--- title: "Napier recruitment agencies in New Zealand: Which brands are most popular in search?" description: "Compare Napier recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff and Unite Recruit, the napier recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-napier-recruitment-agencies" publisher: "Brandwave" --- # Napier recruitment agencies in New Zealand: Which brands are most popular in search? Compare Napier recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff and Unite Recruit, the napier recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Napier recruitment agencies - **Market**: New Zealand - **Brands compared**: 2 - **Month measured**: Aug 2026 - **Highest Share of Search**: OneStaff, 93.5% ## Which brand is most popular in search among napier recruitment agencies in New Zealand? - In August 2026, OneStaff was the most searched among napier recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 93.5% estimated Share of Search within this set. - Unite Recruit is in 2nd place, 87 percentage points behind at 6.5% Share of Search. - Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among napier recruitment agencies in New Zealand peaked at 95.7% in June 2026 and was lowest at 92.3% in November 2025. - Across the 11 months ending August 2026, Unite Recruit’s estimated Share of Search among napier recruitment agencies in New Zealand peaked at 7.7% in November 2025 and was lowest at 4.3% in June 2026. - Across the 11 months ending August 2026, OneStaff and Unite Recruit held steady: their estimated Share of Search among napier recruitment agencies in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [OneStaff vs Unite Recruit: compare search popularity](/demand/nz/compare/onestaff-vs-unite-recruit): 93.5% against 6.5% Share of Search. ## How did search popularity change for New Zealand napier recruitment agencies in August 2026? - Estimated monthly branded searches for OneStaff in New Zealand fell 15.4% over 11 measured months, from 11.9K to 10.1K in August 2026. - Estimated monthly branded searches for Unite Recruit in New Zealand fell 11.4% over 11 measured months, from 790 to 700 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | OneStaff | 93.5% | 10.1K | -1.8% | OneStaff | | 2 | Unite Recruit | 6.5% | 700 | +2.9% | Unite Recruit Limited | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | OneStaff | 11.9K | 93.8% | 1 | | Oct 2025 | Unite Recruit | 790 | 6.2% | 2 | | Nov 2025 | OneStaff | 11.8K | 92.3% | 1 | | Nov 2025 | Unite Recruit | 990 | 7.7% | 2 | | Dec 2025 | OneStaff | 9.2K | 95.4% | 1 | | Dec 2025 | Unite Recruit | 440 | 4.6% | 2 | | Jan 2026 | OneStaff | 11.6K | 95.6% | 1 | | Jan 2026 | Unite Recruit | 530 | 4.4% | 2 | | Feb 2026 | OneStaff | 11.7K | 94.7% | 1 | | Feb 2026 | Unite Recruit | 660 | 5.3% | 2 | | Mar 2026 | OneStaff | 11.6K | 94.6% | 1 | | Mar 2026 | Unite Recruit | 670 | 5.4% | 2 | | Apr 2026 | OneStaff | 9.8K | 94.9% | 1 | | Apr 2026 | Unite Recruit | 530 | 5.1% | 2 | | May 2026 | OneStaff | 11.8K | 95.6% | 1 | | May 2026 | Unite Recruit | 540 | 4.4% | 2 | | Jun 2026 | OneStaff | 11.9K | 95.7% | 1 | | Jun 2026 | Unite Recruit | 540 | 4.3% | 2 | | Jul 2026 | OneStaff | 10.3K | 93.8% | 1 | | Jul 2026 | Unite Recruit | 680 | 6.2% | 2 | | Aug 2026 | OneStaff | 10.1K | 93.5% | 1 | | Aug 2026 | Unite Recruit | 700 | 6.5% | 2 | | Sep 2026 | OneStaff | — | — | — | | Sep 2026 | Unite Recruit | — | — | — | ## What is being compared - **OneStaff**: Measured on the search terms “one staff”, “one staff agency”, “one staff new plymouth”, “one staff nz”, “one staff queenstown”, “one staff recruitment”, “one staff rotorua”, “OneStaff”, “onestaff agency”, “onestaff auckland”, “onestaff christchurch”, “onestaff co nz”, “onestaff dunedin”, “onestaff hamilton”, “onestaff hastings”, “onestaff hawkes bay”, “onestaff invercargill”, “onestaff jobs”, “onestaff new plymouth”, “onestaff new zealand”, “onestaff nz”, “onestaff palmerston north”, “onestaff palmerston north jobs”, “onestaff queenstown”, “onestaff recruitment”, “onestaff rotorua”, “onestaff tauranga”, “onestaff wellington” and “onestaff.co.nz”, summed into one figure. - **Unite Recruit**: Measured on the search terms “Unite Recruit”, “unite recruit napier”, “unite recruit nz” and “unite recruiting”, summed into one figure. - [OneStaff](/demand/nz/brands/onestaff) - [Unite Recruit](/demand/nz/brands/unite-recruit) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among napier recruitment agencies in New Zealand? In August 2026, OneStaff was the most searched among napier recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 93.5% estimated Share of Search within this set. ## Cite this page Brandwave. "Napier recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-napier-recruitment-agencies This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-napier-recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.