- [Stephen Hill Motors](/demand/nz/brands/stephen-hill-motors)
- [Wayne Kirk Motor Group](/demand/nz/brands/wayne-kirk-motor-group)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among napier used car dealerships in New Zealand?

In August 2026, Stephen Hill Motors was the most searched among napier used car dealerships in New Zealand, with an estimated 5.2K branded searches and 80.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Napier used car dealerships in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-napier-used-car-dealerships

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-napier-used-car-dealerships. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.