---
title: "Napier security system installers in New Zealand: Which brands are most popular in search?"
description: "Compare Napier security system installers using branded search demand from across New Zealand. Share of Search among PERL Electrical, HSM Group, Eastek Technologies, Advanced Security and Guardian Surveillance, the napier security system installers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-napier-security-system-installers"
publisher: "Brandwave"
---

# Napier security system installers in New Zealand: Which brands are most popular in search?

Compare Napier security system installers using branded search demand from across New Zealand. Share of Search among PERL Electrical, HSM Group, Eastek Technologies, Advanced Security and Guardian Surveillance, the napier security system installers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Napier security system installers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: PERL Electrical, 63.5%

## Which brand is most popular in search among napier security system installers in New Zealand?

- In August 2026, PERL Electrical was the most searched among napier security system installers in New Zealand, with an estimated 330 branded searches and 63.5% estimated Share of Search within this set.
- HSM Group is in 2nd place, 48.1 percentage points behind at 15.4% Share of Search.
- Across the 11 months ending August 2026, PERL Electrical’s estimated Share of Search among napier security system installers in New Zealand increased from 62.7% to 63.5%.
- Across the 11 months ending August 2026, HSM Group’s estimated Share of Search among napier security system installers in New Zealand increased from 11.8% to 15.4%.
- Across the 11 months ending August 2026, Eastek Technologies’ estimated Share of Search among napier security system installers in New Zealand decreased from 17.6% to 13.5%.
- Across the 11 months ending August 2026, PERL Electrical’s estimated Share of Search among napier security system installers in New Zealand peaked at 75.5% in December 2025 and was lowest at 60.7% in July 2026.
- Across the 11 months ending August 2026, HSM Group’s estimated Share of Search among napier security system installers in New Zealand peaked at 15.4% in August 2026 and was lowest at 9% in March 2026.
- Across the 11 months ending August 2026, Eastek Technologies’ estimated Share of Search among napier security system installers in New Zealand peaked at 17.6% in October 2025 and was lowest at 8.2% in December 2025.
- Across the 11 months ending August 2026, Advanced Security’s estimated Share of Search among napier security system installers in New Zealand peaked at 8.2% in July 2026 and was lowest at 3% in March 2026.
- Across the 11 months ending August 2026, Guardian Surveillance’s estimated Share of Search among napier security system installers in New Zealand peaked at 3.3% in July 2026 and was lowest at 1.8% in November 2025.
- Across the 11 months ending August 2026, HSM Group rose from 3rd to 2nd among napier security system installers in New Zealand.
- Across the 11 months ending August 2026, Eastek Technologies fell from 2nd to 3rd among napier security system installers in New Zealand.
- Across the 11 months ending August 2026, Advanced Security and Guardian Surveillance held steady: their estimated Share of Search among napier security system installers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [PERL Electrical vs HSM Group: compare search popularity](/demand/nz/compare/hsm-group-vs-perl-electrical): 63.5% against 15.4% Share of Search.
- [PERL Electrical vs Eastek Technologies: compare search popularity](/demand/nz/compare/eastek-technologies-vs-perl-electrical): 63.5% against 13.5% Share of Search.
- [PERL Electrical vs Advanced Security: compare search popularity](/demand/nz/compare/advanced-security-vs-perl-electrical): 63.5% against 5.8% Share of Search.
- [HSM Group vs Eastek Technologies: compare search popularity](/demand/nz/compare/eastek-technologies-vs-hsm-group): 15.4% against 13.5% Share of Search.
- [HSM Group vs Advanced Security: compare search popularity](/demand/nz/compare/advanced-security-vs-hsm-group): 15.4% against 5.8% Share of Search.
- [Eastek Technologies vs Advanced Security: compare search popularity](/demand/nz/compare/advanced-security-vs-eastek-technologies): 13.5% against 5.8% Share of Search.

## How did search popularity change for New Zealand napier security system installers in August 2026?

- In August 2026, HSM Group overtook Eastek Technologies to rank 2nd among napier security system installers in New Zealand, at 15.4%.
- In August 2026, PERL Electrical gained estimated Share of Search among napier security system installers in New Zealand, from 60.7% to 63.5%.
- In August 2026, Advanced Security lost estimated Share of Search among napier security system installers in New Zealand, from 8.2% to 5.8%.
- In August 2026, Guardian Surveillance lost estimated Share of Search among napier security system installers in New Zealand, from 3.3% to 1.9%.
- In August 2026, Eastek Technologies lost estimated Share of Search among napier security system installers in New Zealand, from 14.8% to 13.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | PERL Electrical | 63.5% | 330 | -10.8% | PERL Electrical |
| 2 | HSM Group | 15.4% | 80 | 0.0% | HSM Group |
| 3 | Eastek Technologies | 13.5% | 70 | -22.2% | Eastek Technologies |
| 4 | Advanced Security | 5.8% | 30 | -40.0% | Advanced Security |
| 5 | Guardian Surveillance | 1.9% | 10 | -50.0% | Guardian Surveillance |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | PERL Electrical | 320 | 62.7% | 1 |
| Oct 2025 | Eastek Technologies | 90 | 17.6% | 2 |
| Oct 2025 | HSM Group | 60 | 11.8% | 3 |
| Oct 2025 | Advanced Security | 30 | 5.9% | 4 |
| Oct 2025 | Guardian Surveillance | 10 | 2% | 5 |
| Nov 2025 | PERL Electrical | 370 | 64.9% | 1 |
| Nov 2025 | Eastek Technologies | 90 | 15.8% | 2 |
| Nov 2025 | HSM Group | 80 | 14% | 3 |
| Nov 2025 | Advanced Security | 20 | 3.5% | 4 |
| Nov 2025 | Guardian Surveillance | 10 | 1.8% | 5 |
| Dec 2025 | PERL Electrical | 370 | 75.5% | 1 |
| Dec 2025 | HSM Group | 50 | 10.2% | 2 |
| Dec 2025 | Eastek Technologies | 40 | 8.2% | 3 |
| Dec 2025 | Advanced Security | 20 | 4.1% | 4 |
| Dec 2025 | Guardian Surveillance | 10 | 2% | 5 |
| Jan 2026 | PERL Electrical | 350 | 71.4% | 1 |
| Jan 2026 | Eastek Technologies | 50 | 10.2% | 2 |
| Jan 2026 | HSM Group | 50 | 10.2% | 3 |
| Jan 2026 | Advanced Security | 30 | 6.1% | 4 |
| Jan 2026 | Guardian Surveillance | 10 | 2% | 5 |
| Feb 2026 | PERL Electrical | 350 | 68.6% | 1 |
| Feb 2026 | Eastek Technologies | 70 | 13.7% | 2 |
| Feb 2026 | HSM Group | 60 | 11.8% | 3 |
| Feb 2026 | Advanced Security | 20 | 3.9% | 4 |
| Feb 2026 | Guardian Surveillance | 10 | 2% | 5 |
| Mar 2026 | PERL Electrical | 460 | 68.7% | 1 |
| Mar 2026 | Eastek Technologies | 110 | 16.4% | 2 |
| Mar 2026 | HSM Group | 60 | 9% | 3 |
| Mar 2026 | Advanced Security | 20 | 3% | 4 |
| Mar 2026 | Guardian Surveillance | 20 | 3% | 5 |
| Apr 2026 | PERL Electrical | 350 | 66% | 1 |
| Apr 2026 | HSM Group | 80 | 15.1% | 2 |
| Apr 2026 | Eastek Technologies | 70 | 13.2% | 3 |
| Apr 2026 | Advanced Security | 20 | 3.8% | 4 |
| Apr 2026 | Guardian Surveillance | 10 | 1.9% | 5 |
| May 2026 | PERL Electrical | 370 | 68.5% | 1 |
| May 2026 | Eastek Technologies | 70 | 13% | 2 |
| May 2026 | HSM Group | 50 | 9.3% | 3 |
| May 2026 | Advanced Security | 40 | 7.4% | 4 |
| May 2026 | Guardian Surveillance | 10 | 1.9% | 5 |
| Jun 2026 | PERL Electrical | 350 | 64.8% | 1 |
| Jun 2026 | Eastek Technologies | 90 | 16.7% | 2 |
| Jun 2026 | HSM Group | 60 | 11.1% | 3 |
| Jun 2026 | Advanced Security | 30 | 5.6% | 4 |
| Jun 2026 | Guardian Surveillance | 10 | 1.9% | 5 |
| Jul 2026 | PERL Electrical | 370 | 60.7% | 1 |
| Jul 2026 | Eastek Technologies | 90 | 14.8% | 2 |
| Jul 2026 | HSM Group | 80 | 13.1% | 3 |
| Jul 2026 | Advanced Security | 50 | 8.2% | 4 |
| Jul 2026 | Guardian Surveillance | 20 | 3.3% | 5 |
| Aug 2026 | PERL Electrical | 330 | 63.5% | 1 |
| Aug 2026 | HSM Group | 80 | 15.4% | 2 |
| Aug 2026 | Eastek Technologies | 70 | 13.5% | 3 |
| Aug 2026 | Advanced Security | 30 | 5.8% | 4 |
| Aug 2026 | Guardian Surveillance | 10 | 1.9% | 5 |
| Sep 2026 | Advanced Security | — | — | — |
| Sep 2026 | Eastek Technologies | — | — | — |
| Sep 2026 | Guardian Surveillance | — | — | — |
| Sep 2026 | HSM Group | — | — | — |
| Sep 2026 | PERL Electrical | — | — | — |

## What is being compared

- **Advanced Security**: Measured on the search term “advanced security nz”.
- **Eastek Technologies**: Measured on the search term “eastek”.
- **Guardian Surveillance**: Measured on the search term “guardian surveillance”.
- **HSM Group**: Measured on the search terms “hsm group”, “hsm group nz” and “hsmgroup”, summed into one figure.
- **PERL Electrical**: Measured on the search terms “perl electrical” and “perl electrical napier”, summed into one figure.

- [Advanced Security](/demand/nz/brands/advanced-security)
- [Eastek Technologies](/demand/nz/brands/eastek-technologies)
- [Guardian Surveillance](/demand/nz/brands/guardian-surveillance)
- [HSM Group](/demand/nz/brands/hsm-group)
- [PERL Electrical](/demand/nz/brands/perl-electrical)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among napier security system installers in New Zealand?

In August 2026, PERL Electrical was the most searched among napier security system installers in New Zealand, with an estimated 330 branded searches and 63.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Napier security system installers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-napier-security-system-installers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-napier-security-system-installers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.