---
title: "Napier law firms in New Zealand: Which brands are most popular in search?"
description: "Compare Napier law firms using branded search demand from across New Zealand. Share of Search among Willis Legal, Sainsbury Logan & Williams, Goodwill Law, Carlile Dowling and Legal Matters, the napier law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-napier-law-firms"
publisher: "Brandwave"
---

# Napier law firms in New Zealand: Which brands are most popular in search?

Compare Napier law firms using branded search demand from across New Zealand. Share of Search among Willis Legal, Sainsbury Logan & Williams, Goodwill Law, Carlile Dowling and Legal Matters, the napier law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Napier law firms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Willis Legal, 41.5%

## Which brand is most popular in search among napier law firms in New Zealand?

- In August 2026, Willis Legal was the most searched among napier law firms in New Zealand, with an estimated 980 branded searches and 41.5% estimated Share of Search within this set.
- Sainsbury Logan & Williams is in 2nd place, 7.6 percentage points behind at 33.9% Share of Search.
- Across the 11 months ending August 2026, Sainsbury Logan & Williams’ estimated Share of Search among napier law firms in New Zealand increased from 33.2% to 33.9%.
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among napier law firms in New Zealand increased from 10% to 11.9%.
- Across the 11 months ending August 2026, Carlile Dowling’s estimated Share of Search among napier law firms in New Zealand decreased from 14.3% to 11.4%.
- Across the 11 months ending August 2026, Willis Legal’s estimated Share of Search among napier law firms in New Zealand peaked at 45.4% in May 2026 and was lowest at 37% in February 2026.
- Across the 11 months ending August 2026, Sainsbury Logan & Williams’ estimated Share of Search among napier law firms in New Zealand peaked at 37.4% in February 2026 and was lowest at 28.2% in May 2026.
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among napier law firms in New Zealand peaked at 11.9% in August 2026 and was lowest at 8.2% in July 2026.
- Across the 11 months ending August 2026, Carlile Dowling’s estimated Share of Search among napier law firms in New Zealand peaked at 15.7% in February 2026 and was lowest at 11.4% in August 2026.
- Across the 11 months ending August 2026, Legal Matters’ estimated Share of Search among napier law firms in New Zealand peaked at 1.9% in January 2026 and was lowest at 0.47% in April 2026.
- Across the 11 months ending August 2026, Goodwill Law rose from 4th to 3rd among napier law firms in New Zealand.
- Across the 11 months ending August 2026, Carlile Dowling fell from 3rd to 4th among napier law firms in New Zealand.
- Across the 11 months ending August 2026, Willis Legal and Legal Matters held steady: their estimated Share of Search among napier law firms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Willis Legal vs Sainsbury Logan & Williams: compare search popularity](/demand/nz/compare/sainsbury-logan-williams-vs-willis-legal): 41.5% against 33.9% Share of Search.
- [Willis Legal vs Goodwill Law: compare search popularity](/demand/nz/compare/goodwill-law-vs-willis-legal): 41.5% against 11.9% Share of Search.
- [Willis Legal vs Carlile Dowling: compare search popularity](/demand/nz/compare/carlile-dowling-vs-willis-legal): 41.5% against 11.4% Share of Search.
- [Sainsbury Logan & Williams vs Goodwill Law: compare search popularity](/demand/nz/compare/goodwill-law-vs-sainsbury-logan-williams): 33.9% against 11.9% Share of Search.
- [Sainsbury Logan & Williams vs Carlile Dowling: compare search popularity](/demand/nz/compare/carlile-dowling-vs-sainsbury-logan-williams): 33.9% against 11.4% Share of Search.
- [Goodwill Law vs Carlile Dowling: compare search popularity](/demand/nz/compare/carlile-dowling-vs-goodwill-law): 11.9% against 11.4% Share of Search.

## How did search popularity change for New Zealand napier law firms in August 2026?

- In August 2026, Goodwill Law overtook Carlile Dowling to rank 3rd among napier law firms in New Zealand, at 11.9%.
- In August 2026, Sainsbury Logan & Williams lost estimated Share of Search among napier law firms in New Zealand, from 35.7% to 33.9%.
- In August 2026, Willis Legal lost estimated Share of Search among napier law firms in New Zealand, from 42.6% to 41.5%.
- In August 2026, Carlile Dowling lost estimated Share of Search among napier law firms in New Zealand, from 12.3% to 11.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Willis Legal | 41.5% | 980 | -5.8% | Willis Legal |
| 2 | Sainsbury Logan & Williams | 33.9% | 800 | -8.0% | Sainsbury Logan & Williams |
| 3 | Goodwill Law | 11.9% | 280 | +40.0% | Goodwill Law |
| 4 | Carlile Dowling | 11.4% | 270 | -10.0% | Carlile Dowling |
| 5 | Legal Matters | 1.3% | 30 | 0.0% | Legal Matters |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Willis Legal | 1.1K | 41.3% | 1 |
| Oct 2025 | Sainsbury Logan & Williams | 860 | 33.2% | 2 |
| Oct 2025 | Carlile Dowling | 370 | 14.3% | 3 |
| Oct 2025 | Goodwill Law | 260 | 10% | 4 |
| Oct 2025 | Legal Matters | 30 | 1.2% | 5 |
| Nov 2025 | Willis Legal | 1.2K | 42.1% | 1 |
| Nov 2025 | Sainsbury Logan & Williams | 890 | 31.2% | 2 |
| Nov 2025 | Carlile Dowling | 420 | 14.7% | 3 |
| Nov 2025 | Goodwill Law | 310 | 10.9% | 4 |
| Nov 2025 | Legal Matters | 30 | 1.1% | 5 |
| Dec 2025 | Willis Legal | 800 | 40.2% | 1 |
| Dec 2025 | Sainsbury Logan & Williams | 660 | 33.2% | 2 |
| Dec 2025 | Carlile Dowling | 280 | 14.1% | 3 |
| Dec 2025 | Goodwill Law | 220 | 11.1% | 4 |
| Dec 2025 | Legal Matters | 30 | 1.5% | 5 |
| Jan 2026 | Willis Legal | 870 | 40.5% | 1 |
| Jan 2026 | Sainsbury Logan & Williams | 710 | 33% | 2 |
| Jan 2026 | Carlile Dowling | 320 | 14.9% | 3 |
| Jan 2026 | Goodwill Law | 210 | 9.8% | 4 |
| Jan 2026 | Legal Matters | 40 | 1.9% | 5 |
| Feb 2026 | Sainsbury Logan & Williams | 880 | 37.4% | 1 |
| Feb 2026 | Willis Legal | 870 | 37% | 2 |
| Feb 2026 | Carlile Dowling | 370 | 15.7% | 3 |
| Feb 2026 | Goodwill Law | 210 | 8.9% | 4 |
| Feb 2026 | Legal Matters | 20 | 0.85% | 5 |
| Mar 2026 | Willis Legal | 1.2K | 40.3% | 1 |
| Mar 2026 | Sainsbury Logan & Williams | 1.1K | 36.2% | 2 |
| Mar 2026 | Carlile Dowling | 410 | 13.8% | 3 |
| Mar 2026 | Goodwill Law | 260 | 8.7% | 4 |
| Mar 2026 | Legal Matters | 30 | 1% | 5 |
| Apr 2026 | Willis Legal | 910 | 42.3% | 1 |
| Apr 2026 | Sainsbury Logan & Williams | 710 | 33% | 2 |
| Apr 2026 | Carlile Dowling | 300 | 14% | 3 |
| Apr 2026 | Goodwill Law | 220 | 10.2% | 4 |
| Apr 2026 | Legal Matters | 10 | 0.47% | 5 |
| May 2026 | Willis Legal | 980 | 45.4% | 1 |
| May 2026 | Sainsbury Logan & Williams | 610 | 28.2% | 2 |
| May 2026 | Carlile Dowling | 340 | 15.7% | 3 |
| May 2026 | Goodwill Law | 210 | 9.7% | 4 |
| May 2026 | Legal Matters | 20 | 0.93% | 5 |
| Jun 2026 | Willis Legal | 980 | 43% | 1 |
| Jun 2026 | Sainsbury Logan & Williams | 690 | 30.3% | 2 |
| Jun 2026 | Carlile Dowling | 330 | 14.5% | 3 |
| Jun 2026 | Goodwill Law | 250 | 11% | 4 |
| Jun 2026 | Legal Matters | 30 | 1.3% | 5 |
| Jul 2026 | Willis Legal | 1K | 42.6% | 1 |
| Jul 2026 | Sainsbury Logan & Williams | 870 | 35.7% | 2 |
| Jul 2026 | Carlile Dowling | 300 | 12.3% | 3 |
| Jul 2026 | Goodwill Law | 200 | 8.2% | 4 |
| Jul 2026 | Legal Matters | 30 | 1.2% | 5 |
| Aug 2026 | Willis Legal | 980 | 41.5% | 1 |
| Aug 2026 | Sainsbury Logan & Williams | 800 | 33.9% | 2 |
| Aug 2026 | Goodwill Law | 280 | 11.9% | 3 |
| Aug 2026 | Carlile Dowling | 270 | 11.4% | 4 |
| Aug 2026 | Legal Matters | 30 | 1.3% | 5 |
| Sep 2026 | Carlile Dowling | — | — | — |
| Sep 2026 | Goodwill Law | — | — | — |
| Sep 2026 | Legal Matters | — | — | — |
| Sep 2026 | Sainsbury Logan & Williams | — | — | — |
| Sep 2026 | Willis Legal | — | — | — |

## What is being compared

- **Carlile Dowling**: Measured on the search terms “carlile dowling”, “carlile dowling lawyers”, “carlile dowling napier” and “carlile dowling solicitors”, summed into one figure.
- **Goodwill Law**: Measured on the search terms “goodwill law”, “goodwill law new plymouth” and “goodwill.law”, summed into one figure.
- **Legal Matters**: Measured on the search term “legal matters napier”.
- **Sainsbury Logan & Williams**: Measured on the search terms “sainsbury logan & williams”, “sainsbury logan & williams napier”, “sainsbury logan and williams” and “sainsbury logan and williams napier”, summed into one figure.
- **Willis Legal**: Measured on the search terms “willis legal” and “willis legal napier”, summed into one figure.

- [Carlile Dowling](/demand/nz/brands/carlile-dowling)
- [Goodwill Law](/demand/nz/brands/goodwill-law)
- [Legal Matters](/demand/nz/brands/legal-matters)
- [Sainsbury Logan & Williams](/demand/nz/brands/sainsbury-logan-williams)
- [Willis Legal](/demand/nz/brands/willis-legal)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among napier law firms in New Zealand?

In August 2026, Willis Legal was the most searched among napier law firms in New Zealand, with an estimated 980 branded searches and 41.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Napier law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-napier-law-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-napier-law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.