---
title: "Napier optometrists in New Zealand: Which brands are most popular in search?"
description: "Compare Napier optometrists using branded search demand from across New Zealand. Share of Search among Specsavers, OPSM, Bennett + Pearson Optometrists, Herb Maynard Optometrist and Pearson + Hooker Optometrists, the napier optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-napier-optometrists"
publisher: "Brandwave"
---

# Napier optometrists in New Zealand: Which brands are most popular in search?

Compare Napier optometrists using branded search demand from across New Zealand. Share of Search among Specsavers, OPSM, Bennett + Pearson Optometrists, Herb Maynard Optometrist and Pearson + Hooker Optometrists, the napier optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Napier optometrists
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Specsavers, 75.9%

## Which brand is most popular in search among napier optometrists in New Zealand?

- In August 2026, Specsavers was the most searched among napier optometrists in New Zealand, with an estimated 97K branded searches and 75.9% estimated Share of Search within this set.
- OPSM is in 2nd place, 51.9 percentage points behind at 23.9% Share of Search.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among napier optometrists in New Zealand decreased from 77.5% to 75.9%.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among napier optometrists in New Zealand increased from 22.3% to 23.9%.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among napier optometrists in New Zealand peaked at 79.1% in April 2026 and was lowest at 74.7% in December 2025.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among napier optometrists in New Zealand peaked at 25.2% in December 2025 and was lowest at 20.8% in April 2026.
- Across the 11 months ending August 2026, Bennett + Pearson Optometrists, Herb Maynard Optometrist and Pearson + Hooker Optometrists held steady: their estimated Share of Search among napier optometrists in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Specsavers vs OPSM: compare search popularity](/demand/nz/compare/opsm-vs-specsavers): 75.9% against 23.9% Share of Search.

## How did search popularity change for New Zealand napier optometrists in August 2026?

- In August 2026, Specsavers gained estimated Share of Search among napier optometrists in New Zealand, from 75.4% to 75.9%.
- In August 2026, OPSM lost estimated Share of Search among napier optometrists in New Zealand, from 24.5% to 23.9%.
- Estimated monthly branded searches for Herb Maynard Optometrist in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.
- Estimated monthly branded searches for Bennett + Pearson Optometrists in New Zealand fell 18.8% over 11 measured months, from 160 to 130 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Specsavers | 75.9% | 97K | +1.3% | Specsavers |
| 2 | OPSM | 23.9% | 30.6K | -1.5% | OPSM |
| 3 | Bennett + Pearson Optometrists | 0.1% | 130 | 0.0% | Bennett + Pearson Optometrists |
| 4 | Herb Maynard Optometrist | 0.05% | 70 | 0.0% | Herb Maynard Optometrist |
| 5 | Pearson + Hooker Optometrists | 0.04% | 50 | 0.0% | Pearson + Hooker Optometrists |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Specsavers | 98.4K | 77.5% | 1 |
| Oct 2025 | OPSM | 28.4K | 22.3% | 2 |
| Oct 2025 | Bennett + Pearson Optometrists | 160 | 0.13% | 3 |
| Oct 2025 | Herb Maynard Optometrist | 50 | 0.04% | 4 |
| Oct 2025 | Pearson + Hooker Optometrists | 50 | 0.04% | 5 |
| Nov 2025 | Specsavers | 107K | 76.1% | 1 |
| Nov 2025 | OPSM | 33.6K | 23.8% | 2 |
| Nov 2025 | Bennett + Pearson Optometrists | 150 | 0.11% | 3 |
| Nov 2025 | Herb Maynard Optometrist | 40 | 0.03% | 4 |
| Nov 2025 | Pearson + Hooker Optometrists | 30 | 0.02% | 5 |
| Dec 2025 | Specsavers | 90.3K | 74.7% | 1 |
| Dec 2025 | OPSM | 30.4K | 25.2% | 2 |
| Dec 2025 | Bennett + Pearson Optometrists | 150 | 0.12% | 3 |
| Dec 2025 | Pearson + Hooker Optometrists | 40 | 0.03% | 4 |
| Dec 2025 | Herb Maynard Optometrist | 20 | 0.02% | 5 |
| Jan 2026 | Specsavers | 107K | 77.4% | 1 |
| Jan 2026 | OPSM | 31.2K | 22.5% | 2 |
| Jan 2026 | Bennett + Pearson Optometrists | 100 | 0.07% | 3 |
| Jan 2026 | Herb Maynard Optometrist | 50 | 0.04% | 4 |
| Jan 2026 | Pearson + Hooker Optometrists | 40 | 0.03% | 5 |
| Feb 2026 | Specsavers | 94.6K | 78.2% | 1 |
| Feb 2026 | OPSM | 26.1K | 21.6% | 2 |
| Feb 2026 | Bennett + Pearson Optometrists | 130 | 0.11% | 3 |
| Feb 2026 | Pearson + Hooker Optometrists | 50 | 0.04% | 4 |
| Feb 2026 | Herb Maynard Optometrist | 40 | 0.03% | 5 |
| Mar 2026 | Specsavers | 114K | 78.6% | 1 |
| Mar 2026 | OPSM | 30.8K | 21.3% | 2 |
| Mar 2026 | Bennett + Pearson Optometrists | 150 | 0.1% | 3 |
| Mar 2026 | Herb Maynard Optometrist | 60 | 0.04% | 4 |
| Mar 2026 | Pearson + Hooker Optometrists | 40 | 0.03% | 5 |
| Apr 2026 | Specsavers | 111K | 79.1% | 1 |
| Apr 2026 | OPSM | 29.2K | 20.8% | 2 |
| Apr 2026 | Bennett + Pearson Optometrists | 120 | 0.09% | 3 |
| Apr 2026 | Herb Maynard Optometrist | 50 | 0.04% | 4 |
| Apr 2026 | Pearson + Hooker Optometrists | 40 | 0.03% | 5 |
| May 2026 | Specsavers | 112K | 78.1% | 1 |
| May 2026 | OPSM | 31.3K | 21.7% | 2 |
| May 2026 | Bennett + Pearson Optometrists | 170 | 0.12% | 3 |
| May 2026 | Herb Maynard Optometrist | 70 | 0.05% | 4 |
| May 2026 | Pearson + Hooker Optometrists | 40 | 0.03% | 5 |
| Jun 2026 | Specsavers | 97.3K | 75.8% | 1 |
| Jun 2026 | OPSM | 30.7K | 23.9% | 2 |
| Jun 2026 | Bennett + Pearson Optometrists | 170 | 0.13% | 3 |
| Jun 2026 | Herb Maynard Optometrist | 80 | 0.06% | 4 |
| Jun 2026 | Pearson + Hooker Optometrists | 40 | 0.03% | 5 |
| Jul 2026 | Specsavers | 95.7K | 75.4% | 1 |
| Jul 2026 | OPSM | 31.1K | 24.5% | 2 |
| Jul 2026 | Bennett + Pearson Optometrists | 130 | 0.1% | 3 |
| Jul 2026 | Herb Maynard Optometrist | 70 | 0.06% | 4 |
| Jul 2026 | Pearson + Hooker Optometrists | 50 | 0.04% | 5 |
| Aug 2026 | Specsavers | 97K | 75.9% | 1 |
| Aug 2026 | OPSM | 30.6K | 23.9% | 2 |
| Aug 2026 | Bennett + Pearson Optometrists | 130 | 0.1% | 3 |
| Aug 2026 | Herb Maynard Optometrist | 70 | 0.05% | 4 |
| Aug 2026 | Pearson + Hooker Optometrists | 50 | 0.04% | 5 |
| Sep 2026 | Bennett + Pearson Optometrists | — | — | — |
| Sep 2026 | Herb Maynard Optometrist | — | — | — |
| Sep 2026 | OPSM | — | — | — |
| Sep 2026 | Pearson + Hooker Optometrists | — | — | — |
| Sep 2026 | Specsavers | — | — | — |

## What is being compared

- **Bennett + Pearson Optometrists**: Measured on the search terms “bennett and pearson”, “bennett pearson” and “visique bennett & pearson optometrists”, summed into one figure.
- **Herb Maynard Optometrist**: Measured on the search terms “herb maynard optometrist” and “herb maynard optometrist napier”, summed into one figure.
- **OPSM**: Measured on the search terms “opsm”, “opsm co nz”, “opsm contact lenses”, “opsm cuba street”, “opsm dunedin”, “opsm eye exam”, “opsm eye exam cost”, “opsm glasses”, “opsm lynnmall”, “opsm napier”, “opsm near me”, “opsm nelson”, “opsm new plymouth”, “opsm new zealand”, “opsm northwest”, “opsm nz”, “opsm online”, “opsm optometrist”, “opsm palmerston north”, “opsm plaza”, “opsm queen st”, “opsm queensgate”, “opsm southern cross”, “opsm st lukes”, “opsm sunglasses”, “opsm sylvia park”, “opsm the base”, “opsm the palms”, “opsm westcity” and “opsm.co.nz”, summed into one figure.
- **Pearson + Hooker Optometrists**: Measured on the search term “pearson and hooker”.
- **Specsavers**: Measured on the search terms “spec savers botany”, “spec savers richmond”, “specsavers”, “specsavers bayfair”, “specsavers botany”, “specsavers co nz”, “specsavers contact”, “specsavers costs”, “specsavers cuba street”, “specsavers deals”, “specsavers dunedin”, “specsavers eye test”, “specsavers frames”, “specsavers glasses”, “specsavers lambton”, “specsavers lunn ave”, “specsavers napier”, “specsavers near me”, “specsavers nelson”, “specsavers new plymouth”, “specsavers new zealand”, “specsavers northland”, “specsavers nz”, “specsavers offers”, “specsavers online”, “specsavers opticians”, “specsavers optometrist”, “specsavers palmerston north”, “specsavers prices”, “specsavers queen street”, “specsavers richmond”, “specsavers shirley”, “specsavers st lukes”, “specsavers sylvia park”, “specsavers the palms”, “specsavers website”, “specsavers westgate” and “specsavers.co.nz”, summed into one figure.

- [Bennett + Pearson Optometrists](/demand/nz/brands/bennett-pearson-optometrists)
- [Herb Maynard Optometrist](/demand/nz/brands/herb-maynard-optometrist)
- [OPSM](/demand/nz/brands/opsm)
- [Pearson + Hooker Optometrists](/demand/nz/brands/pearson-hooker-optometrists)
- [Specsavers](/demand/nz/brands/specsavers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among napier optometrists in New Zealand?

In August 2026, Specsavers was the most searched among napier optometrists in New Zealand, with an estimated 97K branded searches and 75.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Napier optometrists in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-napier-optometrists

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-napier-optometrists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.